Generate Your Value

<p>A conversation-style podcast discussing issues around life, leadership, and small business success. Andy McDowell from Generate Your Value LLC and Zach Levy from Primerica Financial Services are your co-hosts of the podcast bringing their own experiences and talents to the table to help you navigate the obstacles in building a successful small business while enjoying the journey in such a way that joy and happiness are always present in your life. Zach and Andy also bring you inspirational guests whose life and career stories help you to work towards your own joy, happiness, and success in life!</p><p><br></p><p>Andy McDowell is an engineer by trade and a creative by nature. He is the founder of the entrepreneurial and small business coaching and consulting firm, Generate Your Value, co-host of The Generate Your Value Podcast, and an Executive Contributor for Brainz Magazine.</p><p><br></p><p>Andy spent 22 years with the Boeing Company, where he always felt more like a life coach than a boss. In 2002, he began his journey into entrepreneurship within a corporation when he was asked to develop an Airspace Design Consulting business from scratch that would serve the global government market.</p><p>Andy has a Bachelor’s Degree from Georgia Tech in Electrical Engineering and a Master’s Degree in Computer Information Systems from Georgia State. Naturally, his aviation work took him around the world and enabled him to work on high-profile projects - such as preparing the Beijing and Sochi Airports for their respective Olympic Games.</p><p><br></p><p>Andy would love to have a conversation with you about how he might be able to use his strategic skills developed from his years with the Boeing Company to Generate Your Value in your personal and professional life. He has a keen sense for applying business concepts into life coaching, and life coaching concepts into business.</p><p><br></p><p>Zach Levy is a Georgia native, born and raised. Growing up as an athlete, he built the foundations of work ethic, team building, and leadership. Through elementary, middle and high school, he was a wrestler, yet when college came around, he was recruited to the cheer squad, where he truly learned about lifting up others. After college Zach went on to manage one of the largest health clubs in Georgia, but quickly found that the corporate fitness sales life was not what he thought it would be. He then moved on to be a district manager for good ole' Waffle House. As anyone in restaurant management knows, it was not all rainbows and butterflies. Experiencing rapid burnout, and not feeling fulfilled, Zach started searching for other avenues, and found a passion for helping others in the financial field. He currently is a financial advisor and broker, with a goal of growing business to all 50 states in the U.S. His mission is to break the status quo of the financial services industry, and help people truly understand how to win the money game. </p><p><br></p><p><br></p><p><br></p><p><br></p>

The Great Resignation

Is U.S. business having a "mid-life" crisis? The pandemic has caused many people to be introspective about what they want in their lives just like somebody having a heart attack at age 42 would do. And the verdict is that American businesses are not delivering the goods for the "new normal" that Americans want for themselves. Zach and Andy explore in this episode the data behind this mass exodus and what it says about the future for U.S. business. Subscribe to not miss an episode!

11-09
37:55

Continuous Improvement - Mindset or Strategy?

Zach and Andy discuss the work that Toyota did 20 to 30 years ago to develop a continuous improvement program called Kaizen and its implications for small businesses and for an individual's life. Question is.....is a mindset or a strategy or both? Hit the subscribe button so you don't miss an episode. Share our podcast with others so we can continue to generate more value in this world!!

10-12
35:42

How You Do One Thing, Is How You Do Everything

Andy and Zach explore the meanings behind the phrase "How you do one thing is how you do everything". It relates to the How of Why, How, What of your life and your business. We explore how the culture of an organization is a huge influence on the success of an organization.

09-14
36:40

How to get more out of your people with Mary Lynn Zeimer

When it comes to achieving self-transformation and unleashing your greatest potential, perhaps you should avoid getting deeper into the unhealthy grind of proving yourself. Sometimes, a simple moment of surrender is what it takes to unlock a better you. Andy McDowell chats with Mary Lynn Zeimer, a master of advanced life concepts and a certified master life coach, about doing the inner work and getting the most out of yourself. She explains how to let go of an ego-driven life, spend more time on self-love, and how not to be stuck in survival mode. Mary also emphasizes how to not make everything all about money to achieve a much more positive and wholesome outlook in life.

06-04
01:10:52

The Value of Sales With Amy Lau

Achieving success as an immigrant in a foreign country takes a lot of guts and a high level of resilience. For Amy Lau, an immigrant from China, found her purpose in storytelling and embracing the art of value creation. Joining Andy McDowell, she shares her journey to becoming an entrepreneur and sales expert adapting to a new culture and language. Amy talks about the struggles and triumphs in building relationships, the right approach to listening to clients, and becoming versatile and flexible at all times. She also discusses why you as the salesperson should be the very first person to believe in your product and focus on your niche audience instead of casting a wide net.

05-28
01:07:58

Unlock Your Dreams: The Power Of Strong Self-Leadership With Dr. Kamin Samuel

Do you long for a life filled with purpose and fulfillment? The answer lies within you, waiting to be unlocked through the power of Strong Self-Leadership. Dr. Kamin Samuel, the inspiring coach in this episode, believes strong self-leadership is the key to achieving your dreams. It’s not about external validation or striving for someone else’s definition of success but a journey of self-discovery and empowerment. Discover how to cultivate unshakeable self-belief, tap into your inner compass, own your narrative, transform your limiting beliefs, and become your biggest cheerleader today. Learn the art of strong self-leadership and unlock the power within when you tune in to this episode with Kamin Samuel.

05-07
01:14:42

The Power Of Community: How Connection Can Change Everything With Mario Toruno

Life throws curveballs, and having a community to lean on during tough times is invaluable. Community members can offer emotional support, practical help, and advice, reminding you that you're not alone. Today, Mario Toruno, the Founder and CEO of Livyana, brings the power of community in supporting others going through something. He explains the tough journey of patients with different illnesses and how Livyana treks with them along that journey. In a world that can often feel isolating, the power of community is a beacon of hope and support. So, take the first step today. Find your community and unlock the power of connection with Mario Toruno.

04-30
33:25

Building A Healthy Corporate Culture With Chellie Phillips

Everyone knows that corporate culture is vital to the success of any business or corporation. However, not everybody understands how to properly build it. In this episode, Andy McDowell sits down with business coach and motivational speaker Chellie Phillips to discuss what it takes to develop a well-rounded and inclusive corporate culture. Chellie explains the important role of storytelling in culture building and the right way to incorporate foundational values into your team. She also talks about her book Culture Secrets and her experiences helping leaders create a positive impact in their own companies.

04-23
01:10:27

How Outdoor Adventure Can Dispel Fear With Lora Lapiz

Fear is a powerful inner foe. It can stop you in your tracks, push you to hate yourself and drown you in negative feelings. For Lora Lapiz, the thing that saved her from getting consumed by fear was going on an adventure. In this conversation with Andy McDowell, she shares how the outdoors allowed her to get over the deaths of her loved ones, overcome her suicidal thoughts, and heal herself by understanding the neuroscience and biological aspects of human behavior. Lora also opens up on the role of rock climbing and international travel in appreciating her life and accessing infinite possibilities in writing her own journey.

04-21
01:08:05

Appreciating Spirituality In Business With Today’s Leading Experts

When your business is solely dedicated to earning a strong income and puts proper team building aside, you are setting yourself up to fail. By putting spirituality in business, you cultivate a workplace environment of trust, collaboration, and connection, resulting in much better results. Andy McDowell explores this concept even deeper in a panel discussion with today’s leading experts: Dr. Larry Farwell, Reina Bach, Amy Wong, Aileda Lindal, and Greg Zlevor. Together, they discuss the importance of understanding the why of your business in order to bring humanness and openness into your processes. They also share their own practical ways of integrating spirituality into the business world, making every task fulfilling and rewarding to accomplish.

03-28
01:06:30

The True Meaning Of Financial Freedom With Kirk W. McLaren

Any business owner wants to achieve financial freedom and secure a truly comfortable life, especially in their retirement years. However, this is more than just saving up money. From a much bigger perspective, it is about achieving freedom in every aspect of your life. In this episode, Andy McDowell sits down with Kirk McLaren, CEO of Foresight CFO. Together, they discuss how to design a business plan that does not only attract money, but also joy, purpose, spirituality, and long-lasting relationships. Kirk also explains how he helps other people gain financial freedom through a program that focuses on generational wealth building and bringing humanity to the business scene.

03-26
01:00:37

How To Build A Powerful Brand For Your Business With Fritz Colinet

Most people would look at the brand when buying a product, and that’s an essential part business owners should delve into. Joining us in this episode is Fritz Colinet, who is a seasoned executive creative director, strategist, and brand builder with over 25 years of experience in marketing, brand development, and creative direction. Fritz discusses how business owners could build a powerful brand and explains the five stages of a buying cycle and the role of a strategic advisor to the business. Fritz also touches upon the customer journey and why it’s important to think about. How will you keep your customers in your business and make them remember your brand? Join us and grab nuggets of wisdom from your brand builder, Fritz Colinet, in today’s conversation.

03-12
01:06:30

Value Drivers: Impactful Business Process Development With Moustafa Moursy

A business operates with a process; how well you develop and implement those processes determine your growth and success. In today’s world, automation has become the buzzword that businesses tend to automate just for automation’s sake. But is it really moving your business? This is the dilemma that our guest in this episode tackles by taking us on an enlightening discussion about impactful process development. Andy McDowell is with Moustafa Moursy, a deeply experienced entrepreneur who empowers business owners to grow their businesses rapidly by rationalizing and mastering business processes specific to their circumstances. Moustafa gives us a great view about what makes a business process work. From the differences between Business Process Improvement and Business Process Automation to driving value and making processes efficient, Moustafa covers it all. Tune in now and find how you can build a lean mean fighting machine through your process.

03-05
53:00

Invoking The BE In Human Beings With Ronita Godsi

Most of the time, we are too busy doing everything we can to take control of our lives. But sometimes, the answer to all our problems is simply entering our Be Mode. Andy McDowell is joined by Ronita Godsi to discuss why doing is not enough but also being. Looking back on her most important life lessons and milestones, she opens up on defeating her people-pleasing mindset, going beyond survival mode, and experiencing self-forgiveness. Ronita also shares how she looks after her four daughters and how she pays forward by helping others become effective leaders.

02-27
54:21

Achieving Big Things Through Little Things With David Roden

Most of the time, we set goals so high that we often end up setting up ourselves for failure. Instead of attempting to accomplish overwhelming tasks, perhaps it is far more effective to focus on the little things and let them stack up. This is the roadmap followed by David Roden in his weight loss journey, allowing him to get rid of his 400-pound body. Joining Andy McDowell, he shares how refusing to give into the self-limiting diet culture and setting realistic goals allowed him to overcome his suicidal thoughts and achieve actual transformation. David also explains why we should not let emotions rule over our heads when it comes to food and how to manage ego when assuming a leadership role.

02-20
56:31

Salsa, Sweat Equity, And Syndication: The Path To Passive Income Success With Giang Nguyen

Transform your fears into stepping stones, seize every challenge as an opportunity, and always keep in mind: Assets provide freedom, liabilities restrict it. In this episode, we have Giang Nguyen, a former medical researcher turned passionate real estate investor and salsa enthusiast. Today, she shares how to build generational wealth using real estate. Discover the power of wealth-building wisdom, navigating fear, leveraging passive income, and more. Tune in now!

02-13
55:32

From Traditional To Digital: Evolving Business Models In Lawn Care With Bryan Clayton

In an ever-evolving landscape, industries are witnessing a transformative shift as businesses adapt and embrace changing models to stay competitive and relevant. Bryan Clayton is all too familiar with this. Within the lawn care industry, Bryan has given birth to two businesses: Peachtree Inc., considered one of Tennessee's landscaping giants, and GreenPal, an innovative online marketplace dubbed the "Uber for lawn care" by Entrepreneur magazine. In this episode, he shares how he navigated through the pivots of running a landscaping business and moving towards a more digital approach to delivering lawn care services. From changing business models to finding labor to prospecting, Bryan takes us on his journey of finding groundbreaking ways to optimize how the industry continues to help the masses every day. Join in on this conversation and be inspired to transform and serve more.

02-06
57:20

Life's Journey Can Be Bumpy: How To Turn Chaos Into Opportunities With Steph Silver

Live authentically, find strength in being vulnerable, and embrace chaos. Within chaos, you can turn challenges into opportunities and every choice shapes your existence. In this episode, Steph Silver confronts the reality of how life’s journey can be bumpy. As a branding and marketing expert with over 20 years of experience, she shares her personal growth journey, from balancing motherhood to changing her leadership and life approach. Steph discusses the importance of self-evaluation and the impact of leadership on personal and professional development. She highlights the necessity of creating a culture that nurtures growth, values authenticity, and encourages open conversations. Tune in now and learn how to embrace your journey.

01-30
01:13:42

Business Finance Trends 2024: Getting Your Numbers In Order For The New Year With Andrea Bell

From a financial and tax perspective, what should business owners be paying attention to in 2024? Andrea Bell of ProfitabilityCo joins us on the podcast today to talk about the most notable business financial trends for the new year and what business owners need to do to get their numbers straight and set themselves up for success. In this conversation, Andrea discusses crucial financial and tax considerations for business owners in 2024, including the new BOI reporting requirement at the federal level. Concerns about its invasiveness and potential impact on small businesses are raised. Additionally, emphasis is placed on effective expense management, proper tax planning, technology investments, cybersecurity, ESG considerations, remote work policies, and customer experience. Andrea also advocates for a strategic approach to pricing, encouraging business owners to consider profitability and value delivery rather than solely competing on price. The conversation underscores the importance of adaptability, innovation, and succession planning in the ever-evolving business landscape. Tune in and see how it can help you!

01-23
01:04:55

The Power Of Your Inner Voice: Navigating Trauma, Beliefs, And Self-Love With Lenora Edwards

What we say to ourselves really does matter. Our thoughts create the very foundations of our beliefs that translate to our actions and the results we get. That is why it is very important that we learn to be aware of the language we use to speak to ourselves, understanding both our internal and external voices. Helping us navigate this is no other than the Voice Lady herself, Lenora Edwards. She is a board-certified speech language pathologist devoted to empowering people through the art of communication. In this episode, Lenora takes us deep into the power of language as it relates to trauma, beliefs, and self-love. What is trauma and how does it affect the results we get to have? How powerful are affirmations? What is the dynamic between belief, confidence, and mindset? Where does this apply to leadership? Lenora answers these questions and more. So tune in and start the process of wanting better things for yourself, beginning with the way we speak to ourselves.

01-16
45:57

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