Good Business with Clay Vaughan

<p><b>Good Business with Clay Vaughan</b> is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world.</p><p><br /></p><p>Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear.</p><p><br /></p><p>It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good <em>at</em> what it does and good <em>for</em> the people it touches.</p><p><br /></p><p>If you want to grow, lead well, and make an impact that outlives you, this is your place.</p>

Hustle Without Burnout: How Leaders Build Discipline, Alignment, and Real Velocity

In this episode of Good Business, Clay Vaughan and Luke Frazier sit down with Abby Ramin, Director of Operations at Good Agency, for a candid conversation about hustle, burnout, and what it really takes to execute vision at scale. Abby shares what she learned stepping into an integrator role during rapid growth, why hustle is about discipline and rhythm, not chaos, and how alignment actually creates speed. They discuss leadership friction, EOS rhythms, time tracking, forecasting, and the syst...

12-16
56:20

From Hustle Culture to Healthy Sales: Trust-Based Prospecting with Brad Pearse

On this episode of Good Business, Clay Vaughan and Luke Frazier speak with Brad Pearse, Sales Development Leader and founder of Simplified Sales. Brad shares how growing up in a $ 700 million family business shaped his approach to culture, customer experience, and leadership, and why so much of today’s hustle-obsessed entrepreneurial mindset is deeply unhealthy. They explore how purpose, faith, and stewardship transform the way leaders present themselves; what entrepreneurs often misunderstan...

12-09
01:07:13

From Burnout to Breakthrough: How Founders Find Freedom with Scott Frazier

On this episode of Good Business, Clay Vaughan and Luke Frazier sit down with Scott Frazier, entrepreneur and co-founder of Freed Up, on the very day he sold his company. Scott shares what founders get wrong about freedom, why productivity starts with clarity, and how the bad habits can quietly turn a business into a 24/7 prison instead of the life-giving work it was meant to be. They explore the more profound shifts every leader must make to stay effective as they grow, how ministry shaped S...

12-02
01:03:07

Consistency Over Chaos: How Great Leaders Lead with Conviction with Cody Lutz

On this episode of Good Business, Clay Vaughan and Luke Frazier talk with Cody Lutz, Leadership Coach and Culture Consultant. Cody unpacks how consistency, clarity, and courage shape the way leaders show up and influence those around them. They explore how internal priorities shape external impact, what happens when fear gives way to conviction, and how daily stewardship builds long-term credibility. Cody also shares how ego gets in the way of purpose — and why building margin might be the mo...

10-07
48:49

Leading with ADHD: Clarity, Chaos, and Honest Leadership with Jake Brown

On this episode of Good Business, Clay Vaughan talks with Jake Brown, Leadership Coach and Author of Leader Shit. With humor and raw honesty, Jake shares what its like to lead with ADHD and how neurodiversity has shaped his leadership style, decision-making and team dynamics. They unpack why emotional intelligence, not just strategy, separates effective leaders from overwhelmed ones, and why honest self-awareness is the most underused tool in business. Jake offers real-world insight int...

09-30
43:34

Purpose Over Hustle: How to Lead with Conviction and Culture with Travis McAshan

On this episode of Good Business, Clay Vaughan sits down with Travis McAshan, Founder and Creative Director of Glide. Travis shares why clarity in values and culture leads to stronger teams, healthier businesses, and more sustainable growth. They discuss how to lead a remote-first company with conviction, what it takes to protect culture through EOS, and why Glide made the shift to a four-day work week. Travis also reflects on hard leadership lessons that reinforced his belief in consistency ...

09-23
52:24

Faith-Driven Marketing with Lesley Pyle

On this episode of Good Business, Clay Vaughan sits down with Lesley Pyle, Founder of HireMyMom.com and Hire Thy Neighbor. Lesley shares her journey from corporate PR to building two companies that blend professional excellence with a foundation of faith. They explore how trust, flexibility and personal conviction shape both her team culture and customer relationships. Lesley also unpacks the heart behind Hire Thy Neighbor, a platform connecting faith-driven service providers with thei...

09-16
37:39

Speak with One Voice: Aligning Sales & Marketing with Danielle Bornowski

On this episode of Good Business, Clay Vaughan speaks with Danielle Bornowski, Marketing Strategist at DQB Strategies. Danielle breaks down why unified messaging is the foundation for both sales and marketing success and why these teams should operate as one revenue engine. They dive into how buyer trust grows when messaging is clear and consistent across departments. Danielle explains what happens when marketing and sales don’t speak the same language and why clarity, confidence and a...

09-09
35:58

How Relationships Fuel Sustainable Growth with Dustin Reichmann

On this episode of Good Business, Clay Vaughan sits down with Dustin Reichmann, Founder of Seven Figure Leap. Dustin shares how his team helps entrepreneurs build seven-figure brands through podcast guesting, storytelling, and authentic human connection. They explore Dustin’s relationship-first growth approach, why traditional marketing funnels fall short, and how podcast guesting creates a repeatable, trust-based flywheel that builds audience, authority, and revenue. He explains how human-t...

09-02
46:29

Scaling with Trust and Operational Clarity with Henry Bryan

On this episode of Good Business, Clay Vaughan sits down with Henry Bryan, Chief of Staff at AAA Paving, one of the fastest-growing civil companies in Texas. From operations to leadership, Henry offers a behind-the-scenes look at what really drives momentum in a high-growth environment. Together, they unpack how building trust, modeling consistency, and prioritizing emotional intelligence can accelerate team performance. Henry shares how he navigates the complexity of scaling multiple busine...

08-26
01:04:05

Legacy-Driven Leadership: Building with the End in Mind with Barrett Conway

On this episode of Good Business, Clay Vaughan welcomes Barrett Conway, Managing Director at Cetane Associates, a lower-to-middle-market M&A advisory firm. Barrett shares how his mission-first approach helps small business owners sell with confidence and clarity, ensuring the buyer is aligned with the company’s legacy. Barrett and Clay unpack how clarity of mission leads to stronger business decisions, better buyer alignment and longer-term business health. They also explore how small bu...

08-19
44:06

How to Build Business Velocity with Casey Baker

On this episode of Good Business, Clay Vaughan sits down with Casey Baker, Fractional Revenue Executive at Good Agency with decades of experience in sales, marketing, and executive leadership. Together, Clay and Casey unpack how mid-market companies can gain momentum through alignment, clarity, and culture - principles reflected in Clay’s upcoming book, Velocity. Casey shares practical insights on leadership and traction, while Clay introduces the core of his Velocity Framework: Heart, Headin...

08-12
57:20

Building a Legacy of Leadership Through Biblical Truth with Dr. Randall Price and Clay Vaughan

Title: Faith, Leadership, and Biblical Truth with Dr. Randall Price | Good Business Podcast On this episode of Good Business, Clay Vaughan sits down with Dr. Randall Price—biblical scholar, archaeologist, and founder of World of the Bible Ministries. As a leader in biblical archaeology and historical research, Dr. Price has spent decades uncovering the evidence behind scripture, equipping others with knowledge that strengthens both faith and leadership. His journey from medical research to mi...

04-15
49:00

Winning Leadership Strategies for Business Growth with Joel Trammell and Clay Vaughan

Winning Leadership Strategies for Growing Businesses with Joel Trammell and Clay Vaughan In this episode of Good Business, Clay Vaughan speaks with Joel Trammell, an experienced entrepreneur, CEO, and leadership coach, about the challenges and strategies involved in building a successful company. Trammell shares insights from his years of experience leading and advising businesses, providing a practical approach to leadership, decision-making, and long-term growth. His expertise offers valuab...

02-25
41:16

How to Build a Thriving Business Team and Manage Economic Uncertainty With Clay Vaughan and Zach Potts

In this episode of Good Business, host Clay sits down with Zach Potts, an accomplished entrepreneur and real estate developer with deep expertise in Texas's booming markets. Zach shares his inspiring journey from growing up on a dairy farm to building a successful portfolio of businesses in land development, oil and gas, and beyond. He emphasizes the importance of honing essential skills early in your career, surrounding yourself with like-minded individuals, and taking calculated risks to ac...

01-21
41:44

AI: The Future of Marketing and Growth With Clay Vaughan, Luke Frazier and James Hall

Discover how AI is revolutionizing the marketing landscape in this insightful episode of Good Business. Host Clay Vaughan, along with Luke Frazier and James Hall from the Good Agency Team, explore the powerful impact of AI technologies in reshaping business strategies. Dive into a dynamic discussion on how AI tools like ChatGPT and Content Sprout are changing the way we think about marketing, from enhancing brand messaging to optimizing SEO strategies. Clay, Luke, and James discuss the pract...

12-11
46:39

Leadership Identity Growth and Balancing Life with Clay Vaughan, James Hall, and Cassie Shea

Discover how to transform your leadership identity, overcome burnout, and unlock exponential growth with Cassie Shea in this heartfelt and raw episode of Good Business. Hosted by Clay Vaughan, alongside James Hall, Cassie shares her journey of guiding business leaders to achieve remarkable success, including helping a client achieve an incredible 10x revenue growth, all while embracing personal transformation. Clay, James, and Cassie dive into the challenges of balancing professional ambit...

12-04
01:09:33

Aligning Sales and Marketing for Business Growth with Clay Vaughan, Johnny Holsten, and Luke Frazier

Welcome to another episode of "Good Business"! In this enlightening discussion, our host Clay Vaughan is joined by special guest Johnny Holsten, who has flown in from Phoenix, and our new CGO, Luke Frazier. Together, they dive into one of the most critical issues businesses face today: the misconception that sales and marketing departments should be at odds. This conversation will explore how aligning these teams can foster growth and create a seamless customer experience. Johnny shares hi...

11-20
38:33

Combating Child Trafficking at Safe House Project with Clay Vaughan and Brittany Dunn

In this compelling episode of the "Good Business" podcast, host Clay Vaughan is joined by Brittany Dunn from Safe House Project, an organization dedicated to combating child trafficking. Recorded in Austin, Texas, Brittany shares powerful insights into the challenges, strategies, and successes of their mission to provide safe environments and rehabilitative services to trafficking survivors. Brittany discusses the groundbreaking methods Safe House Project employs, including their holistic ap...

11-20
44:51

Mastering Unreasonable Hospitality with Clay Vaughan, Luke Frazier, and James Hall

In this inspiring episode of Good Business, join Clay Vaughan alongside his esteemed guests, Luke Frazier and James Hall, as they dive into the transformative concept of unreasonable hospitality in business. Discover how this approach is revolutionizing business cultures by enhancing stakeholder value, team dynamics, and customer satisfaction across various industries. Whether you're an entrepreneur, a leader, or someone passionate about incorporating genuine care into your professional inter...

11-05
33:11

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