On this episode of Good Business, Clay Vaughan speaks with Danielle Bornowski, Marketing Strategist at DQB Strategies. Danielle breaks down why unified messaging is the foundation for both sales and marketing success and why these teams should operate as one revenue engine. 

They dive into how buyer trust grows when messaging is clear and consistent across departments. Danielle explains what happens when marketing and sales don’t speak the same language and why clarity, confidence and authenticity matter more than slick tactics. Clay and Danielle also explore practical ways leaders can eliminate internal friction, craft a message that lands, and build trust that converts.

This episode is perfect for CEOs, sales leaders, and marketers looking to drive better results by aligning around one clear voice..

To connect with Danielle or explore her approach, visit alwaysaboutpeople.com.

Schedule a marketing discovery call here: https://www.goodagency.com/schedule-call

Subscribe to Good Business on:
YouTube: https://youtube.com/playlist?list=PLkcg0fdy9Ku0VxRddLh9sF1-Syc1o0HWl&si=JWDLdfSWR48hhg96
Spotify: https://open.spotify.com/show/0fka1EglKh0dCqc8ACF77E?si=e11317b8cd1b4b70
Apple Podcasts: https://podcasts.apple.com/us/podcast/good-business-with-clay-vaughan/id1610259222

#b2bmarketing #salesalignment #messagingstrategy #growthleadership #revenueoperations

Support the show

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!