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Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?
That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering.
Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.
The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.
84 Episodes
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Been in business a while? It’s time to reap the (marketing) rewards! And to do this you must know what you can leverage thanks to the business you’ve created which has lasted through the decades. By listening [and taking notes], you’ll learn: Seven different strategies that are unique to established businessesHow embracing the authentic elements of your business can put you in frontEven if your business is simply heads-down and doing great work, how to apply a humble brag Enjoy! Resource...
Standing out shouldn’t mean keeping wide eyes on your ‘competitors’ - in fact, it should be far from that. In order to stand out you should look much closer to home because the ways your clients and customers will choose to work with you for a lifetime are right under your nose. By listening [and taking notes], you’ll learn: How to see your competitors as legitimate alliesThe competitive edge you create when you focus on your customers, not competitorsHow the inside of your business will demo...
What if your business achieved the same revenue levels but with far less stress, time and volatility? And once you achieved that, then you focused on scaling it? This is growing your business from the inside out, consider it the anti-scale which still scales your business. By listening [and taking notes], you’ll learn: How streamlining client delivery created 150% of new working timeHow to scale your business but do so the right wayHow to increase profits without more clientsLet’s not scale p...
We’re talking QUANTITY, how to have more Discovery Calls in your calendar. Increasing your businesses enquiries, sales and overall profit can be directly attributed to the quality and quantity of your Discovery Calls. By listening [and taking notes], you’ll learn: Seven methods to generate more Discovery CallsWhy it’s important to have multiple leads sources A challenge you can take on to increase the quantity of Discovery Calls This episode is the fourth and final in a series which...
You’re full of it, wisdom that is - in the eyes of your potential clients… We just need them to see that. This is where your winning messages come from, by listening [and taking notes], you’ll learn: What are these ‘winning messages’ and how they can increase your conversionsTen examples to help you find your key own ‘winning messages’ How to actually apply this into your Discovery CallsThis episode is the third in a series which marks December (2024) as being the month of Discovery Call...
How you position your Discovery Calls to your prospects is vitally important to the outcome. If you’re planning on letting them ‘pick your brain’ enough so they see you know your stuff and throw money at you - that’s not going to fly, and you’ve probably tried it so you know it doesn’t work. In this episode I share five ways you can ensure your calls aren’t a waste of your precious time and do actually convert into sales for your business. By listening [and taking notes], you’ll learn: The im...
Are your Discovery Calls reliably helping your service business to generate clients and sales? Whether your business is doing $100K, $1million or $10million, service businesses of all sizes can enhance their sales when they have a Discovery Call process that works. By listening [and taking notes], you’ll learn: How well-crafted Discovery Calls (and processes) increase conversionsHow your Discovery Calls can build trust, rapport and authorityWhat type of businesses should be doing Discovery Ca...
Ambiguity and assumptions are not going to cut it as we go into 2025 and beyond, and this applies to all areas of your business. The sharper we can get whether that's with lead generation or in our systems and processes, the greater chances you will have to move with the market and continue to grow your business. From hooks and headlines to promises, next steps and call to actions, this episode is an invitation for your business to get sharper so you can get far greater results because as we ...
While our retail counterparts are generating up to 80% of their annual revenue over a few short months over the festive season, the service business sector can sometimes be left high and dry with B2B services in particular taking a cruisy (much-warranted) break, causing them to push back decisions, proposals and investing in your business. That is, if you buy into that BS. Don’t worry, I did too once upon a time… By listening [and taking notes], you’ll learn: The year that changed everything ...
Business these days is like real-world strength training. In this podcast I share five steps to ensure you make the most of any economic frustration and hopefully walk out with the upper hand - keep this episode handy for any difficult time in your business journey because these steps are applicable then too. By listening [and taking notes], you’ll learn: How important it is to intentionally choose your business / market positionThe effect the business owner has on their business, team and re...
What do you actually need… Business owners will often invest in the wrong resources or come to the wrong conclusions about what they need to help them with their business and this can be a costly exercise. This episode is here to help you get more clear on what resources your business may need so you can protect your investments and see greater results sooner. By listening [and taking notes], you’ll learn: Important distinctions between knowledge and executionHow to ensure any knowledge gets ...
In the Spring of 2015 I took the skills I had and attempted to create a job for myself, that was 9 years ago and in that time I went from freelance marketer, to agency owner, to consultant - and I’m pleased to say that I created that job and then some. By listening to this episode you’ll hear nine lessons as I reflect back across personal, client and business, sharing some standout reflections that have helped both me and my clients. Enjoy! Resources: Website Facebook Facebook Group Li...
Where many businesses fall off is they have great ideas (strategies) without the supportive tactics to make their goals a reality. In this episode I share the difference between the two and how a clear understanding of the tactics you need can help grow your business. By listening [and taking notes], you’ll learn: The difference between strategy and tacticsHow to marry the two together for top-notch resultsThree examples of strategies + tactics to help grow your businessEnjoy! Resources: We...
Sometimes the results you get in business are not linear, sometimes they come about just by the mere fact that you took action. In this episode I share how this has been true for both me and my clients and how you can blend the woo with the strategy. By listening [and taking notes], you’ll learn: How perfectly laid out plans and strategies can sometimes get in the wayThe valuable data you get from taking action and building a strategy in hindsight A simple action-taking strategy you can ...
There’s only so long you can wait around for clients to come find you, even if you’re the host with the most, giving the best value through your marketing - by having a simple yet solid outbound strategy is going to help you build a robust business. By listening [and taking notes], you’ll learn: What a difference four emails a day could make to your businessHow simple and effective it is when you’re proactive about generating clientsFour steps to help you go after the clients you want Enjo...
Established businesses can take a mental beating when clients aren’t coming to them in roves how they used to once upon a time. You’re arguably the best at what you do, you’ve been doing it longer than most, these alone should speak for themselves. So why is it that ultra-experienced and well-established businesses go through their phases of having fewer clients? By listening [and taking notes], you’ll learn: What you can use to your advantage as an established businessHow business is still a...
Well-intentioned business owners (and their team) will pour additional time and resources into their clients when sadly it’s not needed, noticed or necessary. This additional emphasis of trying to go above and beyond, pleasing clients, will burn holes in pockets and sink your business if you’re not careful. By listening [and taking notes], you’ll learn: How over-servicing your clients is getting in the way of growing your businessHow to prioritise your business growth activities while maintai...
You’ve had busy seasons in your business where you had more work that you could keep up with and to some extent, it was a great thing. You’ve likely had those quieter seasons too, which are not so great. So why is it hard to strike a balance between the two? By listening [and taking notes], you’ll learn: How important and “urgent + important” and “important + not urgent” tasks impact your business How your business is a state of constant and never ending improvementWhen every area of yo...
Let’s put an end to the endless search for new clients and let’s start keeping the great ones you do work with! By listening [and taking notes], you’ll learn: How to turn project clients into ongoing clientsHow to bundle your project-based services into longer-lasting packagesSix examples of ongoing services you could be offering your clientsEnjoy! Links Mentioned: → Join the waitlist for the Service Business Boardroom here. GMGB Podcast - Ep 9: Presenting Payment Plans The Right Way - listen...
Optimising your offers / services / packages can be the catalyst to growing your business. I've had the pleasure of seeing this happen time and time again and so, I want to share with you seven ways to improve your offer. By listening [and taking notes], you’ll learn: How you can either make small but mighty tweaks or a complete overhaul of your offer (either can be great)The big mistake business owners often make when creating more ‘affordable services’ such as membershipsHow reducing fricti...
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