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Social Media Marketing, Online Marketing, Design and Print
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When most business owners I speak with think of LinkedIn, they envision corporate giants, recruiters, and professionals in suits seeking to expand their global networks. And yes, LinkedIn is full of those people. But here’s the thing: LinkedIn isn’t just for international networking. It’s one of the most powerful tools that small businesses and their…
The post LinkedIn for Local Leads: A Step-by-Step Guide for Small Businesses appeared first on Green Umbrella Marketing.
We all make mistakes. It would be completely unrealistic to assume that you can go through an entire working day without making the odd typo or spelling mistake. It’s human nature to make the odd error, and it’s also entirely understandable. That said, some mistakes are not quite as easy to understand. One of these…
The post Every picture tells a story – How to choose images for social media appeared first on Green Umbrella Marketing.
When you hear those two words, ‘personal brand’, it can spark all sorts of reactions. Some people think it’s all about flashy logos, perfect Instagram grids, or polished LinkedIn headshots. Others think it’s a buzzword for influencers and not something a “normal” business owner needs to worry about. The truth: you already have a personal…
The post How to Build a Personal Brand That Sells appeared first on Green Umbrella Marketing.
It’s no secret that I see personal LinkedIn messages as the ultimate way to align your Linkedin Marketing and Social Selling strategies so that you can experience the kind of success that impacts the bottom line of your business. I’m always sharing hints and tips around best practice and what good looks like. However, over…
The post STOP sending these LinkedIn messages appeared first on Green Umbrella Marketing.
Ever sat down to create a social post and thought ‘I’ve got absolutely nothing to say…‘? You’re not the only one! Even the most creative business owners hit content blocks. But that doesn’t mean you stop showing up. It just means you need a system, or rather a toolbox of plug-and-play content ideas you can…
The post 15 Plug-and-Play Content Ideas to Keep Your Business Visible On Social Media appeared first on Green Umbrella Marketing.
So, you’re showing up on social media, posting consistently, and even starting to get some engagement – but you’re wondering, “Is this actually working?” That’s where this quick guide to social media insights will come in handy. Understanding your analytics doesn’t have to be overwhelming. (There’s a lot of data available to you once you…
The post A Beginner-Friendly Guide to Social Media Insights appeared first on Green Umbrella Marketing.
Social media is a cornerstone for businesses of all sizes. From increasing brand awareness to driving sales, the right platform can significantly impact your business's success. However, not every platform will deliver the same results for every business. The key is understanding the nuances of each platform and aligning them with your business goals and audience.
So, let's look at the most popular social media platforms and their unique benefits so that you can decide which platforms will best serve your business.
The post Choosing the Right Social Media for Your Business: A Platform-by-Platform Guide appeared first on Green Umbrella Marketing.
Have you ever felt overwhelmed by the thought of creating your content calendar? You’re not alone. Finding time to create consistent content can feel impossible if you’re running a business, and many skip social media planning and dive straight into content creation, which can create its own problems. That’s why social media planning changes the…
The post Social Media Planning – The 30-Minute Weekly Workflow appeared first on Green Umbrella Marketing.
You’re investing your time, and having great chats online… but seeing zero results from them? Sound familiar? Don’t worry, you’re not alone. That’s where social selling comes in. It’s not about the hard sell. It’s about being helpful, human, and harnessing your online presence to build trust and close sales naturally. The problem is that…
The post Your Guide to Social Selling – Turning Conversations into Conversions appeared first on Green Umbrella Marketing.
Social media engagement alone isn’t enough. A flurry of likes, comments, and shares can feel like validation that your business is getting noticed. The hard truth is that likes don’t pay the bills. Engagement is important, yes – but only if you know how to turn that attention into action and, ultimately, income. Let’s look…
The post How to Turn Social Media Engagement into Sales appeared first on Green Umbrella Marketing.
Building a personal brand as a small business owner or entrepreneur isn’t just about looking the part – it’s about owning your space, your story, and perhaps most importantly, your strategy. Personal branding for entrepreneurs is a topic that comes around repeatedly, but how do we make it work for us, rather than it just…
The post Personal Branding for Entrepreneurs Who Want to Be Taken Seriously appeared first on Green Umbrella Marketing.
Three email marketing rules to follow for campaign success. From content to analysing the data, find out how to make your campaign a success!
The post Three (maybe eight!) Email Marketing Rules To Follow For Campaign Success appeared first on Green Umbrella Marketing.
At the risk of stating the obvious, companies are constantly looking for ways to talk to their potential clients and customers more effectively, and it's fair to say that we all now recognise that using video is one of the best ways to reach out in today's world.
Unfortunately, a lot of these videos could be much better if they followed a few simple rules.
The post Five Essential Tips for Creating Effective Social Media Videos for Your Business in 2025 appeared first on Green Umbrella Marketing.
Even the most committed social media marketers encounter days when their carefully crafted plans fall apart. Perhaps your team has called in sick, leaving you alone at the helm, or you’ve overbooked your schedule, hoping to squeeze in some LinkedIn posts during lunch – only to realise lunch isn’t on today’s agenda. Stressful as that…
The post Biggest challenge for a social media manager? No News appeared first on Green Umbrella Marketing.
So here we go, another blog from Debsie! Now I am getting into the swing of things… and dare I say I’m actually getting comfortable writing these blogs – but hold your horses, our Christina may be back in action next week – so hang in there!!! I use Google a lot – but when…
The post USING ALGORITHMS TO DRIVE ENGAGEMENT ON LINKEDIN appeared first on Green Umbrella Marketing.
Social media is supposed to connect us, but too often, it’s a one-way street. We post a thought, a photo, or an update—then disappear. No interaction. No engagement. Just “posting and ghosting.” While this might work for influencers who are just looking for impressions, it’s a missed opportunity for meaningful connection. Whether you’re a business,…
The post Posting & Ghosting: The Art of Actually Listening on Social Media appeared first on Green Umbrella Marketing.
A few weeks ago JOMO! Now FOMO!!! What is happening??? Well as much as taking a break and skipping out, we can’t forget that some people, just can’t miss out – and, I am one of them! Christina spoke once at an event about how business owners should be all over #FOMO. The event was…
The post Why You Should Be All Over #FOMO appeared first on Green Umbrella Marketing.
The Recruitment Agency Expo this year was amazing as usual; if you missed it, don’t miss Birmingham in October and make sure you add London on March 17th to the calendar. It’s going to be extra special on St. Patrick’s Day! Due to our wonderful C’s absence, we didn’t get the chance to catch up…
The post Recruitment Agency Expo Wrap-Up: How to Maximise Connections After an Event appeared first on Green Umbrella Marketing.
Just like you, I'm living in a world that's constantly online, where every second is potentially shared, liked, or retweeted. Where the constant notifications mean having the opportunity to switch off fully feels at times impossible. It's a world where the idea of "JOMO" - the Joy of Missing Out - brings a much-needed breath of fresh air.
The post The Joy Of Missing Out! Embrace JOMO! appeared first on Green Umbrella Marketing.
There’s a day for everything isn’t there! I particularly liked National Pizza Day on Sunday, 9th February! Tomorrow we’ve will celebrate International Women’s Day, which is especially close to my heart and while I am writing this, I am expecting to see a stream of posts soon for St Patrick’s Day! There are other things…
The post Want to use International days on social media? Here’s how! appeared first on Green Umbrella Marketing.
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