Hey Docs!

Welcome to the Hey Docs! Podcast with your guest host Jessi Megna.  Today’s episode is all about the patient experience in orthodontic practices with Jill Allen. From understanding what patients truly want to building trust and even handling difficult conversations, Jill will be sharing her insights on how to create an authentic and engaging experience for every patient.  Let’s dive in! Summary In this conversation, Jessi and Jill discuss the nuances of customer service in orthodontics, emphasizing the importance of authenticity, trust, and micro-interactions in creating a memorable patient experience. They explore how practices can build trust through consistent communication, the significance of team alignment, and the impact of humor in patient interactions. Jill shares insights on addressing negative experiences and the importance of being true to oneself in practice. The discussion highlights the need for a tailored approach to patient care and the value of small, thoughtful gestures in fostering loyalty. https://www.practiceresults.comhttps://www.instagram.com/jillallenandassociates/https://www.linkedin.com/in/jilljallen/https://tiktok.com/@jillallenandassochttps://www.facebook.com/JillAllenandAssociates/ Takeaways Patients expect attentive service and the latest technology.Authenticity in patient experience is crucial for modern practices.Team alignment is essential for consistent patient interactions.Micro-interactions can significantly enhance the patient experience.Negative reviews often stem from accumulated micro-aggressions.Addressing issues with empathy can help resolve patient concerns.Practices should focus on their unique strengths and authenticity.Humor can enhance the patient experience when used authentically.There is an abundance of patients seeking unique experiences.Effective communication involves listening to understand, not just to respond.Chapters 00:00 Introduction and Pet Peeves02:04 Understanding Patient Expectations in Orthodontics05:44 Creating an Authentic Patient Experience10:27 Building Trust Through Consistent Communication17:11 The Importance of Team Alignment21:52 Micro-interactions: The Little Things Matter28:42 Addressing Negative Experiences and Reviews38:27 Infusing Humor and Authenticity in Practice45:24 Final Thoughts and Resources Connect With Our AdvertisersGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/ Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!    Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen.Today, we’re discussing the vital role lead management plays in the success of orthodontic practices. We’re joined by the founder of LeadSigma, Scott Hansen, to help us break it all down. From speeding up lead follow-up to leveraging AI and automation, we’ll cover what practices can do to streamline the new patient process while keeping a personal touch. Get ready for some actionable insights on how to effectively convert leads into patients and stay ahead in this ever-evolving industry!Let’s get started!SummaryIn this engaging conversation, Scott Hansen shares insights on lead management in orthodontics, emphasizing the importance of speed, frequency, and consistency in converting leads into patients. He discusses the evolution of Lead Sigma, the role of automation and AI in enhancing patient experiences, and offers practical advice for practices to improve their lead follow-up strategies. The conversation also touches on overcoming resistance to new technologies and the future of AI in the industry.https://leadsigma.com/https://www.instagram.com/leadsigma/https://twitter.com/LeadSigmahttps://www.facebook.com/leadsigma/https://www.linkedin.com/in/scott-hansen-4393a417/TakeawaysScott grew up in an orthodontic practice and managed it successfully.Lead Sigma was created to help practices manage leads effectively.Speed, frequency, and consistency are crucial for lead conversion.Practices should follow up with leads multiple times for better results.AI can enhance patient experiences without replacing human interaction.Automation can streamline the lead management process significantly.Practices need to prioritize lead follow-up to maximize ROI.Understanding the cost of lead generation is essential for practices.AI tools can help practices manage missed calls and appointments.Continuous improvement in lead management can drive practice growth.Chapters00:00 Introduction to Scott Hansen and Lead Sigma02:57 The Evolution of Lead Management in Orthodontics06:03 Importance of Speed, Frequency, and Consistency in Lead Conversion09:06 Strategies for Effective Lead Follow-Up12:02 The Role of Automation and AI in Patient Management15:12 Overcoming Resistance to New Technologies in Practices17:51 The Future of AI in Enhancing Patient Experience21:02 Advice for Practices to Stay Ahead of the Curve24:07 Speed Round with Scott HansenConnect With Our AdvertisersOrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!   Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Hey Docs! Episode Finals  Insuring Success: Essential Coverage for Orthodontic Practice Owners Welcome to the Hey Docs! Podcast with your host Jill Allen. Today, I am joined by Nick Cepparulo from CFS Dental Division and in this episode  we are covering all things insurance. From what you need to protect your practice when you are just getting started to common pitfalls practices face when coverage is lacking there is a lot to discuss. Let’s get into it! Summary Nick Cepparulo, Vice President of CFS Dental Division, discusses the importance of insurance for dentists and orthodontists, particularly those starting or acquiring a practice. He explains the key policies needed during the startup phase, such as general liability and builder's risk, and the policies required for a functioning practice, including business owner policy and workers' compensation. Nick also emphasizes the significance of personal insurance policies like malpractice insurance, disability insurance, and life insurance. He highlights the need for adequate coverage to protect against potential lawsuits, injuries, and unexpected events. In this conversation, Jill and Nick discuss the importance of insurance for dental and orthodontic practice owners. They cover various types of insurance policies, including disability insurance, malpractice insurance, and cyber insurance. They emphasize the need for regular evaluation and updates to insurance coverage as the practice grows and changes. Nick provides valuable insights and advice for dentists and orthodontists starting their careers and stresses the importance of protecting oneself and one's practice with the right insurance policies. https://cfsdentaldivision.com/https://www.instagram.com/cfsdentaldivision/ Takeaways Insurance is crucial for dentists and orthodontists, especially during the startup or acquisition phase.Key policies for startups include general liability and builder's risk, while functioning practices require a business owner policy and workers' compensation.Personal insurance policies like malpractice insurance, disability insurance, and life insurance are essential for protecting against lawsuits, injuries, and unexpected events.It is important to have adequate coverage and consider factors like reputation, claims payouts, and financial stability when choosing insurance carriers. Regularly evaluate and update insurance coverage as your practice grows and changes.Disability insurance is crucial for protecting your income in case of injury or illness.Malpractice insurance is essential for dental and orthodontic  practice owners to protect against professional liability.Cyber insurance is becoming increasingly important in today's digital age.Work with an insurance professional to ensure you have the right coverage and are paying the best rates.Insurance policies should be reevaluated annually or every two years to ensure adequate coverage.Consider getting multiple opinions and doing research before purchasing insurance policies.AI is a trend in the insurance industry that is expected to have a significant impact.Work hard, do your research, and find what you love to do to be successful in your career.Chapters 00:00 Introduction and Overview02:34 The Unsexy Side of Being a Business Owner09:46 Key Policies for Startups and Acquisitions17:14 Understanding Additional Insureds and Policy Duration19:52 Protecting Yourself with Personal Insurance25:07 Importance of Adequate Coverage27:42 Protecting Your Income with Disability Insurance30:54 The Growing Importance of Cyber Insurance33:16 The Need for Regular Reevaluation of Insurance Policies35:45 The Impact of AI on the Insurance Industry46:23 Advice for Dentists/Orthodontists Starting Their Careers Connect With Our Advertisers OrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/ Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.     If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!   Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. On today's episode, where we're diving deep into a topic that lies at the heart of success—self-trust. I'm excited to be joined once again by Dr. Tarryn MacCarthy, who has been doing incredible work with The Business of Happiness, exploring how mindset shapes our impact. Last time, we tackled the challenges of self-doubt, but today, we're flipping the script to explore the power of self-trust, its role in long-term success, and practical ways to cultivate it in both our personal and professional lives.Let’s get into it! SummaryIn this conversation, Dr. MacCarthy and Jill discuss the importance of self-trust and how it differs from self-confidence. They explore the impact of a lack of self-trust on exhaustion, people-pleasing, and the need for numbing. Dr. MacCarthy emphasizes the need to make it safe to feel and create time and space for oneself. They also discuss the role of listening to one's body and emotions, and the importance of giving oneself permission to feel and process emotions. Building self-trust allows individuals to handle anything and make choices that align with their true desires. In this conversation, Dr. MacCarthy and Jill discuss the importance of self-trust in leadership and personal growth. They explore the challenges of self-trust and provide strategies for building it. Dr. MacCarthy emphasizes the need to acknowledge and validate one's feelings, as well as the importance of giving oneself permission to feel and process emotions. They also discuss the impact of self-trust on relationships with team members and patients, highlighting the value of trust in delegation and patient autonomy. The conversation concludes with a speed round of questions.https://thebizofhappiness.com/https://www.instagram.com/thebizofhappiness/https://www.facebook.com/thebusinessofhappinesshttps://www.linkedin.com/in/dr-tarryn-maccarthy-2b401b123/https://podcasts.apple.com/us/podcast/the-business-of-happiness/id1537122859TakeawaysSelf-trust is different from self-confidence and involves trusting one's feelings and worthiness.A lack of self-trust can lead to exhaustion, people-pleasing, and the need for numbing.Creating a safe space and time to feel and process emotions is crucial for building self-trust.Listening to one's body and emotions and giving oneself permission to feel is essential.Building self-trust allows individuals to handle anything and make choices aligned with their true desires. Self-trust is essential for effective leadership and personal growth.Acknowledging and validating one's feelings is crucial for building self-trust.Giving oneself permission to feel and process emotions fosters self-trust.Trust in team members and patients is a natural extension of self-trust.Delegation and patient autonomy are facilitated by self-trust.Meditation is a valuable tool for building self-trust and achieving success.Chapters00:00 Introduction and Recent Projects02:00 Switching Gears: From Self-Doubt to Self-Trust05:57 The Impact of a Lack of Self-Trust09:01 Creating a Safe Space: Making It Safe to Feel13:03 Listening to Your Body and Emotions15:54 Giving Yourself Permission: Feeling and Processing Emotions18:51 Building Self-Trust: Handling Anything and Making Aligned Choices25:51 Introduction30:29 Replacing 'Should' with 'Choose'41:43 Mistakes and Growth47:01 The Impact of Meditation on Self-TrustConnect With Our AdvertisersOrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!   Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. In this episode, we're exploring the power of activating core values within an orthodontic practice and how these values can guide everything from goal-setting to hiring and marketing decisions with our very own Director of Operations Rachel from Jill Allen & Associates. She will walk us through the practical steps of making core values a central part of daily operations and ensuring they drive success. If you're looking to strengthen your practice's foundation and align your team with your mission, this conversation is packed with valuable insights. Let’s get started!SummaryIn this conversation, Jill and Rachel discuss the importance of core values in a business and how they can shape decision-making and team dynamics. Rachel shares her personal experience of working with Jill and how Jill's core values influenced her own. They emphasize the need for core values to be active and integrated into daily actions rather than just words on paper. They also discuss the process of defining core values and how they can evolve over time. The conversation highlights the impact of core values on team cohesion and decision-making. The conversation explores the importance of core values in a orthodontic practice and how they can shape the culture and success of the team. It emphasizes the need for alignment between personal and business core values and provides practical advice on creating and utilizing core values in hiring and employee retention. The conversation also touches on the red car theory and the reticular activation system, highlighting how focusing on core values can influence decision-making and attract the right team members and patients.www.practiceresults.comhttps://instagram.com/jillallenandassociateshttps://www.facebook.com/JillAllenandAssociates/https://www.linkedin.com/in/jilljallen/https://tiktok.com/@jillallenandassocQuestions for Rachel? Email below:info@practiceresults.comTakeawaysCore values should be active and integrated into daily actions, rather than just words on paper.Defining core values takes time and can evolve as the business grows and the individual's perspective changes.Core values play a crucial role in decision-making and can provide clarity and confidence in challenging situations.Sharing and aligning core values with team members fosters cohesion and consistent responses to various situations. Core values are essential in shaping the culture and success of an orthodontic practice.Alignment between personal and business core values is crucial for a cohesive team.Utilizing core values in hiring and employee retention can lead to a more harmonious and productive team.The red car theory and reticular activation system demonstrate the power of focusing on core values in attracting the right team members and patients.Chapters00:00 Introduction and Background06:21 The Importance of Core Values in Business15:12 Defining and Refining Core Values25:38 The Role of Core Values in Decision-Making28:58 Building Team Cohesion through Core Values30:01 The Importance of Core Values in an orthodontic Practice35:24 The Red Car Theory and the Reticular Activation System38:22 Aligning Personal and Business Core Values39:47 Utilizing Core Values in Hiring and Employee RetentionConnect With Our AdvertisersOrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!   Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. Today, we’re joined by Bonnie Brindle, an expert in anxiety management. And on this episode, I am excited for her and I to discuss how dental and orthodontic professionals can better support patients with dental anxiety. Bonnie will share her personal experiences, common anxiety triggers, and practical tools that can help improve patient comfort and care. There is a lot to learn. Let’s get started! SummaryIn this conversation, Jill and Bonnie discuss dental anxiety and how it affects patients and dental/orthodontic practices. Bonnie shares her personal experience with dental anxiety and how it led her to focus on helping others with anxiety. They discuss the importance of understanding and addressing dental/orthodontic anxiety in the dental/orthodontic industry. They also provide tips for orthodontic practices on how to create a safe and welcoming environment for anxious patients, including asking about triggers and preferences, validating the patient's experience, and offering relaxation techniques. In this conversation, Bonnie Brindle discusses strategies for managing dental/orthodontic anxiety. She emphasizes the importance of understanding and validating patients' fears and anxieties, as well as creating a comfortable and supportive environment in the dental/orthodontic office. Bonnie suggests various tools and techniques that can help patients cope with anxiety, such as weighted blankets, CBD products, and wildlife imagery. She also highlights the significance of self-care for dental/orthodontic professionals and the need to address their own stress and anxiety. Overall, the conversation provides valuable insights into improving the experience for anxious patients.https://www.bonniebrindle.com/https://www.facebook.com/bonnie.brindle.94/https://www.linkedin.com/in/bonnie-brindle-the-anxiety-avenger%E2%84%A2-785ab611/TakeawaysDental anxiety is a common issue that affects many patients and can have a negative impact on their dental care.It is important for dental practices to be aware of dental anxiety and create a safe and welcoming environment for anxious patients.Practices can ask patients about their triggers and preferences to help minimize anxiety during dental visits.Validating the patient's experience and offering relaxation techniques can help reduce anxiety and improve patient care.Front desk team members play a crucial role in creating a welcoming and supportive environment for anxious patients. Understanding and validating patients' fears and anxieties is crucial in managing dental anxiety.Creating a comfortable and supportive environment in the dental office can help alleviate patient anxiety.Tools and techniques such as weighted blankets, CBD products, and wildlife imagery can assist patients in coping with dental anxiety.Dental and orthodontic professionals should prioritize self-care and address their own stress and anxiety to provide better care for anxious patients.Chapters00:00 Introduction and Background09:05 Understanding Dental Anxiety14:15 Triggers and Preferences20:35 Creating a Safe and Welcoming Environment26:49 Tips for Front Desk Team Members29:18 Reducing Anxiety and Improving Patient Care02:48 Understanding and Validating Patient Anxiety10:00 Creating a Supportive Environment in the Dental Office20:02 Tools and Techniques for Coping with Dental Anxiety29:58 The Importance of Self-Care for Dental Professionals40:12 Addressing Triggers and Shame49:58 Resilience and Empathy in the Dental Workplace55:00 ConclusionConnect With Our AdvertisersOrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!   Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. Today, I am so excited to have a couple of my past clients by Drs. Steven Oliver and James Donaghey are on the show to discuss their recent practice acquisition. With James transitioning toward retirement and Steven stepping into ownership, they will share their insights on the challenges, surprises, and key strategies for making a smooth practice transition.Let’s get into it! SummaryIn this episode of Hey Docs!, James and Steven discuss the process of transitioning an orthodontic practice. James shares his decision to transition out of his practice and the factors that prompted him to do so, including age, changes in referral patterns, and a desire to have more control over his time. He also discusses the challenges of keeping the transition confidential and preparing the practice for sale. Steven then shares his decision to join James's practice and the factors he considered, such as the market, values, and treatment philosophy. They also discuss the decision to sell privately rather than to a DSO or OSO. Throughout the conversation, they emphasize the importance of aligning values and taking the time to build a relationship before making a decision. In this conversation, Dr. James Donaghey and Dr. Steven Oliver discuss the process of buying and selling an orthodontic practice. They share their experiences and offer valuable advice for orthodontists who are considering a practice transition. The conversation covers topics such as practice valuation, associate agreements, staff management, and handling work-related stress. Dr. Donaghey and Dr. Oliver emphasize the importance of open communication, compromise, and complete disclosure throughout the transition process. They also highlight the value of having a supportive team and mentors to navigate the challenges of practice ownership.https://orthomobile.com/https://www.instagram.com/oyster_ortho/https://www.facebook.com/oysterorthoQuestions for Drs. Steven Oliver and James Donaghey? Contact them at jbd@orthomobile.com or saoliver@oysterortho.com TakeawaysTransitioning an orthodontic practice involves careful consideration of factors such as age, referral patterns, and desired level of control over time.Confidentiality is crucial during the transition process to avoid negative impacts on referrals and public perception.Preparing a practice for sale involves updating systems, improving efficiency, and ensuring a clean and organized practice valuation.The decision to sell privately or to a DSO/OSO depends on individual preferences, financial goals, and the ability to maintain certain patient relationships.Building a relationship and aligning values between the senior and junior orthdontists is essential for a successful transition.Taking the time to shadow and observe the practice before making a decision can provide valuable insights and help determine if it is the right fit. Have a practice valuation to establish a firm basis for conversation and negotiation.Be open to suggestions and compromise during the transition process.Maintain complete disclosure to build trust and integrity in the deal.Find someone who aligns with your values and practice philosophy.Take the time to observe and evaluate systems and processes before making changes.Create a division between work and home to manage work-related stress.Invest early in retirement and be diligent with it.Focus on service and be a servant to your patients, staff, and community.Build a tribe of mentors and be curious, ask good questions, and be open to feedback.Chapters00:00 Introduction and Background05:08 James's Decision to Transition11:57 Confidentiality and Preparation22:47 Private Sale vs. DSO/OSO28:05 Steven's Decision to Join the Practice33:48 Aligning Values and Building a Relationship41:32 Building a Strong Team and Managing Staff46:12 Handling Work-Related Stress and Maintaining Work-Life Balance50:41 The Importance of Open Communication and Compromise54:11 Observing and Evaluating Systems and Processes58:01 Investing in Retirement and Focusing on Service01:01:33 Building a Tribe of Mentors and Being CuriousConnect With Our AdvertisersOrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!   Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. Today we are diving into the world of social media and its role in promoting your orthodontic practice with our very own social media expert Jordann from Jill Allen & Associates. She will share insights on building a digital presence, tips for creating effective social media strategies, and how to measure success on these platforms. Whether you're a social media novice or looking to refine your strategy, this conversation is packed with practical advice to help your practice thrive online. Let’s get into it!SummaryIn this conversation, Jill and Jordann discuss the critical role of social media in modern business practices, particularly for orthodontists. They explore the necessity of social media, how to get started, defining goals, choosing the right platforms, building a strategy, community engagement, tracking ROI, understanding algorithms, and avoiding common pitfalls. The discussion emphasizes the importance of authenticity, consistency, and adapting to the ever-changing digital landscape.https://www.practiceresults.com/https://www.facebook.com/JillAllenandAssociates/https://instagram.com/jillallenandassociateshttps://www.linkedin.com/in/jilljallen/https://tiktok.com/@jillallenandassocTakeawaysSocial media is essential for business growth.Understanding your audience is key to effective marketing.Authenticity in social media builds trust with patients.Choosing the right platform is crucial for engagement.Consistency in posting helps with algorithm favorability.Community engagement can drive referrals and trust.Tracking metrics is important for measuring success.Hiring the right social media manager is vital.Avoid common pitfalls by knowing your brand identity.Continuous learning is necessary for career advancement.Chapters00:00 Introduction to Social Media in Practice02:46 The Necessity of Social Media for Businesses06:06 Getting Started with Social Media09:01 Defining Goals and Authenticity in Social Media11:58 Choosing the Right Platforms for Your Practice15:00 Building a Social Media Strategy17:58 The Importance of Community Engagement21:06 Tracking Return on Investment in Social Media23:55 Understanding the Algorithm and Consistency27:03 Common Pitfalls in Social Media Strategy30:01 Final Thoughts and AdviceConnect With Our AdvertisersOrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!   Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. Today I am catching up with my friend Felipe Lopez from Joe Architect, an expert in the evolving field of architectural design. While many of you might remember our previous conversation, it's time for a refresh as we dive into the latest changes and trends shaping office spaces today. We’ll explore how technology is revolutionizing design, the new challenges in building and designing spaces, and what you need to know if you're considering working with a firm like Joe Architect.Let’s get get started! SummaryIn this conversation, Jill and Felipe discuss changes in orthodontic office design and architecture. They talk about the impact of COVID-19 on orthodontic build-outs and the importance of incorporating social media spaces in office layouts. They also discuss design trends such as the use of arches, textured wall coverings, and decorative hardware. Felipe highlights the importance of considering technology in office design, including the need for flexible spaces for 3D printers and the integration of technology in waiting rooms. They also address obstacles in the design process, such as the need to consider floor structures in high-rise buildings and the challenges of financing and budgeting for construction costs. In this conversation, Jill and Felipe discuss the importance of early involvement of architects in orthodontic office projects. They talk about the benefits of getting preliminary pricing and design concepts before signing a lease or starting construction. They also discuss the challenges of finding contractors and managing expectations throughout the design and construction process. Felipe emphasizes the importance of clear communication, building relationships, and being intentional in the design and construction of orthodontic offices.https://joearchitect.com/http://www.linkedin.com/company/joearchitecthttps://www.facebook.com/pages/JoeArchitect/106479840195https://plus.google.com/103944525043720943838/posts?hl=enhttp://www.pinterest.com/joearchdesign/TakeawaysCOVID-19 has impacted orthodontic office design, with a focus on incorporating social media spaces in layouts.Design trends include the use of arches, textured wall coverings, and decorative hardware.Technology plays a significant role in office design, with considerations for 3D printers, X-ray units, and media displays.Obstacles in the design process include the need to consider floor structures in high-rise buildings and challenges with financing and budgeting for construction costs. Early involvement of architects in orthodontic office projects can help with preliminary pricing and design concepts.Finding reputable contractors and managing expectations is crucial in the design and construction process.Clear communication and building relationships with architects, contractors, and other professionals is important for successful orthodontic office projects.Being intentional in the design and construction of orthodontic offices can help create a space that aligns with the dentist's vision and brand.Chapters00:00 Introduction and Background03:30 Changes in orthodontic Office Layouts and Architecture08:21 Design Trends in orthodontic Office Design20:00 Integrating Technology in orthodontic Office Design27:19 Obstacles in the Design Process37:35 Early involvement of architects in orthodontic office projects41:28 Challenges in finding contractors and managing expectations44:45 Design approval for unbuilt spaces48:37 Being clear about intentions and budget53:04 Managing expectations and avoiding unrealistic design goals56:01 The importance of clear communication and building relationshipsConnect With Our AdvertisersOrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!   Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. Today, I can’t wait to take deep dive into a topic that resonates with many of us—self-doubt and its impact on our potential with returning guest Dr. Tarryn MacCarthy from The Business of Happiness. She will share insights into how self-doubt is fostered by societal and educational structures and how it holds us back from achieving our full potential. We’ll also explore practical strategies for overcoming self-doubt and how doing so can unlock greater success in both our personal and professional lives.Let’s dive in! SummaryTarryn MacCarthy shares her journey of finding happiness and success as an orthodontist and how self-doubt can lead to burnout. She discusses the societal and educational factors that contribute to self-doubt and the importance of self-belief. Tarryn emphasizes the need for self-forgiveness, self-compassion, and setting boundaries to overcome self-doubt. She also highlights the impact of external validation and the importance of recognizing situational factors in evaluating feedback. Tarryn encourages listeners to foster resilience and embrace personal growth. In this conversation, Tarryn MacCarthy and Jill discuss the importance of self-belief and overcoming self-doubt. They explore the concept of the inner critic, or 'Bitchy Becky,' and how to separate ourselves from negative thoughts. They emphasize the power of change and stepping outside of our comfort zones to foster growth. Tarryn shares practical exercises for building self-belief, such as celebrating ourselves and reflecting on past challenges. They also discuss the importance of investing in oneself and taking time for self-care.https://thebizofhappiness.com/https://www.instagram.com/thebizofhappiness/https://www.facebook.com/thebusinessofhappinesshttps://www.linkedin.com/in/dr-tarryn-maccarthy-2b401b123/https://podcasts.apple.com/us/podcast/the-business-of-happiness/id1537122859TakeawaysSelf-doubt can lead to burnout and hinder personal and professional growth.Societal and educational factors contribute to self-doubt, but it can be unlearned.Self-belief is crucial for happiness and success.Recognize the situational factors and set boundaries to overcome self-doubt.Practice self-forgiveness and self-compassion to foster resilience and personal growth. Separate yourself from negative thoughts and recognize that they are often echoes from other people or past experiences.Stepping outside of your comfort zone is necessary for growth and change.Investing in yourself and building self-belief is crucial for success.Take time for self-care and celebrate your achievements.Chapters00:00 Introduction and Background03:00 The Journey of Finding Happiness and Success06:23 Unlearning Self-Doubt: Societal and Educational Factors09:49 The Power of Self-Belief14:10 Recognizing Situational Factors and Setting Boundaries17:33 Self-Forgiveness and Self-Compassion24:05 Separating Yourself from the Inner Critic26:43 The Power of Change: Stepping Outside of Your Comfort Zone29:28 Investing in Yourself: Building Self-Belief for Success35:37 Self-Care and Celebration: Taking Time for YourselfConnect With Our AdvertisersOrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!   Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your guest host Jessi Megna.  Today, Jill and I will be diving into some game-changing concepts and her favorite ideas from the book Who Not How. This episode is all about looking for ways to improve your practice through delegation and goal setting. We’ll explore why the idea of 'Superman Syndrome' might not be all it’s cracked up to be and how shifting your focus from doing everything yourself to finding the right 'who’s' can transform your practice.  Let’s get started! Summary In this episode, Jessi and Jill discuss the importance of delegation and the concept of 'Who Not How' in business. Jill shares her passion for outdoor activities and how it reflects her adventurous spirit. They delve into the challenges of Superman syndrome, where business owners feel the need to do everything themselves, and how this can hinder growth. The conversation emphasizes the significance of surrounding oneself with the right people and leveraging networks for success. Jill provides practical examples of how to shift from a self-centered approach to a more collaborative one, ultimately leading to greater freedom and success in both personal and professional life. https://www.instagram.com/jillallenandassociates/https://www.linkedin.com/in/jilljallen/https://tiktok.com/@jillallenandassochttps://www.facebook.com/JillAllenandAssociates/ Takeaways Surround yourself with the right people to grow.Recognize and address your Superman syndrome.Start small by delegating one task at a time.Identify what you truly want from your business.Trust but verify your team members' capabilities.The multiplier effect can enhance your network.Investing in yourself is crucial for growth.Don't be afraid to start, even if it's messy.Evaluate what tasks are bottlenecking your success.Always seek out those who can do it better than you.Chapters 00:00 Introduction and Passion Pursuits02:46 Exploring 'Who Not How' and Its Impact07:14 Superman Syndrome: The Limiting Factor12:29 Shifting from 'I' to 'Who' in Business18:58 The Multiplier Effect: Leveraging Your Network23:43 Delegation: The Key to Freedom31:25 Top Takeaways and Final Thoughts Connect With Our Advertisers OrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/ Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co) Learn More - www.180ministries.net Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.     If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!    Episode Credits:  Hosted by Jessi Megna Produced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. In this special episode, I will be exploring the journey of launching a successful orthodontic practice with one of my very own start-ups Dr. Adam Reynolds of OrthoDesignCo. Adam will share the inspiring process of creating and staying true to a practice vision, even in the face of challenges, and how fully embracing digital solutions from day one has shaped their practice. We’ll also dive into the strategic decision to outsource key functions, allowing the practice to operate with the efficiency of a DSO while maintaining independence, along with top advice for anyone looking to start their own practice. Let’s get into it! Summary Dr. Adam Reynolds shares his journey of starting his own orthodontic practice and offers advice for doctors considering a startup or acquisition. He emphasizes the importance of having a clear vision and sticking to it, as well as finding mentors who can guide and support you. Dr. Reynolds also discusses the benefits of implementing digital technology in the practice, such as custom braces and remote monitoring. He highlights the impact these technologies have on patient experience, convenience, and communication. Overall, Dr. Reynolds' story showcases the possibility of starting a successful digital practice from the beginning. In this conversation, Adam Reynolds shares his experience with outsourcing and using third-party companies to streamline his orthodontic practice. He discusses the benefits of using orthodontic software systems and details how outsourcing certain tasks, such as phone answering services and virtual assistants, has allowed his team to focus on patient care. Adam emphasizes the importance of creating systems and regularly refining them through team meetings. He also highlights the value of open communication and a positive team culture in managing a successful practice. https://orthodesignco.com/https://www.instagram.com/OrthodonticDesignCo https://www.facebook.com/p/Orthodontic-Design-Co-100074576224017 https://www.youtube.com/channel/UCxitKOFl72o25CQANCjLeGg/videos Takeaways Having a clear vision and sticking to it is crucial when starting a practice.Finding mentors who can guide and support you is invaluable.Implementing digital technology, such as custom braces and remote monitoring, can greatly enhance patient experience, convenience, and communication.Starting a digital practice from the beginning is possible and can lead to a successful and efficient practice. Outsourcing certain tasks can streamline operations and free up time for the team to focus on patient care.Using orthodontic software systems can simplify ordering and streamline office processes.Regular team meetings and open communication are essential for creating and refining systems.Building a positive team culture and encouraging team members to take ownership of systems can lead to a more successful practice.Chapters 00:00 Introduction and Background03:03 The Importance of Having a Clear Vision08:02 The Value of Mentors in the Startup Journey14:03 The Benefits of Implementing Digital Technology20:09 Starting a Successful Digital Practice from the Beginning27:19 Streamlining Operations Through Outsourcing and Software Systems29:22 Creating and Refining Systems Through Regular Team Meetings36:28 The Value of Open Communication and Positive Team Culture Connect With Our Advertisers OrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/ Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co)Learn More - www.180ministries.net Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.     If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!    Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen.Today, we’re diving into the ever-changing world of online marketing and AI in the ortho industry, and we’re excited to have a special guest from Kaleidoscope with us. From the latest on Invisalign’s impact on digital marketing to navigating Google AI issues, we’ll explore how practices can stay compliant and avoid common pitfalls. Get ready for a fascinating conversation filled with actionable advice to protect and enhance your practice’s online presence!Let’s dive in!SummaryIn this conversation, Jill and Mary Kay Miller discuss the current challenges and changes in the orthodontic industry, particularly focusing on the implications of Invisalign's legal issues and the evolving landscape of digital marketing and Google AI. They explore the importance of adhering to trademark laws, the impact of recent lawsuits on orthodontic practices, and the necessity for businesses to adapt to new verification processes introduced by Google. The discussion emphasizes the need for orthodontists to stay informed and proactive in managing their online presence and marketing strategies.https://thekaleidoscope.com/https://www.facebook.com/KaleidoscopeDigitalMarketinghttps://www.instagram.com/kaleidoscopedigitalmarketing/https://www.linkedin.com/company/kaleidoscope-digital-marketinghttps://www.youtube.com/channel/UCgL0vSJArWwhTeqE1jHLzzwTakeawaysMary Kay Miller is a leading digital marketing consultant in the orthodontic industry.Invisalign's recent legal issues have significant implications for orthodontic practices.Practices must be aware of trademark laws when using the term 'Invisalign'.Google's AI is increasingly involved in business verification processes.Orthodontists need to regularly check their Google Business Profile for updates.Practices must provide accurate documentation to Google to avoid losing their online presence.The importance of SEO and proper online marketing strategies cannot be overstated.Practices should be transparent about the products they offer to avoid legal issues.AI can impact how businesses are ranked and verified online.Staying informed about industry changes is crucial for success.Chapters00:00 Introduction to Mary Kay Miller and Kaleidoscope01:55 The Impact of Invisalign's Legal Issues on Orthodontic Practices10:15 Understanding Trademark Infringement Risks for Invisalign Providers15:45 Steps to Ensure Website Compliance and Managing Multiple Aligner Products21:50 Navigating Google AI and Business Verification Challenges27:10 Real-World Examples of Google Business Profile Verification Issues36:30 Preparing for Future Digital Marketing and AI Changes42:40 Speed Round: Fun Questions and Final Advice for Orthodontic PracticesConnect With Our AdvertisersOrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co)Learn More - www.180ministries.netAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!   Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. Today I am joined by special guest Brian Wright from New Patient Group. In this episode we are talking tech, and how it can impact your growth. From changing your mindset, to being mindful of the technology and systems you are bringing into your practice we are covering it all. Let’s get into it! Summary Brian Wright shares his background as a serial entrepreneur and how his experience in professional baseball shaped his career. He emphasizes the importance of having a growth mindset and investing in solutions to fix common problems in the orthodontics industry. He discusses the concept of customer service and how it should be defined as getting what you want from your customers and exceeding their expectations. Brian also highlights the significance of training team members in sales, leadership, and hospitality skills to create a unique and exceptional patient experience. In this conversation, Brian Wright discusses common complaints in the dental industry and highlights the importance of investing in high-quality services and partnerships. He emphasizes the need for orthodontists to shift their mindset from viewing certain expenses as costs to recognizing them as investments that can drive growth and success. Wright also emphasizes the significance of culture and leadership in creating a thriving practice. For new orthodontists, he advises being proactive, implementing systems and outsourcing from the beginning, and focusing on creating exceptional patient experiences. https://newpatientgroup.com/https://www.facebook.com/NewPatientGroup1/https://twitter.com/NewPatientGrouphttps://www.instagram.com/newpatientgroup/ https://www.linkedin.com/company/newpatientgroup/ https://www.youtube.com/c/NewPatientGroupHouston Takeaways Having a growth mindset and investing in solutions is crucial for success in the orthodontics industry.Customer service should be defined as getting what you want from your customers and exceeding their expectations.Training team members in sales, leadership, and hospitality skills is essential for creating a unique and exceptional patient experience.Reducing no-shows and improving conversion rates can significantly impact practice growth.Digital marketing and technology can be utilized to enhance the patient experience and improve practice efficiency. Investing in high-quality services and partnerships is crucial for the success of dental practices.Orthodontists should shift their mindset from viewing certain expenses as costs to recognizing them as investments that can drive growth.Culture and leadership play a significant role in creating a thriving dental practice.New orthodontists should be proactive, implement systems and outsourcing from the beginning, and focus on creating exceptional patient experiences.Chapters 00:00 Introduction and Background07:19 The Power of a Growth Mindset15:23 Redefining Customer Service in Orthodontics19:22 Investing in Team Training for Success21:53 Reducing No-Shows and Improving Conversion Rates25:27 Leveraging Digital Marketing and Technology for Practice Growth29:39 Common Complaints in the Dental Industry36:41 The Importance of Being Proactive43:46 Implementing Systems and Outsourcing from the Beginning50:44 The Significance of Culture and Leadership53:39 Advice for New Orthodontists Connect With Our Advertisers OrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/ Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co)Learn More - www.180ministries.net Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.     If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!    Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Streamlining Success: Revolutionizing Patient Experience and Practice EfficiencyWelcome to the Hey Docs! Podcast with your host Jill Allen. In this  episode, we are diving into the world of practice management software with WaveOrtho, a company that’s pushing the boundaries of technology in the orthodontic space. Paula, our guest today, will share what sets Wave apart from the competition and how they’re keeping tech at the forefront of their software offerings. We’ll also explore how Wave’s flexible, CRM approach can help practices customize their experience and avoid common pitfalls when implementing new systemsLet’s get into it! SummaryPaula, from WaveOrtho, discusses her background in the orthodontic industry and the evolution of the company. She emphasizes the importance of improving the patient experience, saving time for the doctor and team, and adding value to the practice. Paula highlights the flexibility of WaveOrtho's software, which can be run via cloud or server and is compatible with both Windows and Mac computers. She also discusses the company's focus on integrating technology and staying ahead of industry trends. WaveOrtho offers different packages to meet the needs of different practices, including features like two-way texting, blast email and texting, leads retrieval, and online scheduling. WaveOrtho offers a comprehensive practice management system that includes features such as online scheduling, two-way texting, automated reminders, and treatment card automation. The system is designed to improve the patient experience and streamline administrative tasks. WaveOrtho offers different packages to cater to the specific needs of orthodontic practices, allowing them to choose the features that are most important to them. The company emphasizes the importance of involving the team in the decision-making process and preparing for a smooth transition when switching to a new software system.https://www.instagram.com/waveortho/https://www.waveortho.com/https://www.linkedin.com/company/waveortho/https://www.facebook.com/waveorthoTakeawaysImproving the patient experience is a top priority for WaveOrtho.WaveOrtho's software is flexible and can be run via cloud or server, and is compatible with both Windows and Mac computers.The company focuses on integrating technology and staying ahead of industry trends.WaveOrtho offers different packages to meet the needs of different practices, with features like two-way texting, blast email and texting, leads retrieval, and online scheduling. WaveOrtho offers a comprehensive practice management system with features designed to improve the patient experience and streamline administrative tasks.The system includes online scheduling, two-way texting, automated reminders, and treatment card automation.WaveOrtho offers different packages to cater to the specific needs of orthodontic practices.Involving the team in the decision-making process and preparing for a smooth transition are important when switching to a new software system.Chapters00:00 Introduction and Background03:01 Improving the Patient Experience07:05 Flexibility and Compatibility09:24 Integrating Technology and Staying Ahead of Trends13:01 Customizable Packages for Different Practice Needs28:15 Streamlining Appointment Management30:04 Lightning Fast Clinical Appointments33:44 Tasking Team Members for Follow-Up36:53 All-In-One Solution41:48 Pitfalls and Advice for Software TransitionConnect With Our AdvertisersOrthoFi - startmoresmiles.comGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/Donate to 180 Ministries -  Donate to 180 Ministries (bloomerang.co)Learn More - www.180ministries.netAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!   Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host, Jill Allen. In today's episode, we're diving deep into the world of storytelling and branding with our very own Marketing Director Jessi from Jill Allen & Associates. She will shed light on how storytelling in branding has evolved, what makes a brand instantly recognizable, and why strong branding is vital for orthodontic practices. If you're looking to refine your brand and create a lasting impression, this conversation is one you won't want to miss. Let’s dive in!SummaryIn this conversation, Jill and Jessi discuss the importance of branding and storytelling in building a successful practice. They emphasize the need for authenticity and cohesion in branding, ensuring that the brand reflects the values and vision of the practice. They also highlight the power of storytelling in marketing, but caution against manipulative tactics. Brand recognition is another key topic, with a focus on using consistent visual elements and providing a consistent experience to create recognition. Overall, the conversation emphasizes the importance of intentional and authentic branding in building a successful practice. In this conversation, Jessi Megna and Jill discuss the importance of branding and marketing in orthodontic practices. They emphasize the need for a strong and cohesive brand that creates a lasting impression on patients. They highlight the role of storytelling, visuals, and consistency in branding. They also provide practical tips for refining a brand, such as creating a mood board, using the 60-30-10 rule for graphics, and paying attention to balance, symmetry, and contrast. They encourage orthodontists to learn more about marketing and branding through social media, books, and resources like JA&A. The conversation concludes with a speed round of questions.https://www.practiceresults.com/https://www.facebook.com/JillAllenandAssociateshttps://www.instagram.com/jillallenandassociates/https://www.linkedin.com/in/jilljallen/TakeawaysAuthenticity and cohesion are crucial in branding to ensure that the brand reflects the values and vision of the practice.Storytelling in marketing can be powerful, but it should be done thoughtfully and without manipulation.Consistent visual elements and a consistent experience are key to creating brand recognition.Surrounding yourself with smart people and being willing to voice your opinion are important in the branding process.Brand recognition takes time and intentional effort. A strong and cohesive brand is essential for orthodontic practices to create a lasting impression on patients.Storytelling and visuals play a crucial role in branding, and consistency across platforms is key.Practical tips for refining a brand include creating a mood board, using the 60-30-10 rule for graphics, and paying attention to balance, symmetry, and contrast.Orthodontists can learn more about marketing and branding through social media, books, and resources like JA&AChapters00:00 Introduction and Background03:02 The Importance of Authenticity and Cohesion in Branding08:11 The Power and Pitfalls of Storytelling in Marketing13:52 Creating Brand Recognition through Consistency18:03 Surrounding Yourself with Smart People in the Branding Process25:01 The Time and Effort Required for Brand Recognition33:28 The Importance of Branding and Marketing36:32 Practical Tips for Refining Your Brand38:19 Learning and Resources for Marketing and BrandingConnect With Our AdvertisersKaleidoscope - Orthodontic Digital MarketingSmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!   Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. Today, I am joined by special guest Dr. Leon Klempner from People + Practice. In this episode, we are diving into the world of marketing in the ever-changing landscape of orthodontics. There is a lot to cover. Let’s get into it! Summary Leon, a retired orthodontist and co-founder of People + Practice, discusses marketing strategies for orthodontic practices. He emphasizes the importance of messaging and differentiation in marketing efforts. Leon explains the concept of a marketing funnel and the various tactics that can be used at each stage, from creating awareness to capturing leads. He also highlights the need for a user-friendly website and the use of digital tools to enhance the patient experience. Leon emphasizes the importance of tracking the effectiveness of marketing dollars and taking a holistic approach to marketing. People + Practice takes a holistic approach to orthodontic marketing, focusing on messaging, branding, and a comprehensive online presence. They have a data-driven approach and aim to provide a 6-10x return on investment for their clients. Their team is experienced in orthodontics and can provide expertise in limited treatment protocols and new technologies. They offer a Startup Plus program specifically designed for new practices, helping them develop clear messaging, logos, websites, and social media presence. People + Practice stands out by their ortho-focused approach, holistic strategy, and commitment to delivering results. https://www.pplpractice.com/https://www.facebook.com/pplpracticehttps://www.instagram.com/pplpractice/https://www.linkedin.com/company/people-&-practice/ Takeaways Messaging is the key to effective marketing in orthodontics.It is important to identify a differentiator that sets your practice apart from the competition.A holistic approach to marketing is essential, covering various tactics such as awareness ads, traffic ads, and SEO.A user-friendly website and digital tools are crucial for enhancing the patient experience and increasing conversion rates.Tracking the effectiveness of marketing dollars is important, and a focus on generating educated and ready-to-start leads is key.Differentiation and messaging should be the foundation of marketing efforts, with other tactics supporting and reinforcing the core message.People in Practice takes a holistic approach to orthodontic marketing, focusing on messaging, branding, and a comprehensive online presence.They aim to provide a 6-10x return on investment for their clients.Their team is experienced in orthodontics and can provide expertise in limited treatment protocols and new technologies.They offer a Startup Plus program specifically designed for new practices, helping them develop clear messaging, logos, websites, and social media presence.People in Practice stands out by their ortho-focused approach, holistic strategy, and commitment to delivering results.Chapters 00:00 Introduction and Background03:24 The Importance of Messaging and Differentiation07:49 Enhancing the Patient Experience with Digital Tools12:40 The Role of Differentiation and Messaging20:53 Maximizing ROI with People + Practice23:44 Startup Success with the Startup Plus Program29:35 No Leaky Buckets: Covering All Marketing Bases32:39 Adaptability and Open-Mindedness for Success34:37 The Future of Orthodontics: AI and Data-Driven Decision Making37:17 Investing in Smart People 40:03 Work-Life Balance and Stress Management Connect With Our Advertisers Kaleidoscope - Orthodontic Digital MarketingSmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!    Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. Today, I am so excited to have Jeremy Salaz from Neon Canvas on the pod. In this episode, we are talking about marketing and why it is so important to take a holistic approach to your brand. From creating your brand identity to marketing with a cohesive brand story, we are covering it all. Let’s get into it! Summary In this conversation, Jill interviews Jeremy, the Director of Sales for Neon Canvas, about marketing strategies for dental practices. They discuss the patient journey and how it relates to marketing, the importance of branding and storytelling, and the essential elements of a successful marketing strategy. They also emphasize the need for ongoing optimization and data analysis. Neon Canvas takes a holistic approach to help dental practices with their marketing, providing customized strategies and support. Neon Canvas is a marketing agency that specializes in healthcare marketing, including orthodontics. They emphasize the importance of having a comprehensive marketing strategy that aligns with the goals and needs of the practice. They believe that marketing is not just advertising, but a holistic approach that encompasses branding, identity, and patient experience. They also stress the importance of working with a knowledgeable and experienced agency that understands the healthcare market. They caution against making marketing decisions based solely on cost and emphasize the need for custom content and targeted strategies. They also discuss the importance of staying informed about marketing trends and being willing to adapt and pivot when necessary. https://neoncanvas.com/https://www.instagram.com/neoncanvas/https://www.facebook.com/NeonCanvas https://www.youtube.com/channel/UCrcI7AeHOfHM4OMgqm9EcCw Takeaways The patient journey is a crucial aspect of marketing for dental practices, and it can start from various entry points such as online ads, social media, or word-of-mouth recommendations.Branding and storytelling are essential for dental practices to differentiate themselves and attract the right patients.It's important to have a cohesive brand across all platforms, including the website, social media, and traditional marketing.Marketing is not a one-time effort but an ongoing process that needs to evolve with changing technology and patient behavior.It's crucial to stay up-to-date with marketing strategies and continuously analyze data to optimize results.Neon Canvas takes a holistic approach to help dental practices with their marketing, providing customized strategies and ongoing support.They emphasize the importance of communication and collaboration between the marketing company and the dental practice.It's important for dental practices to ask questions and seek clarification if they don't understand certain aspects of marketing.Open communication and understanding are key to a successful marketing partnership.Marketing is a comprehensive and holistic approach that encompasses branding, identity, and patient experience.Working with a knowledgeable and experienced agency is crucial for healthcare marketing success.Custom content and targeted strategies are essential for effective marketing.Staying informed about marketing trends and being willing to adapt and pivot is important.Making marketing decisions based solely on cost can lead to poor results.Chapters00:00 Introduction and Background02:58 Understanding the Patient Journey11:33 The Power of Branding and Storytelling17:45 Essential Elements of a Successful Marketing Strategy22:04 The Importance of Ongoing Optimization and Data Analysis26:32 Neon Canvas: Taking a Holistic Approach31:26 Working with a Knowledgeable and Experienced Agency35:26 The Value of Custom Content and Targeted Strategies37:20 Staying Informed and Adapting to Marketing Trends43:30 Avoiding Cost-Based Marketing Decisions Connect With Our Advertisers Kaleidoscope - Orthodontic Digital MarketingSmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.     If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!    Episode Credits:  Hosted by Jill AllenProduced by Jordann Killion Audio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. On this episode, I am joined by Frank Quinn from LightForce. We all know personalization is becoming a major part of life, but how are we utilizing it for sales in our orthodontic offices? Listen in to find out how personalization might be just the thing you need to set your practice apart. Let’s get into it! Summary Frank Quinn, Chief Revenue Officer of LightForce, discusses how the company is helping orthodontic practices personalize their treatment plans and improve the patient experience. LightForce offers a fully digital business model that allows doctors to customize their treatment plans and use personalized brackets that are made to fit each patient's tooth anatomy. This level of personalization not only improves treatment outcomes but also enhances the patient's perception of the practice. LightForce's system is efficient and time-saving, allowing doctors to see more patients and reduce the need for additional team members. The transition to a fully digitized practice is the future of orthodontics and offers a higher quality of life for doctors. In this conversation, Frank Quinn, the Chief Revenue Officer of LightForce Orthodontics, discusses the benefits of digital bracket systems and aligner systems in orthodontics. He emphasizes the importance of having similar workflows and the ability to customize treatment plans to meet the needs of each individual patient. Quinn shares his own experience of transitioning his IT business to a cloud-based model and highlights the importance of introducing new technology into a practice gradually. He also explains the unique features of LightForce Orthodontics, including their personalized and modular approach, just-in-time inventory, and in-house manufacturing facility. Quinn expresses his optimism about the future of the orthodontic industry and the continuous improvement of LightForce Orthodontics.https://www.linkedin.com/company/lightforceortho/ https://www.instagram.com/WeAreLightForce/https://www.facebook.com/LightForceOrtho/https://lf.co/ Takeaways LightForce helps orthodontic practices personalize their treatment plans and improve the patient experience.Their fully digital business model allows doctors to customize treatment plans and use personalized brackets.Personalization improves treatment outcomes and enhances the patient's perception of the practice.LightForce's system is efficient and time-saving, reducing the need for additional team members.The transition to a fully digitized practice is the future of orthodontics and offers a higher quality of life for doctors.Digital bracket systems and aligner systems offer similar workflows, making it easier for orthodontists to transition between the two.Introducing new technology into practice gradually can help mitigate costs and stress.LightForce Orthodontics differentiates itself through its personalized and modular approach, just-in-time inventory, and in-house manufacturing facility.The orthodontic industry is resilient, and LightForce Orthodontics is committed to continuous improvement and customer satisfaction.Chapters 00:00 Introduction and Background03:21 Personalizing Orthodontic Treatment Plans09:24 Efficiency and Time-Saving in Orthodontic Practices12:51 Improving the Patient Experience18:18 Reducing the Need for Additional Team Members23:26 The Future of Orthodontics: Fully Digitized Practices25:20 Gradual Practice Transformation: Mitigating Costs and Stress28:00 Implementing Technology without Disrupting the Practice31:54 LightForce Orthodontics: Personalized, Modular, and Efficient34:19 Differentiating LightForce Orthodontics from Other Players37:54 The Impact and Scale of LightForce Orthodontics' 3D Printing40:57 LightForce Orthodontics' Commitment to Continuous Improvement45:12 The Importance of Understanding Values in Leadership Connect With Our Advertisers Kaleidoscope - Orthodontic Digital MarketingSmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.   New episodes drop every Thursday!    Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

Welcome to the Hey Docs! Podcast with your host Jill Allen. Today, I have the pleasure of hosting returning guest Davin Bickford from WildSmiles. Today, Davin is here to discuss the latest trends in marketing and brand messaging within the orthodontic industry. From statistics on market share and growth, to the impact of declining birth rates on practices, we are getting into it. This is an episode you won’t want to miss. Let’s get started! Summary In this conversation, Jill and Davin discuss the importance of focusing on the younger demographic in orthodontic marketing. They highlight the need to attract more kids and their parents to orthodontic practices, as they make up a significant portion of the market. They emphasize the importance of creating a fun and exciting experience for kids and offering a variety of treatment options. They also discuss the challenges and market forces that orthodontists face, such as declining birth rates and increased competition. They suggest that practices should strategize and adapt to these changes to protect their market share. In this conversation, Davin Bickford and Jill discuss the importance of creating a positive and personalized experience for orthodontic patients, particularly children. They emphasize the need for orthodontic practices to focus on the overall experience, from the initial website visit to the in-office treatment. They also highlight the significance of authenticity in messaging and the value of offering choices to patients. Davin shares examples of how practices can enhance the patient experience, such as providing customized pamphlets and interactive tools for children to design their own braces. The conversation concludes with a discussion on the impact of grit and compassion in business. https://www.instagram.com/wildsmilesbraces/ https://www.linkedin.com/company/wildsmilesbraces/ https://www.facebook.com/wildsmilesbraceshttps://www.wildsmilesbraces.com/ Takeaways Focusing on attracting kids and their parents is crucial for orthodontic practicesCreating a fun and exciting experience for kids can help grow the practiceOffering a variety of treatment options and custom braces can attract more patientsOrthodontists should strategize and adapt to market changes to protect their market share Orthodontic practices should prioritize creating a positive and personalized experience for patients, especially children.The patient experience begins with the website and extends to social media and in-office interactions.Authenticity in messaging is crucial to building trust with patients.Offering choices and engaging patients through personalized experiences can enhance their overall satisfaction.Grit and compassion are important business skills that contribute to success.Chapters 00:00 Introduction and Recap of Wild Smiles02:03 Shift in Orthodontic Marketing Focus06:06 The Importance of Focusing on Kids and Parents08:23 Growing Market Share and Observations11:15 Evaluating Demographics for Startup Practices13:35 Protecting Practices from Market Forces17:10 Addressing Declining Birth Rates and Increased Competition21:37 Strategies to Overcome Challenges23:23 The Importance of Custom Braces and Choice25:36 Taking Advantage of Opportunities27:34 Creating a Positive and Personalized Experience29:28 The Role of Authenticity in Messaging32:21 Enhancing the Patient Experience through Choices46:23 The Impact of Grit and Compassion Connect With Our Advertisers Kaleidoscope - Orthodontic Digital MarketingSmileSuite - Customizable Presentation Software and Post-Consultation Follow-UpRetainers for Life - Outsourced Retainer Program Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.     If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!    Episode Credits:  Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero