Claim OwnershipHigher Purpose Marketing Strategy | Marketing for Creative Businesses, Values-Driven Marketing, Service Business Marketing
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Struggling with marketing that doesn’t deliver?
– Feel like you’re shouting into the void instead of standing out?
– Getting average clients instead of the ones you really want?
– Not seeing real ROI on the time and money you invest?
– Or maybe your messaging sounds more robotic than like you.
You’re not alone. Building real relationships with your ideal customers is what marketing is really all about - and it doesn’t have to be a headache.
On the Higher Purpose Marketing Strategy show, I’ll teach you how to create a values-driven, customer-first marketing system that helps you attract your best-fit clients and take your business to the next level.
We’ll cover:
Turning your core values into magnetic messaging
Using research and metrics (not guesswork) to guide every move
Simplifying your plan so you’re no longer stuck on the DIY treadmill
Real-world stories and proven tactics you can plug in immediately
I’m Ashley Conway - marketing expert & copywriter for creative business founders - with 20+ years in the industry and over a decade running BeWeird Marketing. Ready to ditch the chaos and finally attract your best customers? Let’s get to work!
Next Steps:
- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
- Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
- Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
41 Episodes
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Social media gets all the buzz, but does it really deliver leads?
In this episode, I sit down with SEO and Google Ads expert Glenneth Reed to dig into what’s actually working for small businesses in 2025.
We talk about whether Google is still worth your time, how local and online businesses can make simple SEO fixes, and the surprising role of AI in search.
If you’ve been wondering how to get more clients without dancing on Reels all day, this conversation will give you clarity - and some action steps you can use right away.
Glenneth's Resources
Instagram: @glennethdotcom
Visibility Workbook for Google Ads
SEO Guide to Getting Visible on Google
Looking for Ashley's resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
So many entrepreneurs are burned out by marketing that doesn’t move the needle.
In this episode, we’re cutting the fluff and getting crystal clear on how to spot what’s actually working in your marketing strategy - and what’s just keeping you busy. I’ll walk you through a simple process to refocus your time and energy on the activities that actually bring in sales and growth.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Struggling to stand out online? It’s probably a messaging problem.
In this episode, I share the 4 must-answer brand messaging questions every small business owner needs to clarify if you want your marketing to attract dream clients instead of crickets.
Get ready to stress less, connect more, and build a brand voice that works for you, not against you.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Marketing is shifting, and small business owners can’t afford to ignore it. In 2025, relationship marketing - building genuine, 1:1 connections - is outperforming traditional traffic-driven strategies.
In this episode, I break down why referrals, collaborations, and authentic conversations are getting better results than throwing more money at ads or chasing algorithms.
If you’re ready to re-think your marketing strategy and grow your business in a way that feels human, this one’s for you.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
If you’ve ever felt like your marketing is all over the place, this episode is for you. Instead of chasing a 40-page plan or burning hours on random tactics, I’ll walk you through three simple questions to create a focused 30-day marketing strategy.
You’ll learn how to pick a slice of your audience, uncover what they need most right now, and choose the best place to reach them - so your efforts finally add up to real results.
Tune in and see how doable a marketing strategy can be when you strip it down to what actually works.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Are you exhausted by your never-ending to-do list and wondering if you’re spending your time on the right things?
In this episode, I sit down with my friend Jillian Dolberry - ops consultant, team strategist, and host of The Grace-Filled CEO Podcast - to talk about how women entrepreneurs can stop chasing hustle and start aligning their work with their values.
Jillian shares practical questions to help you decide what’s truly worth your time, how to delegate without guilt, and why protecting your energy matters more than squeezing in one more task.
If you’ve ever felt pulled in a hundred directions, this conversation will help you pause, reset, and find a more sustainable way to grow.
Connect with Jillian on Instagram
Get her Team Task Tracker
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Sometimes, life gives us the gift of a do-over—like Nicolas Cage’s character in Family Man. I love that idea, and I believe September brings that same kind of fresh-start energy for business owners.
In this episode, I’ll walk you through my Audit–Architect–Act framework to help you reset your marketing plan for the rest of 2025. If your year hasn’t gone the way you hoped, this is your chance to pause, re-evaluate, and step into the last four months with clarity, purpose, and momentum.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Cracker Barrel’s rebrand may have cost them millions, but it also inspired… a song. 🎶
Enjoy this musical take I wrote about their restaurant and store, my experience eating there, and what happens when a brand forgets the customers who made them who they are. It’s a lighthearted way to highlight a serious truth: strategy matters, and ignoring your roots always comes at a cost.
Tune in and have a laugh.
What happens when a beloved brand ditches its heritage overnight?
In this episode, I dive into Cracker Barrel’s rebrand fiasco- why their new CEO thought stripping away nostalgia, adding alcohol, and whitewashing the brand was a good idea, and how it backfired in just one week.
From lost biscuits to a logo backlash (with even Trump weighing in), you’ll hear how ignoring your roots can cost millions and alienate the very customers who built your brand.
Most importantly, I’ll share the branding lessons you can use so your own loyal clients don’t walk away when you make changes.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
Feeling swamped by marketing and still not getting buyers?
In this episode, I reframe a “marketing audit” as a friendly tune-up (not an IRS scare) and walk you through a real diagnostic of your entire customer journey (awareness, consideration, purchase, retention, and loyalty) plus brand, website, email, social, and analytics.
You’ll learn how to stop guessing, spot where leads drop off, and prioritize fixes that make your system run smoother without adding hours to your week. Want first dibs when I open spots? Join the Marketing 360 priority notification list by texting BEWEIRD to 55444.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
If the phrase “business finances” makes you cringe, you’re not alone - but today’s guest is here to change that.
Erika Millard is a "not your average" bookkeeper who blends humor, strategy, and empathy to help female entrepreneurs understand their numbers and make more confident decisions.
In this episode, we talk about the CEO mindset around money, how to ask the right questions of your bookkeeper, and how to use your financial data to fuel better marketing and growth strategies. Whether you’re DIY-ing your books or have a bookkeeper, this conversation will leave you feeling empowered - not overwhelmed - by your business finances.
Links Mentioned in the Show
Connect with Erika on Instagram: @erika_millard
Get's Erika's FREE QuickBooks Health Check at https://erikamillard.com/qbhealthcheck
Purchase Erika's Take Home Target for only $29 at https://erikamillard.com/takehometarget
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/workwithus
Ever lost a dream client the second you mentioned your pricing? You're not alone - and it’s usually not about the money.
In this episode, I’m sharing five powerful strategies to help you position your brand as premium, create an elevated client experience, and attract clients who are not only willing but excited to pay your rates. If you’re tired of feeling like you have to justify your prices, this one’s for you.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/workwithus
Wondering how to stand out in a crowded market and become the go-to expert in your industry without feeling like a used car salesman?
In this episode, I’m walking you through five simple, doable steps to elevate your authority, build trust with the right clients, and grow your visibility. You’ll learn how to leverage what you already know to position yourself as a leader.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a free introductory session, visit https://bit.ly/beweirdcall
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/workwithus
If getting testimonials from your best clients feels awkward or always falls to the bottom of your to-do list, this episode is for you.
I'm sharing why testimonials are essential for attracting higher-quality leads, how to ask for them in a way that actually gets a response, and what makes a testimonial powerful. You’ll also hear surprising stats about the role social proof plays in buyer decisions, and quick tips to make collecting testimonials easier and more effective.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a free introductory call, visit https://bit.ly/beweirdcall
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/workwithus
In this episode, I'm sharing the pivotal story of walking away from corporate life and planting the seeds of BeWeird Marketing. From small‑town Kentucky beginnings to the soul‑crushing, endless meetings that pushed me to the brink, I'm walking you through my leap into entrepreneurship - complete with side hustles, unexpected challenges, and faith‑guided moments. Tune in to discover how embracing your own breaking point can spark the most rewarding career transformation of your life.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/workwithus
In this special summer episode, I'm inviting my 10-year-old daughter, Francesca, to turn the mic around with a fun Q&A -- complete with guilty-pleasure snacks, childhood embarrassments, superhero picks, and more.
As we laugh through icebreakers, here's your reminder that infusing your real personality into your marketing is what makes your brand unmistakable.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/workwithus
If your website or social bios make you cringe a little, like, “Wait…do I actually sound like that?” - this episode is for you.
We're digging into how to apply your brand personality consistently across every part of your marketing, from your Instagram bio to your About page.
You’ll get a practical, bite-sized framework for making your copy feel more like you and less like a generic chatbot.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
In this episode of Higher Purpose Marketing Strategy, we're chatting about how to discover your brand’s unique personality in 20 minutes or less.
If your messaging feels robotic or just like everyone else’s, this practical, fast-paced episode will help you humanize your brand voice, clarify your tone, and stand out with messaging that actually sounds like you.
We'll go through a series of rapid-fire questions (plus some deeper prompts) to help you define your brand’s voice, energy, and values.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To purchase a Messaging Audit, visit https://www.beweirdmarketing.com/audit
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
Is your messaging starting to sound a little… robotic?
You’re not alone, and in this episode, I’m breaking down why bland, AI-generated copy and stiff corporate language are holding your brand back.
We’ll explore how to make your content sound more like a real human (you!), why personality is your marketing superpower, and how even big brands like Dove and Ben & Jerry’s are winning hearts with authenticity.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To purchase a marketing audit, visit https://www.beweirdmarketing.com/audit
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
What if your customer experience was so good, people couldn’t stop talking about it? In this episode, I'll walk you through how to design a rave-worthy customer journey - one that builds loyalty, sparks referrals, and strengthens your reputation at every touchpoint. You’ll learn the difference between service and experience, what makes an interaction unforgettable, and how to map out the small-but-mighty moments that leave your clients feeling seen and supported.
Looking for more resources? Ready to work together? Start here:
For all things podcast, visit https://higherpurposemarketingstrategy.com/
To learn more or book a Power Hour Coaching Session, visit https://www.beweirdmarketing.com/power-hour
Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin
Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/
To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
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