32. Cracker Barrel’s Rebrand Fail: How to Lose Loyal Customers in One Week
Update: 2025-09-02
Description
What happens when a beloved brand ditches its heritage overnight?
In this episode, I dive into Cracker Barrel’s rebrand fiasco- why their new CEO thought stripping away nostalgia, adding alcohol, and whitewashing the brand was a good idea, and how it backfired in just one week.
From lost biscuits to a logo backlash (with even Trump weighing in), you’ll hear how ignoring your roots can cost millions and alienate the very customers who built your brand.
Most importantly, I’ll share the branding lessons you can use so your own loyal clients don’t walk away when you make changes.
Looking for more resources? Ready to work together? Start here:
In this episode, I dive into Cracker Barrel’s rebrand fiasco- why their new CEO thought stripping away nostalgia, adding alcohol, and whitewashing the brand was a good idea, and how it backfired in just one week.
From lost biscuits to a logo backlash (with even Trump weighing in), you’ll hear how ignoring your roots can cost millions and alienate the very customers who built your brand.
Most importantly, I’ll share the branding lessons you can use so your own loyal clients don’t walk away when you make changes.
Looking for more resources? Ready to work together? Start here:
- For all things podcast, visit https://higherpurposemarketingstrategy.com/
- To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
- Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
- Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
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