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© 2024 How I Do Content
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Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business.
182 Episodes
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2024.The worst year of my life.Now, the final episode of the How I Do Content Podcast every year is usually always a year-in-review episode.But this year I thought about not even recording this episode, or simply doing a surface-level review of just the good stuff. And it would be so easy to do that – but, if you’re a long-time listener of the podcast, you KNOW that’s not how I roll. And, honestly, business doesn’t look like the curated highlight reel you see on Instagram every single day. Th...
I know there’s a whole lot of basic witch advice online about how to improve your messaging.But half the time it only leaves you feeling more confused about what you actually need to do to stand out online and cash in.So, in today’s episode of the How I Do Content Podcast, I’m sharing the secret to crafting scroll-stopping messaging that generates sales on repeat – with examples and all!Because I know you want practical and actionable solutions – so I got you!Sign up for a Biz Wizard Intensiv...
As an introvert, I’m a natural observer.Talk to people? No thanks, I’m good. Observe people? YES PLEASE!So it’s not surprising that one of my superpowers is observing brands that are absolutely killing it with their messaging and marketing. And, in today’s episode of the How I Do Content Podcast, I’ve got my observation cloak on to share 3 brands who nail their messaging and what you can learn from them.Because I KNOW it’s helpful for you to see examples of magical marketing and messaging out...
If you feel like your business should be making more money than it is right now – you’re not alone.In an online space filled with the shiniest of shiny income claim messaging and marketing (think “quantum leap to 7-figures in 7 days” kinda vibe)...I see so many people hustling hard and trying to do everything “right” – only to feel frustrated AF when they don’t see the same kinda results.But what if the problem isn’t you…but the approach you’re using? So, in today’s episode of the How I Do Co...
Standing out in the online space right now can feel difficult BUT it’s not impossible.Your soulmate clients are out there searching for you, so what are you doing to get noticed?No, you don’t need to change your name to Hagrid to stand out… BUT you do need to make it crystal clear to your ideal clients why YOU are the wizard to buy from.Boring, beige, and the same-same ain’t going to cut it – you gotta be brave and bold! So, on today’s episode of the How I Do Content Podcast, I want to introd...
At this time of the year, you’ll start to see a lot of business and marketing experts sharing their trends and predictions for 2025.In fact, I’ll be running a bonus live training on my 2025 messaging trends and predictions for the Wizards who join Micro Messaging, so make sure you sign up before doors close to hear those.In today’s episode of the How I Do Content Podcast, though, I want to dive into what I believe has been the biggest trend of 2024 so far…And I believe this one will also stic...
Over the past 5 years, I’ve been part of the marketing and coaching teams of many 6- and 7-figure businesses…I’ve seen how these businesses work and the strategies they use as I’ve worked alongside and collaborated with some of the smartest, most brilliant CEOs.And there’s one thing these magical humans have in common – they ALWAYS prioritise their messaging.Because they know that if they want business to feel more easeful and to generate more sales – magical messaging is ESSENTIAL.So, on tod...
Creating content in your business can often feel like a full-time job, right?!And, if you didn’t in fact start your business to become a full-time content creator, you probably want to know how to make it a little dog damn easier.This is why, in today’s episode of the How I Do Content Podcast, I’m sharing how you can make content creation easy AF, now and into 2025.Because content creation can be easy and it can be fun – you just gotta know what’s important and what isn’t.I have worked with h...
Pop quiz, Wizard – which is easier to sell: high ticket offers OR low ticket offers?The answer might shock you…Because neither offer is easier to sell.And you might be thinking to yourself, “GTFO, Tahryn, a low ticket offer is obviously easier to sell because who’s going to object to spending $19?!”But you would be wrong.And, as someone who has sold offers from $19 right through to $15,000 – I can hand on my Ned-loving heart tell you that the price of your offer doesn’t necessarily dictate th...
Money-making season is upon us! There are some really great opportunities to make money in this season, and, if you’re heading into the last 3 months of the year with a goal to make more sales – this episode is for you!Because there are some things you can do to maximise your opportunities to make sirius money in your business. So, in today’s episode of the How I Do Content Podcast, I’m sharing the things you need to focus on in your top-of-funnel marketing strategy to attract Beyonce-level c...
I regularly preach the importance of consistency in your marketing.In fact, if you did a search through every episode of the How I Do Content Podcast, you’d definitely find the word ‘consistency’ mentioned a whole damn lot.And yes, consistency IS important if you want to be visible to your ideal clients, build a memorable brand, and remain top of mind when your ideal clients are ready to buy…BUT consistency isn’t just about showing up a certain amount of times over a long period of time. And ...
How did you know it was time to engage a mentor or coach to help your business?This was a question that was dropped into the question box by one of my magical Instagram followers when I put the call out for future podcast episode topics.Thanks for the question, Jasmin! It’s a great question – so in today’s episode of the How I Do Content Podcast I’m going to share how to know when you need support and also how to make smart support decisions. Because there’s other support you might need ...
An always-hot topic of conversation in my community is, “What in the flying dementors is up with Instagram this week?!”And, if you’re a long-time listener of this very podcast, you’ll know my stance on the often dumpster fire that is Instagram. Spoiler Alert – Instagram shouldn’t be your entire marketing strategy and it’s a HUGE risk to spend all your marketing time creating content for a platform that you don’t own. What was once the easiest and most cost-effective way to market yo...
In the online space, there’s a whole lot of gurus telling you that the best way to create content is…[insert their chosen preference here].There’s a LOT of noise and conflicting information so I can’t say I’m surprised if you feel a little (or a lot) overwhelmed and confused.And because creating content will always be required if you want to attract Beyonce-level clients on repeat – you want to know what will actually work. So, on today’s episode of the How I Do Content Podcast, I’m going to ...
How does a Biz Wizard spend their week?Well, you’re about to find out because, in today’s episode of the How I Do Content Podcast, I’m giving you a behind-the-scenes look into my week as a Biz Wizard.How do I spend my time each day?How many hours do I work?What projects am I working on right now?I’m going to reveal all! Fair warning though (and I do tell people this a lot) – but I’m pretty boring and very much a creature of habit. However, I also know people are curious and love getting a lit...
The purpose of your marketing is to nurture relationships with your audience – from first discovering you, right through to buying from you.You know your marketing is working when people come into your world and follow your intended customer journey – they find you, connect with you, begin to trust you, and then buy from you.One of the best ways to get these dream clients to this point is to create different pathways for them. Because, as you know, everyone follows their own unique customer j...
Ok wizard, I want to have a little chat with you about your marketing.Something has been brewing for me for a little while now and it needs to be said…I KNOW you’ve been sold the whole shiny sparkly dream of:Going viralExploding your following10xing your business6-figure months and a 7-figure business while living the lavish laptop lifestyleAnd I know you want it NOW – to wave a magic wand and, hello, you’re living in your vision board.But believe me when I say, this shiny sparkly dream that ...
Let me take you behind the scenes and play out a conversation that happens on repeat with my clients during a launch…They’ll say to me: “But Tahryn, I feel like I’m repeating myself and saying the same thing again and again and again.”My response: “Yeah, that’s kinda the point”And while I’d love to do a mic drop and make this the quickest episode in How I Do Content Podcast history…...Obviously, I’m going to explain myself and tell you why repetition isn’t a bad thing – in fact, it’s actually...
One of the things business owners tell me on repeat is that an increasingly competitive and noisy online space means a lack of quality, consistent leads coming into their world. And, as we head into peak launch season, one of the most important things you need to focus on in your launch prep is not only attracting those leads, but also nurturing them so that when it comes time to launch, they’re ready to buy.But let’s be sirius: this is actually something you need to focus on all year r...
And so here we are…It’s August…Another year is flying right past us – I mean, wasn’t it only January 5 minutes ago? But there's still plenty of time to create incredible magic in your business – I’d even go as far as to say it’s the best time of the year to make shit happen.So, in today’s episode of the How I Do Content Podcast, I want to share a couple of quick launch reminders to help set you up for success and a whole lot of magic for the rest of the year.If you’re planning a launch before...
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