An always-hot topic of conversation in my community is, “What in the flying dementors is up with Instagram this week?!”

And, if you’re a long-time listener of this very podcast, you’ll know my stance on the often dumpster fire that is Instagram. 

Spoiler Alert – Instagram shouldn’t be your entire marketing strategy and it’s a HUGE risk to spend all your marketing time creating content for a platform that you don’t own. 

What was once the easiest and most cost-effective way to market your business online has certainly lost its lustre in the last couple of years.

It often feels like you either need to become a full-time content creator or get your PhD in Instagram to keep up and get any traction on it.

And I’ve definitely noticed a lot of businesses looking to change the way they use Instagram because of the declining reach and engagement, and the never-ending platform changes.

Can I get a “FINALLY”?!

Now I know it’s easy for me to sit here and say, “You should change the way you use Instagram” but not share what that could look like – so the best way I can do this is to tell you! 

So, in today’s episode of the How I Do Content Podcast, I’m sharing how I use social media so I don’t lose my damn mind every time it’s not playing nice. 

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