Claim OwnershipHow to Grow a CMO
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What does it take to be a successful B2B CMO in today’s ever more complex world?
In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future?
We’ll be answering these questions and much more, as we discover how to grow a CMO.
In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future?
We’ll be answering these questions and much more, as we discover how to grow a CMO.
19 Episodes
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On this episode of How to Grow a CMO, host Ali Hussain is joined by Steve Daheb, CMO at Tanium. Steve’s career has focused on creating and leading new market categories for a wide range of organisations – from start-ups to public companies with $40B revenue. His experience spans multiple technology areas including all layers of cloud, and he is widely recognised as a B2B tech industry leader. In their conversation, Steve and Ali discuss topics including the role of the CMO in taking a company public, the importance of building teams with diverse skill sets, and the benefits of telling marketing stories using customer insights. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com
On this episode of How to Grow a CMO, host Ali Hussain is joined by Eric Glass, CMO at Ceridian. Eric’s career has combined both in-house and agency roles, and has seen him work for brands including HP, Yahoo!, LinkedIn, and Workday. In their conversation, Eric and Ali discuss the value of agency experience in understanding how organisations operate and different industry dynamics. Eric also describes the challenges of prioritising resources and staying focused on marketing goals, while emphasising the strong relationship that has to exist between marketing, sales, and product teams. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com
On this episode of How to Grow a CMO, host Ali Hussain is joined by Sandy Mallik, Marketing Lead Northern Europe of PTC. Sandy has a passion for frugality, born of a necessity to work with with limited budgets in many of his previous roles. Yet this ‘philosophy of frugality’ is not simply about saving money, but instead focuses on the idea of making the most of your resources, whether through re-purposing assets, or using internal staff for various opportunities outside of their immediate role. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com
On the first episode of the new series of How to Grow a CMO, host Ali Hussain is joined by the CMO of Mimecast, Norman Guadagno.Norman is considered one of the most influential CMOs in B2B tech. Starting as a research psychologist, Norman found himself drawn to the world of technology and eventually discovered a deep connection with marketing. He was motivated by understanding human behaviour and challenging the perceived needs of individuals, and soon became passionate about making a difference in his field. How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com
Brian Goldfarb is the CMO at Tenable. Brian is a highly experienced marketing expert and has held senior roles at GE, JPMorgan Chase, Google, Microsoft and Salesforce. He was previously CMO at Splunk, Chef Software, Amperity and now Tenable.We discuss:Why the CMO role is not all about MarketingHow to transform an organisation whilst honouring the pastWhich areas of Marketing need their myths dispelledDeepening the relationship between brand and demandMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com
Lauren Vaccarello is CMO at Salesloft. Lauren has a track record of accelerating revenue growth for the fastest-growing SaaS companies in Silicon Valley. She believes businesses need to tell compelling stories and build a brand if they want to own a category. We discuss:How marketers use technology in a way that sellers don’tHow challenges can help shape a leaderInfluences past roles have on a CMO’s skillsetGetting the most out of your resources in a tough economyThe role of brand in building world-class marketing organisationsMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com
Mandy Dhaliwal is the CMO at Nutanix, the industry-leading hybrid cloud infrastructure platform.Mandy has 25 years of experience driving growth and innovation strategies across the cloud and software markets and building high-performing organisations. Before Nutanix, Mandy was CMO at Boomi, planning and executing the company's global go-to-market, brand presence, product marketing and demand generation functions.We discuss:A marketing career led by a passion for learningHow life outside work shapes the leadership skills of a CMOBuilding a team to meet marketing objectivesWhat you can learn from working for companies of all different sizes
Peter Alexander is the CMO at Check Point Software, a leading provider of cyber security solutions to governments and corporate enterprises globally. Peter specialised in demand generation to highly targeted audiences, with a background in marketing, engineering and sales. He has managed multi-billion dollar product lines and global marketing execution, to B2B and consumer audiences.We discuss:How to structure a team to fulfil the role of marketingThe value of behavioral science in marketingThe best ways to approach testing creative ideasHow data supports the challenge of ‘moving fast enough’
John Watton is the VP of Marketing at VMware. John has led global and European marketing teams in tech companies big and small, including Microsoft, Adobe, Expedia, SAP and Oracle. John has also been recognised for his achievements by Hot Topics Top 100 and Top 10 UK Most Engaged Marketers on LinkedIn. Additionally, he’s also an investor in cleantech and eco brands.We discuss:Marketing a brand's vision for the futurePowerful marketing philosophies to flourish sale pipelinesHow to maximise your time with stakeholdersThe hallmarks of a strong working relationship
Milesh Gogad is CMO at Indegene, a digital-first life sciences commercialization company. They help life sciences companies develop products, get them to the market and grow their impact through the life cycle in a more effective, efficient, and modern way.Milesh was previously CMO at GE Aviation Digital before joining Indegene in 2020.We discuss:The role of marketing and how it is used at IndegeneHow to articulate the value of brand to your leadership teamWhat building a purpose-driven brand is all aboutHow to implement and build strong team culture
Jill Murray is the CMO at Arcadis. With extensive experience in global marketing and communications, she's transformed the team to focus on the value they can bring to the business. Based in Amsterdam, she was chosen to be one of only 25 Marketing Leaders in Europe to be part of the cohort for the 2022 Marketing Academy Fellowship, offered in partnership with McKinsey.We discuss:The role of sustainability and purposeArcadis' approach to driving demand and balancing brandHer approach to building world-class marketing teamsHow to nurture teams in challenging environments
Iris Meijer is the CMO at Verizon Business. She has worked across the world for several leading industry brands.Including Vodafone, where she was CMO for the B2B business. Before that, she was VP of marketing and comms at Nokia, where she helped to generate over a billion dollars in revenue. Iris also holds a Master of Science from the Aalto School of Business in Finland and is famous for introducing the Finish concept of “Sisu” to Verizon.We discuss:Her marketing philosophy and the Sisu mindsetHow Verizon Business positions itself and solves customer problemsTranslating B2C awareness into a B2B propositionThe importance of brand marketing vs demand gen
Meenu Bagla is CMO at Cyient, a Global Strategy and Marketing leader with proven success in building and transforming Strategy and Marketing functions. She has over two decades in the technology industry, from start-ups to mid-sized IT firms, large MNCs and Indian IT giants like Tech Mahindra, Wipro and Oracle.We discuss:The role of marketing at Cyient todayHow technology has transformed B2B MarketingHow the role of marketing has changed over the yearsThe success factors that lead to outperformance for a CMOThe role of a CMO - ‘The Chief Connecting Officer’Mentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.comBrought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com
David van Schaick is CMO at The Marketing Practice, a career B2B marketing strategist. He’s helped the likes of Microsoft, O2 Telefonica, Xerox, ServiceNow, Salesforce, Sage and Citrix achieve some of their biggest marketing goals. The Marketing Practice is a global, integrated B2B marketing agency that brings together all the skills you need in one place to design and run marketing programmes. We discuss:An overview of how the role of the CMO has changedHow the best CMOs lead their teamsThe parts of the CMO role that are ‘not as they were sold’What can be expected from season 2 of How to Grow a CMOMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com
Leslie Henthorne is the SVP of corporate marketing at Twilio. She has helped scale a world-class marketing team which has helped take the business from over $800M in pipeline attribution to over $1.3B in 2021. Over her 8 years with the company, she has held several senior marketing positions and seen the company grow into one of the darlings of Silicon Valley with over 8000 people in 26 countries.We talk about:The role of the SVP of corporate marketing at TwilioHow the role of the CMO has changed over the past 10 yearsHow to show up as the CMO you want to be Her approach to building world-class marketing teamsHow to reset your brand as a marketer Mentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com
Becca Toth is VP of Marketing at Hyland. She has had a rich career in enterprise software. Her skill set includes building high-performing teams, Global marketing strategy, Demand generation and business planning.Hyland is a leading content services provider that enables thousands of organisations to deliver better experiences to the people they serve.We discuss:The most beneficial leadership principles Who’s responsible for the brand, and staying on top of itHer thinking behind personal growthThe top things B2B marketers need to focus on in upcoming yearsMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com
Ciricia Proulx is the CMO at Ericsson North America, she is a marketing leader with the full breadth of skills from strategy, brand and messaging, to co-marketing, channels and digital Campaigns.Ciricia has a powerful combination of strong technical knowledge and exceptional marketing expertise from cloud to edge, 5G to AI, as well as big and complex ideas. Before Ericsson, Ciricia held senior roles at Facebook and Intel. We discuss:How she approached navigating her 20-year career in marketingHow Ericsson has evolved over the last 15 yearsStructuring a marketing team with the right mix of skill setsHow to attract and keep top talentMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com
Emma Roffey is the VP of Marketing for EMEA at Cisco. She started her career in IT Publishing, she left publishing in 2000, having won IT Publisher of the Year for the launch of the weekly newspaper, IT Week. Emma has a string of impressive achievements and is known for her creativity, energy and passion. Her personal mantra is 'fit body, fit mind'.We discuss:What she learned growing up in sales / Pitching Alan Sugar!Taking responsibility for your own career How she gets importation from football managersLessons from ducks and penguins And why she likes the bottom-up approach Mentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com
David Turner is the CMO and Growth Champion at IRIS Software Group. He is an experienced data-led marketer with experience in Cloud and SaaS software and high tech marketing having led Unit 4, Netsuite and now Iris. David has a deep understanding of all aspects of marketing from strategy and branding to international demand generation, digital marketing, product marketing and new product development.We discuss:Growing private equity technology brandsThe power of having a single brand instead of multiple brandsBalancing the importance of lead gen and brand buildingThe relationship between marketing and innovationMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com
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