The importance of prioritising resources, with Eric Glass
Description
On this episode of How to Grow a CMO, host Ali Hussain is joined by Eric Glass, CMO at Ceridian.
Eric’s career has combined both in-house and agency roles, and has seen him work for brands including HP, Yahoo!, LinkedIn, and Workday.
In their conversation, Eric and Ali discuss the value of agency experience in understanding how organisations operate and different industry dynamics. Eric also describes the challenges of prioritising resources and staying focused on marketing goals, while emphasising the strong relationship that has to exist between marketing, sales, and product teams.
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