Hustle for Joy: sustainable business strategies for the ambitious mompreneur

Mama, are you juggling nap times, school runs, and client calls, feeling like you’re constantly pulled in a million directions while trying to keep the momentum in your business? Do you dream of a business that not only brings in profit but also gives you the freedom to truly enjoy your family and your life? Have you ever felt the guilt of choosing between being a present mom and a dedicated entrepreneur? You can have a thriving, profitable business that works for your life, not against it. You can feel confident and in control, knowing you’re building something meaningful without sacrificing precious moments with your loved ones. Welcome to Hustle for Joy! I’m Giana Tralongo, a business strategist and fellow mompreneur who has built, grown and sustained her business in all different seasons of motherhood. Trust me, I’ve been right where you are – passionately building a business while navigating the beautiful chaos of motherhood, often feeling like I was failing at both. But I discovered a better way – a way to structure my business, prioritize my time, and shift my mindset to not hustle harder, but hustle without burnout and with more joy. Through Hustle for Joy, you’ll gain the essential tools and actionable strategies to design a business that aligns with your priorities and fuels your ambition without leading to burnout. We’ll dive into: - Setting clear priorities that honor both your business goals and your family life. - Cultivating a ”you first” mindset that empowers you to lead with confidence and avoid overwhelm. - Implementing productivity hacks that maximize your time and energy. - Creating momentum moves that keep your business progressing consistently. - Structuring compelling business offers that attract your ideal clients and generate sustainable profit. This podcast is your guide to creating that ”best of both worlds” – a profitable business that supports the life you truly desire, allowing you to be both the successful entrepreneur and the present, joyful mom you want to be. I’m so excited to embark on this journey with you and help you build a business that brings you fulfillment and freedom. So grab your favorite coffee (or that lukewarm cup you finally remembered to drink!), and let’s create a business and life you absolutely love, together. Connect with me and the Hustle for Joy community here: https://www.instagram.com/gianatralongo/

Trailer

A sneak peek into what you can expect from Hustle for Joy: sustainable business strategies for the ambitious mompreneur Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

05-07
02:23

47: Spooky Season Branding & how not to get crusty

47: Spooky Season Branding & how not to get crusty In this episode, I’m taking you on a deep dive into my October launch strategy and how I’ve infused Halloween—the holiday I absolutely love—into my branding. If you’re curious about making your marketing more “you” and less “everybody else,” then this episode is for you. I’m sharing the importance of authenticity, why I made my brand all things spooky this season, and how bringing your own unique interests can shake up your content. Get ready to unleash your own “magic” in your business! The Tralongo Track, now known as, Hustle for Joy. What You’ll Learn from this Episode: How seasonal branding can boost engagement and make your content unforgettable. My approach to choosing brand themes based on personal passion. Ways to connect authentically with your audience by showcasing your unique personality. Tips for avoiding a “cookie-cutter” brand that gets lost on social media. Featured on the Show: Dig into the authority, authenticity, and connection pieces of your brand with my Charmed Content Workbook—only available for a few more days: Charmed Content Workbook Build your online presence with the Stranger to Standout training, all about establishing your authority in a way that’s true to you: Stranger to Strandout Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

10-28
14:56

46: Time Management for times of transition

I’m sharing personal insights on how I’ve navigated a big family transition while balancing mom life and running a business. We recently shifted our daughter from full-time to part-time preschool, which drastically cut my work hours. I’m walking you through how I’ve adapted, from managing my to-do list to creating a realistic daily routine. If you’re going through a transition yourself, this episode is packed with tactical tips to help you maintain focus and productivity—even with limited time! The Tralongo Track, now known as, Hustle for Joy. What You’ll Learn from this Episode: How to divide your tasks into focus time vs. chaos time. The D.A.R. method (Delegate, Automate, Remove) to streamline your to-do list. How to make peace with adjusting your priorities during a busy season. Creative time management strategies tailored to busy moms. Featured on the Show: Learn the time management strategies I rely on–that actually work for moms by getting my mini-course, Ultimate Guide to Controlling Your Time: https://giana-tralongo.mykajabi.com/offers/wUN3snGX Register for The Witchy Workshop, designed to help mom business owners manage their time like pros: https://giana-tralongo.mykajabi.com/offers/YeLgBUzu Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

10-20
16:33

45: How to make more money from your free resources

In this episode, we’re getting super tactical with tips on how to maximize the impact of your free resources. I’ll walk you through the exact steps you need to take to make sure your freebies work harder for you—from setting up evergreen automations to manual touchpoints that create connection with your audience. If you’ve ever felt like you’re leaving money on the table with your freebies, this episode is a must-listen.= What You’ll Learn from this Episode: Why automating your free resource delivery is non-negotiable. How to build a nurture sequence that sells for you in the background. The importance of pitching within your freebies to keep clients in your world. A manual tip for creating connections that could make you stand out from your competitors. Featured on the Show: Need help with your offer suite? Check out the Offer Build Out or Offer Audit to ensure you have every touchpoint covered for your ideal client: Offer Build Out: https://giana-tralongo.mykajabi.com/offers/ZtgUiaLg Offer Audit: https://giana-tralongo.mykajabi.com/offers/svyDiLSd Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

10-14
12:22

44: Creating content for yourself first

This episode is all about how to create content for yourself first—why it’s important to show up authentically, even if you think your life is too “boring” to share. I’ll dive into why sharing the normal, everyday aspects of your life helps build connection, authority, and authenticity in your brand. If you’re tired of trying to fit into trends that don’t resonate with you, this episode is for you. The Tralongo Track, now known as, Hustle for Joy. What You’ll Learn from this Episode: Why your everyday life is more interesting to your audience than you think. The three key elements of the “you” part of your brand: authenticity, connection, and authority. How showing up as your true self reduces social media burnout. Practical tips to create content that feels effortless and attracts your ideal clients. Featured on the Show: Grab The Charmed Content Workbook to dive deeper into crafting authentic, magnetic content: https://giana-tralongo.mykajabi.com/charmed-content-workbook Join the Stranger to Stand Out masterclass to master the authority piece of your brand: https://giana-tralongo.mykajabi.com/stranger-to-stand-out Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

10-07
12:31

43: Market Research 101 - how to do it for your online business

We’re talking all things Market Research 101—what it is, how to do it, and why it’s essential for your business. I’ll share a personal story about my initial resistance to market research, what changed my mind, and how it transformed my marketing strategy. If you’ve been avoiding market research, this episode will give you simple, actionable steps to start implementing it into your business today. What You’ll Learn from this Episode: Why skipping market research can cost you sales and how to avoid this common mistake. Three effective ways to conduct market research: talking to current clients, using surveys, and leveraging story polls. How to use your ideal client’s language to create content that resonates and builds stronger connections. Tips for making market research a fun, low-pressure part of your ongoing business strategy. Featured on the Show: Grab the 7-minute Market Research 101 video and workbook to learn the exact questions to ask your audience and get into their heads!: https://giana-tralongo.mykajabi.com/offers/CnNLXFby   Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

09-30
11:29

42: 4 ways to make more sales online without creating something new

In Episode 42, I’m sharing four ways to make money this fall (or anytime, really) without having to create something brand new. We’re talking bundling existing offers for flash sales, offering specific intensive calls, adding upsells to your current programs, and reaching out to past clients with exclusive alumni offers. What You’ll Learn from this Episode: Understand why a solid plan is crucial during busy seasons like Q4 to keep your momentum going and avoid overwhelm. How to make money without creating new products with examples of what I’m doing, or have done in the past. Why it’s important to focus on the platforms that bring you the most traction rather than spreading yourself too thin. Featured on the Show: If you want to create space to continue to grow your business in the way you’ve been dreaming of (without giving up time and adventures and fun stuff with your family) then it’s time to grab the Quarterly Planning Roadmap & get started on mapping it all out!: https://giana-tralongo.mykajabi.com/offers/nToXCJwB If you’re looking for one-to-one, hands on, face to face Zoom support specifically geared towards Q4, then you want to grab Last Quarter Leap: https://giana-tralongo.mykajabi.com/offers/naasYMZk Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

09-23
12:54

41: Fall Priorities - how to decide what to do!

We’re back baby! Season 3 kicks off with an honest take on our responsibility as business owners to control what we can, get creative with our time around the "uncontrollables" life throws our way, and why it’s business critical for you to create your own roadmap to follow so that you can achieve your goals! The Tralongo Track, now known as, Hustle for Joy. What You’ll Learn from this Episode: Why your first priority must be you and practical strategies to make sure your schedule reflects this. Steps you can take right now to avoid the overwhelm as a mompreneur during the holidays so you, your business, and your family get the best you! Learn how you might adjust your own fall/winter business activities to align with your priorities as Giana shares the steps she took when planning this year. Featured on the Show: Want to save 5 hours a week that you can use for taking more clients, making more money or reading more books? You need my Productivity Power Pack now for $39 ONLY ($199 value): https://giana-tralongo.mykajabi.com/offers/B4xgy3iQ/checkout?coupon_code=POD   Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

09-16
12:09

40: My wish for you this summer

Listen as I talk about summer hacks, my hope for you this summer and what my plans are - business and personal wise (it’s different than it has ever been before)! The Tralongo Track, now known as, Hustle for Joy. What You’ll Learn from this Episode: Why now is the time to start thinking about summer. Steps you can take right now to prepare for the summer you want. How to determine your capacity for both personal and business commitments. Featured on the Show: Hustle House is enrolling. If you’re looking for even more hands-on support and community, join us. Learn more here: https://giana-tralongo.mykajabi.com/hustle-house-podcast   Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

05-20
12:37

39: My special way to make content easier

I love batching my content, but what I’ve found is that for most of my clients, that doesn’t work for them. But creating your content in the day, for that day, isn’t the best idea either. In this episode - I’m giving you the perfect option in the middle. The Tralongo Track, now known as, Hustle for Joy. What You’ll Learn from this Episode: Steps you can take to avoid feeling suffocated by your content creation. What 3 things you need to create consistent content. How to create your perfect content flow so you spend less time. The structure of the most comprehensive content course on the market: Content Consistency Code. Featured on the Show: If you’re fed up with fill in the blank templates and post prompts, or you just can’t seem establish consistency in your content creation process, Content Consistency Code is for you: https://giana-tralongo.mykajabi.com/content-consistency-code-podcast   Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

05-13
09:36

38: Strategies for Marketing a New Offer

Tune into this episode, for a deep dive into the hottest topic in my world right now. I’m sharing my essential strategies for marketing a new offer successfully, and creative ideas to bring life back into existing offers in order to capture fresh interest. The Tralongo Track, now known as, Hustle for Joy. What You’ll Learn from this Episode: How to get your audience just as excited about your sexy new offer as you are. Learn how to write a transformation statement. Identify who your ideal client for this offer is and how to call them in. Why avoiding a key first step in marketing might be the difference between lackluster and confident selling. Featured on the Show: Hustle House is enrolling. If you’re looking for even more hands-on support and community, join us. Learn more here: https://giana-tralongo.mykajabi.com/hustle-house-podcast Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

05-06
11:22

37: Questions to ask yourself before creating a new offer

Inspired by a coaching chat in Hustle House, this episode is all about showing you how to craft your offer suite with intention and purpose so you don’t waste your time with a "start with a freebie or email list and wing it" approach…because no one has time for that! The Tralongo Track, now known as, Hustle for Joy What You’ll Learn from this Episode: Know when it’s the right time to invest your time and energy into a freebie. Two questions you must ask yourself before creating any offer. Real examples of client freebie and lower ticket success stories using my framework. Featured on the Show: Check out Giana’s Services Guide to find out exactly how we can work together to create your offer suite, or develop your freebie or lower ticket offer together : https://giana-tralongo.mykajabi.com/2024ServicesGuide Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

04-29
12:56

36: Building Credibility in your Business without Social Proof

The reason you might not be signing as many clients as you would like through social media is NOT because the market is oversaturated (it is), or because there are a million other people selling what you’re selling (there are). It’s because you’re lacking content that spotlights your expertise and demonstrates your ability to get your clients results. The Tralongo Track, now known as, Hustle for Joy. What You'll Learn from this Episode: How to stand out without a vault of screenshots or client testimonials. Two questions you must ask yourself before creating any offer. Real examples of client freebie and lower ticket success stories using my framework. Featured on the Show: Ready to call in the people who want to take action and work with you right now? Stranger to Stand Out Training is for you; it's a jam-packed 45 minute training with my exact framework for spotlighting your super powers, a workbook, and several examples that you can implement immediately. Get immediate access here: https://giana-tralongo.mykajabi.com/stranger-to-stand-out Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

04-22
12:20

*BONUS* with Nutritional Therapy Practitioner: Amber Frauenholtz

Amber, of Amber Dawn Wellness is a certified Nutritional Therapy Practitioner (NTP), Restorative Wellness Practitioner (RWP), and Health Coach who specializes in helping women feel their best through custom, holistic health plans that start with food. She is passionate about helping others avoid the nutritional depletion and stress that accompanies being a woman in our culture today. Follow Amber on Instagram: @amberdawn_wellness Visit Amber's Website: https://amberdawnwellness.com/about Sign up for her free workshop: https://amberdawnwellness.com/diy-workshop The Tralongo Track, now known as, Hustle for Joy. Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

04-15
43:47

35: Deciding what success means to you

This episode challenges you to stretch your perspective beyond your bank, and into personal growth, fulfillment, and the diverse ways success can be measured beyond financial gain. Don’t get me wrong, financial wins are sexy. We love them. And, success is not all about the money. Listen in for alternative ways to measure true achievement. The Tralongo Track, now known as, Hustle for Joy. What You’ll Learn from this Episode: How you might consider defining success beyond financial wealth. What the corporate trade off looks like through my own professional journey. Real examples of client definitions of success that might surprise you. Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

04-08
10:18

34: 6 thoughts keeping you stuck in business

This week, I uncover six examples of common beliefs holding you back from business growth. Listen in as I provide transformative alternative perspectives and expert advice to help you identify, challenge, and overcome the mental barriers standing in the way of your next level of entrepreneurial success. The Tralongo Track, now known as, Hustle for Joy. Things that have my people stuck: I need more followers I don’t have enough engagement I’m too far along to do stuff for free I have to post every day I’m annoying if I sell every day I can do this alone What You’ll Learn from this Episode: How to identify and challenge limiting beliefs that hinder business growth. Practical strategies for shifting mindset and adopting empowering beliefs. Real-life examples from my Hustle House community, and their success stories in overcoming mental barriers to achieve significant growth. Featured on the Show: Hustle House is enrolling. If you’re looking for even more hands-on support and community, join us. Learn more here: https://giana-tralongo.mykajabi.com/hustle-house-podcast Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!    

04-01
22:44

33: Your Offer Suite (LIVE COACHING)

Listen in as I coach Lexxa through adding to her offer suite. We strategize about what makes the most sense for her audience and her lifestyle, content to create to help sell her signature course and how to start reusing some of the pieces she already has. Follow Lexxa on Instagram: @lexxalapointe The Tralongo Track, now known as, Hustle for Joy. What You’ll Learn from this Episode: How to strategically expand your offer suite to align with your audience's needs and your lifestyle. Effective content creation techniques to boost the sales of your signature course. Practical tips on repurposing existing content to maximize its value and reach. Featured on the Show: Hustle House is enrolling. If you’re looking for even more hands-on support and community, join us. Learn more here: https://giana-tralongo.mykajabi.com/hustle-house-podcast Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

03-25
57:08

32: Summer lovin’, ghosting your business and Hustle House

You want your business to run smoother - so let’s be realistic. Really think about: What do you want your summer to look and feel like? What did it look like last year? The Tralongo Track, now known as, Hustle for Joy. Additional things to consider before listening to the episode: How much time will you really have? What do you have that is self-paced, evergreen that you can continue to offer so you don’t have to create something new (is it ready?)? Content - lowering your content minimum and repurposing content from earlier in the year. Now, repeat after me, "There CAN be balance in the summer. It doesn’t have to be all chaos or feeling pulled in a million different directions." Now press play. Featured on the Show: Hustle House is enrolling. If you’re looking for even more hands-on support and community, join us. Learn more here: https://giana-tralongo.mykajabi.com/hustle-house-podcast Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

03-18
11:36

31: A snapshot of your achievements (& 5 year old birthday things)

Listen in as I reflect back on the last 5 years of motherhood, telling you way more personal stories than you probably need to hear, and reminding you to take that figurative step back. The Tralongo Track, now known as, Hustle for Joy. What You’ll Learn from this Episode: Heartfelt personal stories and reflections on the challenges and joys of the last five years of growth through motherhood. Insights on the importance of taking a step back to gain perspective and appreciate the journey of parenting. Parallel experiences and lessons learned through parenthood that offer support and encouragement to fellow business owners. Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!

03-11
15:28

30: Why I won’t give up the hustle

Welcome to a soapbox episode where you get a direct line into Giana's opinions on the online space and how some of the big wigs are wrong. This one is all about hustle culture and how it isn't actually dead. How building a business from scratch in 3 hours a week is unrealistic and how it's okay to love to work! The private podcast, Anti-Guru Method, referenced in this episode is no longer available.  The Tralongo Track, now known as, Hustle for Joy. What You’ll Learn from this Episode: Why working hard does not mean you are doing it wrong. How villainizing the hustle is dangerous and damaging for aspiring online business owners. The difference between burnout and hustle. Featured on the Show: If you want more insight into why you’re getting stuck in your business, and why the advice of the big wigs isn’t taking you to that next level, subscribe to my private podcast, The Anti-Guru Method: https://giana-tralongo.mykajabi.com/antigurumethod-podcast Connect with Giana: Instagram: https://www.instagram.com/gianatralongo/ Threads: @gianatralongo Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!  

03-04
10:20

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