47: Spooky Season Branding & how not to get crusty

In this episode, I’m taking you on a deep dive into my October launch strategy and how I’ve infused Halloween—the holiday I absolutely love—into my branding. If you’re curious about making your marketing more “you” and less “everybody else,” then this episode is for you. I’m sharing the importance of authenticity, why I made my brand all things spooky this season, and how bringing your own unique interests can shake up your content. Get ready to unleash your own “magic” in your business!

The Tralongo Track, now known as, Hustle for Joy.

What You’ll Learn from this Episode:

• How seasonal branding can boost engagement and make your content unforgettable.


• My approach to choosing brand themes based on personal passion.


• Ways to connect authentically with your audience by showcasing your unique personality.


• Tips for avoiding a “cookie-cutter” brand that gets lost on social media.

Featured on the Show:

• Dig into the authority, authenticity, and connection pieces of your brand with my Charmed Content Workbook—only available for a few more days: Charmed Content Workbook


• Build your online presence with the Stranger to Standout training, all about establishing your authority in a way that’s true to you: Stranger to Strandout

Connect with Giana:

Instagram: https://www.instagram.com/gianatralongo/

Threads: @gianatralongo

Newsletter: https://gianatralongo.myflodesk.com/newsletter-podcast

If you enjoyed today’s show, please leave a rating and review to let me know and help others find Hustle for Joy!