I Do Wedding Marketing Podcast

In this episode of The I Do Wedding Marketing Podcast, I’m giving you the advice I’d share with your wedding brand if I wasn’t afraid of hurting your feelings. It’s the honest, unfiltered truth about what’s not working on social media—and what you can fix if you want real results.What You’ll Learn in This Episode:Why video alone is not a strategy for wedding prosThe mistake of relying only on collaborator postsHow to stop getting lazy with your captions (and what to do instead)The kind of posts that actually drive people to your websiteHow to balance reels + photos to both attract and convertVideo isn’t everything. Reels are great for reach, but photos still drive saves, shares, and clicks to your website. You need both.Collabs aren’t a strategy. Not every collaboration helps your brand. Only accept collaborations that showcase your business and serve your audience.Captions matter. “Lindsay & Sam” isn’t enough. Use SEO-friendly captions that include names, locations, and services to get found on Instagram and Google.Your social media should be working as hard as you are. Don’t fall into the trap of chasing trends or taking shortcuts. The right mix of content, strategy, and captions will help you stand out and convert couples into clients.Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST Follow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

In this episode of The I Do Wedding Marketing Podcast, I had the absolute pleasure of sitting down with KP and Jesse of Inkpot Creative, the powerhouse duo behind bold, personality-driven branding and website design for wedding photographers.We dive deep into:Why your website should repel the wrong clients (and how that actually helps you book more of the right ones).The role of branding, design, and personality in making your business unforgettable.How to ensure your online presence matches your real-life vibe, so potential clients know exactly who they’re working with before they even book.The biggest mistakes wedding pros make with their websites and branding—and how to fix them.When it’s the right time to invest in a rebrand (and how it can reignite your passion for your business).Why showing your values and personality isn’t just allowed—it’s essential.We even chatted about what inspires KP and Jesse’s creative process (spoiler: think books, color psychology, and even a little Schitt’s Creek).If you’ve ever worried that leaning into your personality might scare off potential clients, this conversation will shift your perspective. The truth? Your dream clients are waiting for the real you to show up online.👉 Connect with Inkpot Creative: inkpotcreative.com👉 Follow Inkpot on Instagram: @inkpotcreativePodcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketing

In this episode of the I Do Wedding Marketing Podcast, I’m diving into a topic I’ve never covered before — TikTok ads for the wedding industry! I’m joined by Mark Chapman, President of The I Do Society and a true expert in wedding advertising, to uncover how TikTok ads can help you reach your dream couples, build trust, and showcase your brand in a way that converts.Mark shares his journey from running his family’s wedding photography business to becoming a leader in Google, Meta, and TikTok ad strategies specifically for wedding professionals. We talk about:Why TikTok ads are a game-changer for wedding businessesHow to create face-forward and behind-the-scenes ad content that builds instant trustBudget breakdowns for TikTok, Meta, and Google adsThe secret to crafting irresistible offers that get couples to take action — without discounting your servicesWhy a strong organic social media presence is essential to ad successHow to decide when you’re ready to invest in a full ad strategyWhether you’re a seasoned wedding pro or just starting out, this episode is packed with practical tips, budget insights, and creative ad ideas to help you stand out in today’s competitive wedding market.Follow Mark and The I Do Society! https://theidosociety.com/Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketing

On this episode of I Do Wedding Marketing, I’m thrilled to be joined by Ron Sefcik of Ron & Jess Marketing! If you’ve ever said, “I need more leads” or “I wish I could book more of the ones I already get,” then this is your episode. Ron is a seasoned wedding marketing expert who dives deep into the real difference between a leads problem and a bookings problem—and how to solve both.We talked about everything from tracking your lead sources (yes, even if you’ve been avoiding spreadsheets like I have 🙈), using CRMs, boosting your inquiry response rate, writing compelling follow-ups that aren’t just “Hey, are you ready to book?”, and showing up consistently via social media, email marketing, and automation.Ron shares tangible tips on:How to identify if you have a lead generation problem vs a conversion problemThe importance of fast responses (30 minutes or less!)Creating high-converting follow-up sequences that feel personal, not pushyLeveraging social proof and scarcity without sounding salesyBuilding personal connection to stand out from other vendorsHow to use CRMs, Google Sheets, and automation to simplify trackingWays to troubleshoot slow bookings by breaking down your lead sourcesMarketing tools and strategies Ron & Jess offer for done-for-you and DIY wedding vendorsPlus, we get personal: Ron shares his morning routine (spoiler: it starts with an old-school alarm clock and outdoor time 🌿), how he continues his education as a business owner, and even recommends some of his favorite books—both business and fantasy (ACOTAR fans, you’re in for a treat!).🔥 Special Offer:Mention this podcast when booking a discovery call with Ron & Jess Marketing and they’ll waive your setup fee! 🎉Book your free discovery call: ronandjessmarketing.comFollow them on Instagram: @ronandjessEp. 161: My CRM episode with Amy Pearson (Don’t miss it!)Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketing🎧 Whether you're a wedding planner, photographer, florist, or any wedding industry pro, this episode will leave you feeling inspired and ready to book more weddings—with ease, strategy, and confidence.If you loved this episode, please rate, review, and share with your fellow wedding pros. 💌 Let’s get booked and busy—together.

In this episode of the I Do Wedding Marketing Podcast, host Nina interviews Terrica , the iconic wedding industry educator, business coach, and founder of Cocktails & Details® and Wedding Pro University. Known as the hype woman for wedding business success, Terrica shares tactical and empowering advice for modern wedding professionals who want to build bold brands, increase profitability, and market authentically without burnout.You’ll hear:✨ Terrica’s inspiring journey from pre-law to powerhouse planner 🧠 How to show up authentically online (and stop doing too much) 📣 The difference between being busy vs. being booked and profitable 💡 Why “hoping and posting” is not a marketing strategy 📊 How to set up smart systems that help you scale 🚀 Her signature Focus Power Quadrant for productivity and mindset 🎯 Tips on pricing, positioning, and profit paths to escape the feast-or-famine cycle 🛠️ Must-have CRMs and planning tools for wedding pros 💥 The power of branding that connects—and converts 📚 How to continue your education as a wedding professionalWhether you're a seasoned wedding planner or a new creative entrepreneur in the event industry, this episode is packed with real talk, real strategy, and real inspiration.🔗 Mentioned in this episode:Connect with Terrica on Instagram: @IntroducingTerricaExplore her coaching and membership: www.Terricainc.comWedding Pro University: Learn, grow, and scale your wedding business the smart way.Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

If you've ever felt like your wedding business is running you — instead of the other way around — this episode is for you.In this conversation, I sit down with Courtney Donilon from Aisle Planner to unpack one of the most overlooked but powerful tools in any wedding professional’s toolkit: your tech stack. We talk through the systems, software, and workflows that can save you time, reduce burnout, and elevate your client experience from inquiry to “I do.”As someone who supports wedding pros with marketing every day, I know how much we carry in our heads — inquiries, timelines, vendor notes, contracts — and I also know how easy it is to rely on a patchwork of Google Docs, notebooks, and memory. Trust me, I’ve been there!Courtney brings her 7+ years of wedding industry experience to help us understand:💡 What a tech stack for wedding professionals actually is (in real talk, not tech jargon)🔁 Why investing in the right CRM system and project tools saves more than just time🧠 How your systems can help reduce mental load, decision fatigue, and overwhelm🤯 Why even seasoned wedding planners still run on outdated (or nonexistent) systems — and how to shift that📈 How the right wedding business tools can support team growth, improve client communication, and even raise your perceived value💰 When it’s the right time to invest, and how to see your tech stack as a strategic business move — not just an expenseTech doesn't have to be scary — and you're not behind. Whether you’re just getting started or 10 years in, this episode will help you take one step closer to a smoother, more scalable business.👉 Visit aisleplanner.com to start your free trial and use the 15% discount code: IDWMxAP📥 Want Courtney’s worksheet for assessing your tech stack? Reach out to her directly at courtney@aisleplanner.com.Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP🎧 If you loved this episode, send us a message or share it with a fellow wedding pro who's ready to work smarter, not harder. Your tech stack could be the key to unlocking the next level in your business.

Hey friends! It’s Nina Addeo, and this episode of The I Do Wedding Marketing Podcast is one you’re going to want to listen to—maybe twice!Today, I’m joined by none other than Sarah Dunn of Sarah Does SEO—THE go-to SEO expert for wedding pros—and we’re diving deep into how search engine optimization is evolving thanks to AI. If you’ve been wondering why your traffic has changed, how to get featured in Google’s AI Overviews, or if ChatGPT is quietly recommending your competitors... THIS episode is your roadmap to staying visible and booking-worthy in a tech-shifting world.🌟 What you'll learn in this episode:What AI search means for your wedding business visibilityHow you can actually show up in ChatGPT search results (yes, it’s possible!)The one keyword strategy every wedding pro needs to update TODAYWhy sprinkling keywords randomly on your site doesn’t work anymoreHow to use AI responsibly for content creation without losing your expertise or SEO credReal talk: why ChatGPT might hallucinate ponds, ballrooms, and locations that don’t exist 😅Tangible actions to check if you’re being found in AI tools (and what to do if you’re not)💡 Plus, Sarah shares a genius tip on how to reverse engineer your client calls or podcast transcripts into blog posts using AI, without sacrificing originality or accuracy.📲 Ready to future-proof your marketing and become besties with both Google and AI? Hit play now—and don’t forget to use code IDO20 for 20% off Sarah’s Wedding SEO Bootcamp (only for 2 weeks!).👉 Links mentioned:Sign up for Sarah’s free monthly SEO Lunch and Learnhttps://saradoesseo.com/learn/ Enroll in the Wedding SEO Bootcamp with code IDO20 https://saradoesseo.com/wedding-seo-bootcamp/ Follow Sarah on Instagram + Threads: @SarahDoesSEOPodcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

Hey there, wedding pros! In this episode of the I Do Wedding Marketing Podcast, I sat down with the incredible Irene Tyndale—CEO of Irene Tyndale Events and a powerhouse coach for wedding planners. And trust me, this conversation is a goldmine for anyone in the wedding industry looking to turn their passion into profit.We dove deep into Revenue Generating Activities (RGAs)—what they are, how to identify them in your own business, and why they’re absolutely essential if you want to grow with purpose and profit. Whether you're a full-time planner or juggling an “investor job,” Irene breaks down exactly how to shift your mindset and calendar to prioritize the tasks that move the needle.🎯 Here's what you'll learn in this episode:The three RGA buckets every wedding professional should focus on: Money & Finance, Visibility, and OperationsWhy posting only once on social media isn’t enough—and how Irene’s 5 birthday posts + 2 email blasts led to VIP signupsHow to use ChatGPT (aka “Chatty”) to organize your systems and create SOPs with easeIrene’s CEO Day routine + how to carve out intentional CEO time even when you're wearing all the hatsThe importance of knowing your workflows from inquiry to offboarding—and how that clarity gives you back your time and sanityHow networking, upselling, and visibility directly lead to bookings and long-term business growth. Whether you're just getting started or you're scaling and building your team, this episode is your step-by-step guide to identifying what’s truly worth your time.🌟 SPECIAL OFFER: Want to attend Irene’s 2026 Retreat in Atlanta? Use code "IDo" for 20% off! Learn more at irenetyndale.com/retreat📲 Connect with Irene:Coaching IG: @irenetyndaleEvent Planning IG: @ityndaleeventsPodcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP✨ If you're ready to stop feeling scattered and start building a sustainable, profitable business, hit play and dive in. And don’t forget to DM me or email hello@idoweddingmarketing.com — I love hearing what resonated with you!🎧 Listen, share, and leave a review—it helps more amazing wedding pros find this show. 💖#WeddingMarketing #WeddingPlannerBusiness #WeddingProTips #RevenueGeneratingActivities #WeddingIndustry #CEOTime #IreneTyndale #IDoWeddingMarketing #MarketingForPlanners #EventPlanningBusiness #GrowYourWeddingBusiness

This week on the I Do Wedding Marketing Podcast, I’m thrilled to bring you a deeply honest and much-needed conversation with Mark Caravaggio of Intune Events. If you’ve ever felt confused, frustrated, or even a little burned by gatekeeping, hidden fees, or the infamous “preferred vendor list,” this episode is going to speak to you.Mark and I dive into transparency in the wedding industry—what it really means, why it matters, and how it affects vendors, venues, and, most importantly, couples. We talk about pay-to-play models, vendor commissions, and the hidden costs of getting listed in publications or preferred partnerships. Mark also opens up about his personal journey of walking away from a business model that no longer aligned with his values—even though it accounted for 70% of his bookings.In this episode, we explore:​The emotional weight and vulnerability of being a wedding vendor​How hiding pricing affects client trust and booking rates​Why authenticity and connection beat old-school sales tactics​The truth behind pay-to-play vendor lists and “secret” commissions​What happens when you walk away from 70% of your business to build something better​How to rebuild and thrive after business burnout or vendor trauma💬 Let me know what resonated with you most from this episode! Your feedback means the world—and helps more wedding pros find content like this.👉 And if you haven't already, don’t forget to subscribe, leave a review, and share this episode with a friend in the industry who needs to hear it.🔗 Follow Mark on Instagram + Threads: @intune.events🌐 Learn more: https://intune.eventsPodcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP#WeddingMarketing #PayToPlay #WeddingVendorTransparency #AuthenticMarketing #WeddingIndustry #PreferredVendorList #WeddingBusinessTips #WeddingPodcast

In this episode of the I Do Wedding Marketing Podcast, I’m sitting down with Taylor Svetlichny of Aligned SEO. If SEO feels like a mysterious code you’ve never cracked, you’re not alone—I’m right there with you! But Taylor breaks it all down in a way that’s approachable, smart, and dare I say... fun?We dive deep into:The biggest SEO myths that are holding creative entrepreneurs and wedding pros backWhy simply blogging every week isn’t enough (and how it could actually be hurting your site!)How to do keyword research that actually works—and why one small tweak in a word can make all the differenceThe truth about “near me” searches and how local SEO really worksTips for optimizing your main pages first before getting buried in blog postsHow to turn your podcast show notes and transcripts into powerful SEO contentAnd why having a Google Business Profile is non-negotiable in 2025Taylor also shares her journey from photographer to SEO pro, and why she swears by SEO for building sustainable, high-quality leads—without constantly churning out content.💡 One of my favorite takeaways? That people are already searching for you online—you just need to help Google find you.We even touch on creating speaker pages, optimizing for multiple services, and repurposing content like a boss. If you’ve ever wanted to get leads while sipping your morning coffee, this episode is for you.🎧 Listen in and let me know what your biggest SEO myth was! And if you’re ready to finally make your website work for you, Taylor tells us exactly how we can work with her through her Done-For-You SEO services, monthly blogging packages, and more.🔗 Mentioned Links:Website: https://alignedseo.comInstagram: @AlignedSEOcoPodcast: Coffee & SEOPodcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

What do Netflix, keynote speaking, and wedding officiating all have in common? In this episode, we’re joined by Steve Fredlund—author of Do the Unright Thing: Memoir of a People Pleaser and the officiant featured on Love Is Blind Season 8.Steve shares his unlikely journey from corporate actuary to being hand-picked as an officiant for one of the most talked-about weddings on reality TV. But this episode is about more than a fun Netflix story.We dive into real conversations wedding pros need to hear:💬 How to find motivation when you're running your business solo📉 Why competing on price is rarely the answer🎯 How to confidently market your value and stay out of the people-pleasing trap🧠 What to do when you feel stuck in comparison or scarcity modePlus, Steve and Nina discuss practical sales tips, client psychology, and how to set pricing boundaries that still feel good (even if you're a chronic people-pleaser).If you've ever wondered how to stand out in a crowded wedding market without burning out—or if you've just always been curious what it’s like to work behind the scenes on Love Is Blind—this episode is for you.🖥️ Links & Resources:📚 Steve’s Book: Do the Unright Thing – Available on Amazon or wherever you buy books https://amzn.to/4dkWgU6 🌐 Steve’s Websites:→ https://stevefredlund.com/ – Keynote Speaking & CoachingPodcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

In this episode, I reflect on my experience speaking at the Maine Weddings EDU event hosted by Real Maine Weddings magazine. I share what it was like being part of a one-room setup with powerhouse speakers like Adriana McDermott from Ava and the Bee, Mark McIntosh from Team Wedding Marketing, Courtney Donilon from Aisle Planner, Carissa Sawyer from Event Therapy Magazine, Jackie Watson from Jacqueline Watson Event, and even representatives from the Maine Bureau of Alcoholic Beverages! This event offered a unique chance to connect with other wedding pros, not just during sessions but also at an intimate dinner the night before—perfect for real, one-on-one conversations.I learned so much about website strategies, mindset work, and the power of self-care. From how your CRM can impact your mental clarity to finding personal ways to relax—yes, even if that means playing Pokémon Go—this episode is packed with insight and humor. I also tease a future episode with Courtney from Aisle Planner where she’ll go deeper into how systems and mindset go hand in hand. Whether you’re a wedding planner, vendor, or just someone building their brand, this episode is for you.Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

In this cozy and inspiring episode, I sit down with Nora Shiels, an industry powerhouse who has built not one but two thriving businesses in the wedding world — Bridal Bliss and Rock Paper Coin. You can't have big growth like Nora has experienced without one thing--knowing that sh*t is going to hit the fan! And Nora has developed systems and strategies that wedding pros can apply to protect themselves, and their businesses. Together, we dive deep into her experiences growing Bridal Bliss into a premier wedding planning company and co-founding Rock Paper Coin to revolutionize the way wedding professionals handle contracts and payments. Nora opens up about the lessons she's learned, the challenges she's overcome, and the advice she would give to anyone dreaming of starting their own event planning business. Whether you’re a budding entrepreneur, a wedding enthusiast, or simply someone who loves a good success story, this conversation with Nora is packed with inspiration, actionable insights, and real talk about what it takes to thrive in a competitive industry. Sign up for Rock, Paper Coin and receive 50% using code IDOWEDDING | https://rockpapercoin.com/Follow Rock Paper CoinInstagram | https://www.instagram.com/rockpapercoinFacebook | https://www.facebook.com/rockpapercoinLinkedIn | https://www.linkedin.com/company/rock-paper-coin/ Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCASTFollow I Do Wedding MarketingInstagram | https://www.instagram.com/idoweddingmarketing/Facebook | https://www.facebook.com/idoweddingmarketingLinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/Threads | https://www.threads.com/@idoweddingmarketingI Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

In this episode of the I Do Wedding Marketing Podcast, I had the pleasure of speaking with Shannon Underwood, Vice President and Conference Director of Wedding MBA—the premier wedding industry conference. Shannon shared insights into how Wedding MBA evolved from a small, family-run event into a massive gathering that attracts over 6,000 wedding professionals annually in Las Vegas.We discussed the meticulous planning behind the conference, including speaker selection, booth curation, and the vibrant energy of the exhibit floor. Shannon also offered valuable advice for first-time attendees on building an effective schedule and networking within the industry.Whether you're considering attending Wedding MBA, aspiring to be a speaker, or simply curious about what makes this event so impactful, this episode is filled with insider knowledge and enthusiasm.Reserve your ticket for Wedding MBA today at www.weddingmba.comFollow Wedding MBA on Instagram! https://www.instagram.com/theweddingmba/Follow the Host, Nina Addeo:Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com

In this episode of the I Do Wedding Marketing Podcast, I’m thrilled to sit down with Amy Gould, a certified Dubsado specialist and HoneyBook educator, to talk about all things systems, automations, and CRM strategies tailored specifically for wedding professionals. Amy shares how her unexpected pivot from HR to becoming a CRM expert began during the pandemic, and how her passion for streamlining and simplifying led to a full-blown business supporting creatives like us. We dive into the unique needs of wedding pros, from the long booking cycles to the seasonality of our work, and how the right CRM—like Dubsado or HoneyBook—can completely transform the way we manage clients, follow-ups, invoices, and all those tiny details that can otherwise slip through the cracks.If you’ve ever felt overwhelmed by admin tasks, or if you’re still piecing together workflows with sticky notes and spreadsheets, this episode is your permission slip to embrace automation without losing that personal, heartfelt touch that sets your service apart. Amy walks us through how to create a high-touch client experience that feels thoughtful and customized, while still being scalable and efficient.Now is the perfect moment to invest in systems before the wedding season really ramps up. Whether you’re a seasoned pro or still building your brand, you’ll walk away from this episode with real insights into how CRM tools can give you your time back and help you grow your business with confidence and ease.Follow Amy Gould:Website: https://amysgould.com/Instagram: https://www.instagram.com/amyspearson_/Facebook: https://www.facebook.com/amy.s.gouldBook a free discovery call: https://www.amysgould.com/book-a-callNewsletter: https://www.amysgould.com/newsletterYouTube Channel: https://www.youtube.com/@SystemsforCreativesDubsado link to save 20% on your first month or year: dubsado.com/?c=amysgouldcoHoneyBook link: https://share.honeybook.com/amygouldFollow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com

This week on the I Do Wedding Marketing Podcast, we’re diving into Instagram’s Trial Reels, a feature that lets you test content with non-followers before publishing it to your main audience. I’ll share what Trial Reels are, how they work, my initial mistakes, and how creators are successfully using them for growth. I also break down strategies like repurposing viral reels, remixing content, and using tools like Inflact.com and CapCut to optimize engagement. If you’re looking to attract new followers or reach engaged couples, this episode is for you! Tune in for actionable Instagram tips, and don’t forget to tag me in your Trial Reels—I’d love to see your results! Follow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com

In this episode of I Do Wedding Marketing Podcast, I dive into the world of affiliate marketing with Katie Mast, Director of Community at Rock Paper Coin. If you've ever recommended a product to a friend, you're already an affiliate—now it's time to get paid for it!Katie shares her journey from BIG brands to brand partnerships and reveals how wedding professionals can seamlessly integrate affiliate marketing into their businesses. Whether you're a photographer, planner, or vendor, you’ll learn how to monetize the tools and services you already use while providing value to your clients and colleagues.We discuss the best affiliate programs, how to choose brands that align with your values, and real-world examples—like the must-have wedding day shoes that save your feet after a 16-hour event. Plus, find out how to educate your couples with curated product lists that enhance their wedding experience while increasing your revenue.Don't miss this game-changing conversation! And as a special gift, use code IDOWEDDING for 50% off Rock Paper Coin.Listen now and start earning from what you love!Follow Katie Mast:Website: https://rockpapercoin.com/ (Use code IDOWEDDING for 50% off!)Instagram: https://www.instagram.com/rockpapercoin/Follow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com

In this episode of I Do Wedding Marketing Podcast, I interviewed Becky Hart, the CEO of Event Crush and host of the Event Crushed Podcast. Becky Hart is an expert wedding planner with over a decade of experience, and today, we're diving into a topic neither of us have covered before—Threads.Threads is Meta’s newest social media platform integrated to Instagram, and Becky shares how wedding professionals can use it to build authentic connections, increase engagement, and even gain new clients. We discuss how Threads differs from Instagram and other social platforms, why it’s a game-changer for wedding vendors, and how to seamlessly integrate it into your marketing strategy without adding extra stress.Becky also reveals her approach to content creation on Threads, the unexpected ways it’s grown her audience, and how the platform's unique algorithm helps her reach both vendors and engaged couples. Whether you’re a wedding planner, photographer, or florist, this episode is packed with insights on how to make Threads work for your business.Follow Becky Hart:Website: https://www.eventcrush.com/about-oregon-wedding-planners/Instagram: https://www.instagram.com/eventcrush/Podcast: https://open.spotify.com/show/6wPR1cppr6unnwf5Uht3xKEmail: becky@eventcrush.comFollow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com

Welcome back to the I Do Wedding Marketing Podcast! This season has been amazing, and for this episode, it's just me diving deep into Instagram analytics. If you're in the wedding industry and want to understand how to track and interpret your Instagram metrics, this episode is for you.I walk you through exactly what I look for in an analytics report—what metrics matter, how to measure engagement, and why small wins like link taps and profile visits can make a big difference. I also break down how to spot high-performing content, optimize your Instagram strategy, and ensure your posts are actually driving leads.If you've ever wondered why some posts perform better than others or how to attract more of your ideal couples, you’ll love this discussion.Want a personalized deep dive into your analytics? Book a 90-minute strategy call with me at idoweddingmarketing.com to create a data-driven social media strategy tailored to your business.If you found this episode valuable, please leave a review or share it with a friend—it’s the best way to support the show!Follow the Host, Nina Addeo: Website: https://www.idoweddingmarketing.com/Instagram: https://www.instagram.com/idoweddingmarketing/Email: hello@idoweddingmarketing.com

In this episode, I sit down with wedding industry expert Kristen Leen to uncover the secrets behind successful venue sales, client trust-building, and creating a seamless booking experience. Kristen shares her journey from corporate sales to becoming a sought-after wedding venue consultant, working with venues across the U.S., Canada, and Australia.We dive into the biggest sales mistakes wedding professionals make, how to improve speed-to-lead responses, and why question-based selling is a game-changer. Kristen also breaks down the best tools for automating lead follow-ups, including texting platforms like OpenPhone and GoHighLevel, so you can stop losing leads and start closing more contracts.The importance of responding to inquiries within 24 hours to increase bookings cannot be overstated. Kristen explains how to implement question-based selling to engage and convert couples faster and why trust is the foundation of wedding sales. She also shares how to build that trust digitally and the power of texting automation, which outperforms emails in response rates. If you're a wedding venue owner, planner, or vendor looking to streamline your sales process, this episode is packed with actionable strategies to help you book more weddings and grow your business.Follow Kristen Lee: Instagram: @eventsalespro  Website: https://www.eventsalespro.com/Follow the Host, Nina Addeo:  Website: https://www.idoweddingmarketing.com/ Instagram: ⁠https://www.instagram.com/idoweddingmarketing/⁠ Email: ⁠hello@idoweddingmarketing.com⁠