I Want To Know

Today, my guest on the I Want To Know podcast is Andy Brown. Andy's an award-winning advisor and coach for people-based businesses, helping them grow and increase their value. He's also the author of “The Emotional Overdraft: 10 Simple Changes for Balancing Business Success and Wellbeing.” Published on January 22, 2024, “The Emotional Overdraft” identifies the 10 drivers of an emotional overdraft and the hidden cost line in many leaders' P&L statements. The book enables leaders to create healthier relationships with their businesses, loved ones, and themselves. What's the best way to use a book to grow your business? Do you know when it makes sense to give your book away for free? And does your book need to sell a lot of copies in order for it to help you? Well, you're about to find out.Here are some of the most valuable moments in our conversation:00:00 - Introduction09:19 - 3 Ways To Use Your Book To Create Value For Yourself (Without Being A Best-Seller)17:37 - Give Away Your Book For Free (To These 8 People!)35:10 - Are You An "Expert?" 3 Misconceptions You Likely Have About AuthorityShow Notes👉 Watch this episode on YouTubeTo Connect with Andy BrownWebsite: https://andybrown.coach/ Book: https://emotionaloverdraft.com/ Twitter: https://twitter.com/byandybrown LinkedIn: https://www.linkedin.com/in/andybrownprofile/  To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

How to improve your newsletter by getting more out of your archives, shortening your sales sequence, making it easier to publish frequently, and more.Show Notes👉 Watch this episode on YouTubeTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Today, my guests on the I Want To Know podcast are Melanie Marsell and Kathleen Hall. They run Dive the Americas, a boutique ocean travel company that specializes in scuba diving travel experiences in Latin America. Their mission is simple: to inspire a love for the ocean and contribute to its protection through dive-focused travel. They have more than two decades of combined experience in travel planning and live locally in Mexico and Costa Rica. Do you know how to build anticipation for your upcoming product launch or how to turn a free community into a moneymaker? And how do you decide when the right time is to launch a paid membership? Well, you're about to find out.Here are some of the most valuable moments in our conversation:00:00 - Introduction14:31 - 5 Ways To Build Anticipation For Your Product25:59 - How To Monetize A Free Community36:49 - Don't Launch A Paid Community! (Until You Check These 4 Boxes)Show Notes👉 Watch this episode on YouTubeTo Connect with Melanie and Kathleen:Website: https://divetheamericas.com/ Instagram: https://www.instagram.com/divetheamericas/TikTok: https://www.tiktok.com/@divetheamericasFacebook: https://www.facebook.com/DivetheAmericas/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Today, my guest on the I Want To Know podcast is John Brewer. Jon assists high-performing individuals in transforming their success strategies, emphasizing the importance of well-being through his coaching venture, Authentically Led, and his newsletter, The High Performance Paradox.You can find him on Twitter at @LeadAuthentic, where he shares insights related to performance, personal transformation, and his skill for selecting the ideal GIF. In addition to his coaching role, he's an executive in the mental health field, a practicing clinician, and an academic professor.I pulled together my best tips for how to grow a coaching business and shared them in this episode - including how to get clients, use social media as a coach, and make sure you pick the right niche.Here are some of the most valuable moments in our conversation:00:00 - Introduction07:04 - Hey Coaches! Avoid These 6 Social Media Mistakes27:32 - 3 Clever Ways To Get Coaching Clients Without Spending A Dollar36:57 - Should You Change Your Niche?Show Notes👉 Watch this episode on YouTubeHow To Use A Newsletter To Get Clients: https://joshspector.com/newsletter-to-get-clients/To Connect with John Brewer:Website: https://johnbrewer.co/ Twitter: https://twitter.com/LeadAuthentic The High Performance Paradox Newsletter: https://highperformanceparadox.info/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Email automation doesn't have to be complicated. In this episode, expert Brennan Dunn reveals simple ways you can use automation and segmentation to better serve your newsletter subscribers and drive more sales - including how he helped Justin Welsh do just that.Brennan helps businesses better understand and individually sell to their audience at scale. He's the author of This is Personal. The founder of Right Message. He writes weekly at the Create & Sell newsletter and occasionally does a bit of consulting for partner clients, like Justin Welsh, Smart Passive Income, Dan Go, and others.Here are some of the most valuable moments in our conversation:00:00 - Introduction03:58 - Steal This Welcome Email Sequence Template09:19 - An Email Segmentation Expert Reveals His 3 Favorite Ways To Segment His List16:45 - The Secret Sauce That Fuels Justin Welsh's NewsletterShow Notes👉 Watch this episode on YouTubeTo Connect with Brennan:Right Message: https://rightmessage.com/ This Is Personal: https://thisispersonalbook.com/ Create & Sell Newsletter: https://createandsell.co/ Twitter: https://twitter.com/brennandunn To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Today, my guest on the I Want To Know podcast is James Ellis. James is obsessed with using employer branding to make hiring better for recruiters, hiring managers, and candidates. He's written three books on the subject, including Talent Chooses You, which has been referred to as the new Bible of the industry, The Change Agent newsletter, and is about to launch his third podcast, The Definition of Insanity. Ever wonder how to get someone to pay $7,500 for your work instead of $75? Or maybe on the flip side, how to attract people to a movement and get them to take action that has nothing to do with actually buying something from you? Either way, what are the most underutilized channels and tactics content creators can use these days to accomplish your goals? You're about to find out.Here are some of the most valuable moments in our conversation:00:00 - Introduction03:40 - Selling Is Not Convincing (How To Avoid The Biggest Sales Mistake)08:46 - You Can Make A $100,000 Sale With A Single Sentence10:17 - 5 Keys To Selling High-Ticket Products14:50 - The Only 10 Reasons Why Customers Don't Buy29:19 - 5 Ways To Grow A Movement35:12 - Content Creation Tips: The 6 Most Underutilized TacticsShow Notes👉 Watch this episode on YouTubeTribes by Seth Godin: https://amzn.to/3wea7tHGet Together by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto: https://amzn.to/42sZX4KDerek Sivers Ted Talk “How To Start A Movement”: https://youtu.be/V74AxCqOTvg?si=OuNFJaHjUQNt3agmContent Maximizer Skill Session: https://joshspector.com/sessions/ To Connect with James Ellis:Website: https://www.employerbrandlabs.com/ LinkedIn: https://www.linkedin.com/in/thewarfortalent/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

If you've got a blog, you're going to want to check this out.00:00 - Introduction02:17 - The One Blog Post Every Expert Needs To Write05:58 - A Newsletter or A Blog: Which Is More Valuable?14:15 - Book Marketing: Always Give Two Free CopiesShow Notes👉 Watch this episode on YouTubeTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

A big change is coming to my Skill Sessions and I want you to be the first to know about it.Learn more about my Skill Sessions and get them here: https://joshspector.com/sessions/

Today, my guest on the I Want To Know podcast is Ron Placone. Ron's a comedian, writer, actor, and recent filmmaker. He hosts the podcast 1000 w/ Ron Placone, and writes the webcomic Lucy & Ron. This year he released the short film Loner, had a vertical short called Frank Azuri premiere in Rome, and just finished his first feature that premiered in November called Left at Wall.We talk about how there will come times in your creative life where you need to start, stop, or shift the direction of your work. This episode will help you navigate those tricky times.Here are some of the most valuable moments in our conversation:00:00 - Introduction11:37 - 4 Questions To Ask Yourself Before You Reinvent Your Brand22:48 - 5 (Unexpected) Things To Do When You Start A New Project38:00 - 4 Signs It's Time To End A ProjectShow Notes👉 Watch this episode on YouTubeNiche Definer Skill Session: https://joshspector.gumroad.com/l/nichedefiner Nathan Berry/Rachel Rogers Billion Dollar Creator Podcast (Flywheel Episode): https://apple.co/4aSsxA4 Seth Godin’s The Dip: https://amzn.to/4aNcGmy To Connect with Ron Placone:Website: https://www.ronplacone.com/ Podcast: https://podcasters.spotify.com/pod/show/1000wronplacone To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Want more people to check out your podcast, but have no idea how to make that happen?Struggling to convert social media followers into podcast listeners?Want to know how to turn any single episode of your podcast into your most popular episode ever?You're about to find out.In this episode, podcast growth expert Lauren Passell reveals exactly how to do each of those things including specific, proven tactics she's used with her Tink Media clients to help them grow their podcasts.It's a true masterclass in podcast growth strategy that's full of simple, actionable advice.And if nothing else...Listen to what she suggests at the 15 minute mark.TOPICS DISCUSSED15:15 - Podcast Cross Promotion: How To Find Your Podcast Friends29:43 - Want More Podcast Ratings and Reviews? Watch This!31:02 - Are Podcast Ratings and Reviews Overrated?35:23 - A 5-Question Survey Every Podcaster Needs To Try37:17 - How To Get Featured On Apple Podcasts👉 Watch this episode on YouTubeRESOURCES MENTIONEDPodcast Audience Graph: https://rephonic.com/graphEveryone’s Talkin’ Money Podcast: https://everyonestalkinmoney.com/ Share A Podcast: https://pod.link/ Grow My Show / Lauren Passell Episode: https://www.growmypodcastshow.com/guests/lauren-passell/Pod News: https://podnews.net/Inside Podcasting Newsletter: https://inside.com/podcastingTo Connect with Lauren Passell:Tink Media: https://tinkmedia.co/  Podcast The Newsletter: https://t.co/RSy3bumwG5 Podcast Marketing Magic: https://t.co/kOvB9yrr3X  Podcast Database: https://t.co/gl3sCT3Ipp Twitter: https://twitter.com/laurenpassellTink Media Twitter: https://twitter.com/tinkmediaco Tink Media Instagram: https://www.instagram.com/tinkmedia/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Today, my guest on the I Want To Know podcast is Claire Bartholic. Claire has helped hundreds of real runners chase their dreams and conquer what they never thought possible. Her coaching philosophy combines science-based training, plant-based running nutrition, and proven mindset techniques to unlock every runner's true potential. She's a certified running coach, sports nutrition specialist, 2-hour and 58-minute marathoner, and borderline obsessive plant lover. We talk about how to capture people's attention for your unique concept, product, or service and stand out in a crowded niche.Show Notes👉 Watch this episode on YouTubeTo Connect with Claire Bartholic:Website: https://theplantedrunner.com/join/ Instagram: https://www.instagram.com/theplantedrunner/ Book: https://theplantedrunner.com/book/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Watch me share some landing page secrets and rewrite a sales page and newsletter signup page in real-time.00:00 - Introduction25:51 - A Must-Do If You Publish On Medium And Your Own Blog!Show Notes👉 Watch this episode on YouTubeTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Today, my guest on the I Want To Know podcast is Anita Chaperon. Anita aims to inspire driven individuals to approach self-development as a craft—a more fluid and nurturing self-care set of practices that don't just aim to change behaviors; they empower you to understand and work with your natural tendencies to move through life with less friction. You cultivate a stance of allowing an intentional life path with more presence, meaning, fulfillment, and joy. You can join the conversations and enjoy her materials at anitachaperon.com. How to capture people's attention for your unique concept, product, or service and stand out in a crowded niche.Show Notes👉 Watch this episode on YouTubeThe Niche Definer: https://joshspector.gumroad.com/l/nichedefiner Get 50% Off: Enter niche25 at checkoutThe Relationship Builder: https://joshspector.gumroad.com/l/RelationshipBuilder Get 50% Off: Enter relationship25 at checkoutTo Connect with Anita Chaperon:Website: https://anitachaperon.com/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today’s guest is Danny Miranda. Danny hosts The Danny Miranda podcast every Monday, Wednesday, and Friday. He's best known for leading deep research interviews to help your favorite entrepreneurs and thinkers go off script. His podcast has been played over a million times, featuring guests like Gary Vaynerchuk, Alex Hormozi, Andy Frisella, Robert Green, and Seth Godin.This episode is a behind-the-scenes look at the rise of The Danny Miranda Podcast.Here are some of the most valuable moments in our conversation:00:00 - Introduction04:21 - How To Ask Good Podcast Questions (Danny Miranda's Approach)25:23 - How To Promote A Podcast On TikTok And YouTube26:28 - A Surprising Way To Find Podcast Guests38:07 - What Every Creator Economy Success Story Has In Common40:46 - A Creative Formula For Creators Who Care About QualityShow Notes👉 Watch this episode on YouTubeTo Connect with Danny:The Danny Miranda Podcast: https://tapistr.ee/heydannymiranda Art of Interviewing Course: https://www.artofinterviewing.com/ Twitter: https://twitter.com/heydannymiranda To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Today, my guest on the I Want To Know podcast is Dr. Corey Wilks. Corey is a psychologist and coach who helps creators reach their potential. He has worked with some of the top creators and communities in the creator economy space to help them build fulfilling lives and thriving businesses. Now he shares these insights in his newsletter, Creator Alchemy, where he explores topics like the psychology of human flourishing, online business, and content creation. You can find his work at coreywilkspsyd.com or connect with him on Twitter @CoreyWilksPsyD. If you're looking for coaching business tips about how to price your offers, sell more courses, and create a brand that attracts your ideal clients, you've come to the right place.Here are some of the most valuable moments in our conversation:00:00 - Introduction07:30 - Value Ladder Example: The Secret To Pricing Multiple Products21:59 - How To Sell More Courses By Offering Two Versions Of Yours38:18 - This Simple Brand Strategy Mistake Is Killing Your BrandShow Notes👉 Watch this episode on YouTubeThe Niche Definer: https://joshspector.gumroad.com/l/nichedefiner Get 50% Off: Enter niche25 at checkoutTo Connect with Corey Wilks:Website: https://coreywilkspsyd.com/ Twitter: https://twitter.com/CoreyWilksPsyD To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

The secrets to dealing with competition, a high-converting sales page, and picking the right business idea in the first place.00:00 - Introduction08:55 - No One Is Stealing Your Customers (It's All In Your Head)17:49 - Gumroad Tutorial: How I Write My Sales Page25:01 - How To Choose The Right Business IdeaShow Notes👉 Watch this episode on YouTubeTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Today my guest on the I Want To Know podcast is Jane Hamill. Jane is the founder of Fashion Brain Academy, which offers online classes and coaching for apparel and accessory designers on the business side of things. Her goal is for every designer to make a living using their creativity while becoming business savvy, even if they hate sales and cringe at the idea of a marketing plan. She ran a successful women's wholesale clothing line and boutique. Her work has been seen in Entrepreneur, CNN, NPR, InStyle WWD, and Lucky. Her clothing line was carried in stores across the country, including Macy's, Saks, and Bloomingdale's.I don't even have the words to describe how much value is packed into this one.Here are some of the most valuable moments in our conversation:00:00 - Introduction13:12 - Subscription Product vs. One-Time Fee: Which Should You Offer?28:52 - Don't Create Another Piece Of Content Until You Ask These 3 Questions41:59 - The Simplest Strategy I've Ever Found To Choose Your NicheShow Notes👉 Watch this episode on YouTubeThe Sessions System: https://joshspector.gumroad.com/l/SessionsSystem Get 50% Off: Enter system25 at checkoutTo Connect with Jane Hamill:Website: https://fashionbrainacademy.com/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today’s guest is Nate Kadlac. Nate is a designer helping non-designers make better design decisions for their brands and businesses with his company, Approachable Design. He writes a weekly newsletter I highly recommend called Make It Yours. He leads design workshops and works as a consultant. Throughout his career, he's worked with early-stage startups to Fortune 500 companies and recently led product and brand design at a startup to its mid-eight-figure acquisition in 2021.Here are some of the most valuable moments in our conversation:00:00 - Introduction11:11 - How To Choose Your Brand Colors (If You're Not A Designer!)24:31 - YouTube Thumbnail Tip: The Rule Of Thirds34:25 - How To Hire A Designer: 3 Questions To Ask ThemShow Notes👉 Watch this episode on YouTubeTo Connect with Nate:Website/Newsletter: https://approachabledesign.co/ Twitter: https://twitter.com/kadlac To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Today my guest on the I Want To Know podcast is Josh Shayne. Josh has spent 15 years helping marketers power and grow their businesses with design. His company DesignBolt is re-imagining the traditional agency model of per-project quotes, contracts, and invoices, and instead offering clients. All the design they need for one simple fixed-rate monthly subscription.Here are some of the most valuable moments in our conversation:00:00 - Introduction23:29 - Coaches and Consultants: Never Sell Your Service This Way32:39 - The Missing Element In Most Sales Page Copy46:44 - Popup Newsletters: A Better Way To GetShow Notes👉 Watch this episode on YouTubeKevin Shen’s Home Studio Course: https://dreamstudiocourse.com/For The Interested Ads: https://fortheinterested.com/ads/ Game Changer Popup Newsletter: https://gamechanger.popupnewsletters.com/ To Connect with Josh Shayne:Website: https://www.designbolt.co/LinkedIn: https://www.linkedin.com/in/josh-shayne/To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Typically, I invite a guest to the I Want To Know podcast to ask me three questions, and I help them figure out how to grow their audience in business. But today, I've actually got three guests for you. That's because what you're about to hear are three excerpts from one of my recent Jam Session Q&AS—which are part of my Skill Session membership, which you can check out at josh specter.com/sessions.They are a series of one-hour video presentations where I teach you how to do things like grow your newsletter in five minutes a day, get more clients, create a product in a day, and define your niche. When you become a Skill Sessions member. You also get invited to join me for a monthly jam session Q and A, where I give members specific feedback and suggestions on anything they're trying to figure out.In this Jam Session, I shared tips on the best time to publish your newsletter, how to improve your newsletter signup page, and messaging to get more subscribers, and how to get the most value out of a free product you offerHere are some of the most valuable moments in the Jam Session: 00:00 - Introduction02:52 - What's The Best Day To Send Your Newsletter?14:53 - Watch Me Rewrite A Newsletter Signup Page In Real-TimeShow Notes👉 Watch this episode on YouTubeTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat