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Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
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Send us a Text Message.Cash Miller, CEO of Achieve Entrepreneur and Coworking Center, shares his journey as an entrepreneur and the importance of building a business that is saleable. He emphasizes the loneliness of entrepreneurship and the need for a support system. Cash discusses the value of coworking centers and mastermind groups in connecting entrepreneurs and providing a space for collaboration and problem-solving. He also highlights the importance of customized marketing strategies and...
Send us a Text Message.Episode 219: Balancing Promotion and Value in Your Emails with Host Kendra CormanKendra discusses the tricky balancing act of blending promotion and value in your email marketing. She shares insights on how to engage your audience without coming off as overly promotional and how to build trust and loyalty through valuable content.Highlights from today's episode include:The importance of balancing promotion and value in emailsStrategies for providing educational, inspira...
Send us a Text Message.In today's episode, Kendra is joined by TJ Murphy, owner of Hite Digital Bend and publisher of World Local Central Oregon. TJ guides adventurous entrepreneurs in clarifying their messaging, developing effective marketing strategies, and gaining freedom in their business. He also hosts the Adventurous Entrepreneurs podcast, exploring entrepreneurial journeys to inspire and inform others. Welcome, TJ!Topics Discussed:Designing your business around your lifeBuilding system...
Send us a Text Message.Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're chatting through the lifecycle of an email subscriber.Subscription Moment: Importance of clear expectations.Welcome Sequence: First impressions matter.Nurturing Phase: Keeping the relationship alive.Handling Unsubscribes: Graceful exits and moving on.Join Kendra every Tuesday and Thursday for more insights.Resources:Kendra's Guide to Email MarketingFollow Kendra on Linked...
Send us a Text Message.In this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. The conversation highlights the role of copywriters in leveraging AI as a research enhancement tool and emphasizes the need for marketers to adapt to...
Send us a Text Message.Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're diving into the fascinating world of email sales psychology.Main Points:Scarcity: Limited time offers create urgency.Social Proof: Use testimonials and success stories.Authority: Share expertise and partner with influencers.Trust: Prioritize subscribers' experience and honesty.Resources:Mastering AI and Communications Book by Kendra CormanMike Capuzzi's Bite Size BooksJoi...
Send us a Text Message.Welcome to Imperfect Marketing Podcast with your host, Kendra CormanIn today's episode, we have a special guest, Max Ivy, a blind serial online entrepreneur with over 15 years of experience. Max is passionate about advocating for accessibility and inclusion, and he shares valuable insights on how business owners can benefit from making their websites and content accessible to all.Guest Bio: Max Ivy is a blind serial online entrepreneur who has dedicated over 15 years to...
Send us a Text Message.Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're discussing the ridiculously important but often overlooked topic of email list hygiene.Key Points:Remove inactive subscribers - Say goodbye to those who haven't engaged in months.Segment your list - Organize subscribers for targeted content.Validate email addresses - Weed out invalid and fake emails.Implement a re-engagement campaign - Win back disengaged subscribers.Make...
Send us a Text Message.Colin Sandberg is a multi-business owner and founder of FinElevate, a strategic finance firm helping business owners leverage their numbers to make money. As the CEO of manufacturing, distribution, and service businesses, Colin developed a passion for demystifying small business finance and supporting entrepreneurs in achieving their dreams.Topics Discussed:Importance of Managing Cash FlowsBiggest Financial Mistakes in Small BusinessTransition from Low Pricing to Sustai...
Send us a Text Message.Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we dive into some aspects of Email Marketing Ethics.Topics covered in today's conversation include:The importance of transparency in email marketingObtaining explicit consent from subscribersProtecting subscribers' privacy and personal informationThe consequences of unethical email marketing practicesand moreJoin Kendra every Tuesday and Thursday as she discusses how to make pr...
Send us a Text Message.In this episode of Imperfect Marketing, Kendra Corman interviews guest Stæven Frey, the founder and chief brand scientist at Quantum Branding. He specializes in leveraging brand science to help purpose-driven brands disrupt their markets and establish themselves as industry authorities. Topics DiscussedMisconceptions in Brand ScienceImportance of Continuous Brand RefreshmentIntellectual Property in BrandingEffective Use of Brand AssetsThe Role of Authenticity in Ma...
Send us a Text Message.In this episode of Imperfect Marketing, Kendra Corman explores enhancing email engagement through interactive elements.Main Points:Importance of Interactive EmailsEngaging Elements like Quizzes and PollsOptimizing for Desktop and MobileUnderstanding Email Client LimitationsStrategic Integration for Audience EngagementJoin Kendra every Tuesday and Thursday for more insightful discussions on marketing strategies and innovations. Engage with us and enhance your marke...
Send us a Text Message.Welcome to Imperfect Marketing Podcast with your host, Kendra Corman. Today's episode features Alesia Galati, an expert in podcast launching and management. "Mastering Podcast Marketing with Alesia Galati"Guest Bio:Alesia Galati has been deeply involved in the podcasting industry since 2015. With her extensive background in marketing and digital content, Alesia has successfully assisted coaches and thought leaders in launching over 50 podcasts. She specializes in c...
Send us a Text Message.Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"Episode OverviewAI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.Evaluating Email Perf...
Send us a Text Message.Atiba D'Souza, known as the "content Superman," boasts decades of experience running a specialized agency, integrating his deep technical skills with a keen understanding of social media cultures and Google's algorithms. His approach to content creation is both tactical and technology-driven, aiming to achieve top Google rankings and create meaningful connections through video.Topics Discussed:Importance of Video MarketingImpact of Video on SEOBuilding Parasocial Relati...
Send us a Text Message.Today's episode dives into every marketer's crucial battle: which email component drives more success, the From Name or the Subject Line?Main Topics:Importance of From Name: Trust and familiarityPower of Subject Line: Engagement and curiosityCase Studies and Stats: Impact on open ratesBest Practices: Consistency and personalizationTools and Techniques: Leveraging subscriber dataEpisode Resources:Guide to Subject Lines and my List of 27 Top-Performing Email Subject Lines...
Send us a Text Message.Natalie Doyle Oldfield is the president of Success Through Trust and author of "The Power of Trust." Recognized as a leading expert in trust for B2B businesses, her insights have been featured in The Economist. With extensive experience in marketing and sales roles, she has dedicated her career to understanding and teaching the dynamics of trust in business relationships.Topics Discussed:Importance of Trust in BusinessImpact of Trust on Sales RecoveryPrinciples of Build...
Send us a Text Message.Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we discuss embracing the Gmail Promotions Tab.Episode Highlights:About the Promotions TabFactors for Email CategorizationBenefits of the Promotions TabBest Practices for Email DesignResources Mentioned:Kendra's Subject Line Tips: https://kendracorman.com/subjectlinesThank you for joining Kendra on the Imperfect Marketing Podcast. Be sure to tune in every Tuesday and Thursday fo...
Send us a Text Message.Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we are joined by Marco Torres, the founder of MarketingBoost.com.Marco Torres has revolutionized the way businesses approach sales and marketing through value-added incentives. With a strong background in incentive-based marketing, Marco teaches entrepreneurs how to boost their sales without resorting to discounts. He has built a community of over 27,000 active business owners ...
Send us a Text Message.Today, we're exploring the transformative power of AI in customer service. As brands increasingly turn to artificial intelligence to bolster their customer support, understanding the nuances of AI deployment becomes essential. Kendra Corman delves into this topic, shedding light on the advantages, best practices, and challenges of AI in customer service.Key Takeaways:24/7 Availability: AI's capability to offer round-the-clock supportPersonalization: Leveraging AI for ta...
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