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Imperfect Marketing

Author: Kendra Corman

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Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
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The trend is all about video, so when you get down to it, what can you do to leverage YouTube for your marketing?Here are a few of the tips I go into detail on:Make sure your account is a business account and not a personal account Go into your channel settings and make sure they are complete Create original videosBenchmark your competition or those who have a similar audience. Optimize for SEOEngage with those watching. Stick to a regular release schedule. Consider partnering with some influencersWhat's next for you? Are you using YouTube and video in your marketing?  I would love to hear about your experiences! You can let me know at support@kendracorman.comResources and Related Links:Brief on short-form VideoMarketing trends to watch for in 2023Improve your visibility WITHOUT Paid AdsList Growth 101 reopens soon! Hop on the waitlist.Struggling with content ideas? Start here! Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
I am always looking for fresh images to use in my social media posts, on my website, and for my clients' projects. Images are a big part of marketing, and we don't all have the budget for unlimited photo shoots. (sigh... I really wish I did)But because so many people need clarification on copyrights and how they work, and what you can and cannot use, I brought in an expert in Copyrights: lawyer and professional photographer, Lisa C. Alvarez.Lisa shared that copyright is given to the person who presses the shutter button. It's automatic.If you are looking for free images, here are a few sites for you:unsplash.compixabay.compexels.comwordpress.org/openverseWhat you need might not be on one of these sites, so feel free to go look and license the artwork you need.ResourcesCheck out Lisa's photos hereFollow Lisa on InstagramConnect with Lisa on LinkedInConnect with me on LinkedInJoin the List Growth 101 waitlist if you're ready to do better marketingLooking for other ways to work with me? Start here! Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
In this Imperfect Marketing Brief, we will talk about measuring your goals.How do you make sure you are on track? How do you ensure you aren't losing track or forgetting about them?Key Performance Indicators or KPIs are the secret. So what are the indicators that you can measure to let you know if you are headed in the right direction?I have a few that I measure. It should be one page that I can look at and see where I am headed.I would love to know what you are tracking for your KPIs!Resources:Want to get a head start? Download my email marketing performance tracker here.How DO you set goals?Click here if it's your goal to write subject lines that get OPENED! Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
In this episode of Imperfect Marketing, I had the honor of speaking with a Digital Nomad, Jason Barnard.Jason is not just a digital marketing expert; he has been a cartoon blue dog and is a musician with the double bass as his specialty. When we recorded, I got a chance to look around his music room, and it was pretty cool to see all of his instruments.Basically, we talked about the importance of Google SERPs or Search Engine Result Pages for YOU and your business or organization. Two big takeaways:Educate Google and give them a consistent message about who you are.Think about the customer experience. Google is sending their customers to you; if they have a good experience, they will send them back. If they don't, they won't.The thought process of Google sending me their customers in search totally blew my mind. I never really thought about it that way. So many of my customers ask, "how do we rank on page 1? What do we need to do?"But suppose you flip your thinking to the problem you solve and instead focus on adding value for the visitors that Google sends you. In that case, it takes you further away from games and more toward what you should be thinking about—creating a great user experience for the visitors that come to your site, from Google or anywhere.Want to connect with Jason Barnard, digital marketing, musician, and former blue dog in a cartoon? Additional Free Resources:Kendra's favorite WordPress Tools (including Yoast's SEO plugin)Defining Your Target AudienceGenerating Content Ideas People Are Searching For Episode 32: Amazon Marketing and Micro-Failures with Annalisa DeMartaLearn more about problem aware customers Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
So, I hope you already know my general feelings on trends—but just in case you're new to Imperfect Marketing—I don't recommend jumping on the latest trends JUST because everyone else is!None of these social media trends I feature in this episode might be a good fit for you. That's okay!It's more important to stick with something that feels authentic to your brand.I combed the web and am bringing you my favorite social media trends from Smart Brief, Hootsuite, and Exploding Topics.1. Help impatient customers on social media2. We are all influencers. Redefine and deploy your influencer army3. Video, video, videoAre there any trends that you can authentically incorporate into your 2023 marketing?Resources:Learn more about short-form videoFREE 30 Days of Social Media Post IdeasDon't miss this bonus episode of Imperfect Marketing Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
Today's bonus episode is about how to increase your visibility without Paid Ads.Tracy Beavers has a ton of experience in sales and marketing, and while she isn't against paid ads, she believes in doing all the free stuff first.Her follow-up and follow-through are quite amazing.Click here to access the transcript and follow along!Resources and Related Links:If you want to connect with her, be sure to check out her Facebook Community Also, if you are listening to this in January of 2023, be sure to sign up for her new Masterclass that starts on January 17th. She has six options for you to attend.Learn how to work with me in 2023!Enjoy, and good luck increasing your visibility! Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
In this episode of Imperfect Marketing, I get to speak with Ben Lund of Rise Marketing Group. We have an amazing conversation and explore several 2023 marketing trends he sees developing.Here's a quick little cheat sheet of topics:AIMachine LearningAutomationUser First RelationshipsStrong CreativeThese are great things to consider as we move forward in our marketing planning for this year.We discussed how Google, Facebook, and other media sites are becoming more innovative and can help us drive more conversions. But don't get too excited—this isn't an excuse to skip defining your target audience! Understanding your target audience and building a relationship with them is still extremely important.Click here to access the transcript and follow along!Looking to connect with Ben?Rise Marketing WebsiteRise on LinkedInResources discussed or related to this episode:Mobile MonkeyDefining Your Target Audience, Free downloadLearn about other 2023 marketing trendsIs short-form video right for you?What IS a brand? Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
So, I spoke with you in the last Imperfect Marketing Brief about 2023 trends. One of those trends was the short-form video.How can you leverage short-form video for you and your audience?Here is the script for the "fake" that might become real (or reel 🤣) one day soon:Do you want to know the three biggest mistakes solopreneurs make when building their content, like blogs, short-form videos, etc.?Listen up! I am going to tell you and then show you how to avoid them.They don't have a call to action. Think about what you want people to do after they watch your video or read your blog. Work in a way for them to connect.They write/record what they want to write or record, not what their target audience is looking for. Start with questions! Always start with questions. That's free and easy to do.They aren't consistent. Sometimes it is about time, and other times it's just about not having any idea where to start. So, schedule your time and ideas and build a calendar that you can deliver on.Anyway, to ensure you don't fall victim to these same mistakes I see over and over again, grab my five easy ways to generate content ideas. I will show you how you can have an unending list of content ideas to keep you consistent and delivering to your audience. So, go to kendracorman.com/5hacks to get your copy now!Have you experimented with short-form videos? Are you a "reel" master? Let me know at support@kendracorman.com.Resources:Catch up on the 2023 marketing trendsSo what IS a brand? Find out with my guest, Linda Kleist!Do you know YOUR list building style? Take my quick quizIt's time to identify your Target Audience Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
Today is National Clean Your Desk Day, and what better way to start the year off than with a clean desk?Join me as I ask C.Lee Cawley, a professional organizer, all about organizing your desk.Click here to access the transcript and follow along!C.Lee Cawley's Product Recommendations:First, start with folders:From AmazonFrom StaplesThen, organize your folders:The Ikea Pot Lid OrganizerNext, keep yourself on track: The Time Timer on AmazonOther Resources: Join the Paper Cleanse Wait listGet your Free Emergency Vital Documents GuideThe 12 Types of Paper you can toss TODAY!Learn  why "no" is my word of the year for 2023Join the waitlist for List Growth 101 if you're ready to make 2023 your year for email marketing! Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
We are kicking off the new year with a great conversation on productivity and saving time. Blaine Oelkers is America's only Chief Results Officer.His PDF process for getting an hour's worth of work done in 30 minutes is the way we should all work.First, you Plan. Plan your day in advance and make sure you know what needs to get done, the night before.Then, you Delegate or Defer. There are so many things that can wait that we just don't realize.Finally, you Focus. This is my favorite one! No long chats or responses, no shiny object syndrome, you say "No More!" You stay on schedule and use timers. His insights are very helpful  and if you are looking to be more productive in 2023, start now.Resources:Watch Blaine's TEDx talk and learn one simple and elegant results technique which activates your mind with your top goal over 100 times a day! The YouVersion Bible AppIncrease your productivity with my FREE 30 Days of Social Media Post IdeasLearn how to GET RESULTS with this FREE guide to crafting engaging subject lines Make your life easier with these FREE WordPress Tips and Tricks Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
Okay! So I always share that you shouldn't immediately jump on trends, BUT staying up to date is important. So, keep the latest trends on your radar because, who knows—you might find one that feels authentic to you and your brand. Here are my favorite 2023 Marketing Trends so far:Shortform VideoInfluencers, Micro-Influencers, Micro-Micro-Influencers, and YOU!Improving the User Experience or UXSocial ResponsibilityNo AI or VR because while they are trends, there are so many ways we can all become better and more effective marketers! Begin working on the basics first, and avoid shiny object syndrome.Resources:Brandan Fisher and Live PigeonLearn how to work with me Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
Welcome to the final Imperfect Marketing episode for 2022! I'm excited to share these highlights with you all.Thank you for joining me on this journey so far. This is the 58th episode, and there are still so many more exciting topics and marketing lessons to come in 2023!Here are a few highlights from 2022:Episode 2 with Brenda MellerEpisode 6 with Marci TaranEpisode 44 with Michelle VroomEpisode 20 with Andrea Walker-LeidyEpisode 40 with Jen from Becoming IconicThere were so many good tidbits from 2022 that my guests provided, and hopefully, you got a few things out of the Imperfect Marketing Briefs too.I am looking forward to a fantastic 2023 for Imperfect Marketing. We already have 12 guests scheduled to help us get organized and improve our marketing and productivity.If you are interested in being a guest or have a show suggestion, reach out to me at support@kendracorman.com. I look forward to hearing from you.Merry Christmas and Happy New Year! See you in 2023!Resources:Join the waitlist for List Growth 101Learn your List Building Style with a fun quizWork with me in 2023 Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
It's that time of year, and hopefully, you have been setting goals for 2023—but, it's not too late to start!I recently met with a client, and we were starting their 2023 planning, and I asked them what their goals are for the year.They responded with a question that I get all the time. "You mean my marketing goals?"My response was to say, no, I mean the business goals.Your business goals should drive your marketing efforts. If your marketing isn't supporting your overall business goals, then what's the point?I love setting 7-10 goals that are both personal and business related. They are SMART goals (specific, measurable, achievable, relevant, and time-based).In this Imperfect Marketing Brief, I share a few of my 2023 goals.What are yours?Resources:Click here if it's your goal to improve email marketingClick here if you're ready to elevate your marketing and get a return on your investmentLearn your list building styleJamie Trull's Financial Fitness Formula (affiliate link) Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
I have had the pleasure of knowing Linda Kleist since 2015! I can't believe how quickly time flies.Linda is a fantastic branding expert. We discussed so many parts of branding, from what is a brand and branding to how and when you can save money on the tangible components of your brand. Items Related to this Discussion:Identity CreativeSimon Sinek's Ted Talk Women Make the Best Salesmen Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
I recently read The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success.Not my usual read, but I heard good things.Spoiler Alert: I LOVED IT!It is an excellent book about how to be happy by measuring what you have achieved—while still striving for the ideal.One of my big takeaways from this book was to switch when I determine my priorities for the day to the evening, not in the morning.Planning the night before allows me to mentally prepare for the next day and has helped me a ton toward completing my priorities.I am also choosing to spend my time at the end of the year embracing the GAIN, not the GAP. I have accomplished so much this year. Of course, I have yet to achieve all my goals, but I am much further toward them than when I started the year.I can't wait to see what I accomplish in 2023.Have you read the book? How are you living in the GAIN instead of the GAP? Reach out to me at support@kendracorman.com; I would love to know what you think!Resources:The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and SuccessJen of Becoming Iconic and I discuss why you cannot compare your beginning to somebody else’s middle.Are you a solopreneur with marketing questions? Start here! Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
In this episode of Imperfect Marketing, I speak with Jennifer Palmer of Visibility Pod. She is the host of several podcasts and works with authors to make sure they are visible and being seen in the way they want to be seen. I enjoyed our discussion and hope you learn something too!Related Links:Visibility PodPromote Before You PublishVisibility Pod YouTube ChannelPod Match (affiliate link) Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
'Tis the season for New Year's Resolutions! One of my big ones this year is working towards creating an Ideal Week with my calendar.As you may know, I am a HUGE fan of my Full Focus Planner and feel like I need to write poetry about it. It has been such a powerful tool in increasing my productivity!However, the one piece I never followed or did was completing the "Ideal Week." None of my days were ideal—let alone an entire week. I didn't even know what themes to put on different days or anything. But, then, I spoke to a fellow Full Focus Planner Fan and power user.She told me that she fllls out her Ideal Week. She hasn't ever achieved it, but it is something that she strives for.Wow! I never thought about it that way. With the new year approaching, I decided to create my Ideal Week and move things around, so my days are themed. That way, I can ultimately become more productive. I am so excited about my new schedule!I am confident I will stumble along the way, but I am headed in the right direction. Do you have an Ideal Week or themed days? Reach out to me at support@kendracorman.com; I would love to learn more about what you do, so let me know!Resources:Want to create your own Ideal Week? Check out this download from Full Focus!Learn why you need a marketing planARE there business mistakes you're overlooking? Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
Today's episode is going to be a little bit different! Special thanks to Angela Mitchell of Bridged Benefits Solutions, who was my special guest for this episode.Instead of me interviewing Angela, she asks brings the questions she has about running her business. Then, we work together to find solutions!This is the episode for you if you've ever wondered:What social media channels should I be on?How often should I be posting?How can I write subject lines that get emails opened?How do I get people to join my email list?Should I segment my email list?There were a lot of questions, and I answered them all. If you have questions about anything I shared, you are always welcome to reach out to me at support@kendracorman.com.Are you interested in becoming the next hot seat guest on Imperfect Marketing? Reach out to me at the same email address, and we can chat about how you can be in the next hot seat.Resources:I do love Angela and what she does for her clients! If you are interested in learning more about Angela, you can visit her website here.You can also connect with her on LinkedIn.Learn more about iOS 15.How do I grow my email list?More on tracking email marketing metrics. Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
I discussed why all businesses needed a marketing plan a few weeks ago. I'll link that episode in the resources section if you need a refresher!So, what happens if you don't have a marketing plan?Here are five things you will face if you don't work on that for your business:1. You won't have a clear direction. If you are anything like me, your shiny object syndrome will be off the charts! Instead of moving in a straight path towards an end goal, you will try various things that won't necessarily get you from A to B.2. You will not hit your goals. You will not hit your goals, partially because you didn't write them down. If I write down a goal, I have an easier time accomplishing the task. It's a way to keep things top of mind and keeps you focused and moving forward. 3. You will waste a lot of time. This is partly influenced by the lack of clear direction and the shiny object syndrome, but you will waste time. The fastest way between 2 points is a straight line. Unfortunately, you can not draw a straight line if you only have one point!4. You will change your offerings to meet the current day's goals. I run into this with clients all the time. For example, I read this email, and this group is saying X. Then someone else asks me if I do Y, so now I am creating a service to handle it. THEN another person comes to me saying they just got a referral to someone outside their target audience—and the new company is bigger and better or belongs to a different industry, and my website doesn't cover it.Changing to adjust to the flavor of the day will hurt you long term. 5. Confusing your customers. Now, This is a big one! You always want to make sure your customers understand exactly what you offer. They can't do that if your offerings are all over the place. If you have too many messages in the marketplace, they might not know about a new product or service. They might become too confused to dig deeper and find your valuable offerings!Will you create a marketing plan to make sure you are successful this year? Still trying to figure out where to start? Reach out to me at support@kendracorman.com; I would love to hear from you!Resources:Who needs a marketing plan?30 days of social media post ideas (free downloadable)5 hacks to make content generation easier! (free downloadable) Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
You may or may not know this...I teach as adjunct faculty for Rochester University. I LOVE teaching and sharing my knowledge with students!This week I invited Rebekah Pinchback, the Director of the School of Business at Rochester University, to join me. I loved hearing her perspective on why they rolled out a digital marketing degree program.We also discuss internships and how they can benefit both the student AND your company! You can bring on an intern, no matter the size of your company.I will give you two hints about our discussion:Traditional marketing still plays a significant role in digital marketing.Rebekah can help you create your intern program!Click here to access the transcript and follow alongResources:Looking to get in contact with Rebekah? Click here!Learn more about Rochester UniversityPrioritizing your schedule and other business mistakesAre you a small business owner ready to strengthen your email marketing? Click here to learn your list-building style!Five hacks to make content creation easier Looking for ideas for your social media? I have a great free guide that provides 30 days of items you can post. Get it here.
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