Imperfect Marketing

Send us a textKendra discusses the importance of looking back at Q3 achievements and planning for Q4, offering insights on goal-setting, adapting strategies, and leveraging current trends for business growth.Highlights from today's episode include:The value of celebrating Q3 accomplishments, big and smallHow to adjust goals without feeling like you're admitting defeatStrategies for breaking down seemingly impossible targets into manageable tasksLeveraging AI as a tool for content creation and...

Send us a textEpisode 238: AI-Generated Podcasts: The Future of Content Creation with Ian HarrisKendra talks imperfect marketing with Ian Harris, an expert in product and technology strategy who has helped some of the largest companies on the planet. Ian is here to help us unpack the meaning of technology change, especially around AI, content creation, and the future of business.Topics covered in today's conversation include:The value of using podcasts for marketingChallenges of consistently ...

Send us a textIn this episode, Kendra Corman explores the humorous and cautionary side of AI in content creation, sharing notable AI blunders and offering practical advice for marketers using AI tools.Key Takeaways:AI can make significant errors, from fabricating legal cases to misinterpreting historical images.While useful for idea generation and first drafts, AI requires human oversight and fact-checking.AI struggles with context, emotion, and cultural nuances, necessitating human input for...

Send us a textKendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth.Topics covered in today's conversation include:The importance of aligning marketing and sales strategiesHow to define and measure profitable return on investm...

Send us a textIn this episode, Kendra Corman discusses the use of AI-powered tools for idea generation, email outlining, and writing. She introduces ChatGPT, Claude.ai, and Perplexity.ai as her favorite AI assistants. These tools can help with generating ideas, structuring email content, overcoming writer's block, conducting research, and experimenting with different tones and styles. Highlights: AI-powered tools can assist with idea generation, email outlining, and writing.ChatGPT, Clau...

Send us a textTom Amate, CEO and co-founder of Entail AI, discusses common organic marketing mistakes and the importance of creating high-quality content. He emphasizes that while AI can be a valuable tool, simply generating content with AI without adding value or differentiation is a mistake. Highlights:Avoid the mistake of generating content with AI without adding value or differentiation.Prioritize SEO and organic marketing by building a proper website and creating high-quality conten...

Send us a textKendra Corman explores email marketing strategies that keep clients engaged and returning for more in this informative episode of Imperfect Marketing.Highlights:The cost advantages of retaining customers versus acquiring new onesTechniques for building a quality email list with compelling lead magnetsHow personalization and segmentation enhance email marketing effectivenessEssential types of retention emails, including welcome, thank you, and re-engagement messagesInsights from ...

Send us a textIn this episode, Kendra Corman sits down with Erin Craske, a leadership and business coach with extensive experience in international multi-level companies, to discuss common mistakes businesses make in marketing and branding.Erin Craske is the author of a comprehensive book on brand and business strategy, bringing over 20 years of experience to help businesses avoid common pitfalls and achieve sustainable growth.Highlights:The importance of understanding the 'why' behind busine...

Send us a textIn this episode, Kendra Corman addresses common obstacles and provides actionable strategies to overcome them.Highlights:Boost open rates with creative subject lines and effective list segmentation.Improve click-through rates by injecting personality and using engaging content.Minimize unsubscribes by setting clear expectations and offering subscription options.Overcome time constraints by prioritizing email marketing and repurposing existing content.Generate fresh ideas by unde...

Send us a textAdrian Moreno shares his journey into email marketing and the power of building an email list. He emphasizes the importance of marketing to the people who already have the trust of your buyers and getting endorsed by them. He discusses the misconceptions of email marketing, including the belief that people don't want to read emails and that people get bothered by too many emails.Topics Discussed:Discovering the Power of Podcasting for MarketingBuilding an Email List through Podc...

Send us a textKendra Corman is the host of Imperfect Marketing and a seasoned marketing strategist dedicated to helping businesses leverage email marketing to create cohesive and effective marketing strategies. With extensive experience in corporate marketing and a passion for integrating various marketing channels, Kendra shares practical tips and insights to help businesses build stronger relationships with their audiences and drive more revenue.Topics Discussed:Importance of Integrating Em...

Send us a textNancy Zare, creator of the Likeability System, joins Kendra Corman to discuss how to convert prospects into clients by building rapport and understanding their buying styles. They explore the importance of likeability in sales, the four buying styles, and the role of spirituality in communication. Nancy emphasizes the need to adjust your communication style to match the buyer's preferences and the importance of not giving up on marketing strategies that may not initially work.To...

Send us a textIn this episode, Kendra Corman discusses the power of personalization in email marketing. She explains why personalization matters and how it can help grow your business. Kendra emphasizes the importance of segmentation and tailoring content to specific groups. She provides best practices for creating personalized emails, including using conversational and relatable tones, offering value and solving problems, and incorporating storytelling and humor. Topics Discussed:Import...

Send us a textSami is a digital marketing strategist focused on helping small to mid-size nonprofits and businesses grow through marketing. She is also the host of the podcast Digital Marketing Therapy, where she supports nonprofits in raising more money online. With extensive experience in digital marketing, Sami specializes in using websites, social media, content, and email marketing to enhance online fundraising and retention efforts.Topics Discussed:➡️ Strategies for Increasing Website C...

Send us a textIn this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting your own benchmarks based on historical performance and audience feedback. She advises focusing on the quality of content and aiming for a smaller, highly e...