236: Aligning Marketing and Sales: The Key to Small Business Revenue Growth with Guest Kyle Mealy
Description
Kendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth.
Topics covered in today's conversation include:
- The importance of aligning marketing and sales strategies
- How to define and measure profitable return on investment (ROI) for marketing and sales
- The concept of ROASS (Return on All Sales and Marketing Spend)
- Why marketing should be the "tip of the spear" in revenue generation
- The "7x7" rule in marketing: reaching your audience seven times in seven different ways
- How fractional C-suite roles can benefit small businesses
- The challenges of marketing your own business, even as an expert
Resources:
- Traction by Gino Wickman (EOS - Entrepreneurial Operating System): https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
Connect with Kyle Mealy:
LinkedIn
Website
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