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In the Sauce

Author: Heritage Radio Network

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Welcome to In the Sauce, a podcast about building and growing consumer brands. When we launched a line of fresh sauces, I knew we were jumping into something crazy. Haven’s Kitchen is a cooking school, café and event space. A product that people buy in grocery stores is an entirely new business, and I had a lot to learn. So, I started meeting everyone I know and respect who could advise me — on production and distribution, sales and legal, PR and social media. Then, I started having those conversations here, as a podcast, so that other founders can learn from them as well. This is the story of Haven’s Kitchen Sauces. But it’s also the story of every growing brand. Because We’re all In the Sauce.
54 Episodes
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Kheedim Oh is the founder of Mama O's Kimchi, the brand that took the staple Korean fermented condiment and made it mainstream. On this episode of ITS, Kheedim tells Ali how he's built Mama O's from the ground up — starting with $50 and a skateboard to sellingo n Whole Foods shelves across the U.S. They discuss educating retail buyers and consumers about kimchi, and everything he's learned along the way. And yes, Mama O's is named after Kheedim's mama.Join Heritage Radio Network on Monday, November 11th, for a raucous feast to toast a decade of food radio. Our tenth anniversary bacchanal is a rare gathering of your favorite chefs, mixologists, storytellers, thought leaders, and culinary masterminds. We’ll salute the inductees of the newly minted HRN Hall of Fame, who embody our mission to further equity, sustainability, and deliciousness. Explore the beautiful Palm House and Yellow Magnolia Café, taste and imbibe to your heart’s content, and bid on once-in-a-lifetime experiences and tasty gifts for any budget at our silent auction. Tickets available now at heritageradionetwork.org/gala.In the Sauce  is powered by Simplecast.  
Laura Davis Gross is the co -founder and CEO of Family Meal, a creative and marketing cooperative that helps emerging brands craft their stories, find their audiences and build their businesses.On this episode of ITS, Laura breaks down brand, marketing, messaging and listening. She and Ali discuss how to use consumer feedback to build trust with consumers and create an organic consumer base that holds fast and returns again and again.Join Heritage Radio Network on Monday, November 11th, for a raucous feast to toast a decade of food radio. Our tenth anniversary bacchanal is a rare gathering of your favorite chefs, mixologists, storytellers, thought leaders, and culinary masterminds. We’ll salute the inductees of the newly minted HRN Hall of Fame, who embody our mission to further equity, sustainability, and deliciousness. Explore the beautiful Palm House and Yellow Magnolia Café, taste and imbibe to your heart’s content, and bid on once-in-a-lifetime experiences and tasty gifts for any budget at our silent auction. Tickets available now at heritageradionetwork.org/gala.In the Sauce is powered by Simplecast.  
Pooja Bavishi is the founder of Malai, the crazy-delicious, Indian-influenced ice cream. On this episode of ITS, Pooja and Ali discuss building a CPG brand at the same time as brick and mortar and catering businesses. They discuss the different types of entrepreneurs, what steps Pooja first took after she decided to bite the ice cream bullet, and why proving your concept is perhaps the most valuable time and money you can spend.Join Heritage Radio Network on Monday, November 11th, for a raucous feast to toast a decade of food radio. Our tenth anniversary bacchanal is a rare gathering of your favorite chefs, mixologists, storytellers, thought leaders, and culinary masterminds. We’ll salute the inductees of the newly minted HRN Hall of Fame, who embody our mission to further equity, sustainability, and deliciousness. Explore the beautiful Palm House and Yellow Magnolia Café, taste and imbibe to your heart’s content, and bid on once-in-a-lifetime experiences and tasty gifts for any budget at our silent auction. Tickets available now at heritageradionetwork.org/gala.In The Sauce is powered by Simplecast.
Jordana Kier is the co-founder of LOLA, the first lifelong brand for a woman’s body. On this episode of ITS, Jody and Ali talk about the MUSTS of building an online-only, subscription-based brand. They discuss research, focus groups. and why Lola communicates with its consumers way differently than the X feminine care brands (Tampax, Playtex, Kotex)In the Sauce is powered by Simplecast.
Kara Rubin is VP of Brand and Product Strategy at JUST Water. Prior to joining JUST in 2017, Kara spent over a decade in leadership at Whole Foods Market and consulting brands as well as retailers. On this episode of ITS, Kara shares her experience from all sides of the CPG world. She passes along some gems of advice about product development, channel strategy and how good prodcuts remain the most powerful way for people to vote with their dollars.In The Sauce is powered by Simplecast.
Hugh Thomas is Co-founder and CEO of Ugly Drinks, the bright, groovy, retro looking cans of delicious, sugar-free, flavored sparkling water that just arrived from the UK after a few years of super successful sales across the pond. On this episode of ITS, Hugh and Ali break down Channel Strategy and how Ugly is growing from a UK direct to consumer brand into the US and our stores. They talk innovation and brand, and all sorts of ITS topics.In the Sauce is powered by Simplecast.
Mike Messersmith is the US General Manager at Oatly - the oatmilk company that soared to popularity so quickly it literally created a black market. On this episode of ITS, Mike shares his wisdom on all things operations, innovation, business strategy, sales and hiring. And also how he handled the great oat milk drought of 2018.In The Sauce is powered by Simplecast.
Erin Patinkin is co-founder and CEO of Ovenly, one of NY’s top-rated bakeries. Ovenly is on everyone's list best bakeries in New York City and Erin has been recognized as one of New York’s most “badass women” in food as well as “one to watch.” On this episode of In the Sauce, Erin and Ali break down the capital needs of a good, old fashioned start up. They also discuss Ovenly’s “open” hiring practices, and how businesses at their best should influence positive social change.Photo by Erica SchroederIn The Sauce is powered by Simplecast.
Emily Schildt is the Founder of Pop Up Grocer, a traveling pop-up grocery store, showcasing hundreds of products from the most innovative and exciting natural food brands today. With over 10 years of experience in marketing, Emily helps companies with messaging and architecture, content strategy, production, influencer programs and ad campaigns. On this episode of In the Sauce, Emily and Ali talk about what it takes for a brand to truly distinguish itself, how Emily imagined Pop Up Grocer, and why whatever she touches feels a little like magic.In The Sauce is powered by Simplecast.
Matt Bachmann is the Co-Founder of Wandering Bear Cold Brew, a business he started with his friend Ben Gordon while the two were at Columbia business school in 2014. Now available online and in stores in all 50 states, Wandering Bear started with direct to office sales, heading into retail stores only after Matt and Ben knew they were onto something. On this episode of In the Sauce, Matt and Ali talk about building the business strategically, the importance of omnichannel distribution in a crowded category, and the entrepreneurial addiction to adrenaline.Wandering bears never sleep. And neither do founders.It's HRN's annual summer fund drive, this is when we turn to our listeners and ask that you make a donation to help ensure a bright future for food radio. Help us keep broadcasting the most thought provoking, entertaining, and educational conversations happening in the world of food and beverage. Become a member today! To celebrate our 10th anniversary, we have brand new member gifts available. So snag your favorite new pizza - themed tee shirt or enamel pin today and show the world how much you love HRN, just go to heritageradionetwork.org/donateIn The Sauce is powered by Simplecast.
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