Building Full Funnel on Amazon
Update: 2024-04-11
Description
Vanessa McPhill is a Freelance Marketer and Amazon Ads Manager Partner who works with brands to craft online and offline strategies to drive awareness and growth. On this episode of ITS, Vanessa walks Ali through Amazon: How to think about it, why a full-funnel approach is key, why it's a retail and media partner, and what the heck A+ content is.
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