Influence and Growth Mastery Podcast

In this episode of the Influence and Growth Mastery Podcast, host Tonya Gossage, strategic growth consultant and creator of the CEO Operating System, chats with  Monique de Maio, founder and CMO of On-Demand CMO.   Have you ever wondered what truly makes a brand unstoppable? Or how to attract those high-ticket clients and build powerful referral networks without burning out? Monique, a 27-year veteran business consultancy leader, author, and speaker, dives deep into these very questions. She shares critical strategies for CEOs and entrepreneurs looking to "build authentic, high-impact brands and scale smarter".   Are you a "generalist" struggling to gain trust and drive sales? Monique reveals why "niching down" is absolutely essential for your success. We also explore the crucial alignment between your personal and business brands, and how the "art of storytelling" can forge incredibly deep connections with your audience. Plus, discover practical steps for analyzing your client base to identify and replicate your most profitable customers.   Monique emphasizes that "marketing strategies must always connect back to core business objectives and profitability". But how do you ensure your marketing advice is truly objective? We tackle the value of "agnostic" advice when selecting solutions. You'll also hear inspiring insights from Monique's journey as a multilingual immigrant, martial arts black belt, and empowering mentor, alongside a powerful definition of "true leadership".   Ready to transform your brand and scale your business without burnout? Tune in!   Connect With Tonya:   Linkedin: https://www.linkedin.com/in/tonyagossage/ Gossage Consulting Website: https://www.gossageconsulting.com/ How to Delegate, Automate & Elevate Your Brand Authority: https://chaostoclarity.gossageconsulting.com/ Subscribe to My Newsletter: https://www.linkedin.com/newsletters/influence-growth-weekly-7339697604038967296/ Connect with Monique de Maio: Linkedin: https://www.linkedin.com/in/moniquedemaio/ Personal Website: https://moniquedemaio.com Business Website: https://ondemandcmo.com Podcast: "Possibilities with Monique de Maio"  Book: "Seven Secrets to Creating A Life You Love"   Takeaways  • Clarifying your personal "WHY" is the foundation of an unstoppable brand.  • Niching down is essential for building trust and sales, avoiding the "generalist" trap.  • Aligning personal and business brands is crucial for brand consistency.  • Storytelling is a powerful tool for building deep connections with your audience.  • Analyzing your client base helps identify and replicate profitable customers.  • Marketing strategies must always link to core business objectives and profitability.  • Objective, "agnostic" advice is vital when choosing marketing solutions.  • Leadership involves empowering and guiding others.  • Outsourced CMOs can provide unified and objective marketing strategies.  • Retention and growth are as important as attracting new clients.   Chapters 00:00 Introduction to the CEO's Journey 00:34 Welcome to Influence and Growth Mastery Podcast 01:13 Meet Monique de Maio: A Trailblazing Leader 03:22 The Importance of a CEO's Personal Why 09:20 Aligning Personal and Business Brands 13:14 The Power of Storytelling in Branding 18:35 Avoiding the Trap of Being a Generalist 20:51 Identifying Your Ideal Customer 21:28 The Role of Pricing in Business Strategy 23:43 The Importance of Retention and Growth 25:37 Benefits of an Outsourced CMO 27:45 Creating a Unified Marketing Strategy 30:20 The Process of Business Analysis 37:27 Final Thoughts and Advice   #InfluenceAndGrowthWeekly #StrategicGrowth #CEOOperatingSystem #PersonalBranding #ReferralMarketing #leadership  

In this episode of the Influence and Growth Mastery Podcast, host Tonya Gossage speaks with Frania K. Isley, founder of Shiro Empowered, who shares her journey of resilience through personal challenges such as a life-altering car accident and divorce. Frania discusses the importance of maintaining a positive mindset, the impact of personal struggles on professional growth, and her mission to empower women navigating difficult transitions. The conversation highlights strategies for building connections, rediscovering identity, and the significance of small wins in personal development. In this engaging conversation, Franya K. Isley and Tonya Gossage discuss the importance of affirmations, building confidence, and the power of belief in personal and professional growth. They explore how visibility in business can be enhanced through community engagement and consistent messaging. The dialogue emphasizes the significance of self-worth and the impact of positive reinforcement in overcoming challenges. Franya shares her journey and insights on embracing change, while Tonya highlights the importance of creating a supportive environment for growth. Together, they inspire listeners to recognize their potential and strive for empowerment.   Gossage Consulting Website:   https://www.gossageconsulting.com/ How to Delegate, Automate & Elevate Your Brand Authority:  https://chaostoclarity.gossageconsulting.com/   Connect with Franya K. Isley: info@sheroempowered.com https://sheroempowered.com/ Facebook: https://www.facebook.com/people/SHero-Empowered/61557292831636/ Instagram: https://www.instagram.com/sheroempowered/ LinkedIn: https://www.linkedin.com/in/franya-isley-087bb449/   Takeaways Frania's journey emphasizes the power of resilience and positivity. Overcoming trauma can lead to personal and professional growth. Empowering women involves helping them reclaim their identities. Networking and building relationships are crucial for success. Small wins are essential for building confidence and momentum. Understanding love languages can improve communication in relationships. Exploratory calls help tailor support to individual needs. Patience is a vital skill learned through adversity. Women often need guidance to navigate their personal challenges. Frania's approach focuses on actionable steps and community support. Affirmations can significantly boost self-worth and confidence. Visibility in business is crucial for attracting clients. Building a supportive community can enhance personal growth. Confidence is often lacking in women compared to men. Embracing change is essential for personal and professional development. Self-reflection helps in recognizing one's strengths and weaknesses. Belief in oneself is foundational for success. Creating a positive environment fosters growth in children. Legacy is about helping others discover their true selves. Personal development is a continuous journey of learning and growth.   Chapters 00:00 Introduction to Influence and Growth Mastery Podcast 01:09 Frania K. Isley: A Journey of Resilience 03:44 Overcoming Challenges: The Power of a Positive Mindset 08:25 From Personal Struggles to Professional Growth 12:14 Empowering Women: The Birth of Shiro Empowered 15:23 Building Connections: Networking Strategies for Success 18:33 Navigating Change: Helping Women Rediscover Themselves 22:39 The Importance of Small Wins in Personal Growth 25:28 Exploratory Calls: Tailoring Support for Individual Needs 29:02 Empowering Through Affirmations 32:44 Building Visibility and Community 36:58 Confidence and Self-Worth 40:00 Embracing Change and Overcoming Challenges 43:12 The Power of Belief and Legacy

In this episode of the Influence and Growth Mastery Podcast, host Tonya Gossage speaks with Eileen Snover, a visibility and messaging expert. Eileen shares her journey from being a full-time educator to becoming a successful entrepreneur, discussing the challenges she faced and the importance of building a growth mindset. The conversation delves into networking strategies, overcoming fear, and the role of AI in business. Eileen emphasizes the significance of real relationships and the need for authenticity in personal branding. In this conversation, Tonya Gossage and Eileen Snover explore the complexities of communication in the age of AI, emphasizing the importance of human connection, the challenges of language barriers, and the impact of technology on jobs and education. They discuss the balance between utilizing AI tools and maintaining authenticity in writing, as well as the necessity of a growth mindset in adapting to rapid changes in technology. The conversation culminates in a discussion about leaving a legacy of empowerment for women in business.   Gossage Consulting Website:   https://www.gossageconsulting.com/ How to Delegate, Automate & Elevate Your Brand Authority:  https://chaostoclarity.gossageconsulting.com/   Connect with Eileen Snover: http://www.pathfindermarketingmagic.com Facebook: https://www.facebook.com/pathfindermarketingmagic YouTube: https://www.youtube.com/@PathfinderMarketingMagic-i3e   Chapters 00:00 Introduction to the Podcast and Guest 02:04 Eileen's Journey from Education to Entrepreneurship 06:09 Overcoming Challenges in Transitioning Careers 09:51 The Importance of Growth Mindset 13:58 Networking Strategies for Entrepreneurs 18:03 Embracing Fear and Growth Opportunities 21:57 Incorporating AI in Business Strategies 24:55 Navigating the Noise: Overcoming FOMO in Communication 25:32 The Power of Language: Simplifying Communication 27:07 Human Connection vs. AI: The Importance of Personal Experience 29:26 The Impact of AI on Jobs: A Double-Edged Sword 30:30 Embracing AI: The Balance Between Use and Over-Reliance 31:59 AI in Education: Teaching Students to Use Technology Wisely 33:19 Evaluating AI Outputs: Ensuring Authenticity in Writing 36:49 Staying Adaptable: Navigating the Rapidly Changing Tech Landscape 38:58 Growth Mindset: Learning from Failures and Adapting 42:20 Leaving a Legacy: Empowering Women in Business

In this episode, Tonya Gossage interviews Ferna Majewicz, who shares her journey from being a concerned mother seeking safe cleaning products to becoming a successful network marketer with Shackley. Ferna discusses the challenges she faced, including skepticism from family and the learning curve of network marketing, while emphasizing the importance of connections and perseverance in building her business over 43 years. In this conversation, Ferna Majewicz shares her extensive experience in network marketing, discussing the evolution of networking from in-person meetings to virtual communities. She emphasizes the importance of building relationships, listening to others, and helping them solve problems as key components of success in business. Ferna also highlights the legacy aspect of her work with Shackley, illustrating how network marketing can be a generational business that continues to support communities over time.   Gossage Consulting Website:   https://www.gossageconsulting.com/ How to Delegate, Automate & Elevate Your Brand Authority:  https://chaostoclarity.gossageconsulting.com/   Connect with Ferna: https://us.shaklee.com/en_US/ferna/storefront Facebook: https://www.facebook.com/ferna.majewicz   Takeaways The podcast focuses on influence, growth, and networking. Ferna's journey began with a concern for safe products for her children. She discovered Shackley products through a friend's introduction. Basic H cleaning product had a significant impact on her household. Ferna transitioned into network marketing to connect with others. Family skepticism is a common challenge in network marketing. Building a business takes time and perseverance. Ferna has been in the business for 43 years, supplementing her retirement income. The importance of adapting to new technologies and products over time. Ferna emphasizes the joy of being an active grandmother. Ferna's journey in network marketing began with limited understanding. In-person networking has evolved into virtual communities. Building a community is essential for successful networking. Listening is a crucial skill in networking and business. Success is defined by the ability to help others. Network marketing is often misunderstood and carries misconceptions. Transparency and flexibility are vital in network marketing. Creating a legacy through business can impact future generations. Helping others can lead to personal success and growth. Networking is about building relationships, not just selling.

In this episode, Tonya Gossage discusses the advantages of warm introductions over traditional marketing funnels. She emphasizes that warm referrals not only close faster but also have a higher retention rate. By sharing a personal success story, she illustrates how leveraging a network can lead to quicker and more effective business solutions. Tonya provides actionable insights on building trust-based relationships and the importance of leading with value to enhance referral opportunities. She concludes by inviting listeners to join her private connector network, highlighting the potential of contacts as capital. https://gossageconsulting.com/   Takeaways Warm introductions close faster and convert higher than funnels. Funnels can be slow, expensive, and exhausting for CEOs. Warm referrals have a 70% faster closing rate and 37% higher retention. Trust is borrowed from the person making the introduction. Building trust-based relationships is crucial for effective networking. Lead with value and insight to encourage referrals. Make every introduction count to maximize your network's potential. Your contacts are valuable assets if utilized correctly. Simplifying processes can lead to greater success. Joining a connector network can enhance your business opportunities.   Chapters 00:00 The Power of Warm Introductions 08:05 Building Trust-Based Relationships 10:27 Leveraging Your Network for Success  

In this conversation, Tonya Gossage emphasizes the importance of positioning oneself as an access point rather than just a service provider. She discusses how CEOs prioritize access to decision-makers over mere execution of tasks. Gossage also highlights the role of AI in enhancing marketing efforts and the significance of strategic introductions in building valuable relationships. Ultimately, she advocates for a networking approach that focuses on relationship-driven growth and authority positioning. Turn Your Existing Network Into High-Ticket Clients, Without Funnels, Ads, or Overwhelm. Go to https://gossageconsulting.com/  Takeaways CEOs are looking for access to decision-makers. Building authority requires clarity in messaging. Visibility without positioning leads to noise. AI can amplify marketing efforts without burnout. Strategic introductions are key to closing deals. Networking should focus on relationship building. Positioning as a connector attracts higher caliber clients. Sales happen through relationships, not just transactions. Utilizing AI can streamline content creation. Join platforms like Alignable for effective networking.   Chapters 00:00 The Value of Access Over Execution 04:43 Building Authority Through Positioning 07:30 Leveraging AI for Marketing Efficiency 10:00 The Power of Strategic Introductions 17:26 Networking for Relationship-Driven Growth

In this conversation, Tonya Gossage discusses the essential elements that high ticket clients seek when engaging with service providers. She emphasizes the importance of focusing on transformation rather than deliverables, highlighting that clients prioritize access, clarity, speed, and results. Gossage shares insights on how to effectively position oneself as an expert and decision-making partner, ultimately leading to higher conversions and client satisfaction. The discussion encourages entrepreneurs to rethink their pricing strategies and the value they offer, aiming to simplify their services to attract high ticket clients.     Takeaways High ticket clients prioritize results over deliverables. Transformation is the key to attracting high ticket clients. Clients want clarity and speed in decision-making. Access to expertise is more valuable than execution tasks. Simplifying the process increases perceived value. Positioning as an expert leads to higher conversions. Selling outcomes rather than tasks is crucial. Confidence in service delivery reduces client stress. Building relationships is more effective than traditional sales. Understanding client needs is essential for business success.       Chapters 00:00 Understanding High Ticket Clients' Needs 06:28 The Importance of Transformation 12:42 Shifting Focus from Tasks to Outcomes 17:44 Positioning as an Expert

In this conversation, Tonya Gossage interviews Monique De Maio, a trailblazing leader in branding and marketing. They discuss the importance of clarity in personal and business branding, the alignment of personal and corporate identities, and the power of storytelling in connecting with audiences. Monique emphasizes that authenticity and a clear understanding of one's purpose are crucial for effective branding, especially for CEOs. The discussion also touches on the pitfalls of trying to serve everyone and the significance of knowing your audience. In this conversation, Monique De Maio and Tonya Gossage discuss the importance of understanding your audience, identifying your ideal client, and the significance of a well-structured pricing strategy. They emphasize the need for client retention and upselling, the role of a fractional CMO in providing objective insights, and the process of conducting a thorough business analysis. The discussion also highlights the necessity of building a strategic marketing foundation based on data and the importance of having an unbiased perspective in marketing efforts.     Takeaways Clarity in branding is essential for success. Authenticity resonates more than trying to emulate others. CEOs should understand their unique 'secret sauce'. Serving everyone often leads to serving no one effectively. Storytelling is a powerful tool for connecting with customers. Personal and business brands must align for credibility. Understanding your audience's needs is crucial for branding. A strong foundation in branding prevents misalignment. Being a generalist is no longer effective in today's market. Your 'why' is more important than your 'what' in branding. Stay true to your audience and purpose. Identify your most profitable clients to focus on. Pricing strategy should align with your business model. Retention and upselling are key to maximizing profits. A fractional CMO can provide an outside perspective. Understanding your competition is crucial for success. Data analysis is essential for informed decision-making. Marketing strategies must be built on a solid foundation. Avoid assuming that all marketing efforts are strategic. Seek objective insights to improve your marketing effectiveness.     Chapters 00:00 Introduction to Monique De Maio 04:30 The Importance of Clarity in Branding 10:25 Aligning Personal and Business Brands 14:17 The Power of Storytelling in Branding 19:19 Understanding Audience Connection 22:16 Identifying Your Ideal Client 24:42 The Importance of Pricing Strategy 25:38 Maximizing Client Retention and Upselling 26:55 The Role of a Fractional CMO 30:18 The Process of Business Analysis 36:54 Building a Strategic Marketing Foundation 39:42 The Need for Objective Marketing Insights

In this episode, Tonya Gossage emphasizes the importance of saying no in business to protect one's energy, brand, and overall well-being. She discusses how discernment becomes crucial as one advances in their career, and how saying no can lead to better opportunities and alignment with the right clients. By sharing her personal experiences and insights from her human design, Tonya provides a roadmap for listeners to evaluate opportunities and set boundaries that respect their time and energy.   Takeaways Saying no is a powerful word in business. Discernment is crucial as you advance in your career. Saying no is not a rejection, it's a refinement. Exclusivity increases perceived value. Setting limits helps respect your time. Evaluate opportunities based on energy and alignment. You are not for everybody; focus on those who align with you. Saying no creates space for better yeses. Do not compromise your integrity for money. Align your business with your core values. Align your business with your core values.

In this episode of the Influence and Growth Mastery podcast, Tonya Gossage shares a straightforward three-step delegation game plan designed to help entrepreneurs and CEOs escape the daily grind and focus on their zone of genius. The conversation emphasizes the importance of auditing time, building a 'who' list for effective delegation, and leveraging AI tools to streamline tasks. Tonya encourages listeners to identify tasks that can be delegated or automated, ultimately leading to increased productivity and business growth. The episode concludes with a call to action for listeners to take control of their time and business operations.   Takeaways Audit your time to understand where it's going. Use three labels: me, delegate, automate. Identify tasks that can be delegated or automated. Build a 'who' list for effective delegation. Networking is key to finding the right people. AI can be a valuable team member. Focus on revenue-generating tasks. Eliminate low-value tasks from your schedule. You can reclaim significant time with delegation. Strategic delegation leads to business growth.

In this episode of the Influence and Growth Mastery podcast, Tonya Gossage discusses the importance of building a powerful digital presence and how it serves as a critical business asset. She emphasizes the need for authenticity, strategic engagement, and leveraging feedback to enhance reputation. The conversation also covers crisis management, the necessity of diversifying digital channels, and the role of AI and automation in future-proofing businesses. Tonya concludes with actionable takeaways for listeners to improve their digital presence and reputation.   Takeaways Your digital reputation is a business asset. Perception equals profits; buyers research before engaging. Authenticity and transparency are key to standing out. Social media should be used for engagement, not just promotion. The 80-20 rule applies: 80% valuable content, 20% promotion. Online reviews provide critical insights for improvement. Responding to negative reviews can build trust. Having a crisis management strategy is essential. Diversifying digital channels reduces vulnerability. Leverage AI and automation to streamline engagement.   Chapters 00:00 Building a Powerful Digital Presence 02:49 Crafting Your Digital Persona 05:50 Engagement and Influence Strategies 08:46 Leveraging Feedback for Growth 11:56 Crisis-Proofing Your Reputation 14:48 Diversifying Digital Channels 18:09 Future-Proofing with AI and Automation 20:58 Final Takeaways and Action Steps

In this episode of the Influence and Growth Mastery podcast, Tonya Gossage discusses the critical role of trust signals in online business. She explains how trust is the currency of online interactions and outlines a framework for implementing trust signals throughout the buyer's journey. The conversation covers the psychology of trust, the importance of credibility, and how AI can enhance trust-building strategies. Gossage emphasizes the need for continuous measurement and optimization of trust signals to improve conversion rates and customer experience. Takeaways • Trust is the currency of any online business. • 97% of website visitors leave without taking action. • Trust is like a bank account; positive experiences build trust. • Integrating trust signals is powerful for conversions. • Personalize testimonials based on visitor industry for better impact. • Remove friction during the decision-making process to increase sales. • AI can optimize trust signals based on visitor behavior. • Continuous measurement of trust signals is essential for success. • Small adjustments in trust signal placement can lead to significant impacts. • Trust is your most valuable asset in business.

In this episode of Influence and Growth Mastery, Tonya Gossage discusses the critical transition from being a hustler to stepping into the role of a CEO. She emphasizes the importance of leadership over hustle, the necessity of building a supportive team, and the creation of systems that allow for business scalability. The conversation highlights key strategies for entrepreneurs to elevate their mindset, delegate effectively, and foster a culture of ownership within their teams, ultimately leading to sustainable business growth.   Takeaways Most entrepreneurs start as doers, not CEOs. Hustle doesn't scale; leadership does. Your business cannot grow if you're stuck in execution. Delegation is key to stepping into a CEO role. Hire people who are better than you in their strengths. Define your role as a CEO and focus on high-value work. Create a culture of ownership within your team. Systems are essential for business scalability. Automate repetitive tasks to free up time. Transitioning to CEO mode accelerates business growth.   💬 Comment, hit the 👍Like button, 🚀Share this video with your network, and remember to subscribe for more insightful content.   Watch on YouTube:  https://youtu.be/xNPJuvl1BFs

In this episode, Tonya Gossage discusses the transformative shift from corporate branding to personal branding, emphasizing the importance of individual authority and credibility in today's marketplace. She outlines strategies for positioning oneself as a thought leader, the necessity of visibility and networking, and the effective use of social media to amplify one's brand. Gossage stresses the significance of consistency in branding efforts and encourages listeners to embrace their unique expertise to make a meaningful impact in their industries.   Takeaways • Your personal brand is your biggest asset.• People connect with individuals, not faceless corporations. • Positioning yourself as a thought leader requires authenticity. • Visibility is key; be seen in the right places. • Social media is essential for amplifying your brand. • Engagement on social media drives business growth. • Consistency in branding builds trust and recognition. • Your unique insights are valuable; leverage them. • Networking is crucial for business success. • 2025 is poised to be a year of significant impact.   💬 Comment, hit the 👍Like button, 🚀Share this video with your network, and remember to subscribe for more insightful content.   Watch on YouTube: https://youtu.be/bAKWQ3n35Lk

In this conversation, Tonya Gossage discusses the transformative power of AI tools for entrepreneurs, emphasizing how they can reclaim significant time by automating various tasks. She identifies common time drainers and introduces essential AI tools for content creation, social media management, and task automation. Gossage also provides a three-step implementation plan for integrating AI into business strategies, highlighting the importance of combining AI with human oversight to enhance productivity and growth.     Resources:  Pagewheel - https://pagewheel.com/?_go=tonyag Castmagic - https://get.castmagic.io/GPC-IGM Blaze.ai - https://get.blaze.ai?fpr=tonyag Metricool - https://s.mtrbio.com/THJDMA For more resources, visit https://www.gossageperformanceconsulting.com.   Takeaways Using AI tools can save entrepreneurs up to 10 hours a week. Identifying time drainers is crucial for improving productivity. Content creation can be streamlined with tools like ChatGPT and Jasper AI. Social media management can be automated using Metricool. AI tools can assist in customer service and sales follow-up. Start small when implementing AI into your business. Combine AI automation with human strategy for best results. Tracking time helps in reinvesting it for business growth. AI is a team member that enhances freedom in business. Simplifying business processes leads to scaling and success.     Chapters 00:00 Unlocking Time: The Power of AI Tools 06:03 Essential AI Tools for Content Creation 11:49 Automating Admin and Task Management     Watch on YouTube:  https://youtu.be/J_jgjalLX_4

In this conversation, Tonya Gossage discusses the challenges entrepreneurs face when trying to scale their businesses without burning out. She emphasizes the importance of delegation, introducing a three-level work framework to categorize tasks based on their value and the need for specialization. Gossage also highlights the role of artificial intelligence as a valuable partner in business operations, encouraging entrepreneurs to shift their mindset towards working on their business rather than in it. The conversation concludes with an invitation for listeners to engage further and explore strategies for growth. For more resources, visit https://www.gossageperformanceconsulting.com. Takeaways You do not have to do everything yourself. A mindset shift is crucial for scaling a business. Delegate low-level tasks to virtual assistants or AI. Focus on high-level tasks that drive revenue. AI can assist in marketing and content creation. Finding the right people to help is essential. Networking can lead to significant business opportunities. Invest in learning how to use AI effectively. Working on your business is more important than working in it. Join communities for support and growth.   💬 Comment, hit the 👍Like button, 🚀Share this video with your network, and remember to subscribe to Influence and Growth Mastery for more insightful content.   👉READY TO TAKE THE NEXT STEP: Join our group for continued learning and community support: Influence and Growth Mastery Group: https://www.facebook.com/groups/influenceandgrowthmastery Tonya Gossage's page: https://www.facebook.com/tonya.gossage   For more resources, visit https://www.gossageperformanceconsulting.com. 

In this episode of the Influence and Growth Mastery podcast, Tonya Gossage discusses effective content marketing strategies that help business owners create engaging and converting content. She emphasizes the importance of understanding your target audience, creating high-value content, utilizing various content formats, and optimizing for search engines. The episode provides actionable insights on how to connect with your audience, track engagement, and design compelling calls to action to drive client inquiries.   For more resources, visit https://www.gossageperformanceconsulting.com.   Takeaways Content marketing is about strategically creating valuable content. Identify your target audience and their pain points. Create high-value content that addresses audience needs. Use the right distribution channels to reach your audience. Track engagement using analytics to measure success. Segment your messaging for different audience types. Utilize multiple content formats for better engagement. Engagement and connection are key to client inquiries. Design clear and compelling calls to action. Continuous optimization is essential for long-term success.   Chapters 00:00 Introduction to Content Marketing Strategies 07:02 Key Components of a Winning Content Strategy 17:40 Utilizing Multiple Content Formats 25:19 Engagement and Connection with Your Audience 31:23 Optimizing Content for Search Engines   💬 Comment, hit the 👍Like button, 🚀Share this video with your network, and remember to subscribe to Influence and Growth Mastery for more insightful content.   👉READY TO TAKE THE NEXT STEP: Join our group for continued learning and community support: Influence and Growth Mastery Group: https://www.facebook.com/groups/influenceandgrowthmastery   Tonya Gossage's page: https://www.facebook.com/tonya.gossage   For more resources, visit https://www.gossageperformanceconsulting.com.

The Next Level Mastery Method Membership: Build an online business that works for your life, not the other way around! https://www.gossageperformanceconsulting.com/posts/198171/the-next-level-mastery-method-membership   In this episode of the Influence and Growth Mastery podcast, Tonya Gossage delves into the power of content marketing, emphasizing its importance in building trust, authority, and driving business results. She outlines a three-part framework for creating converting content, which includes clarity, consistency, and conversion. Additionally, she discusses common mistakes marketers make, such as focusing on virality over value and being too broad in their messaging. The episode concludes with a recap of key points and a call to action for listeners to engage and join the community.     Takeaways Content marketing is a strategic approach, not just posting. Building trust with your audience is crucial for conversion. Clarity in messaging is essential to reach the right audience. Consistency in content delivery builds audience trust. Call to actions are necessary to guide audience behavior. Avoid chasing virality; focus on providing value. Narrowing your target audience can lead to better engagement. Repurposing content can maximize its reach and effectiveness. Engagement with the right audience leads to sales. Join communities for support and networking opportunities.   Chapters 00:00Introduction to Content Marketing 05:56The Three-Part Framework for Converting Content 17:08Recap and Call to Action   💬 Comment, hit the 👍Like button, 🚀Share this video with your network, and don't forget to subscribe to Influence and Growth Mastery for more insightful content.   👉READY TO TAKE THE NEXT STEP: Join our Facebook groups for continued learning and community support: Influence and Growth Mastery Group: https://www.facebook.com/groups/influenceandgrowthmastery Tonya Gossage's page: https://www.facebook.com/tonya.gossage   For more resources, visit https://www.gossageperformanceconsulting.com.

🎧 Welcome to another engaging episode of "Influence and Growth Mastery"! In this episode, I'm thrilled to bring you an inspiring conversation with Beth Brown from Shine Social Company. Beth's journey from personal turmoil to business success is a testament to how resilience can fuel your success in business. If you're on a journey to overcome challenges and are eager to master the art of making authentic connections, this video is crafted just for you. 🌟 Beth shares her vulnerable yet empowering story of battling depression, anxiety, and overcoming an abusive relationship. She offers invaluable insights on how intentional healing and pivotal support systems have been instrumental in her transformation. As a social media strategist, Beth also reveals her secrets to leveraging social media for business growth and how she built Shine Social Company from the ground up.  💡 In this episode, you'll discover: The importance of resilience and finding your inner strength. Strategies for healing and reclaiming your life after adversity. How to build meaningful business relationships through social media. Beth's personal tips for moving past imposter syndrome and gaining confidence.  👥 Don't miss out! Be sure to LIKE, SHARE, and COMMENT below. Your support helps us produce more content that inspires and empowers. 📲 Join our growing communities and stay connected: Influence and Growth Mastery Facebook Group: https://www.facebook.com/groups/influenceandgrowthmastery Connect with Tonya Gossage on Facebook: https://www.facebook.com/tonya.gossage Visit Gossage Performance Consulting: https://www.gossageperformanceconsulting.com 📌 Follow Beth Brown and explore her incredible work through Shine Social Company. #Resilience #BusinessSuccess #SocialMediaStrategy #OvercomingAdversity #MentalHealthAwareness #AuthenticConnections

The Next Level Mastery Method Membership: Build an online business that works for your life, not the other way around! https://www.gossageperformanceconsulting.com/posts/198171/the-next-level-mastery-method-membership   In this episode, Tonya Gossage shares nine powerful strategies to quickly increase your Facebook followers. She emphasizes the importance of optimizing your profile, creating valuable content, engaging in Facebook groups, running contests, collaborating with influencers, utilizing Facebook ads, engaging with your audience, cross-promoting on other platforms, and continuously analyzing and optimizing your strategy. Tonya encourages listeners to experiment and adapt their strategies for success on Facebook.   Takeaways   You can increase your followers in seven days. Optimizing your profile improves visibility. Creating valuable content is key to engagement. Participating in Facebook groups showcases expertise. Contests and giveaways attract new followers. Collaborating with influencers expands your reach. Facebook ads can help grow your audience. Engaging with your audience fosters loyalty. Cross-promotion on other platforms is effective. Continuous analysis and optimization are essential for growth.   💬 Comment, hit the 👍Like button, 🚀Share this video with your network, and don't forget to subscribe to Influence and Growth Mastery for more insightful content.   👉READY TO TAKE THE NEXT STEP: Join our Facebook groups for continued learning and community support: Influence and Growth Mastery Group: https://www.facebook.com/groups/influenceandgrowthmastery Tonya Gossage's page: https://www.facebook.com/tonya.gossage   For more resources, visit https://www.gossageperformanceconsulting.com.