In this episode of the Influence and Growth Mastery podcast, Tonya Gossage discusses the critical role of trust signals in online business. She explains how trust is the currency of online interactions and outlines a framework for implementing trust signals throughout the buyer's journey. The conversation covers the psychology of trust, the importance of credibility, and how AI can enhance trust-building strategies. Gossage emphasizes the need for continuous measurement and optimization of trust signals to improve conversion rates and customer experience.

Takeaways

• Trust is the currency of any online business.

• 97% of website visitors leave without taking action.

• Trust is like a bank account; positive experiences build trust.

• Integrating trust signals is powerful for conversions.

• Personalize testimonials based on visitor industry for better impact.

• Remove friction during the decision-making process to increase sales.

• AI can optimize trust signals based on visitor behavior.

• Continuous measurement of trust signals is essential for success.

• Small adjustments in trust signal placement can lead to significant impacts.

• Trust is your most valuable asset in business.