Intentional Wisdom

Author Jon Finkel returns to Intentional Wisdom to talk all things middle age—health, family, career, and why doing hard things still matters. Jon shares how he's stayed strong (literally) through his 40s by building non-negotiable habits around fitness, taking up competitive swimming, and doing the work that lights him up. We also talk about the importance of being present as a dad, planning epic vacations, and why training for something—anything—is the ultimate midlife unlock.This is a conversation for anyone who wants to keep showing up with intention as the years stack up.Episode Segments[00:00:00] Intro to Intentional Wisdom & Jon Finkel.[00:00:49] Jon Finkel: "World's Most Sophisticated Meathead."[00:01:09] Tackling middle age: health, fitness, relationships, career.[00:06:00] Friends' fitness/career struggles.[00:07:29] Jon's secret: consistency.[00:08:10] Health as life's foundation.[00:11:29] "Bench o'clock Monday" at "Flex Factory."[00:11:55] Train for specific goals.[00:12:28] Jon back to competitive swimming.[00:16:23] Mobility wake-up call [00:17:49] "Knees Over Toes" program.[00:20:06] From stiff to dunking again.[00:39:50] Tailoring parenting to each child.[00:59:45] "Midlife Male" [01:01:00] Jon's newsletter strategy.[01:13:00] Check out Jon's "Books and Biceps."You can learn more about Jon's work by visiting jonfinkel.com or by following him on Twitter @Jon_Finkel or Instagram @Jon_Finkel.Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com/If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.--

In this episode of the Intentional Wisdom Podcast, Greg shares a recording from the Ovadia Heart Health Livestream, featuring an engaging discussion with Chris Cornell. In a turning of the tables, Chris interviews Greg on all things Intentional Wisom, including what Greg is learning from the high-performers he interviews, why he’s evolved his goal setting process, and even how we should be thinking about integrating AI into our lives. 00:00 Introduction and Welcome00:13 Guest Appearance on Ovadia Heart Health Livestream01:47 Chris Cornell's Introduction03:56 Greg Campion's Background06:31 Insights from Intentional Wisdom10:23 High Performers and Energy Management23:25 Goal Setting and Planning31:04 Reflecting on Personal Rules32:30 Fitness and Nutrition Rules33:22 The Importance of Structure35:25 Marathon Training Journey37:08 Evaluating and Adjusting Rules38:08 Simplifying the Process41:37 Balancing Rest and Activity42:54 Exploring AI and Its Impact43:47 Practical Uses of AI50:00 Future Implications of AI53:34 Closing Thoughts and ResourcesSubscribe to the Intentional Wisdom newsletter: https://gregcampion.substack.com/Learn more about Ovadia Hearth Health at http://OvadiaHeartHealth.com

In this episode of Intentional Wisdom, Greg speaks with Kevin Smith, CEO and co-founder of Snipd. They discuss Snipd’s journey, integrating AI to enhance the podcast listening experience, managing the emotional roller coaster of startups, and future ambitions. The conversation also touches on leveraging AI in education and personalized learning. Episode segments: (01:27) - Meet Kevin Smith: CEO of Snipd (04:08) - The Journey of Building Snipd (06:37) - Dealing with the Emotional Roller Coaster of Startups (09:05) - Daily Routines and Wellness Tips (11:16) - How Snipd Enhances Podcast Listening (12:59) - Using Snipd with Readwise and Evernote (15:31) - AI-Powered Podcast Features (27:25) - Future of Podcast Discovery and Learning (37:05) - Innovative Ways to Review Information (37:46) - Creating Custom Podcasts with AI (38:03) - Using AI for Summarizing Content (39:50) - Voice Interaction with AI Models (42:55) - AI in Education and Personalized Learning (45:01) - Future of Audiobooks and Snipd (50:00) - Challenges and Innovations in Podcast Apps (56:00) - Potential Acquisitions and Licensing (58:30) - Final Thoughts and Recommendations   Offer Link to get 1 month for free of Snipd Premium:  https://link.snipd.com/Cx7S/intentionalwisdom Company selling audiobooks with DRM:  https://libro.fm/ Open-source software to get your Audible audiobooks out of the closed Audible system for personal use:  https://getlibation.com/ Travel tips for exploring Zurich & Switzerland (from a Zurich lens):  https://www.notion.so/kevinbensmith/Exploring-Zurich-Switzerland-c466fe4b2f7147cc93544dfac375e5f7 Follow Kevin on Twitter/X: https://x.com/KevinBenSmith Follow Greg: https://x.com/gregorycampion Intentional Wisdom newsletter: https://gregcampion.substack.com

Jonathan Goodman is a successful entrepreneur, author, and host of the popular Obvious Choice podcast, a top podcast for coaches, entrepreneurs, and small business owners. Jon’s been featured in a number of business and fitness publications including Men's Health, Forbes, Entrepreneur, and many more. Over 200 coaches and small business owners in more than 120 countries have purchased business development materials from him. The basis for Jon and Greg’s conversation is Jon’s new book: The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way Jon and Greg took a unique approach to this conversation with Jon analyzing Greg’s side business (Intentional Wisdom) through the frameworks he lays out in the book. Episode timestamps: (04:14) – Doing interesting sh$t in real life(07:50) – Why Jonathan wrote The Obvious Choice(11:46) – Don’t prioritize likes and follows over real customers(14:08) – Analyzing Greg’s business through Jonathan’s frameworks(25:33) – Why coaching may be the business model of the future(40:21) – How trust transcends expertise Follow Jonathan Goodman: • Twitter: @itscoachgoodman • Instagram: @itscoachgoodman • YouTube: Jonathan Goodman • LinkedIn: Jon Goodman • Podcast: The Obvious Choice • Weekly Newsletter: 5 Reps on Friday Get Jonathan’s Latest Book:The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way Follow Greg: Twitter/X @gregorycampion Intentional Wisdom newsletter: gregcampion.substack.com

In this episode of Intentional Wisdom, the tables are turned and Greg’s friend, Rich Howe, interviews him on the topic of How to Launch a Podcast. This episode should be helpful for anyone considering creating their own podcast. It covers a ton of ground including: (03:01) – Rich’s newsletter business and why he’s launching a podcast(07:08) – Why podcasts aren’t necessarily a “top of funnel” tactic(09:31) – Why the riches are in the niches(12:30) – The most rewarding parts of starting a podcast(18:27) – Deciding on a microphone, webcam and lighting (26:46) – The best recording software(29:31) – The best editing software(32:46) – How to distribute your podcast(34:55) – Creating thumbnails for YouTube(38:21) – Episode cadence and how to source guests(46:48) – How to create social media clips & where to post them(51:51) – Is Zoom an option for recording?(55:25) – The magical power of Descript’s Studio Sound function Be sure to subscribe to Greg’s newsletter, Intentional Wisdom, to receive the full summary and recap of this episode complete with Greg’s favorite resources on the topic: https://gregcampion.substack.com/

In this episode of the Intentional Wisdom Podcast, Greg Campion engages in a deep conversation with Oliver Burkeman, acclaimed author and journalist known for his books '4,000 Weeks' and 'Meditations for Mortals.' They discuss critical life philosophies including the concept of living intentionally, scruffy hospitality, and handling the modern world's overwhelming flow of information. This episode delves into the significance of balancing productivity with enjoyment, the pitfalls of perfectionism, and the importance of accepting life's inherent uncertainties. Episode segments: (02:46) - Why Oliver wrote his new book, Meditations for Mortals (04:36) - The Concept of Imperfectionism (06:56) - Greg’s experience as a “guinea pig” for the new book (18:31) - Why life is more like a Kayak than a Super Yacht (24:38) - Perfectionist Fantasy and Daily Life (34:10) - The Case for 'Daily-ish' (37:31) - Balancing Health and Enjoyment (39:01) - The Problem with Perfectionism (44:31) - People Pleasing and Authenticity (51:35) - Scruffy Hospitality (55:16) - Navigating the Attention Economy (01:03:21) - Applying Insights to Life (01:08:37) - Conclusion and Final Thoughts Related links: - Meditations for Mortals by Oliver Burkeman: https://www.amazon.com/Meditations-Mortals-Embrace-Limitations-Counts/dp/0374611998 - Oliver’s Twitter/X account: https://x.com/oliverburkeman - Greg’s newsletter: https://gregcampion.substack.com/

Michael Karnjanaprakorn is a super impressive guy – mostly known as the founder of high-growth start-ups like Skillshare and Otis. But he’s also an incredibly thoughtful person when it comes to all things health and wellness. Michael is currently taking a two-year sabbatical on which he’s been diving deep into all the metrics to optimize for in puruit of health & longevity. In this conversation, Greg and Michael nerd out on all of the metrics they are tracking from heart health to nutrition, and discuss what’s working (and what isn’t). Sit back, relax and be a fly on the wall as Greg and Michael go deep on topics like Zone 2 training, tracking calories, cholesterol levels and a ton more. Episode segments: (04:34) – Michael’s background as a founder, his sabbatical, and view that life is broader than work (12:27) – Setting a “decade goal” of being 10 years younger biologically and 10 years older mentally (aka wiser) (14:53) – All things heart health & cholesterol – Finding out he had very high cholesterol and high risk for heart disease and the metrics Michael and Greg are tracking/aiming to improve (33:35) – Nutrition – Protein levels, processed foods, & plants (39:47) – Getting kids to eat healthy, aka the impossible challenge (43:20) – Tracking calories & macros (46:53) – Lifting, running & getting fit (without getting injured) (52:15) – VO2 max, Zone 2, running form & recovery (01:01:00) – Strength training, mobility, & adopting the athlete identity (01:03:09) – 5K’s, 10K’s & manageable goals (01:08:50) – Quitting drinking, embracing a multi-faceted identity & finding balance Links: Michael’s YouTube channel: https://www.youtube.com/@mikekarnj Michael’s article on LP(a): https://mikekarnj.com/posts/tackling-high-lipoproteina-my-heart-health-journey Michael’s Twitter: https://x.com/mikekarnj Greg’s simple health metrics spreadsheet: https://docs.google.com/spreadsheets/d/1of0OGAg93nYTYeSABYHYG_l0CkF7S1PoTyqArsYZ_Po/edit?gid=0#gid=0 Intentional Wisdom articles: How to Avoid a Heart Attack: https://gregcampion.substack.com/p/how-to-avoid-a-heart-attack Body Fat % & VO2 Max - Half-year Update: https://gregcampion.substack.com/p/body-fat-and-vo2-max-half-year-update Zone 2 Training: The Basics: https://gregcampion.substack.com/p/zone-2-training-the-basics Note: The “8 Metrics” title is admittedly a little click-baity to be honest, but here are the ones I was thinking about. - Greg - LP(a) – liprotein a - Apob - LDL-c - V02 max - Body Fat % - 10k time - Protein consumed - Calories consumed

Andy Speer is a well-known Peloton strength and running instructor. In this conversation, Greg and Andy cover: Andy’s personal story, including his struggles to overcome a lack of self-confidence How he found his way to Peloton and some of his most memorable moments The importance of strength training after age 40 Ways to keep your body strong and injury-free in middle age And much more… Full timestamps: (06:36) – Andy’s motivation for sharing more of his personal story (11:52) – Early days and the role of gymnastics in shaping Andy’s body & identity (17:23) – Grappling with a lack of self-confidence and maturing mentally (40:37) – How Andy found his way to Peloton (with some help from Rebecca Kennedy) (47:38) – Andy’s most memorable moments from the last six years at Peloton (52:55) – The importance of strength training (especially after 40) (59:35) – How to be smart about building strength while staying injury-free (01:08:58) – Andy weighs in on Greg’s weekly fitness routine (01:17:31) – The new Peloton Strength+ app (launching in beta) (01:20:17) – Should women worry about getting “too big” from lifting? (01:27:52) – The power of 10 minutes of stretching and mobility (01:31:57) – One thing Andy has figured out in life Be sure to follow Andy on Instagram to read all about his #SpeEra’s: https://www.instagram.com/andyspeer/ The weekly workout Greg mentioned in the episode (along with the plan he’s followed this year to improve body composition) can be found here: https://gregcampion.substack.com/p/body-fat-and-vo2-max-half-year-update Make sure to follow Greg on: Twitter/X - ⁠@gregorycampion ⁠ Subscribe to his newsletter: ⁠https://gregcampion.substack.com/

Jon Sherman is a renowned golf instructor, an author of several books, a coach to PGA tour professionals and a prolific teacher. In this conversation, Greg and Jon discuss practical, tangible ways to actually get better at golf. The bulk of the conversation is based on Jon's incredible book: The Four Foundations of Golf. Episode segments: (04:43) - How to actually ENJOY your rounds of golf (regardless of score) (15:43) - Why failing to embrace your driver is a huge mistake (23:59) - Why aim is so important off the tee (and how to get it right) (32:25) - Why you should almost always take more club on your approach shots (43:59) - How to get an accurate measurement of your distances (46:39) - Thoughts on game-tracking systems (Arccos, ShotScope, 18 Birdies) (48:00) - A simple explanation of strokes gained (50:19) - The main focus when hitting wedges (52:53) - When things go wrong... when to play for bogey (59:24) - Grabbing the low-hanging fruit on the greens (hint: less 3 putts) (01:09:24) - How to get the most out of your practice sessions (01:18:49) - Impact training and foot odor spray? Follow Jon! Twitter/X: @practicalgolf Instagram: practical.golf Website: https://practical-golf.com/ Buy his books! Four Foundations of Golf: amzn.to/4afNDr9 Foundations of Winning Golf: amzn.to/4agJkvN Make sure to follow Greg on: Twitter/X - @gregorycampion Subscribe to his newsletter: https://gregcampion.substack.com/

Phyllis Fagell wears many hats, including - licensed clinical professional counselor, certified professional school counselor, author and journalist. She is the author of two books:Middle School Matters – The 10 Key Skills Kids Need to Thrive in Middle School and Beyond – And how parents can help (2019) Middle School Superpowers – Raising Resilient Tweens in Turbulent Times (2023) In this conversation, Greg and Phyllis go deep on all the big issues that parents of middle schoolers stress about out: technology, puberty, relationships, and more. Check out the timestamps below: (6:31) – Managing the academic transition to middle school (10:52) – How to think about grades (14:44) – Managing procrastination (18:12) – When the teacher “doesn’t like” your kid (21:47) – Teaching kids to self-advocate (25:32) – The importance of keeping the conflict down at home (26:44) – Helping kids manage puberty and “the talk” (33:16) – Telling your kids about your own failures (34:55) – The pain of social relationships gone wrong (39:13) – How friend circles can and do change (43:10) – Helping kids develop empathy (44:56) – Technology and when to get a phone (maybe never?) (54:14) – Strategies for protecting kids’ mental health Make sure to follow Phyllis on:Twitter/X - @PfagellInstagram - @pfagell https://phyllisfagell.com/ Make sure to follow Greg on: Twitter/X - @gregorycampion Subscribe to his newsletter: gregcampion.substack.com Resources mentioned in the episode: Amaze.org – ways to talk to your kids about pubertyThis is So Awkward – Modern Puberty Explained (Natterson, Bennett)Boys & Sex, Girls & Sex (Ornstein)Growing up in Public (Heitner)Social Media Wellness (Homayoun)Cyberbullying.orgStress Busters Workbook (Hurley)The Emotional Lives of Teenagers (Damour)The Confidence Code for Girls (Kay, Shipman, Riley)How to Talk to Kids About Anything (Silverman)The Self-Driven Child (Stixrud, Johnson)The Addiction Innoculation (Lahey)  

Atomic Habits by James Clear is one of the most impactful books Greg has read in the last five years. But there's a problem. Most people who read self-improvement books retain little and put into practice even less. In this new "Explained" series, Greg dives deep into the best self-help books on the planet and helps to explain their key conclusions in terms you can not only understand but also implement in your own life. Make sure to subscribe to the Intentional Wisdom newsletter for a breakdown on this episode (and Greg's favorite quotes from the book): https://gregcampion.substack.com Episode Segments: (0:00) - Intro (01:28) - James Clear's backstory (07:31) - The story of British cycling and tiny improvements (13:12) - Forget about goals? (15:56) - 3 layers of behavior change: Outcomes, Process, Identity (20:28) - How I've 5x'd my own productivity with scheduling (23:13) - Why do we form habits? And are routines boring? (25:17) - 4 steps to a habit: Cue, Craving, Response, Reward (28:28) - Law 1 - Make it Obvious (30:42) - The power of time and location (33:31) - Habit-stacking and the Diderot Effect (36:02) - The massive impact of environment on our habits (40:13) - Why you can't rely on self-control (41:06) - Law 2 - Make it Attractive (45:27) - How our social environments shape us (53:33) - Law 3 - Make it Easy (and the idea of Motion vs. Action) (55:28) - The power of getting in reps (57:30) - Laziness, on-ramps and the two-minute rule (01:02:46) - Losing bad habits with commitment devices (01:06:39) - Law 4 - Make it Satisfying (01:09:18) - How to make habits IMMEDIATELY satisfying (01:12:52) - Habit-tracking, streaks & accountability partners (01:20:35) - The role your genes play in habit formation (01:24:59) - Improving habits with "the Goldilocks rule" (01:28:39) - Why identity needs to be pliable (01:30:23) - A nearly perfect Conclusion chapter? (01:34:52) - Wrap-up

Dr. Paddy Barrett is a Dublin-based cardiologist who is a well-known thought leader on all things related to heart health. He’s done work with the meditation app, HeadSpace; he’s partnered with NASA on medical devices in zero gravity settings, and he’s spent time doing research and training at Columbia University Medical Center, The Scripps Translational Science Institute in California among other. In short, he’s done a lot. He also happens to be a great content producer writing regularly on his weekly Substack and on Twitter and LinkedIn. See links below. In the following conversation, Dr. Barrett and Greg talk about all things cardiovascular health and more specifically how to avoid a heart attack. Episode Segments: (06:06) -- What a heart attack is – and differentiating between risk factors, disease & events (12:42) -- Understanding your cardio risk factors (17:48) -- LDL cholesterol, apoB, and the role of insulin resistance (22:18) -- What LDL-c and apoB targets to aim for (30:24) -- Why focusing on your lipid panel alone is not enough (34:32) -- Why you need to know your LP(a) level especially if your family history includes early heart attacks (40:58) -- The upsides and downsides of CT calcium scans, CT angiograms and stress echo tests (55:34) -- A multi-faceted approach to lowering your risk of coronary artery disease (58:05) -- Why being “average” is not a good result Make sure to follow Dr. Barrett on Twitter, LinkedIn and Substack: https://twitter.com/Paddy_Barrett https://www.linkedin.com/in/paddybarrett/ https://paddybarrett.substack.com/ Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com Link to (very) raw transcript of this conversation: https://share.descript.com/view/TokpYioiMbM If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

Dr. Ashley Lucas is the founder and owner of PHD Weight Loss and Nutrition, which helps people lose weight and improve body composition through one-on-one coaching, meal plans and access to cutting edge information on nutrition – much of which is discussed in this conversation. Dr Ashley earned a PHD in Sports Nutrition & Chronic Disease from VA Tech, and completed her dietetic internship at The Ohio State University. Her business is also the official weight loss partner of Clemson University. Dr. Ashley is also an author, a podcast host and a mom of three, among many other things. In this conversation, Greg & Dr. Ashley get really specific about losing weight, improving body composition and exactly the types of foods you need to eat to make this happen. Episode Segments: (03:48) – From professional ballet dancer to changing thousands of lives through weight loss(10:26) – Defining metabolic health(11:30) – Why visceral fat is the real enemy(14:10) – How to measure visceral fat and body composition(18:51) – Ideal targets for body fat % and why BMI is a bad measure(21:55) – Why eating to stabilize blood sugar is so important(31:00) – Surprising foods that will spike your glucose(32:50) – Dr. Ashley’s favorite CGM brands(36:00) – Why “accountability is everything” in weight loss(40:00) – Where to start with developing a meal plan(40:58) – How much protein is optimal(43:37) – Getting really specific on breakfast(46:56) – Cow’s milk vs. Oat milk vs. Almond milk(51:51) – Recommended supplements and why Dr. Ashley doesn’t love Athletic Greens(01:00:01) – Dealing with a sweet tooth(01:02:07) – Protein bar & beef jerky brands, kids snacks & a smoothie recipe(01:13:43) – Dr. Ashley’s views on Ozempic and GLP1’s(01:18:26) – One thing Dr. Ashley has figured out in life Make sure to follow Dr. Ashley on Instagram at dr_ashleylucas and YouTube @DrAshleyShow This episode is brought to you by Athletic Brewing Company. If you are a regular listener to this podcast you already know that Greg is a massive fan of Athletic Brewing Company. Their non-alcoholic brews have been a major part of his own success living an alcohol-free lifestyle—for over a year now.  Athletic delivers straight to your door from athleticbrewing.com. Greg’s favorites are Upside Dawn – a classic craft golden style brew, and Athletic Light – which tastes great and only has 25 calories and 5 carbs… and as he and Dr. Ashley talk about in this conversation, keeping tabs on those carbs is important.    Try Athletic Brewing Non-alcoholic Brews for yourself Use code WISDOM to get 15% off your first order at athleticbrewing.com Near beer. Exclusions and conditions apply. Athletic Brewing Company. Fit For All Times. Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter:  https://gregcampion.substack.com  Link to (very) raw transcript of this conversation: https://share.descript.com/view/PiYMHW8mdFY If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

Host of Intentional Wisdom, Greg Campion, has just completed 365 days of not drinking. In this solo episode (a first!!), he tells you all about the up's and down's of his experience and provides tips for you if you're on a similar journey. Episode segments: (02:19) – Why Greg decided to quit drinking (09:57) – Why communicating your decision is an important step (11:57) – When your friends and family start making it EASIER to avoid alcohol (13:26) – Why Greg’s experience is NOT the same as someone who has struggled with addiction (17:00) – Weighing the costs and benefits of alcohol (20:25) – Non-alcoholic beverages & the placebo effect (23:30) – The growing social acceptance of N/A beverages (27:21) – No alcohol = better sleep (29:47) – No alcohol = better, more frequent workouts (33:02) – But don’t you want to “enjoy your life?” (37:40) – Done drinking forever? Here's the link to the Tim Ferriss / Rich Roll interview covering addiction that Greg mentioned in this episode: https://open.spotify.com/episode/54pVG0nhOUSLNe6k7azrmE?si=6VQzBSDjSqeWrPAQLvFpRw A word from our sponsor (and Greg): This episode is brought to you by Athletic Brewing Company. My listeners and newsletter readers know I love Athletic Brewing non-alcoholic brews. I love the quality and the variety. And I love that you can have them delivered straight to your door from AthleticBrewing.com But did you know that Athletic is also a Certified B Corp donating up to $2 million annually to protect and restore outdoor spaces around the globe through their Two for the Trails program? Personally, I love that this is a company that gives back to the community. It’s a real reflection of the culture they’ve built there. And supporting hiking trails and maintaining outdoor spaces is a very cool cause that I feel great about supporting when I drink Athletic. Try Athletic Brewing Non-alcoholic Brews for yourself! Use code WISDOM to get 15% off your first order at athleticbrewing.com Near beer. Exclusions and conditions apply. Athletic Brewing Company. Fit For All Times. -- Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com Link to (very) raw transcript of this conversation: https://share.descript.com/view/C3JZ7pYvggA If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

Nicolas Cole is one of the most prolific writers on the internet. He’s also an author who has written numerous books and an entrepreneur who has started and run several businesses including Ship30For30 – an online cohort-based educational business that has taught thousands of people to write online. The focus of this conversation is how and why you might want to consider building an audience online. 90+% of people online are in consumption mode only and potentially leaving a lot of opportunities on the table by not growing an audience themselves. In this conversation, Cole and Greg dive into the details of audience building, including: how to pick a topic to write about, how to find time to do it, what platforms to publish on and even how AI might help you do all of this. If you are someone who has a lot of ideas and value in your head but has never translated that into content for others to consume – this episode IS FOR YOU. Episode Segments: (05:07) - Are audiences STILL undervalued? (14:27) - How to make opportunity FIND YOU through content creation (18:00) - How Ryan Holiday followed the data to a successful niche (22:31) - How narrow to go with your niche (30:00) - The "For Who, So That" framework (38:22) - Creator audits & always listening for data points (40:25) - What platforms to publish on?!?!? (47:45) - The time and effort it takes to find your audience (52:31) - When and how to outsource content creation (59:56) - Why the impact of AI on writing is misunderstood (01:07:06) - One thing Cole has figured out in life Be sure to follow Cole on Twitter @nicolascole77 And check out his new book: The Art & Business of Ghostwriting This episode is brought to you by Athletic Brewing Company. Try Athletic Brewing Non-alcoholic Brews for yourself! Click on the link below and use code WISDOM to get 15% off your first order at athleticbrewing.com. Near beer. Exclusions and conditions apply. Athletic Brewing Company. Fit For All Times. https://athleticbrewing.com/pages/media?utm_source=intentional%20wisdom&utm_medium=paidadv&utm_campaign=intentionalwisdom_podcast_hostread  Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter:  https://gregcampion.substack.com  If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts. (Very) rough transcript of this conversation: https://share.descript.com/view/xoQMnBFZn9o

Dr. Hal Hershfield is a Professor of Marketing, Behavioral Decision Making and Psychology at UCLA’s Anderson School of Management. He focuses his research at the intersection of psychology and economics; and his work has been published in the NY Times, Harvard Business Review, and Wall Street Journal, among others. Dr. Hershfield is the author of a new book titled Your Future Self - How to Make Tomorrow Better Today, which he and Greg discuss in detail in this conversation. In the book, Dr. Hershfield explores deep questions on identity, like: Are we the same person throughout our entire lives? How can we connect more with our Future Self? And how might such an improved connection lead to improved behavior today when it comes to things like our fitness, nutrition and finances? Episode segments: (04:10) - Hal's fascination with connecting with our future selves (08:17) - Are we the same person for our entire lives? (12:15) - How Brazil's most notorious serial killer became a different person (17:27) - How one of your 5 key personal traits will change in the next 10 years (18:41) - Why the closeness you feel with your future self matters... A LOT! (25:05) - The "end of history" illusion or why you're not "fully baked" even though it feels that way (29:49) - Writing a letter to (and from) your future self (33:52) - Hollywood make-up artists and Hal's crazy experience "becoming" his future self (40:42) - How to use commitment devices to encourage behavioral change (47:52) - Better parenting by being more present (with the help of a "K-Safe") (54:22) - The irony of being too focused on the future and missing the present Link to (very) raw transcript: https://share.descript.com/view/51r2mYKG8om Be sure to follow Hal on Twitter @HalHershfield and Instagram @Hal.Hershfield - This episode is brought to you by Athletic Brewing Company. My listeners and newsletter readers know I love Athletic Brewing non-alcoholic brews. I love the quality and the variety. And I love that you can have them delivered straight to your door from AthleticBrewing.com But did you know that Athletic is also a Certified B Corp donating up to $2 million annually to protect and restore outdoor spaces around the globe through their Two for the Trails program? Personally, I love that this is a company that gives back to the community. It’s a real reflection of the culture they’ve built there. And supporting hiking trails and maintaining outdoor spaces is a very cool cause that I feel great about supporting when I drink Athletic.  Try Athletic Brewing Non-alcoholic Brews for yourself! Click the link below and Use code WISDOM to get 15% off your first order at athleticbrewing.com Near beer. Exclusions and conditions apply. Athletic Brewing Company. Fit For All Times. - Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com  If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

At first glance, Brooke LeBlanc is not exactly the typical persona you’d expect to see for someone calling themselves sober. She’s young, she’s successful – in fact she is the CEO of a start-up in the non-alcohol space (Edge)– and she’s incredibly active. But that’s kind of the point. Brooke has emerged as one of the leading voices in a new wave of sobriety. She has made the choice – as many others have - the forgo alcohol in her life, and that one healthy choice has had an incredibly positive impact - helping to drive success in other parts of her life – including in her professional, personal and even athletic pursuits. In this episode, Greg and Brooke discuss: (03:44) - Brooke's viral essay on sobriety (link below) (06:15) - Alcohol as a way to fit in (10:17) - The moment Brooke decided to quit alcohol (13:32) - Sobriety as an identity (18:12) - How people reacted to Brooke's sober identity (23:47) - Alcohol as a ritual in our lives (and how to manage that) (27:24) - The ever-growing list of substitutes for alcoholic beverages (30:17) - Lessons learned from 1000 days sober (35:17) - The incredible benefits from cutting out alcohol (personal, professional, athletic) (40:23) - Two device nerds compare notes (Whoop, Eight Sleep, Oura, etc.) (44:13) - Brooke's new business (Edge) combining sobriety, accountability & technology (46:55) - Exceptions to not drinking? (50:04) - One thing Brooke has figured out in life Be sure to follow Brooke on Twitter @brookeleblanc and Instagram @mbrookeleblanc Here's the mirror.xyz post the started it all for her: https://mirror.xyz/0x5D4f6a9f6a0dA05d317BC6a1D86B738d37AAC8b9/ZYQGheeBXQN4WbGx5HEt6XZKk_GC2w02hfaN5AJ1mgY Very rough transcript of this episode: https://share.descript.com/view/CMeeGKtXY77 This episode is brought to you by Athletic Brewing Company. Try Athletic Brewing Non-alcoholic Brews for yourself! Click on the link below and use code WISDOM to get 15% off your first order at athleticbrewing.com. Near beer. Exclusions and conditions apply. Athletic Brewing Company. Fit For All Times. https://athleticbrewing.com/pages/media?utm_source=intentional%20wisdom&utm_medium=paidadv&utm_campaign=intentionalwisdom_podcast_hostread Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

John Wilson is the Club Ambassador for the Charleston Battery, a professional soccer club based in Charleston, South Carolina. John’s story is a fascinating one – which started out in a small-town in South Carolina where he accidently found his way to soccer – not a particularly common sport among the black community in rural South Carolina at the time. From there he went on to do some pretty amazing things, including playing for the #1 college team in the country at the time – Clemson University - where he won an ACC championship – and later getting drafted into the MLS where played for multiple teams and won an MLS Cup before finding his way back to South Carolina where he’s become a staple in the community and specifically the soccer club for many years now. In the conversation, John and Greg cover everything from his background, to his views on youth sports, to lessons he’s learned dealing with injury, failure and even an identity crisis. Episode segments: (04:12) – Accidently finding his way into soccer (07:23) – Encountering racism in a traditionally white sport (16:16) – When work feels like play (aka How to become great at anything) (19:04) – From weakness to strength; how stuttering impacted John (24:46) – From dream to reality; how John found his way to Clemson (the #1 ranked team in the country at the time) (32:59) – Being a fish out of water in a new world (35:58) – Youth sports – focusing on fun and embracing failure (48:28) – “You’ve got a chance to make it as a pro.” (53:07) – Setbacks, setbacks and more setbacks (57:41) – Getting injured and thinking he was done (01:01:09) – The power (and danger) of identity (01:02:56) – Redemption, another shot, and embracing the Charleston Battery (01:11:22) – Life after John’s playing days For more on John, be sure to follow him on Instagram @JohnAWilson25 Link to (very raw) transcript: https://share.descript.com/view/ZsjvpwhmcVO Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

Matt Wilpers is one of the “OG” Peloton instructors. He’s known for his super-positive and supportive style on the Bike, Tread and Row, and his analytical approach to all things training. He is also a seasoned coach who runs his own very successful fitness coaching business, helping athletes of all types achieve their goals. In this conversation, Matt and Greg discuss Matt’s incredible journey to align his career with his passion for helping others—especially in the realm of health and fitness. They dive into tactics for stress management and Matt was kind enough to share some of the challenges he’s personally faced with mental health in the past, and the tactics he's used to address them head-on. They also get into the weeds on Power Zone training and Matt even designed up a training program for Greg on the fly. Full episode segments: (03:28) – What’s behind Matt’s positive coaching style (06:45) – An analytical approach to training, customized to the athlete (11:24) – Pivoting from Goldman Sachs to pre-med to Peloton (23:37) – How Matt & Peloton have changed over the last six years (34:52) – How Matt learned to deal with stress, anxiety & panic attacks (43:16) – Matt’s sleep routine (44:39) – Understanding Power Zone training and its benefits (51:45) – Comparing & contrasting Power Zone and Heart Rate Zone training (01:01:27) – Matt (kindly) designs up a training program for Greg on the fly (01:15:35) – Rapid fire on Matt’s personal routines (01:27:41) – One thing Matt has figured out in life Be sure to follow Matt on Instagram @mattwilpers and Twitter @mattwilpers and visit his website: mattwilpers.com Link to (very raw) transcript: https://share.descript.com/view/jnYVGHwCezk Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.

Candice Millard is a New York Times best-selling author who has written four incredible books in the narrative non-fiction space: • The River of Doubt: Theodore Roosevelt's Darkest Journey • Destiny of the Republic: A Tale of Madness, Medicine and the Murder of a President • River of the Gods: Genius, Courage, and Betrayal in the Search for the Source of the Nile • Hero of the Empire: The Boer War, a Daring Escape, and the Making of Winston Churchill Candice has an amazing talent for turning history into absolutely thrilling, page-turning drama. In this conversation, Greg and Candice go deep on everything from her research and writing process, to the inside scoop on some of her books, to her own experience as a parent and someone who’s dealt with tragedy in her own life at times – similar to the characters she writes about. Episode segments: (07:24) -- How suffering forges (and reveals) character (11:39) -- The unbelievably talented James A. Garfield (16:33) -- How damn hard it was to live in the 1800’s & early 1900’s (22:58) -- How Candice dealt with tragedy striking in her own life (34:34) -- Breaking down her five-year (!) writing process (38:08) -- The absolute magic (and necessity) of research trips (41:33) -- When something shocking fell from an envelope in the Library of Congress (51:00) -- Building narratives and the art of storytelling (01:00:17) -- Inspiring a love of reading and writing (01:05:57) -- Candice’s own reading habits (01:09:36) -- The importance of legacy and how Candice thinks about hers (01:14:11) – One thing that Candice has figured out in life (01:17:15) -- The scoop on Candice’s next book!! You can find Candice’s work anywhere books are sold, and can learn more about her at candicemillard.com or by following her on Twitter @candice_millard Link to (very raw) transcript: https://share.descript.com/view/Agew4WNqe9c Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com If you enjoyed this episode, please consider rating and reviewing Intentional Wisdom wherever you get your podcasts.