Claim OwnershipIt's a Niche Podcast
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© 2024 It's a Niche Podcast
Description
What if niching could set you free rather than box you in?
It's possible when you shift what you think you know about niching, even if you’re a reluctant marketer. Based on her experience with hundreds of coaches and healers, Amanda Jane explores the heart, art, and science of answering the question, “so, what do you do?”
Each week you can expect timeless principles, perspectives and lessons in niching. Plus stories of real entrepreneurs on their niching adventure.
Let’s get past niching and on to doing what you love most.
To learn more visit www.itsaniche.ca
36 Episodes
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The crux is that a reluctant marketer isn’t putting themselves out there as much as they’d like. As the OG reluctant marketer, today I'm diving into to where that reluctance comes from. You'll hear about the logistical and emotional, and it's no wonder there is hesitation once you open this catalog of pressures, risks, worries, and conflicting desires. Plus what we need to understand to relieve the plight of the reluctant marketer. For those wanting support and accountability to courageously share your work in the world and would like more information about the Courage Circle Membership you can reach out on Instagram or Facebook at @courageouslyamandajane or email hello@amandajane.ca
All the work in your business can be broken down into two main categories: Internal actions and and eternal actions. It's important to know in which category each piece of work you're doing is AND it's important t know the division of your labour in each of those areas. I'm sharing the two kinds of internal work and how they differ from external work and the reason why you might be spending all your time working in your business and not actually seeing the results you want. *Hint - the balance between the two is off. Also, I mentioned in the episode that I host a monthly review in The Village and you find the upcoming dates in the Community Events calendar here. And come join the conversation about internal and external work in the Village at www.amandajane.ca/courage
It’s a new season, there's a new intro for the podcast (and soon to be new cover art), so it's time to get reacquainted because a lot of time has passed since the podcast launched originally and things have (inevitably) changed.... but not everything. In this short bonus episode I'm sharing what's staying the same and what's evolved and how that came about. And I'm revealing the exciting new focus and direction that The More Ways Podcast now has. Get in on the deep, rich and real conversations that we're having that goes along with the podcast in our private community (no it's not a Facebook Group). You can find us at amandajane.ca/courage and sign up.
I’ve been wanting to return to the podcast and I knew I wanted to start with was an honest and transparent reflection and sharing about what it takes to come back to something that you’ve failed at or haven’t been successful with or that you haven’t been consistent with. For anybody that wants to try something again I'm sharing what it's taken for me to try again. I’m focusing on 4 things and what it was like for me to go through that in the process of coming back to the podcast and what I've learned. An exciting edition is that we now have a private Courage Community where we can engage in conversations and dialogues about these ideas. I’d love for you to join us at amandajane.ca/courage
Getting feedback is essential for shaping a successful niche, but not all feedback is created equal. In this episode, we’ll dive into why getting objective, constructive feedback is crucial—and how the wrong input even when it's well-intentioned can hold you back.We’ll explore:How to find quality feedback that’s aligned with your stage of business,The criteria for choosing the right people to provide feedback, The types of feedback that are helpful, andHow to receive feedback that will u...
In this episode, we explore how having a clear niche can significantly reduce the amount of marketing you need to do. By honing in on a specific problem and audience, you become an expert, building trust with your best-fit clients. Plus your message becomes easy to understand—and even easier for others to share. We’ll dive into how niching amplifies word-of-mouth marketing and how it leverages others' networks to spread your message without you. Thanks for tuning into It's a Niche Podcas...
In this episode, we dive into the fourth and final element of creating a congruent niche: your unique gifts and skills. Your natural talents, traits and values are powerful tools that can set your niche apart and help you connect deeply with your soulmate clients.We’ll highlight the importance of identifying and highlighting your unique strengths to craft a niche that is true to who you are and makes you want to show up to your business. We'll also discuss the importance of integrating your p...
Your past experiences can hold the key to creating a niche that’s a genuine reflection of you. In this episode, we explore the third element of building a congruent niche: bringing your history and whole self into your business.We’ll dive into the challenges and rewards of integrating your personal story into your niche, from confronting feelings of shame and imposter syndrome to harnessing the unique expertise that comes from lived experience. You’ll discover how your history can provide a r...
Understanding what your clients truly want is the key to building a niche that resonates and succeeds. In this episode, we’ll dive deep into discerning your clients' desires and aligning them with your business. By focusing on what your clients genuinely desire, you can create a niche that meets their needs and also elevates your services to a new level of relevance and impact.I’ll explore how to distinguish between:what your clients want and what you, as the practitioner, envision for them.w...
The problem could be with how clearly you’ve identified the problem you solve. In this episode, I'm diving deep into the first crucial element of building a successful niche: getting crystal clear on the specific problem your ideal clients are facing.I’m preaching why identifying a specific problem is the foundation of a strong niche and how this clarity can transform your marketing and client attraction efforts. I’ll share real-life examples, discuss common mistakes to avoid, and provide pra...
Ready to uncover the secrets to creating a niche that truly works for you? In this episode, I’m sharing the framework I’ve developed to help coaches, healers, and online service providers finally feel at peace with their niche. This is about aligning your business with your unique strengths and the needs of your ideal clients.What you’ll discover:The four essential elements of a successful niche: identifying specific problems, understanding your clients’ desires, bringing your whole self into...
Ever feel like you're shouting into the void with your broad, one-size-fits-all message? Maybe it’s time to get specific—really specific.In this episode, I'm turning the tables on the old “cast a wide net” approach. I’ll show you how zeroing in on the details can actually make your message hit home with the right people. And I'll share lessons from books that prove the power of getting granular.But this isn’t just theory. You’ll walk away with concrete steps to sharpen your focus, connect wit...
If the thought of niching makes you feel boxed in, you're not alone. Many coaches, healers, and online service providers worry that defining a niche will limit them and stifle their freedom - it couldn’t be further from the truth.In this episode, I’m busting four common misconceptions that I see are the root of this idea that niching means being pigeon-holed:Niching means narrowing down on demographicsI have to niche my businessOnce I choose a niche I have to stick with itNiching will limit m...
Let’s debunk the myth that you need a perfect niche statement to start sharing your work and attracting your ideal clients, mmm k? The pressure to get it just right can be paralyzing and keep you from moving forward.Today we’re getting into:The misconception that niching requires a flawless one-sentence statement.Practical advice on where to start sharing your niche, no matter how many sentences you have.How embracing progress over perfection can lead to a clearer and more compelling niche ov...
In today’s episode, we tackle one of the biggest myths about niching: the idea that it means choosing a smaller demographic. Spoiler alert—it doesn’t!I’m share my point-of view that niching is actually about the specific problem you solve, not who you think your target audience is. We'll dive into why focusing solely on demographics can lead to frustration and wasted effort.Then we’re gonna illustrate the importance of problem-focused niching with real-life examples and explain how this shift...
Join me for the inaugural episode of It’s a Niche Podcast, where we chat about the vital role of niching. This episode is perfect for coaches and healers who struggle with marketing.In this episode, we dive into:My personal journey from a reluctant marketer to embracing a safe approach to marketing.How avoiding niching can create even more challengesThe impact of niching on attracting your clients, building your business and beyondWe’re changing the world over here y’all. Get in and listen!!E...
Discover the truth about the common motivation mistakes of reluctant marketers. If you've ever thought that force, bribes, pressure or shame were the best ways to get yourself to do marketing, think again. Amanda Jane unpacks these force-based strategies and reveals why they often lead you further away from business success. Let's transform your approach to self-motivation and embrace a more compassionate and effective strategy. Don't miss this episode!Find the show notes and more a...
In this eye-opening episode, we delve into the concept of "Contextual Blindness" in marketing and its profound impact on the way we connect with our audience. Discover how mainstream marketing often overlooks individual context, leading to an imbalance in the power dynamic between business owner and client/customer. And instead explore a more authentic and trust-based approach to marketing, where providing context empowers your audience to make informed decisions. If you've ever fel...
In today's episode I'm dismantling the myth of the "right way" in marketing. Discover why chasing a singular, elusive path to success can lead to self-doubt and disempowerment. If you've ever felt overwhelmed by conflicting marketing strategies, this episode offers a fresh perspective on finding your unique path forward. I want you to finish this episode knowing you have an inner compass and learning to trust your entrepreneurial instincts.Find the show notes and more available at amand...
Discover why the pursuit of more marketing information might not be the secret to your success. The allure of collecting more how-to often falls short when it comes to boosting your marketing confidence and helping you actually start to share and connect. Find out what's truly missing and why feeling safe is the key to unlocking your marketing potential. Show notes and more available at amandajane.ca/podcastSupport the Show.Connect with me in our Courageous Community at amandajane.ca/co...
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