If the thought of niching makes you feel boxed in, you're not alone. Many coaches, healers, and online service providers worry that defining a niche will limit them and stifle their freedom - it couldn’t be further from the truth.

In this episode, I’m busting four common misconceptions that I see are the root of this idea that niching means being pigeon-holed:

• Niching means narrowing down on demographics
• I have to niche my business
• Once I choose a niche I have to stick with it
• Niching will limit me 

Tune in to discover how niching can bring clarity and focus to your business without boxing you in. It’s time to redefine what it means to niche and embrace the flexibility it can offer.

Shownotes available here

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If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca