JFDI with The Two Lauras - For Freelance Social Media Managers

One thing we say pretty much daily is that 'social media marketing is NOT an admin job' - this is a hill we'll die on!In this episode, we explain why we stand by this statement and what social media marketing actually involves.Tune in to hear:What we mean when we share that controversial opinionSome jobs that social media marketers should not be doingWhat social media marketing actually involves... spoiler alert, it's not SEO!We'd love to know what you think a social media manager does - drop into our DMs and let us know!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Using calls to action in your content can so easily feel like you’re being spammy by asking your audience to take action – but it doesn’t have to be that way. CTAs, after all, are the difference between actually marketing on social media and just plain old content creation. So, in today’s episode, we’re running through loads of different ideas for your next CTA, whether you want to drive engagement or conversions!In this episode, we’re chatting about:Why CTAs are essential and are the difference between content creation & social media marketingExamples of questions you can use to encourage engagementCTAs for engagement vs CTAs for conversionsA quick way to test how good your next CTA is!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you’ve ever said “WTF do I actually need to post to get a new client?”, we’re answering that oft-asked question in today’s episode. We’re sharing 5 different types of content that are perfect for attracting your dream clients, showing them that you’re the person they need behind their accounts, and also paying you the big bucks – we’re all about four figure clients over here!In this episode, we’re chatting about:Five things you can post on social media to attract clients to youWhat we really mean by “behind the scenes” content (and why it’s more than just “walking the dog” content!)Solving problems within your nicheWhat on earth a lady in remote Alaska can teach you about social mediaCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

We hear so often that “businesses aren’t hiring in Q4” – well, they are. We’ve got Black Friday, Small Business Saturday, Cyber Monday and Christmas coming up (and not to mention New Year’s right around the corner) so businesses are BUSY. Which means they need your help with their marketing! Whether that’s full management, ads or even just a power hour, there’ll be some kind of support that the niches we mention in today’s episode will need. So, hit play, and get ready to look for your next client!In this episode, we’re chatting about:Niches that we think need a lot of help at this time of yearWhy you shouldn’t worry if you think that no one’s hiring right nowTypes of businesses that are always looking for help!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you’re often panicking on a Sunday evening about everything that needs doing in the following week – you’re not alone. So many of us have experienced the “Sunday Scaries”, even when you’re running your own business and don’t have a boss breathing down your neck. An easy way to ensure that you can breeze into Monday morning excited to face your week is to implement our four-step Friday ritual – no woo over here, and it’ll barely take you 10 minutes to complete!In this episode, we’re chatting about:The importance of finishing your week strong to make Monday so much smootherA four-step non-woo ritual that all freelancers can do to wrap up each weekWhy it’s vital you prioritise your own business as a social media manager if you want to growCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you need a cash injection, or you just want to make a bit more money every month – you don’t need to go straight into growing your audience or constantly be chasing up new leads (though, they are still great things to do!). Believe it or not, you could be sitting on a goldmine of current and past clients and old leads that never went anywhere. No idea how you can approach these people without feeling sleazy? We’re sharing the best ways to make money from people you already know in today’s episode!In this episode, we’re chatting about:Why if you need more money, your first thought should be existing connections – not growing your audienceThe best way to approach your current clients to see if they need more supportWhy old clients, customers and even leads could be a good source of incomeHow to best stop the “can I pick your brain for free?” questions so you can actually make money from your expertiseCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Burnout isn’t something anyone wants to experience, but unfortunately, a lot of us have been there – especially freelance social media managers. From marketing your own business, to the client juggle, to all the different platforms and tools, running a business is no piece of cake. However, there are things you can do to prevent burnout, which we’re diving into in today’s episode!In this episode, we’re chatting about:What tends to cause burnout in freelance social media managers3 ideas of things you could try in order to reduce overwhelmOur new tool, Hubsy, and how it could help youWhat a “JFDI” attitude is and why sometimes it’s the best thing for saving your sanity!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Over on Instagram, we announced our new all-in-one platform for social media managers called Hubsy. Well, you certainly had a lot of questions about it! We decided that the best way to answer them all would be to sit down and record this episode, diving into who Hubsy is for, what tools it can replace in your business, what it’s going to cost, when you can get access to it and more. It’s been in our brains for a LONG time now, so we can’t wait until the moment you can all use it to keep your businesses way more organised – and actually, make you more money too!In this episode, we’re chatting about:What Hubsy is and why it’s THE all-in-one platform for freelance social media managersEvery tool that Hubsy could potentially replace for you (meaning more money in your bank account and less moving parts)When you can actually get access to Hubsy and how you can get the lowest priceBurning questions you’ve had about Hubsy and how it can actually make you moneyCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Q4 is right around the corner, and 2026 is in sight. If we want to make the most of all the opportunities Q4 has in store for social media managers (upsells, Black Friday, Christmas – sorry for using the C word in September!) then today’s episode is the one for you. We’re diving into what you need to do now, so you can make more money later. Get your notebook out now so you can plan out your best Q4 ever!In this episode, we’re chatting about:How to come up with your Q4 plan based on your current workload and how much you want to makeComing up with ideas for new offers and how to upsell to your current clientsPlanning ahead for your Christmas break now to make your time off a breezeHow to continue your marketing during your time off and what things clients need to hear tooCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

“How much should I charge for X?”, “What’s the going rate for Y?”, “Is Z for this service too much?” are all questions we get asked A LOT. But really, pricing your services is such a personal thing that you should be coming up with yourself – based on what you want to make at the end of the month.But it’s obviously not as simple as “I want to make £1000, so I’ll charge £1000”. In today’s episode, we’re breaking down everything you need to consider before you slap a random price on your next proposal so that you can guarantee yourself a salary at the end of the month – and cover everything else you need to pay too.In this episode, we’re chatting about:Big mistakes freelancers often make when it comes to setting pricesConsiderations beyond the amount of money you want in your personal account at the end of the monthWhy it’s vital to look at expenses from the point of view of being a business ownerHow you can use “money spaces” or separate bank accounts to get yourself organisedCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If running a membership has always felt like a Big Scary Thing that is for other people and not you – you might be wrong!In today’s episode, we’re giving you five ideas for memberships that social media managers could run and why they make such brilliant additions to your business. We’re also sharing why it might be a good idea not to copy how we run our membership, The Inner Hub, at least not in the beginning (yes, really!). This episode is definitely going to inspire you to start your own, so have your notebook to hand!In this episode, we’re chatting about:What makes running a membership such a valuable addition to your businessDebunking common membership misconceptions5 membership ideas you could try out that we think could be really successfulWhy copying The Inner Hub’s format probably isn’t the best idea for youCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

We had the worst discovery call ever. And we really mean that.We don’t want to spoil any of the fun that is to come in the episode, but it’s almost like they had a tick list of how to do a discovery call badly and were determined to hit every point. And the fun didn’t stop after the discovery call! Oh no – this one’s a real wild ride. Most importantly though, we’re sharing how you can avoid all of these mistakes to make your discovery calls absolutely perfect.In this episode, we’re chatting about:Why this call was so badHow to ask good questions (or any questions, even)Why it’s important to deliver things you promise toBeing polite on phone callsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Think that because you’ve created your lead magnet, you can dust your hands off and announce “my work here is done!”?Sorry – there’s definitely more we can do here! But, it’ll make you money in the long run, so we’re sure you won’t mind popping this all back on your to-do list. There’s 3 things we think you can do to optimise your whole funnel, from your lead magnet itself right down to when someone finally buys from your business. And it’s a quick episode, so you’ll be able to get cracking in no time!In this episode, we’re chatting about:How to optimise your most-opened email (and which one it is!)Upselling and why it doesn’t have to feel sleazy or sales-yWhat you can do to your email marketing funnel to ensure your lead magnet actually makes you moneyHow you can take a shortcut and create your lead magnet and funnel – stress-free!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

This is a bonus episode! We're coming in unedited and raw to talk about the latest Instagram features because there's a huge curveball no one saw coming and almost no one is talking about! Find out what that is and hear how we'll be strategically using these new features!Drop into our DMs with your thoughts too!

Boosting a post might seem like an easy way to get results instead of having to create dedicated ad campaigns… but is it a total waste of time and money?In today’s episode, we’re breaking down the pros and cons of boosting posts, how you can use them strategically and whether you should be helping your clients to boost, too!In this episode, we’re chatting about:What boosted posts are and how they’re different from normal adsWhen you could try boosting a post and when to avoid itBoosting client posts and how to set expectations with themWhy you should only boost posts that are doing well (and ignore Meta’s thoughts on which ones that is!)Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Expenses – they don’t have to be complicated! You’re probably already spending money on the 6 things we’re discussing in today’s episode, but haven’t realised they count as business expenses, so it’s time to change that.From The Social Media Managers’ Toolkit, to your phone bill (yes really), there might be some things on this list that you weren’t expecting to see. Tune in now to reduce your tax bill!In this episode, we’re chatting about:Why you want to expense as much as you can affordHow you can easily keep track of your expensesWhat you need to bear in mind when working out if something can be expensedIdeas of things you use daily that you should be able to expense as a social media managerCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

It’s not just Instagram that lets you pin posts now – so whatever platform you’re on, how can you strategically decide what posts would be best to highlight at the top of your page?Whatever you do – don’t just stick your best performing posts up there and hope for the best. You need to be thinking through the three content types you should be creating, and consider what’s going on in your business right now. In this episode, we’re chatting about:Why the most important thing is to be strategic and not just pin your highest performing postsThe three types of content that you need to create and pinWhat we currently have pinned and why we often like to change it upCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Content ideas sometimes feel really hard to come by, especially if you’re in a bit of a rut. If you’re fed up with getting stuck down Instagram rabbit holes, or Google giving you next to nothing, today’s episode is for you. These four places you can look for new content ideas are actually genius – so you’ll be full to the brim with exciting ideas soon enough. And if you find you’ve got too many and don’t know where to begin – we’re covering that too! Hit play now to learn our secret content locations, just don’t tell too many others 🤫In this episode, we’re chatting about:How Google’s built in features can give you content ideasUsing TikTok for content ideas (even if you aren’t marketing there!)What to look for in reviews and testimonials, even from competitorsHow to know what you should focus on in your analytics to get great content ideasCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Don’t switch off just yet! Legal stuff might not be the most fun thing in the world – but it’s certainly incredibly important. After all, no one wants to be fined or worse – sued!In today’s episode, we’re sharing three critical ways (none of which are very complicated!) that you can protect your business legally as a freelancer. There’s a high chance you aren’t doing all three yet, so ask yourself – can you afford to give this one a miss?In this episode, we’re chatting about:Business insurance and why it’s a must-haveWhy you are a data processor even though you probably think you aren’tTwo things you need on your website to make sure you’re legally compliantHow you can protect yourself when working with clients or making sales to customersCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Your website has a job to do for you and your business – and it’s not just to sit there looking nice! We want our websites to do a lot of the heavy lifting for us, and help us to sign those dream clients easily.So, in this episode, we’re breaking down the 8 essential things every social media manager needs to make sure are featured on their website. Let’s start to turn away time-wasters, build trust with our potential clients and create a one-stop-shop for anyone who’s interested in working with us.We’re still missing one thing on the list – tune in to find out which!In this episode, we’re chatting about:One big feature you need on your website that will save you time & get you clients easier – if you only do one thing, do this!Where you should put your case studies & testimonials on your siteWhy blogs are still a thing!The one big mistake so many social media managers make on their website (so you can go and fix it right now!)Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.