168: Boosted Posts: The Good, The Bad and The Ugly!
Update: 2025-08-05
Description
Boosting a post might seem like an easy way to get results instead of having to create dedicated ad campaigns… but is it a total waste of time and money?
In today’s episode, we’re breaking down the pros and cons of boosting posts, how you can use them strategically and whether you should be helping your clients to boost, too!
In this episode, we’re chatting about:
- What boosted posts are and how they’re different from normal ads
- When you could try boosting a post and when to avoid it
- Boosting client posts and how to set expectations with them
- Why you should only boost posts that are doing well (and ignore Meta’s thoughts on which ones that is!)
Check out the full show notes here!
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