Lead. Win. - An Extreme Ownership Podcast

Join Us In Orlando This December: https://qrco.de/bffhTX Examining what it takes to exhibit true leadership skills, this episode draws from military principles to highlight key attributes. Learn how to be a good leader by focusing on continuous leadership development and absorbing leadership lessons. Jocko Willink often speaks about how these concepts can be applied in any situation, and leadership training is crucial for success.

Join Us In Orlando This December: https://qrco.de/bffhTXIn this episode of Lead. Win. , Echelon Front instructors Leif Babin, Jamie Cochran, and Sean Glass break down one of the most important leadership skills in any environment — iterative decision-making.From the battlefields of Ramadi to the boardrooms of billion-dollar companies, they explain how leaders can avoid analysis paralysis, balance default aggressive with detachment, and make smaller, smarter moves that drive progress without reckless overcommitment.Discover how the principle of “Flank or Be Flanked” applies to your business strategy, how to balance risk vs. speed, and why perfection is a lie that kills momentum. Whether you're leading a team, launching a new project, or just trying to move forward in life, this episode gives you the tools to take small steps with big impact.

Join Us In Orlando This December: https://qrco.de/bffhTXWhen the truth hurts, the answer is more truth. In this episode we break down brutally honest self-assessment, why ego blocks feedback, and how leaders can seek truth over comfort to actually improve. You’ll hear field stories (SEAL debriefs, leadership training), practical tactics for getting real feedback when your boss or peers aren’t giving it, how to self-audit without excuses, and an Immediate Action Drill you can do this week: identify one uncomfortable truth, say it out loud, and build an action plan. Humility isn’t weakness—it’s the fastest path to growth, at work and at home.

Join Us In Orlando This December: https://qrco.de/bffhTXHow do you get people truly on board with Extreme Ownership? You praise the behaviors you want repeated—specifically, visibly, and in balance with KPIs. In this episode, we break down why “false cheerleading” backfires, how to define and show what “good” looks like, and how a relentless debrief culture raises standards fast. We share SEAL Team lessons on recognizing decisive action, Cover & Move across departments, keeping plans Simple, Prioritize & Execute under pressure, and enabling Decentralized Command at the front line. You’ll also hear practical ways to align promotions and performance reviews to your real values—so you’re not paying lip service while rewarding the opposite.► Try this week’s Immediate Action Drill: catch someone doing it right—ownership, teamwork, clarity—and praise it publicly and specifically.If this helped, like, subscribe, and share. Drop your leadership challenges in the comments so we can target the next episode. Explore free resources at EchelonFront.com and go deeper inside Extreme Ownership Academy.Chapters / Timestamps00:00 Hook: “How do we get people to take ownership?”00:21 Topic: Praise the behavior you want to see00:55 Values on the wall vs. numbers in meetings01:39 Avoid “false cheerleading”; make praise scarce & meaningful03:45 Show what “good” looks like (SEAL mission brief example)06:41 Define success beyond tactics—behavioral standards08:24 Balancing KPIs with values (parenting & team examples)11:00 Debrief culture: nightly, short, brutal, and positive13:10 Normalize debriefs—don’t wait for failure14:26 Jocko’s debrief model: candid + earned recognition16:44 Leaders’ words: praise frontline publicly, fix privately17:34 Recognition systems: stickers, patches, peer kudos20:38 EF peer-nominated awards (aligning praise to principles)22:01 Promotions & reviews tied to values (not lip service)24:00 Not participation trophies—praise specific behaviors26:16 Immediate Action Drill & how to build ownership culture27:15 Outro + resources & Academy📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/Free Weekly Leadership Newsletter: https://engage.echelonfront.com/Rundown

Free Weekly Leadership Newsletter: https://engage.echelonfront.com/RundownStruggling with competing priorities, turf wars, and miscommunication? In this episode we break down the Ladder of Alignment—a practical leadership tool to move teams from tactical arguments to strategic unity. We cover how to set a clear mission, vision, and values, simplify the mission so it drives ground-level decisions, and check ego with humility so the best plan wins. You’ll learn how to spot misalignment, use decentralized command, and run an Immediate Action Drill to realign departments around outcomes and KPIs that actually support the overall objective. Includes a memorable “dishwasher debate” example and a field story showing how a simple mission statement improves real-time choices. If you lead people—executives, middle managers, or frontline leaders—this is your playbook to align, execute, and win.

How do you build confidence in others so they can lead at their level? In this episode, the team breaks down decentralized command, the power of explaining the Why, and how clearly defined roles and responsibilities prevent dropped balls and duplicate work. We cover practical coaching tactics—asking earnest questions, teaching people to detach and think strategically, and using planning, preparation, and rehearsals to grow capability without crushing confidence. Includes real examples from Echelon Front operations, event planning, and leading at home with kids. If you want a culture where everyone leads, this is your playbook for extreme ownership in business, teams, and family life.Timestamps00:00 – Framing the problem: What’s best for the team, mission, and clients?00:35 – Decentralized Command 101: Why clarity of purpose builds confidence.01:01 – Explain the Why + align roles and responsibilities.03:00 – Pitfalls: dropped tasks & duplicate efforts without clear ownership.05:02 – Mentoring a new leader: ask earnest questions, empower decisions.12:00 – Detach to think strategically: how leaders unlock better decisions.24:02 – Immediate Action Drill: give the Why, ask “What do you think?”, let them execute.📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/

Come See Us In Person, In Orlando This December--- ⁠https://qrco.de/bffhTX ⁠At Echelon Front, one of our core beliefs is simple but powerful: Everyone is a leader. Leadership isn’t just for CEOs, executives, or those with titles. Whether you’re a frontline worker, mid-level manager, or even leading within your family, you have the ability to influence others, solve problems, and accomplish the mission.In this episode, we break down why leadership is not confined to rank or position, the importance of leading up, down, and across the chain of command, and how the principle of “No Bad Teams, Only Bad Leaders” plays out in practice. You’ll hear lessons from SEAL training, combat experience, and real-world business examples that show how leadership skills can be learned, applied, and multiplied at every level.Key moments & timestamps:00:00 – Everyone is a leader: what it really means02:30 – Leadership without a title: influence at every level05:20 – The “No Bad Teams, Only Bad Leaders” lesson from BUD/S Hell Week12:45 – Boat crew story: how one leader transformed a failing team18:10 – Leadership as influence—positive or negative21:00 – Leading up the chain of command: how to perform and communicate effectively27:40 – Recognizing and empowering your people as leaders34:15 – Developing leaders through decentralized command40:00 – Core beliefs: leadership exists in every capacity44:00 – Leadership is a skill—and humility is the key to growth49:00 – Leadership is the solution to every problem53:00 – Immediate action: where can you step up and lead today?📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.⁠https://echelonfront.com/links/⁠➕ Follow Us On Social:⁠https://www.instagram.com/echelonfront⁠⁠https://twitter.com/EchelonFront⁠⁠https://www.facebook.com/echelonfront/⁠⁠https://www.linkedin.com/company/echelon-front-llc/⁠

In this episode of the Lead. Win. Podcast, we break down one of the most powerful leadership skills: thinking strategically vs. getting stuck in the tactical details. Learn how to balance short-term wins with long-term goals, avoid costly leadership mistakes, and build stronger relationships both at work and at home. Featuring real-world business stories, personal parenting lessons, and battlefield examples, this episode shows you how to detach, prioritize, and execute to achieve long-term success.Perfect for leaders, executives, entrepreneurs, and anyone who wants to apply the principles of Extreme Ownership to life and business.Timestamps:00:00 – Why long-term goals matter more than short-term wins01:16 – Tactical wins vs. strategic losses (exercise for leaders)02:25 – Sales teams: closing deals vs. keeping customers03:11 – Client story: prioritizing relationships over contracts05:36 – The trap of email and daily tasks07:12 – Detachment and battlefield lessons in strategy08:53 – Personal career sacrifices for long-term vision14:01 – Leadership capital: patience vs. pushing too soon16:51 – Parenting example: playing catch vs. critiquing form19:43 – Prioritizing relationships with kids and family20:20 – Leadership capital and trusting your team’s ideas23:48 – Tools and planners for aligning tactical tasks with strategy25:44 – Building in time to detach and think clearly26:34 – Immediate action drill: audit your time for alignment📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/

In business and life, tough times are inevitable. How you lead during those moments defines your success. In this episode, we share real-world lessons—from combat, crisis leadership, and personal challenges—on how to shift focus from yourself to your team, take ownership, and navigate adversity. Discover why servant leadership, small acts of support, and keeping your ego in check can help you overcome setbacks and strengthen relationships. Whether you’re leading a company, managing a team, or running your own business, these principles will help you lead and win when the pressure is on.Key Moments & Timestamps:00:00 – Why leadership matters most when times get tough01:00 – Focusing on others to overcome personal challenges04:30 – Marathon lessons: shifting perspective through shared struggle07:00 – “It’s all on you, but it’s not about you” – Navy SEAL training insights13:10 – Rob Jones’ story: changing perspective by helping others18:30 – Business pivot during COVID: prioritizing clients over contracts22:30 – Practical ways to shift from self-focus to team-focus📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/

How do you keep your eyes on the real prize—at home, at work, and on the battlefield? In this episode, Leif Babin and Jamie Cochran unpack the question “What does winning look like?” They show how a clear vision—backed by humility, decentralized command, and long-term thinking—guides every decision from tying your kid’s shoes to leading a company. You’ll hear stories from Gettysburg, airport counters, Iraq patrols, and board-room meetings that reveal why the best leaders teach others to solve problems instead of hoarding the spotlight. Listen through to the “Immediate Action Drill” and start defining victory for yourself and your team today.Key Moments:00:00 Why “What does winning look like?” matters01:22 Gettysburg case study—strategic vision over tactics02:53 Win the relationship, not just the argument03:54 Flight-delay example—detach and build rapport05:49 Applying the question to tough conversations at work08:16 Echelon Front’s mission: drive impact, not ego10:38 SEAL aircraft story—why hoarding resources hurts the team12:17 Kids’ shoes lesson—empower others to act18:38 The silent leader: train, empower, then step back23:49 “Hit the timer” tactic—talk less, listen more24:34 Detach to see long-term victory in life and work27:39 Immediate Action Drill—define winning at home & on the job📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/

In this episode of the Lead. Win. podcast, we explore how strong relationships can either drive teamwork or unintentionally create silos within an organization. Learn how to build trust, listen with intent, and lead with respect—without letting personal bonds undermine team unity. We break down the five elements of effective relationships—trust, listen, respect, influence, and care—and explain how ego and assumptions can be major barriers to collaboration. Packed with leadership insights, tactical stories, and real-world examples, this episode helps leaders at every level strengthen relationships, build leadership capital, and break down internal silos.⏱️ Episode Breakdown: When Relationships Create Silos0:00 – Intro: Why Relationships MatterWhy relationship-building is foundational to leadership and teamwork.1:30 – The Four Laws of Combat: Cover and MoveHow strong relationships enable teamwork, and what happens when they’re missing.4:30 – What Is a Relationship?A practical definition: Trust, Listen, Respect, Influence, and Care.7:30 – Building Relationships Without FriendshipYou don’t have to like someone to have a productive relationship with them.9:00 – The Ego BarrierHow ego kills influence, creates conflict, and prevents effective communication.12:30 – Influence Is Earned, Not DemandedReal-world leadership story: how one leader gained buy-in by listening first.13:30 – The Flat Earth StoryDave Burke’s perfect example of subordinating ego to preserve a relationship.15:00 – Every Interaction Is a Deposit or WithdrawalThe concept of leadership capital and how to build it daily.20:00 – When Relationships Become SilosThe dangers of cliques and tight inner circles creating division in teams.22:30 – Real Client Example: Sales vs IT FrictionHow one conversation could’ve saved weeks of conflict and frustration.25:00 – Assuming Sinister IntentHow assumptions erode trust—and how to check in with curiosity instead.26:30 – Don’t Neglect Relationships at HomeA reminder that the most important relationships often get overlooked.27:00 – Immediate Action DrillIdentify one relationship that needs work and commit to a 30-day plan.28:00 – Closing & ResourcesHow to connect with Echelon Front and dive deeper into leadership development.📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/

There’s one battlefield-tested mindset that turns chaos into clarity. In this episode, Leif Babin and Jamie Cochran reveal the simple drill that kept SEALs alive—and can rescue your toughest business, family, and life moments. Hear a near-fatal household accident, a braces blow-up, and real-world tactics that let you pull order from disorder and lead your team to victory. Stick around for the Immediate Action Drill you’ll want ready before your next crisis.Takeaways: 00:00 Chaos vs. Calm — why most leaders stumble04:30 The Invisible First Step behind “Prioritize & Execute”10:00 Battlefield Drill: “Relax, look around, make a call”17:45 Household Crisis Story — turning panic into action26:30 Everyday Practice: braces, parenting, and reply-all emails36:00 Crafting Your 3-Step Action Plan (red flags & tactics)49:30 Immediate Action Drill + ways to level up with EO Academy📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.https://echelonfront.com/links/➕ Follow Us On Social:https://www.instagram.com/echelonfronthttps://twitter.com/EchelonFronthttps://www.facebook.com/echelonfront/https://www.linkedin.com/company/echelon-front-llc/

Are you allergic to negative feedback? Discover why feedback is the ultimate leadership gift—and how to turn every “ouch” moment into unstoppable growth. Former Navy SEAL Leif Babin and leadership instructor Jamie Cochran unpack the Extreme Ownership approach to receiving criticism without letting ego hijack progress. Walk away with clear, actionable steps to detach emotionally, run brutally honest self-assessments, and transform even the harshest comments into fuel for improvement. ⏱️ Episode Highlights 00:58 Why we instinctively resist critique 02:30 The ego-check questions that change everything 05:22 Leveraging 360° feedback surveys to reveal blind spots 11:50 How humility accelerates team performance 18:05 A real-world refund story that proves Extreme Ownership in action 24:40 The indirect approach to giving feedback without triggering defenses 28:10 Two immediate-action drills you can try this week 📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon. https://echelonfront.com/links/ ➕ Follow Us On Social: https://www.instagram.com/echelonfront https://twitter.com/EchelonFront https://www.facebook.com/echelonfront/ https://www.linkedin.com/company/echelon-front-llc/

In this episode of Lead & Win, Echelon Front instructors Leif Babin and Jamie Cochran unpack the Tone - Tact - Timing - Delivery framework that keeps SEAL teams (and high-performing businesses) aligned under pressure. Discover why intent doesn’t matter—only results do, how a simple “read-back” closes communication loops, and the tactical fixes you can apply at work, at home, and on the battlefield of everyday life.

Leif Babin and Jamie Cochran reveal why great leaders turn “hard conversations” into non-events by practicing Extreme Ownership. Learn how relationship-building, constant debriefs, honest feedback, and total accountability keep teams aligned, boost performance, and eliminate excuses—at work, at home, and everywhere you lead.

Leif Babin and Jamie Cochran launch the Lead.Win. podcast by breaking down the core Echelon Front principle of Extreme Ownership—taking full responsibility for everything that impacts your mission. Drawing on Navy SEAL combat lessons and a real-world travel-booking mishap, they show how owning mistakes builds trust, tames ego, and gives leaders true control. The episode ends with a simple 5-step Immediate Action Drill you can use today to replace blame with solutions in business, family, and life

In a world where leadership is tested every day, Lead. Win. is your front-line briefing. Hosted by Leif Babin—combat-proven Navy SEAL and co-author of Extreme Ownership—and Jamie Cochran, a powerhouse leadership instructor, this podcast delivers the gritty, real-world lessons that turn good leaders into great ones.Each episode unpacks the principles of Extreme Ownership through high-stakes stories, practical case studies, and hard-hitting conversations with leaders across industries. Whether you're running a company, a classroom, or your own household—Lead. Win. gives you the mindset and tools to own it all… and win.Episodes drop June 20th.