Legal Mastermind Podcast - Presented By Market My Market

Colleen Joyce is the CEO of Lawyer.com.  Colleen spent the last decade building Lawyer.com alongside an amazing team. Throughout the way, she has learned new skills that range from management to online best practice marketing. She has hosted Marketing CLE courses for Lawyers, helped launch new products, and was part of the team that bought Lindsay Lohan on as Spokeswoman for Lawyer.com.   Lawyer.com is the #1 U.S. Lawyer Matching Service and online directory, focused on connecting consumers with a qualified local lawyer.  Connect with Colleen on LinkedIn: https://www.linkedin.com/in/colleenjoyce/  Visit Lawyer.com: https://www.lawyer.com/  The Lawyer Growth Summit: https://www.lawyergrowthsummit.com/  On This Episode, We Discuss…Transforming Lawyer.com from a Startup to a Leading Legal DirectoryBringing Lindsay Lohan on board as a Spokesperson for Lawyer.comThe Critical Role of Empathy in Client InteractionsLawyer-Client Matching The Lawyer Growth Summit

Richard Tromans is the Founder of Artificial Lawyer.    Artificial Lawyer is a news site focused on changing the business of law, through technology, people and process. It provides news, views, jobs, information on legal tech courses, and a tech directory. Artificial Lawyer also organizes events related to innovation + legal technology.  Connect with Richard on LinkedIn: https://www.linkedin.com/in/artificiallawyer/  Visit Artificial Lawyer: https://www.artificiallawyer.com/  On This Episode, We Discuss…What AI Means for Law Firms of All SizesThe Importance of AI AccuracyWhy Smaller Firms Might Have an Advantage in the AI RaceThe Continual Evolution of Legal Tech

Haley Revel is the Managing Director and HR & Talent Management for Calibrate.With over 20 years in Talent and HR, Haley has a solid track record of success in architecting, strategically delivering, and leading global HR programs/operations embedded with technology driven solutions and aligned to key organizational priorities.Calibrate is a trusted executive search and organizational consultancy focused on helping law firms achieve operational excellence by optimizing their talent, processes, and performance. As an industry leader in advocating for business professionals in the business and practice of law, Calibrate is comprised of former law firm and F100 professionals, and approaches each client’s engagement with an insider’s understanding of the category.Connect with Haley on LinkedIn: https://www.linkedin.com/in/haley-jaynes-revel/Visit Calibrate: https://calibrate-strategies.com/On This Episode, We Discuss…Implementing Effective Talent Strategies within Law FirmsCreating Clear Career Paths for EmployeesBest Practices to Enhance Employee ExperiencesStrategies for Law Firms to Engage Their Workforce

Jesse Frye is a Legal Industry CMO and Client Experience Advisor.   Jesse is a business coach and advisor who helps small and medium-sized law firms achieve their growth goals, overcome barriers that get in the way, and build the suitable systems, people, and finances in place for a sustainable law firm.    His specialties include marketing, business operations, systems and processes, and productivity. The type of firms he has worked with include Family Law, Immigration, Business, Land Use, Commercial & Residential Real Estate, Estate Planning + Trust, Civil Litigation, Personal Injury, Criminal Defense, Bankruptcy.   ​​The Law Firm Mentor, LLC provides business coaching to help solo and small law firm owners stop the chaos and get to a level of efficiency that will give them a dramatically more successful firm as well as a life with more free time.  Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jessejohnathanfrye/  Visit Law Firm Mentor, LLC: https://lawfirmmentor.net/  Jesse’s Podcast: NextGen Legal Leaders PodcastOn This Episode, We Discuss…The Importance of Client Experience for Law FirmsEstablishing Your ‘Ideal Avatar’ Strategies for Optimizing Communication with ClientsBuilding a Robust Referral Network

Melanie Herschorn is the Founder of VIP Book Marketing & Publishing. Melanie wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist for attorneys of boutique law firms, she’s on a mission to support and empower them to share their message with those who need to hear it most. Her experience as a celebrity publicist, award-winning journalist, and long-time entrepreneur gives Melanie a unique 360-degree view to guide her clients to create brand awareness, sell books, bolster client acquisition, and position themselves as subject matter experts. Connect with Melanie on LinkedIn: https://www.linkedin.com/in/melanie-herschorn/Visit VIP Book Marketing & Publishing: https://vipbookmarketing.com/Melanie’s Book: Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term SuccessOn This Episode, We Discuss…Tips for Writing, Publishing, and Promoting a BookOvercoming Common Obstacles in the Publishing ProcessHow to Use Your Book to Create New Revenue Streams and Attract High-quality ClientsSteps to Leverage Your Book for Marketing Opportunities

Jordan Furlong is the Principal at Law21 and a Legal Sector Analyst, Forecaster and Consultant.  Jordan is a leading analyst of the global legal market and forecaster of its future development. Law firms and legal organizations consult him to better understand why the legal services environment is undergoing radical change, and they retain him to advise their lawyers how to build sustainable and competitive legal enterprises that can dominate the new market for legal services.  Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordanfurlong/  Visit Law21: https://www.law21.ca/  Jordan’s Substack: https://jordanfurlong.substack.com/  On This Episode, We Discuss…The Need for a New Lawyer Development Model in Law FirmsNew Metrics of Value Beyond Billable HoursGenerational Shifts in the Legal SectorTransformations in Lawyer Training

Michele Ross is the Founder and Owner of M. Ross & Associates, LLC.Michele is an experienced business attorney and commercial litigator who focuses her practice in the areas of business law, real estate law and employment law matters. Having represented a wide range of commercial clients in the transactional arena, as well as in a litigious setting, Ms. Ross' track record of success in and out of the courtroom has consistently helped her to achieve efficient and satisfying results for clients, while minimizing the costs and delays that clients seek to avoid.Big firm experience with personalized and affordable service is what you receive at M. Ross & Associates, LLC focusing on commercial litigation, employment law, and commercial and residential real estate law.Connect with Michele on LinkedIn: https://www.linkedin.com/in/michele-l-ross-esq-b698527Visit M. Ross & Associates, LLC.: https://www.mrossllc.com/On This Episode, We Discuss…Ensuring Your Legal Documents Evolve with Your BusinessIntellectual Property ProtectionsHow to Navigate and Mitigate Risks in the Digital LandscapeThe Importance of Mentorship in the Legal Profession

Thomas Dunlap is a Managing Partner at Dunlap Bennett & Ludwig.As the Managing Partner at Dunlap Bennett & Ludwig, a law firm that handles intellectual property and government contracts matters, Thomas leverages his diverse and extensive experience to advise and represent clients across various industries and sectors. With over 22 years of legal practice, he has successfully defended and protested hundreds of millions of dollars in government awards, won large verdicts in state and federal courts, and authored numerous books and articles on intellectual property law.Dunlap Bennett & Ludwig is a veteran-owned law firm with outcome-focused attorneys advising and representing clients in national and international legal matters.Connect with Thomas on LinkedIn: https://www.linkedin.com/in/tomdunlap/Visit Dunlap Bennett & Ludwig: https://www.dbllawyers.com/ Black Letter Podcast: https://www.dbllawyers.com/monday-minutes/On This Episode, We Discuss…Challenges and Triumphs of Building a Law Firm from ScratchThe Significance of Hiring Non-lawyers for Business RolesMaintaining a Positive Ethos and Strong Culture Within a Law FirmAdministrative Burdens of Growing a Team

Ken Wahlster is the CEO of STAK 8.STAK 8 is Ken's forensic CFO firm that handles Bar audits, embezzlement investigations, accounting and finance department restructuring, lease negotiations and contract negotiationsConnect with Ken on LinkedIn: https://www.linkedin.com/in/kenwahlster/On This Episode, We Discuss…The Critical Need for Accurate Financial Management in Law FirmsFour Categories of CFO DutiesStrategic ManagementThe Importance of an Annual Budget

Joshua Brumley is the CEO of Brumley Law Firm.Joshua has practiced as an attorney with the Washington State Bar Association since 2015. He has served as a pro-tem Judge and is the owner of Brumley Law Firm whose mission is to empower their community by providing client-focused service, one car crash at a time.Founded on the principles of integrity, compassion, and expertise, the Brumley Law Firm practices in personal injury law, with a dedicated team for car accidents in Kent, Washington. Their commitment is to empower and support their clients through some of the most challenging times of their lives.Connect with Joshua on LinkedIn: https://www.linkedin.com/in/joshuabrumley/Visit Brumley Law Firm: https://brumleylawfirm.com/On This Episode, We Discuss…Finding a Niche in the Law IndustryHow Law Firms Can Support Their Communities Victims Facing Language and Economic BarriersStrategies for Improving Access to Justice

Pajman Jassim is a Trial and Principal Attorney at Jassim Law.Pajman was licensed in 2003. After 7 years of practice, Pajman decided the best way to serve clients and practice law was to establish a law firm where he can represent clients with a level of focus and commitment not possible at larger firms. Jassim Law’s focus is on creating a client centric law firm where the client’s best interest is the firm’s top priority.Connect with Pajam on LinkedIn: https://www.linkedin.com/in/jassimlaw/Visit Jassim Law: https://jassimlaw.com/On This Episode, We Discuss…The Unique Dangers Posed by E-bikesActionable Steps to Ensure Safer Rides for Everyone in the CommunityE-bike Accidents and the Legal Implications InvolvedThe Importance of Uninsured Motorist Coverage

Vera Zambrano is the Lead Attorney at the Law Firm Vera Zambrano & Associates.Vera founded her own first law practice in Berlin, Germany at the age of 28 and after only a few years she has expanded her legal practice internationally with a focus on national and international law.Visit Vera Zambrano & Associates: https://www.lawyer-berlin-miami.com/ On This Episode, We Discuss…How Multilingual Content Can Help You Showcase Your ExpertiseCreating a Roadmap for International Law Firm ExpansionChallenges of Representing Clients WorldwideUnderstanding Different Legal Systems

Doug Burnetti is President and CEO of Burnetti, P.A.Doug started his firm in the 90’s with just a $10,000 loan. The firm has now been around for 30 years and is renowned for their financial resources, trial experience, and reliable legal counsel.Burnetti, P.A. is a full service personal injury law firm specializing in auto accident, medical malpractice, wrongful death, workers’ compensation and other personal injury claims. At Burnetti, P.A. they want clients to focus on healing from their injuries, not worrying about how they’ll be able to afford an attorney. Connect with Burnetti, P.A. on LinkedIn: https://www.linkedin.com/company/burnetti-pa/Visit Burnetti, P.A.: https://www.burnetti.com/On This Episode, We Discuss…Transforming a $10,000 Loan into a Premier Personal Injury Law FirmEnsuring Exceptional Client Service Through Continuous TrainingFostering a Culture of Trust and EmpathyTeam-focused Leadership

Katherine Porter is the Founder and CEO of The Resourceful Lawyer.Katherine empowers lawyers and law firm leaders to assemble the right resources, streamline operations, and deliver exceptional results for their clients. This strategic approach not only enhances their practice but also allows them to expand their book of business and increase profitability.Connect with Katherine on LinkedIn: https://www.linkedin.com/in/kporterjd/Visit The Resourceful Lawyer: https://www.theresourcefullawyer.com/Free Training Webinars: https://www.theresourcefullawyer.com/free-training/On This Episode, We Discuss…Creating Client-Centered Legal ServicesStrategic Growth IntensivesHelping Law Firms To Come Up with Their Own SolutionsTips and Tools That Law Firms Can Implement to Streamline Operations

Original Broadcast Date: September 13, 2019On the very first episode of the Legal Mastermind Podcast, we were joined by Gary Falkowitz.At the time of the interview, Gary was the founder and CEO of Intake Conversion Experts. He is now the founder of CaptureNow.Connect with Gary o LinkedIn: https://www.linkedin.com/in/gary-falkowitz-ab81aa10/Visit CaptureNow: https://capturenow.com/On This Episode, We Discuss…The Importance of Setting Up an Intake ProcessBest Practices for Responding To and Qualifying LeadsThe Most Effective Ways to Follow Up on LeadsHow an Intake Directly Effects Signing Up New Cases

Karlyn Ankrom is the CEO of Oh Snap! Social.Karlyn is the founder and lead strategist of Oh Snap! Social and creator of the FanFirestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.”She developed her user-friendly strategy after working for a decade with a variety ofbrick-and-mortar businesses that were decidedly social media allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week.Connect with Karlyn on LinkedIn: https://www.linkedin.com/in/karlynankrom/Visit Oh Snap! Social: https://ohsnapsocial.com/On This Episode, We Discuss…Leveraging Social Media to Reach Potential ClientsAdapting to New Social Media TrendsStrategies for Increasing EngagementDeveloping a Cadence to Your Content

Danielle Hendon is the Founder and Owner of 4 Corners CFO.Coupling her decade of experience in corporate finance and accounting with her passion for people, Danielle brings the benefit of “big business” financial analysis to entrepreneurs. Now, instead of helping corporations increase share price, she gets to help business owners increase their personal livelihoods so they can leave a legacy and lasting impact on their community.4 Corners CFO is a dedicated provider of fractional CFO services tailored to the needs of small business owners. They specialize in empowering female business owners in professional service-based industries, such as lawyers, therapists, coaches, and creative agencies, with annual revenues ranging from $100,000 to $1,000,000.Connect with Danielle on LinkedIn: https://www.linkedin.com/in/danielle-hendon/ Visit 4 Corners CFO: https://4cornerscfo.com/ Free Workbook Guide to Review Your Expenses: https://4cornerscfo.com/legalmastermindOn This Episode, We Discuss…The Importance of Cash Flow ManagementTips for Dealing with DebtKey Indicators a Law Firm Is Ready to HirePaying Yourself What You Are Worth

Joseph Whitcomb is the Founder and President of Whitcomb, Selinsky, PC. He is also the Founder of the Veterans Advocacy Law Group.At Whitcomb, Selinsky, PC, Joseph directs the Government Procurement and International Business Transactions practice areas. As a result of his military service as a U.S. Army Ranger and as a non-commissioned officer in the Air Force, he learned mission accomplishment. Whitcomb, Selinsky, PC is dedicated to serving those who've served. They have helped Veteran run small businesses all over the country in many facets of their business and personal life. More than half of their attorneys and staff come from military backgrounds where balancing the mission and needs of people was tantamount to success. “Mission First, People Always,” was and is a common mantra in military circles and something that the founders, lawyers, and staff at WSPC still cling to in earnest. Veterans Advocacy Law Group is a service-disabled Veteran-owned firm, committed to offering dependable legal guidance and services in a wide variety of areas.Connect with Joseph on LinkedIn: https://www.linkedin.com/in/joe-whitcomb/ Visit Whitcomb, Selinsky, PC: https://www.whitcomblawpc.com/ Visit Veterans Advocacy Law Group: https://www.theveteransattorneys.com/ On This Episode, We Discuss…Empowering Veteran EntrepreneursNavigating the Complexities of the VA Benefits SystemMistakes Veterans Make When Applying for VA BenefitsHis Journey from Army Ranger to Leading a Law Firm

Marilyn Jenkins is the Founder of MJ Media Group, LLC and Law Marketing Zone.Marilyn supports businesses to leverage the power of social media marketing to grow their audience, bring more leads, and stay relevant in the online world. She is constantly innovating new systems and technology to help you create growth in your life and business. Through online marketing strategies, she leverages what you already know. Hone in on your brand story to help you stand out from the crowd and stay that way.The MJ Media Group team has extensive experience with Google Ads, Facebook Ads, and Youtube Ads for industries from law firms to home services to brick and mortar stores. Their experience has helped them target the right customers for their clients, and their clients have received from 3x to 10x return on investment of their advertising dollars.Connect with Marilyn on LinkedIn: https://www.linkedin.com/in/marilynjenkins/ Visit MJ Media Group: https://mjmediagroup.co/ Marilyn's book The Google Business Profile Training Guide: https://maximizeyourgbp.com/  CODE: 5mastermindOn This Episode, We Discuss…How Law Firms Can Maximize Their Google Business ProfileActionable Tips for Law Firms to Enhance Their Online PresenceGenerating Consistent Inbound LeadsHer book The Google Business Profile Training Guide

Jared Correia is the Founder and CEO of Red Cave Law Firm Consulting. Jared served as a consultant to attorneys seeking to open their own practice or to improve the running of their current practice, as well as a consultant to legal institutions and companies seeking to reach the legal market, or to improve that reach. He has worked with over 3,000 law firms across the world since 2008.Red Cave Law Firm Consulting provides business management consulting services exclusively for lawyers and law firms, including through legal organization partners, like bar associations. The firm also does technology and marketing consulting for legal institutions and legal-facing businesses.Connect with Jared on LinkedIn: https://www.linkedin.com/in/jaredcorreia Visit Red Cave Law Firm Consulting: https://redcavelegal.com/ The Legal Toolkit Podcast: https://legaltalknetwork.com/podcasts/legal-toolkit/ On This Episode, We Discuss…The 'Unknowns' of Law Firm Management Valuable Insights into Revenue GenerationHow to Create a Strong Brand and Attract More ClientsThe Transition from Practicing Law to Consulting