EP 285 - David Klein - From Cable to Connected: Advertising in the Streaming TV Era
Update: 2024-10-11
Description
David Klein is the Director of Business Development for ConsulTV.
David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.
ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.
Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader
Visit ConsulTV: https://www.consult.tv/
On This Episode, We Discuss…
David began his advertising journey running his own business doing print advertising and Google Adwords. Comparatively, the shift to programmatic advertising will be to traditional media as pay per click advertising was to the Yellow Pages. He is glad to be in a position to partner with agencies and help them maximize this enormous opportunity.
ConsulTV's platform serves paid media advertising with a focus on streaming TV ads and OTT. Because of buying volume and 100's of private placement deals, we reduce our clients' CPMs and provide more robust targeting and reporting.
Connect with David on LinkedIn: https://www.linkedin.com/in/davidkleinsalesleader
Visit ConsulTV: https://www.consult.tv/
On This Episode, We Discuss…
- The Seismic Shift from Traditional TV Ads to Streaming Platforms
- How Brands Can Adapt to the New Age of Digital Marketing
- Targeted Advertising in Streaming TV
- Optimizing Campaigns with Web Lift Pixels
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