Liberatory Business with Simone Seol

<p>Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.</p><p><br /></p><p>We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled. </p>

36. Intentional, aggressive, and imperfect care

Who cares if you've made millions of dollars and helped thousands of people... if you have no one you trust to pick up the phone at 2 AM when your world is falling apart? We live in an individualistic, "mind your own business" culture that has created in widespread deep loneliness, and "connection for sale." I'm sharing my personal practice of changing this culture: I call it intentional, aggressive, and imperfect care. Listen to discover: Why success, acclaim, and riches are worth noth...

09-17
22:20

35. Business does NOT equal capitalism: a guide for reclaiming commerce

Capitalism is so entrenched in our world, it's hard to think of business, money, and wealth outside of it. And yet, capitalism is extremely new to human history — even the history of human commerce. Commerce that connected and enriched humanity, as opposed to exploit and extract, has existed for thousands of years before capitalism. And it's time for us to reclaim and re-create what commerce can look like. Listen to hear more about: What sophisticated human commerce looked like for thousands ...

09-17
36:26

34. YES to millionaires, NO to billionaires

Millionaire. Billionaire. These words get thrown around like they're similar, but they're far from the same. One is disastrous for the health of local economies, and the other is not. Listen to hear more about: What I learned from the Official Historian of the City of Detroit about the former wealth built by hundreds of Black business owners - which were destroyedThe difference in the scale of millionaire vs. billionaire wealth.How distributed vs. concentrated wealth changes communities...

09-09
21:28

33. Radical Hope: A Technology of Future Creation

If you've been searching everywhere for hope — in politics, business, self-development — only to find yourself more discouraged than when you started, this episode is for you. The surprising thing is that conventional ideas about hope might actually be keeping us trapped in the very systems we need hope to escape from. In this episode, we'll explore: Why conventional ideas about hope will always lets us downWhy your deepest pain might actually be the doorway to the change you're meant t...

09-02
35:47

32. How to find your people: Part 4. Slow growth is real growth

In this final episode of our series on finding your people, we explore why slow growth is the only real growth — and why the obsession with speed is actually working against your long-term success. In this episode, you'll learn about: Why the Charlie Munger/Warren Buffett investment philosophy applies directly to online business growthThe hidden costs of chasing shortcuts — and how they actually train your brain to think in ways that lose moneyFour business fundamentals that predict long-term...

08-26
37:15

31. How to find your people: Part 3. Put creativity before strategy

In the third episode of our 3-part series on finding your people, we explore why marketing is actually an art form, not just a business strategy — and why this shift might change everything about how you attract the right people to your work. In this episode, you'll learn about: Why memorable marketing comes from creative vision -- and how to let your artistry lead your strategyFour paradigm shifts that move you away from chasing followers How to work with (not against) your unique...

08-19
26:21

30. How to find your people: Part 2. Decolonize the idea of giving value

You've probably heard this advice a million times: "give value." Offer something helpful, useful, desirable... so that you can build trust, establish authority, and strengthen relationships. Sounds good, right? Well, weirdly enough, this popular advice might just be exactly what's keeping your people from finding you. Listen to this episode to explore: Why the ubiquity of "giving value" makes your shares invisibleWhy this framework sets up an impossible mental calculation that drives go...

08-12
20:04

29. How to find your people: Part 1. Talk less about the work

Let me help you find your people online (Worksheet included below!) The biggest mistake I see people making? Talking too much about your work — and not enough about the human being YOU are. This is a huge mistake... but it's one you can fix! Stop hiding behind "professional" content (e.g. your expertise, frameworks, tips and tricks) and give people a chance to find out: do I actually vibe with this human being? Listen to this episode to discover: What your brain is really scanning for w...

08-05
37:46

28. YES to authenticity, NO to personal branding

The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum market appeal. But what if this entire approach is not just wrong, but actively harmful to both your business and your humanity? Listen to explore: Why personal brands are a less reliable business strategy than you've been toldThe crucial difference between strategic "authenticity" and genuine human expression — and why only one builds sustainable business ...

07-29
23:45

27. Fear of being cancelled, Part 3: Why cancellation can’t hurt you

In this final episode of our 3-part series on overcoming your fear of being cancelled for good, we'll explore why "cancellation" isn't real... and even if it is, it has far less power to hurt you than you think. In this episode, you'll learn about: The vast gap between your loudest critics and those who actually make your business workWhy critics don't get in the way of your work -- and may sometimes even help your impactThe key differences between constructive feedback and bad faith attacks ...

07-22
25:34

26. Fear of being cancelled, Part 2: Why you’re probably not cancellable

What if everything you think you know about being "canceled" is wrong? Your fear of being canceled is based on two common misconceptions about how the world works. Today I'm addressing those misconceptions with evidence that might surprise you. In this episode: Why being "nobody special" is your superpower — the math behind why cancellation attempts fail for most creatorsThe attention span problem plaguing internet mobs — why even major controversies have expiration dates measured in daysThe ...

07-15
19:32

25. Fear of being cancelled, Part 1: How to build an un-cancellable identity

The biggest threat to your voice isn't the internet mob.... it's YOU! If you are so afraid of being canceled that you're keeping yourself small, adding 47 disclaimers to every opinion, and editing your every message until it feels nothing like what you really wanted to say... ... let's be clear. You're not being strategic... or professional... or considerate. You're committing slow-motion creative suicide. In other words, you're cancelling yourself before anyone else has a chance to cancel yo...

07-08
39:37

24. Why life coaching is a horrible business (feat. Billy Seol)

Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence. But the rarely-discussed truth? There are deeper structural barriers at play that make life coaching one of the most challenging ways to earn reliable income. My brother Billy Seol, a software engineer and coach, breaks down exactly why life coaching businesses face such steep odds, even when coaching itself is transformative. Listen to learn mor...

07-01
54:18

23. Don’t go “all in.” Get a job.

Having to go back to working a "normal job" means you've failed in your business? Oh hell no. We're thoroughly debunking that dastardly lie in this episode. Listen to learn more about: The unholy truth about who created "GO ALL IN" culture - and why it was never meant for youWhy having a "normal job" is your unexpected secret weapon in business-buildingWhy most people who have all the time and resources in the world to devote to their businesses actually -- surprisingly -- make the LEA...

06-24
21:28

22. My birth chart breakdown: understanding your paradoxical nature (feat. Karen Hawkwood)

You've probably been told there's something wrong with you: maybe you're "too sensitive" or "too impractical." Maybe one side of you is full of dreamy ideas, and another side of you is hyper-critical and cynical. All of us come with internal contradictions. Most approaches to personal development ask you to "resolve" them... but what if these tensions are meant to be held in creative relationship instead? In this episode, I'm letting you in on the paradoxes that make me ME. I've asked m...

06-21
01:32:12

21. Don't panic (feat. Rashida Bonds)

We're living through some intense times. The U.S. may be rapidly turning into a dictatorship. We're watching genocides, famines, and refugee crises unfold in real time, in almost every continent. Our message for you? Do not panic. And we have really good reasons why you shouldn't. Listen to this conversation between allyship educator and coach Rashida Bonds and me about how to navigate times of communal crisis. Many people have told us it gave them so much hope and encouragement, ...

06-11
18:47

20. Breaking the addiction to business growth

In this episode, we're talking about the endless quest for 'more, more, and more' growth and how our pursuit of business growth can actually function like an addiction. Listen to hear more about: Why business growth can literally work like an addictive drug — complete with tolerance, withdrawal symptoms, and that never-ending need for a bigger hitHow you know if you've crossed the line from healthy ambition into something destructiveThe unmet emotional needs that usually drive this whole cycl...

06-10
27:06

19. The myth of location independence, inter-being and reciprocal responsibility

The promise of location independence has become the holy grail of entrepreneurial success. But what if our obsession with unlimited mobility is actually disconnecting us from something essential? This episode explores the spiritual and ethical implications of the "work from anywhere" dream. Listen to hear more about: Why the fantasy of complete geographic freedom might be rooted in a fundamental misunderstanding of human interconnectednessThe hidden army of rooted workers whose place-based la...

05-27
19:45

18. A more relational way to handle sales objections

Most sales training treats objections as obstacles to be conquered. This episode introduces a radical shift in how we perceive and respond to the hesitation we encounter in sales conversations. Listen to hear more about: A surprising approach that treats "objections" as valuable information that points to a direction of genuine service rather than obstacles to be overcomeThe subtle but powerful distinction that guides every sales conversationHow to honor both the mind and body wisdom in decis...

05-20
12:18

17. The uncomfortable paradox of business coaching

Let's talk about the elephant in the room: how business coaching profits from financial anxiety in an unstable world, and how we can navigate this tension with integrity. Listen to hear more about: The paradox at the heart of business coaching — how an industry can both help people and profit from their deepest fearsWhy there's no such thing as a "fireproof house" in business, and why promising certainty in an uncertain world creates problematic dynamicsHow binary thinking (good/bad, right/wr...

05-13
28:19

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