Claim OwnershipLiberatory Business with Simone Seol
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© 2025 Liberatory Business with Simone Seol
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Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.
We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
53 Episodes
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If you’ve ever scrolled back through your old posts and wanted to disappear into the floor… this episode is for you. Simone talks about what to do when you're haunted by who you've been on social media: the angry rants, the fake positivity, the performative cool girl era, the MLM hustle days, the silence when it mattered, or just… a version of you that no longer fits. She shares her own evolution online, and why your past does not get to veto your future. You’ll hear about: Why your future ow...
What if you stopped obsessing over “Is this post going to get me a client?” and started asking, “How much real help am I offering my people?” In this episode, Simone introduces her 10-to-1 Rule of Profitability – the idea that when you consistently put out 10 “units” of true help into the world, about 1 “unit” comes back to you as profit… and how that changes the way you think about marketing, generosity, and boundaries. This isn’t about being a martyr or giving yourself away for free. It’s a...
Social media is a mess and a miracle—surveillance capitalism, addictive design, billionaire overlords… and also, real friendships, clients, teachers, and opportunities we wouldn’t have had otherwise. In this episode, Simone names the complexity and gets practical: if you’ve chosen to use these platforms for your work, these four sneaky sentences might be quietly keeping you stuck, small, and invisible. In this episode, you’ll hear about: The real ethical and political problems with social med...
In this episode, I'm sharing the Ancestral Business Manifesto — 10 declarations that Dr. Joey Liu and I have created together about building business from ancestral wisdom rather than colonial frameworks. In this episode, you'll learn about: The surprising place your real authority comes from Why "owning" money might be the exact wrong relationship to have with wealthThe one question that reveals whether your marketing is manipulation or genuine serviceWhy staying small and anonymous mig...
I want to help create 1,000 millionaires of the Global Majority. 1,000 millionaires is equal to 1 billionaire's wealth... except spread across 1,000 families, 1,000 communities, 1,000 lineages, 1,000 visions. You're meant to be one of them. Join me and Dr. Joey Liu for a free 2-hour live class: 7-Figures for Liberation Learn the entire arc of liberatory wealth — from your first dollar to building infrastructure that outlives you Wednesday, November 19th (US) / Thursday, November 20th (Asia) F...
My parents built a seven-figure business in Korea starting at age 50, almost completely broke, with zero business experience. And I'm telling their story for the first time. Listen to hear more about: What happened when my parents put their home up as collateral with almost no money leftThe shocking move my mom made with money after a devastating tax penalty — and why it changed everythingWhy the Western obsession with ROI might be costing you longevity (and what to focus on instead)How my mo...
Capitalism taught you that "generational wealth" is the pinnacle of success. But what if that vision is actually a trap designed to keep you stuck? Your ancestors might be crossing their arms and giving you a side-eye, asking: "Really? Is that all you think you're here for?" Listen to hear more about: How to think at the scale that your ancestors knew (but capitalism made you forget)Why whatever you're doing now is a fraction of what you're capable of — and what your ancestors have mark...
You don't have to choose between extractive capitalist pricing and guilt-driven discounts that burn you out. We offer you a third way: liberatory pricing, which allows your business to thrive as an engine for redistribution. Listen to hear more about: How fear and imposter syndrome masquerade as virtueThe hidden costs of discount culture and scholarship programsThe game-changing redefinition of what "accessible" meansWhat equity looks like at different business stages: early, intermediate, an...
In the planning stage my new course, Ancestral Wealth, I told my mom that we'd be selling it for $460. Her next words to me were — no joke — "That's an embarrassment." Um. Excuse me. What? What followed was a conversation that cracked my brain open — about accessibility, investment, transformation, and the uncomfortable truths I'd been avoiding. Listen. --- Ancestral Wealth starts December 9th. Applications are open now. https://play.simonegraceseol.com/anc...
You can have the most beautiful vision for change — but without material resources, your vision can't go very far. Dr. Joey Liu and I chat about why good-hearted people have been systematically kept away from money, and what becomes possible when we step into our power as stewards of capital. Listen to hear more about: Why scarcity is a lie... there's actually a f*ck ton of money in the worldWhy decolonization REQUIRES massive amounts of capitalWhy business gives you autonomy over capit...
When you know who dreamed of you, who sacrificed for you, who cleared the path for your existence — it becomes impossible to feel small. I'm inviting you to join me and Dr. Joey Liu for a conversation about why ancestral communion is essential decolonization work — and why remembering where you come from gives you a depth of power that nothing else can replace. Listen to hear more about: The practical — not just spiritual — importance of connecting to your ancestorsWhat gives ancestral ...
You're making offers for your thing — your program, your membership, your product — and wondering why people aren't buying. Here's what's probably happening: you're only selling the "big sell" and skipping the "small sells." In this episode, you'll learn about: The five things people have to believe before they'll click your buy button — and why believing in your offer isn't even close to enoughWhy someone might love what you do and still never buy from youHow to make what you offer feel as c...
So many of us are actually scared right now — for ourselves, our loved ones and neighbors. So many are asking: “What can I do?” In this episode, Rashida Bonds and I offer the answer. We’re talking about simple acts of care as the most powerful weapon of resistance. Listen to hear more about: Reasons to feel hopeful in this moment in historyHow the people in power have always used the same playbook to divide us (and why knowing this changes everything)Why caring for each other is a...
I'm celebrating Chuseok — one of Korea's biggest holidays — and I'm inviting you to join me, because the thousand-year-old wisdom at the heart of this tradition has never been more urgent. In a world that tells us that "self-made" is a real thing, that we're separate from nature, and that texts and FaceTime are enough, Chuseok whispers a different truth. And it might be exactly what you need. Listen to hear more about: Why your ancestors matter — and they might not be who you thinkThe harvest...
Episode 38: The “Spiritual”-to-MAGA Pipeline: Why Colonized Spirituality Leads to Fascism How do people who speak of love, light, and unity end up parroting authoritarianism, white supremacy, and fascism? In this powerful and deeply needed episode of Liberatory Business, Simone Seol unpacks what she calls the “Spiritual-to-MAGA Pipeline” — the hidden patterns that transform colonized spirituality into fertile ground for oppressive ideologies. Drawing from her own Korean shamanic lineage and e...
Back in March 2025, I recorded a raw and intimate conversation in Finland with my friend Danny Lim, the preeminent life coach and coach trainer of Singapore. In this episode, we talk about: Why I share from oozing wounds, not healed scars — and why I don't believe in the idea of "oversharing" My time in the "void" where I lost all clarity and thought I might never get it backWhat it's like to run a business on pure gut feeling Why everyone you admire is exactly as fucked...
Who cares if you've made millions of dollars and helped thousands of people... if you have no one you trust to pick up the phone at 2 AM when your world is falling apart? We live in an individualistic, "mind your own business" culture that has created in widespread deep loneliness, and "connection for sale." I'm sharing my personal practice of changing this culture: I call it intentional, aggressive, and imperfect care. Listen to discover: Why success, acclaim, and riches are worth noth...
Capitalism is so entrenched in our world, it's hard to think of business, money, and wealth outside of it. And yet, capitalism is extremely new to human history — even the history of human commerce. Commerce that connected and enriched humanity, as opposed to exploit and extract, has existed for thousands of years before capitalism. And it's time for us to reclaim and re-create what commerce can look like. Listen to hear more about: What sophisticated human commerce looked like for thousands ...
Millionaire. Billionaire. These words get thrown around like they're similar, but they're far from the same. One is disastrous for the health of local economies, and the other is not. Listen to hear more about: What I learned from the Official Historian of the City of Detroit about the former wealth built by hundreds of Black business owners - which were destroyedThe difference in the scale of millionaire vs. billionaire wealth.How distributed vs. concentrated wealth changes communities...
If you've been searching everywhere for hope — in politics, business, self-development — only to find yourself more discouraged than when you started, this episode is for you. The surprising thing is that conventional ideas about hope might actually be keeping us trapped in the very systems we need hope to escape from. In this episode, we'll explore: Why conventional ideas about hope will always lets us downWhy your deepest pain might actually be the doorway to the change you're meant t...
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