41. Small Sell vs. Big Sell
Update: 2025-10-21
Description
You're making offers for your thing — your program, your membership, your product — and wondering why people aren't buying. Here's what's probably happening: you're only selling the "big sell" and skipping the "small sells."
In this episode, you'll learn about:
- The five things people have to believe before they'll click your buy button — and why believing in your offer isn't even close to enough
- Why someone might love what you do and still never buy from you
- How to make what you offer feel as clear and obvious as buying an iron
- How to sell people on making a decision TODAY.
If you've been putting calls to action at the end of your content and getting crickets, this episode will show you what's actually missing.
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