Let's talk about the challenges small and medium businesses (SMBs) face with content marketing. Explore the key content marketing issues like limited resources, content quality versus quantity, engagement, data analytics, and algorithm changes. Aside from highlighting common behavioral and cultural pitfalls, the episode offers practical steps for SMBs to begin content marketing, and emphasizes the potential of content marketing for SMBs when they tackle these issues strategically. (00:00) Introduction(01:27) 5 key challenges faced by SMBs in content marketing(03:32) Commonalities behind the 5 key challenges faced (07:53) Practical steps for SMBs to get started with content marketing(09:40) Behavioral and cultural pitfalls to avoid (that nobody talks about)(11:39) Likelihood of content marketing being adopted by SMBs
A look at the history and rise of webinars, their adoption by sales and marketing teams, oversaturation challenges, and the emergence of more informal and relatable approaches. We also look at how businesses can leverage webinars to build trust with customers in a digital age and why they should. (00:00) Introduction(00:42) A short history of webinars(01:36) The rapid rise of webinars(03:54) What led businesses to adoption webinars?(04:54) The desaturated canvas of webinars(05:58) Recognizing the understated vibrant spot on the canvas(07:17) Likelihood of expanding the understated vibrance of webinars
Let's look at the Search Generative Experience (SGE), a Google Search Labs product that incorporates generative AI. SGE offers topic summaries and conversational interactions, making it easier to get information. In this episode, I talk about my experience using SGE for over a month. The SGE leaves marketers with a lot of questions and things to think about. (00:00) Intro(01:12) What is Google's Search Generative Experience (SGE)?(02:53) My SGE experience so far...(06:36) Distinct features of SGE(07:57) Unanswered questions for marketers(11:30) Considerations for marketers