Let's look at the Search Generative Experience (SGE), a Google Search Labs product that incorporates generative AI. SGE offers topic summaries and conversational interactions, making it easier to get information. In this episode, I talk about my experience using SGE for over a month. The SGE leaves marketers with a lot of questions and things to think about.

(00:00 ) Intro

(01:12 ) What is Google's Search Generative Experience (SGE)?

(02:53 ) My SGE experience so far...

(06:36 ) Distinct features of SGE

(07:57 ) Unanswered questions for marketers

(11:30 ) Considerations for marketers