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The world is changing fast – and so are our lives. Carla Buzasi, CEO of WGSN, the world’s most famous trend forecasting company, talks to leading experts from around the world about what the changes mean for us all and how it will affect our Lives of Tomorrow.
78 Episodes
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In this episode, WGSN’s CEO Carla Busazi and India Senior Strategist Nandini Swaminathan explore the diverse, year-long celebrations in India where Diwali is the highlight. They discuss the evolving cultural traditions where going online drives discovery, shoppability and purchase, enabling easy and convenient festive shopping through quick commerce.Nandini reveals how communities and staying connected is key to Indians as family structures evolve amid migration and identifies how technology impacts different generations. Find out how brands are localising campaigns, curating festival-driven shopping in minutes while rooting the experience in tradition with a modern lens.
As our world heats, skin cancer risks rise. Yet many men overlook the danger. WGSN CEO Carla Buzasi welcomes Russ Oliver, co-founder of DIC (Don’t Ignore Cancer), a sunscreen brand, to share his journey to overcome the stigma around and drive awareness of sunscreen use among men through humour and innovation.From understanding the importance of daily sun protection to exploring the cultural shifts needed for better health practices, this episode offers valuable insights and practical advice on identifying routes to market. Find out how you can be part of this transformative movement and protect yourself and your loved ones.
In this Lives of Tomorrow episode, WGSN CEO Carla Buzasi explores how Gen Z’s evolving drinking habits are reshaping the alcohol landscape by focusing on flexibility, moderation and community amid the rising sober curious movement. Join WGSN Food & Drink Content Director Jen Creevy and IWSR COO Consulting & Consumer Insights Richard Halstead distilling purposeful drinking and low/no innovations. Learn how Gen Z is discovering creative flavours and textures, and drinking earlier in the day, considering health and the cost of living.
Lives of Tomorrow host and WGSN CEO Carla Buzasi welcomes WGSN Asia Futures and Cultural Strategist Alison Ho to explore the transformative trend of solo living in Asia and its global implications. Alison explains how this shift is reshaping societal norms, influencing economies and creating opportunities in pet parenting and AI companionship. Learn about cultural and economic drivers, the companionship economy and technology’s role in supporting solo dwellers, offering insights for a global audience.
Join WGSN CEO Carla Buzasi and Cultural Strategist and Foresight Lead at WGSN, Martina Rocca, as they discuss the emerging mindset of heightened fear affecting consumers today. From eco-anxiety to the fear of AI and changing relationship dynamics, discover how these fears are shaping consumer behaviour, and how businesses can adapt by fostering emotional intelligence and authentic connections with their audiences. Listen to explore the complexities of our evolving world and the role of brands in navigating these challenges.
In this episode of Lives of Tomorrow, WGSN’s CEO Carla Buzasi and Senior Marketing Strategist Rebecca Rom-Frank discuss how streaming has overtaken cable in the US, the influence of smart TVs and the future of live sports streaming. Gain insights into the cultural implications of this media evolution for both brands and consumers, including the growth of shoppable media and the return of physical formats such as DVDs. Tune in to explore the significant shift from traditional TV to streaming platforms.
In this episode, WGSN CEO Carla Buzasi invites Head of Kidswear, Erin Rechner to reveal kidswear trend directions and the powerful influence of Gen Alpha on fashion. From joyful dressing and gamified fashion to the rise of digital avatars, learn how this tech-savvy generation is outfitting the industry.We dive into the Gen Alpha behaviours driving movements like affordability and sustainability, and how brands can adapt to their needs. Don’t miss the key strategies to appeal to parents and children as technology accelerates in our dynamic economy.
WGSN CEO Carla Buzasi invites Canva Head of Europe Duncan Clark to discuss the evolution of design and data storytelling. He highlights the role of AI in democratising design, the importance of visual communication and how to transform data into compelling narratives. Duncan also explores the emotional aspects of storytelling through data, the future of data visualisation and the challenges of consumer behaviour in relation to data. Tune in for insights on the significance of visual memory in effective communication.
WGSN CEO Carla Buzasi invites WGSN VP of Content and Director of Beauty Clare Varga to discuss the key trends and consumer personas that will shape the beauty market by 2027. Enter The Energisers – a playful and optimistic consumer group revolutionising the beauty industry. Clare explores how innovative products, community engagement and the significance of emotional connections will drive change in the coming years. Tune in to learn about the evolution of the lipstick index and the importance of transparency in brand-consumer relationships.
WGSN CEO Carla Buzasi speaks to author and filmmaker Ruth Whippman about how masculinity is transcending traditional gender stereotypes and the challenges boys face in contemporary society. They explore the importance of open discussions about masculinity, emotional expression and connection, and the need for empathy among boys.Ruth uncovers cultural changes and the impact of screen time on social interactions, encouraging understanding in conversations about gender. Join them to discover modern boyhood, influenced by play from childhood development, including the marketing of toys that form perceptions of gender roles for future generations.
In this episode, WGSN’s CEO, Carla Buzasi, and Lifestyle Strategist, Hannah Allan, discuss the evolving food trends among Millennials, focusing on their preferences for nostalgia, comfort food and health-conscious fresh convenience.Hannah shares insights into how Millennials are navigating their busy lives with low-fuss meals while prioritising social dining experiences. The conversation highlights the importance of the generational impact on food choices and the growing focus on longevity and wellness in the food and beverage industry.
In this episode, WGSN CEO Carla Buzasi speaks to Allyson Rees, Senior Consumer Lifestyle Strategist at WGSN, about the future of consumer behaviour, focusing on the trends and personas that will shape shopping experiences by 2027.Allyson shares the four key consumer personas: Privacy Keepers, Conventionalists, New Independence and Energisers, each with distinct values and shopping habits. Hear them uncover the importance of digital decluttering, the impact of AI, and the differences between generations in their approach to shopping.
The speed of tech is driving our desire for more real-life experiences. In this episode, WGSN CEO Carla Buzasi speaks with Ella Hudson, head of research at WGSN, about why and what this will mean for us in the future.From technology’s limitations and the importance of emotional connections to the need for intentional technology use, they explore how ‘digital minimalism’ is becoming mainstream. Tune in to discover the impact of technology on youth, the importance of community spaces, and the future of design in fostering human connection.
In this episode of Lives of Tomorrow, WGSN’s CEO, Carla Buzasi, and Head of Events and Marketing, Cassandra Napoli, discuss the implications of global trade uncertainty on supply chains, consumer behaviour, and business strategies. They explore how tariffs are affecting pricing, the potential for more sustainable practices in the fashion industry, and the rise of resale markets. From the impact of marketing during economic volatility to balancing globalisation and localism, learn how to understand consumer emotions and adapt business models to navigate complex changes.
Gen AI is nothing new; it’s just a natural continuation of the historical practices of cultural mixing and preservation. This is the argument from Martin Puchner, Harvard professor and award-winning author. In this episode, Carla Buzasi, WGSN’s CEO, and Martin discuss the evolution of culture in the context of Gen AI and digital advancements.Listen to learn about the emotional responses to Gen AI, the implications for copyright and artistic integrity, and how tech influences access to culture
What can business leaders learn from stepping onto the conductor’s podium? In this episode, Carla Buzasi, WGSN’s CEO, and Peter Hanke, classical conductor, Oxford University lecturer and coach for executives explore the surprising links between music and the evolving future of leadership.Peter reveals how wielding the conductor’s baton teaches leaders to inspire talent, navigate power dynamics, and foster deep connections among younger generations seeking purpose over hierarchy. Tune into this episode to learn how to build a culture that values influence, the art of motivation, and the power of presence in a world that craves meaningful direction.
Want to shop sustainably but your budget is holding you back? In this episode, Carla Buzasi, WGSN’s CEO and Petko Tashev, co-founder of The Home of Sustainable Things delve into the ‘Say-Do Gap’ where consumers express concern for the environment but act differently due to the cost-of-living crisis.Reframing consumption, they discuss innovative solutions to waste management, the role of creatives in driving sustainable practices and the future of homeware in a circular economy. Hear Petko’s insights from working with young designers about providing future generations with pathways to live sustainably.
What makes Gen Zs in APAC unique and what drives them? In this episode, WGSN’s CEO, Carla Buzasi, and Asia Futures and Cultural Strategist, Alison Ho, reveal how this market values local and regional cultures, evolves spending habits, and redefines living and working. Amid a rapidly changing economic environment, they discuss how this group cautiously navigates consumption while shifting towards experiential luxury with new modes of spirituality. Join them to discover Western influences on this group such as happiness as a key performance indicator and emerging APAC consumer trends impacting global markets.
What does wellness mean to you? Does how you look matter more than how you feel? In this episode, we’ll uncover ways to care for body and mind in today’s fast-paced world.Joining WGSN’s CEO Carla Buzasi in this episode is Co-founder of Pillar Wellbeing, Harry Jameson. Discover his journey from elite coaching to co-founding a game-changing brand that dives into the future of wellbeing with personalised, holistic health and wellness strategies. If you want to live better, listen in on how to achieve peak performance with balance.
Social media is changing at a rapid pace, and brands need to keep up. In this episode of Lives of Tomorrow, we explore how platforms adapt to new policies and regulations, and what these changes mean for creators, users, and the industry as a whole. We discuss the future of TikTok and Meta’s shifting moderation policies on Facebook and Instagram, along with its implications on the social media landscape. WGSN’s CEO, Carla Buzasi, and Director of WGSN Insight and social media trend forecaster, Joe McDonnell, delve into evolving social media trends including AI creations, decentralised social media, and going back to IRL experiences.
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