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Data Storytelling – from Numbers to Narratives

Data Storytelling – from Numbers to Narratives

Update: 2025-07-15
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WGSN CEO Carla Buzasi invites Canva Head of Europe Duncan Clark to discuss the evolution of design and data storytelling. He highlights the role of AI in democratising design, the importance of visual communication and how to transform data into compelling narratives. 

Duncan also explores the emotional aspects of storytelling through data, the future of data visualisation and the challenges of consumer behaviour in relation to data. Tune in for insights on the significance of visual memory in effective communication.


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Data Storytelling – from Numbers to Narratives

Data Storytelling – from Numbers to Narratives

WGSN