MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into one of the tougher parts of running a clinic - dealing with difficult patients and setting boundaries that protect your team and your practice. While 95% of patients are wonderful to work with, it’s the remaining 5% that can test your systems, your patience, and your professionalism. In this episode, Dr. Duncan shares strategies for creating clear boundaries that prevent issues before they start, empowering your staff to handle tough situations confidently, and addressing negativity early so it doesn’t spread. The customer is NOT always right. Whether you’re a new or seasoned practice owner, this episode will help you strengthen your clinic culture, maintain professionalism under pressure, and build systems that protect your time, your team, and your peace of mind. 📸 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 💼 Connect with Dr. Duncan on LinkedIn 📸 Follow Million Dollar Chiro on Facebook 💻 Explore courses + resources: milliondollarchiro.co

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan is talking about what comes next after “trimming the fat” — adding with purpose. When your practice enters a season of growth, it’s not just about hiring quickly. It’s about hiring intentionally. This episode dives into how to build a new team or rebuild an existing one by following a structured hiring process, setting clear expectations, and protecting your culture. Whether you’re hiring your very first employee or replacing multiple team members, Dr. Duncan shares how to make smart, strategic hires that align with your practice goals, avoid costly missteps, and ultimately strengthen your business for long-term success. Dr. Duncan also shares details about her free Chiropractic Hiring Funnel Guide available at milliondollarchiro.co, which outlines a step-by-step process for effective, efficient, and confident hiring decisions. Whether you’re hiring your very first employee or replacing multiple team members, this episode will help you make strategic hires that align with your goals and strengthen your business for long-term success. This episode is perfect for practice owners ready to grow their team the right way, without sacrificing their standards, culture, or sanity. 📸 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 💻 Explore courses + resources: milliondollarchiro.co

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan dives into the idea of “trimming the fat” in your chiropractic practice. She talks about how every business goes through seasons, and how the staff, vendors, or systems that once helped you grow may eventually hold you back. This episode unpacks how to identify what’s no longer serving your clinic, when retraining rather than replacing staff is worth the energy, and when it’s time to make a change. Dr. Duncan also shares how AI and software can help replace inefficient processes, reduce drama, and free up your time to focus on growth. If you’ve ever wondered how to keep your practice lean, efficient, and ready for the next stage of growth, this episode will show you how to evaluate your team, vendors, and systems so you can make smart, strategic decisions that protect your business’s long-term success! 📸 Follow Million Dollar Chiro on Instagram: @milliondollarchiro 💻 Explore courses + resources: milliondollarchiro.co  

This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey dive into why your brand is so much more than a logo or a color palette. Your brand is the entire experience you create for your patients. From the way your team greets patients, the consistency of your care, and your presence in the community, every detail shapes how people feel about your practice. In this episode, you’ll hear about how hiring the right staff, maintaining a consistent patient experience, and grassroots marketing strategies can set your clinic apart and help you build a reputation that attracts and retains loyal patients.   📸 Follow Dr. Duncan on Instagram: @milliondollarchiro 💻 Explore courses + resources: milliondollarchiro.co

SUMMARY This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey dive into the reality that change is inevitable in practice ownership. From shifting staff dynamics to updating systems, they share what it looks like to navigate change as a leader, how to decide what (and who) stays the same, and why your mindset as the practice owner sets the tone for your entire team. This episode is all about embracing change as an opportunity to grow, adapt, and keep your clinic moving forward. TAKEAWAYS Change is a constant in business and leadership. Your mindset as a leader influences how your team responds. Staff dynamics play a major role in whether change succeeds. Not every employee will adapt, and that’s okay. Don’t adjust your systems for one staff member. Trust your gut when making staffing decisions. Positive energy from leadership sets the tone for the clinic. Change can open new doors for growth when it is managed well. Are you ready to take your chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   Listen on Apple Podcasts 🎙️ https://podcasts.apple.com/us/podcast/ep-51-navigating-change-as-a-practice-owner/id1733151475?i=1000724739469 Spotify 🎙️ https://open.spotify.com/episode/5LVhnq3quszyiFivVFFNNy?si=VE8VuiTfQVW9zWgH4djJWg

SUMMARY This week on Million Dollar Chiro: The Podcast for Chiropractic Practice Owners, Dr. Duncan and Kelsey dive into the importance of perfecting the patient experience. They share feedback from a patient who highlighted what stood out most about his journey in Dr. Duncan’s clinic, Simply Southern Chiropractic Center, showing how small details can make a lasting impact. They also explore what it means to be a clinic owner who carries the ultimate responsibility for shaping the patient experience, from first impressions to follow-up care, and why getting this right is essential for long-term success. TAKEAWAYS Listening to patient feedback is key to improving the clinic experience Small details in the patient journey can make the biggest impression As the clinic owner, you’re ultimately responsible for setting the tone and standards at your practice Team dynamics play a major role in shaping patient satisfaction Cross-training staff helps ensure consistency during transitions Hiring well is crucial to maintaining a seamless experience Public appreciation motivates staff and strengthens clinic culture Cherishing positive patient moments can reinforce your “why” as an owner Are you ready to take your chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-50-perfecting-the-patient-experience/id1733151475?i=1000722668728 🎙 Spotify: https://open.spotify.com/episode/6f3jrVpQrBkbY43QXKA5mY?si=hfJY5KCcRKWPEyZQ_4fRGw  

SUMMARY This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan is talking about one of the most important skills for business growth, which is delegation. If you want to truly grow your practice, you can't do everything yourself forever. In this episode, Dr. Duncan shares how delegating the right tasks to the right people has allowed her to scale her clinic, protect her time, and focus on strategy and patient care. She explains how building a trustworthy team is key and that when you hire well, you can confidently let go of the tasks that aren’t the best use of your time and energy. This episode is a must-listen for practice owners ready to reclaim their time and scale their business! TAKEAWAYS Delegation is necessary for growth and prevents burnout. You don’t need to do everything, especially tasks that drain you or slow down progress. Letting go of control doesn’t mean lowering your standards, it means trusting others to help carry the load. The quadrant method can help identify what you love, what you’re great at, and what should be delegated. Hiring the right people and paying well leads to a more independent, sellable business. Delegation is a process. Start small and keep adjusting as your team grows. Are you ready to take your chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro  

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan switches things up by interviewing her executive assistant-turned-brand manager, Kelsey! Kelsey shares how her role has evolved from executive assistant to brand manager—and how that shift has been a game changer for practice growth. She manages Simply Southern Chiropractic Center, Million Dollar Chiro, and MFD Enterprise’s marketing vendors, coordinates SSCC outreach events, and helps keep all brands running smoothly so Dr. Duncan can focus on patient care and business strategy. Whether you’re thinking about hiring an executive assistant, ready to level up your marketing, or just feeling overwhelmed doing it all yourself as a practice owner — this episode is for you! TAKEAWAYS: Hiring the right support can unlock major growth for your practice Chiropractors wear three hats—clinician, business owner, and marketer—which is doable at first, but growth requires delegation Clear systems and project management tools, such as Notion or Microsoft OneNote, help keep your marketing team aligned Marketing is more than just social media—it includes events, email campaigns, advertising, follow-up, and community presence Outsourcing to specialized vendors often works better than relying on one agency to do everything Building personal connections in your community leads to new patients and stronger brand recognition Are you ready to take your chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-48-how-to-delegate-marketing-and-focus-on-growth/id1733151475?i=1000718462018 🎙 Spotify: https://open.spotify.com/episode/3YP5N5JZfM9pn1RainLKBd?si=IZNMcvPZTTaI9PLIlrh2UA  

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan continues her conversation with Dr. Bill Sherrier, President of Palmer College of Chiropractic - Florida. They dive into the future of chiropractic education, the shift towards blended learning, and how student demographics are evolving. Dr. Sherrier also shares why alumni support and professional networking are so important, and encourages students to stay open-minded about the different career paths available in chiropractic today. This episode is a must-listen for upcoming college graduates considering chiropractic school, current Palmer students exploring their future, and proud Palmer alumni who want to stay connected with their alma mater. TAKEAWAYS: Dr. Sherrier is a former practicing chiropractor, chiropractic professor, and now the President of Palmer College of Chiropractic in Port Orange, Florida. Palmer College’s enrollment remains strong despite declining enrollment at other chiropractic schools around the nation. There are a growing number of female and minority students entering the chiropractic field. Gen Z students make up the majority of the current student body and thrive in collaborative, group-based learning. It’s important to take advantage of what’s available in chiropractic school, like alumni networking, professional development, and practicing your clinical skills with hands-on experiences. Career options in chiropractic go beyond adjusting, including teaching and research. Staying active in state chiropractic associations is essential for your professional growth as a chiropractor. Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-47-from-clinic-to-campus-dr-bill-sherriers-presidential/id1733151475?i=1000716320073 🎙 Spotify: https://open.spotify.com/episode/78fhNQ7C3FtOFuo4Re4suw?si=Q1lUvH9cTFCbA_ChQ2GFAQ

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan sits down with a very special guest - Dr. Bill Sherrier, president of Palmer College of Chiropractic’s Florida campus. In part one of this two-part series, Dr. Sherrier shares his inspiring journey from private practice to academia, offering valuable insight into the evolution of chiropractic education, the importance of mentorship, and how personal experiences can shape professional paths. This episode is a great listen for any current chiropractic student exploring their career path—whether you're planning to open your own clinic, join an existing practice as an associate, or one day step into the world of chiropractic education. Dr. Sherrier’s journey offers valuable insight into all three paths and how to find what’s right for you! TAKEAWAYS: Dr. Sherrier began his career as a practicing chiropractor before moving into education. He currently serves as the campus president at Palmer College of Chiropractic in Port Orange, Florida. For chiropractors considering teaching, he recommends gaining at least five years of clinical experience first. His path highlights the growing opportunities within the chiropractic profession beyond clinical care. Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-46-from-clinic-to-campus-dr-bill-sherriers-presidential/id1733151475?i=1000714356340 🎙 Spotify: https://open.spotify.com/episode/6dzZ58f3nAdHbgUduFmP3m?si=aqdD9xomQvCO5sgodbjDLA  

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan takes a deeper dive into the topic of stress—this time, focusing on the physical toll it takes on practice owners and actionable ways to deal with it. In the last episode, she talked about how your stress can affect your behavior toward your staff and team. This week, she’s sharing actionable ways (and things she does herself!) to manage stress by lowering cortisol and supporting your physical health—because mental stress often shows up as physical stress. From movement and massage to daily habits that support stress management, this episode is all about practical tools to help you feel better, think clearly, and lead more effectively. TAKEAWAYS: Stress is inevitable—how you manage it is what matters. Your energy as a leader directly impacts your team. Movement (even just walking or yoga) supports mental clarity. Massage and lymphatic drainage can ease both physical and emotional stress. Addressing the root cause of stress is more effective than masking symptoms. Sleep, sunlight, and routine self-care are powerful tools. Medication can help short-term, but it’s not a substitute for doing the work. Daily consistency in small habits builds resilience. Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-45-practical-ways-to-deal-with-stress-as/id1733151475?i=1000712304894 🎙 Spotify: https://open.spotify.com/episode/775OyhCm1QgBCEeWxAc4uS?si=MIiXDtXIQwKhhvhT6gFk0w  

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan opens up about the reality of stress in practice ownership—and how that stress doesn’t just affect the business owner, but the entire team. Dr. Duncan discusses the importance of self-awareness, communication, and leadership when it comes to managing stress, and shares strategies for navigating pressure without letting it spill over onto your staff. This episode is a great listen for leaders and business owners because it’s a real reminder that how you show up—especially in stressful moments—directly impacts your team and your business. TAKEAWAYS: Stress is unavoidable in business ownership, but how you respond to it matters Your team feels the weight of your energy, whether it is positive or negative, so it’s your job as a leader to not have your stress trickle down on your staff Self-awareness and emotional control are key leadership traits Dealing with the issues that are stressing you out is the only definitive way to deal with stress As your business grows, your stressors evolve and so should your leadership Empathy, regular check-ins with your team, and emotional maturity are pillars of building a strong work culture Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-44-dealing-with-stress-as-a-business-owner/id1733151475?i=1000710112558 🎙 Spotify: https://open.spotify.com/episode/4hJ0h72dGidZ25ErbJwUen?si=AWpH6soSScyxx-sQFn61fw  

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan shares why coaching is essential for chiropractors who want to grow their clinics. She reflects on her own journey with coaching, how to choose the right coach, and the impact it has had on her clinics and team. From adapting to industry changes to building a supportive community, this episode is all about the value of mentorship and continuous growth. Dr. Duncan owns multiple clinics in South Carolina and has been in practice for 10 years. She offers consulting for chiropractic business owners who are looking for growth in their own clinics. If you are interested in receiving coaching, apply on our website, milliondollarchiro.co! TAKEAWAYS: Continuous learning fuels long-term growth for business owners. Coaching provides clarity, accountability, and real-world guidance. As Dr. Duncan says, “Coaching is a quicker way to reach your goals.” The right consultant helps you avoid costly mistakes and stay focused - make sure you are vetting potential coaches to make sure they have the right credentials to give you actionable advice. Investing in consulting is investing in your future success, your staff, and your business. A strong chiropractic community supports professional development and joining your state association is a great place to start. It’s important to go into coaching with the right mindset. This means being open to constructive criticism and being willing to take advice. Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts  //  🎙 Listen on Spotify

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ we are celebrating the 1-year anniversary of Million Dollar Chiro! Million Dollar Chiro exists for one very specific purpose: to help chiropractic practice owners put systems in place to scale their clinics and reach at least $1 million in annual collections. With so much growth in the last year, we have some new listeners in our audience, so we are celebrating with a special episode reintroducing Dr. Mary Frances Duncan. Dr. Duncan shares her personal journey—from a political science major with aspirations to be a judge to a chiropractor operating multiple clinics in South Carolina. She opens up about what inspired her to pursue chiropractic care, how her early experiences shaped her perspective on holistic health, and why helping other chiropractors grow their practices became her mission. TAKEAWAYS: Dr. Mary Frances Duncan has owned her own practice for 10 years and serves as a business mentor for other chiropractors. Dr. Duncan believes mentorship is key to growth in the chiropractic profession - everyone needs someone to help point out your blind spots and give you direction to grow. Chiropractors often struggle with the business side of running a practice, and Million Dollar Chiro is here to help! Dr. Duncan’s mission is to help other chiropractors scale with confidence and purpose, which not only helps those chiropractors with their businesses, but also helps grow the chiropractic profession generally. Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify

SUMMARY: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan shares something she’s very passionate about - chiropractic professionalism. From dressing like a doctor, to personal hygiene, and how your office looks, she explains how our presentation as chiropractors directly impacts patient trust, retention, and the public’s perception of our profession. If we want chiropractic to be recognized as a respected form of medical care, we need to start by showing up like healthcare professionals. TAKEAWAYS: First impressions are lasting impressions— new patients judge your professionalism instantly and are expecting a medical environment when they step into your office. We need to dress and act like a professional healthcare provider to gain patient trust - this means no workout clothes at work and taking the time to look nice. Your office should look and feel like a medical space, not a mismatched casual hangout. Creating a clean, welcoming environment in your office impacts retention. If we want to be treated as a respected medical profession, we need to first have self-respect and present ourselves professionally. Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙 Listen on Spotify