SUMMARY:

This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan shares something she’s very passionate about - chiropractic professionalism. From dressing like a doctor, to personal hygiene, and how your office looks, she explains how our presentation as chiropractors directly impacts patient trust, retention, and the public’s perception of our profession. If we want chiropractic to be recognized as a respected form of medical care, we need to start by showing up like healthcare professionals.

TAKEAWAYS:

• First impressions are lasting impressions— new patients judge your professionalism instantly and are expecting a medical environment when they step into your office.


• We need to dress and act like a professional healthcare provider to gain patient trust - this means no workout clothes at work and taking the time to look nice.


• Your office should look and feel like a medical space, not a mismatched casual hangout.


• Creating a clean, welcoming environment in your office impacts retention.


• If we want to be treated as a respected medical profession, we need to first have self-respect and present ourselves professionally.

Are you ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan!

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