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MOCK, the podcast
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Описание
Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.
136 Episodes
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Don and Rob share their favorite Super Bowl commercials of the year. Episode Transcript.
Don and Tim discuss their early career challenges, the importance of brand loyalty and the future of marketing. Episode Transcript.
Don and Rob talk about their experience working in Atlanta's advertising agencies and how they have evolved over time. Episode Transcript.
Don and Rob discuss their favorite choices on a desert island quiz game. Episode Transcript.
Don and Rob discuss the main reasons why marketing directors seek their services. Episode Transcript.
Don and Rob reminisce about brands that have resurfaced, such as Scout, and discuss the nostalgia factor in brand revivals. Episode Transcript.
Don and Rob discuss the value of following a structured process when working on projects like logos, websites, and advertising. Episode Transcript.
Don and Cuyler share insights on working as designers and the differences between art and design. Episode Transcript.
Don and Rob discuss the importance of finding relatable truths in advertising, as seen in Airbnb's ads. Episode Transcript.
Don and Rob discuss the rapid evolution of AI and the need for creatives to adapt to this new technology. Episode Transcript.
Don and Rob discuss the importance of practical experience and on-the-job training over formal education in the art industry. Episode Transcript.
Don and Rob discuss their recent vacations trips and the differences in commercialism between states over the years. Episode Transcript.
Don and Rob discuss why competition is important in the marketing and advertising industry. Episode Transcript.
Don and Rob reflect on the overwhelming nature of spam and the effectiveness of cold calls in marketing. Episode Transcript.
Don and Rob reminisce about classic novelty products and how great advertising can make a 'bad' product seem great, and vice versa. Episode Transcript.
Don and Rob discuss types of projects they would not work on, despite their usual focus on new fun projects. Episode Transcript.
Don and Rob discuss the importance of being aware of your surroundings and how using real-world items can foster creativity. Episode Transcript.
Don and Rob share their experiences presenting marketing projects to brand new clients on the 'first date'. Episode Transcript.
Don and Rob discuss the relevance of the upcoming Olympics from a marketing and advertising perspective. Episode Transcript.
Don and Rob share tried and tested marketing strategies for starting and growing new businesses. Episode Transcript.
Don and Rob discuss the story behind things that have exploded into pop culture, such as the Stanley Cups. Episode Transcript.
Don and Rob discuss their fun experience working with local brewery Scofflaw in Atlanta. Episode Transcript.
Rob and Don discuss their favorite Atlanta companies such as Coca Cola, MailChimp, Delta and more. Episode Transcript.
Don and Rob share their predictions and insights on the future of brands, advertising, and technology for 2024. Episode Transcript.
Don and Rob discuss their experience with Black Friday advertising and its impact on holiday shopping. Episode Transcript.
Don and Rob debate about whether graphic design is art, and discuss the blurry lines between art and advertising. Episode Transcript.
Don and Rob discuss influencer marketing as a successful tool for driving awareness, traffic and sales to a business. Episode Transcript.
Don and Rob discuss the evolution of social media ads, and share their personal preferences of advertising on social media and streaming platforms. Episode Transcript.
Don and Rob share funny stories of their experience working on the full scale rebranding of Walmart's dog food, Ol' Roy, 10 years ago. Episode Transcript.
Don and Rob discuss Barnes & Noble's new approach to corporate branding and design consistency. Episode Transcript.
Don and Rachele share their experiences with outdated design portfolios and give advice on how to successfully build one. Episode Transcript.
Don talks about his recent family vacation to San Francisco, and how everything has changed. Episode Transcript
Don and Rob discuss their favorite fast food restaurant's marketing strategies over the years. Episode Transcript.
Rob and Don discuss Taylor Swift's influence on Heinz's brand, and how celebrities have marketing power in the digital age. Episode Transcript.
Don and Rob discuss the blurring lines between B2B and B2C in today's marketing Episode Transcript.
Don and Rob discuss the redesign of Johnson & Johnson's logo, homogenization of brands and the importance of character in marketing. Episode Transcript.
Don and Rob discuss how developing good habits contributed to their success in business, and fostering creativity. Episode Transcript.
Don and Rob discuss the challenges of leveraging holidays and seasonal events in marketing. Episode Transcript.
Don and Rob discuss their favorite board games, Barbie's recent movie success and how it has led to a surge in toy-related movies. Episode Transcript.
Don and Michael discuss the evolution of the web and it's impact on businesses in the future. Episode Transcript.
Don and Rob discuss the impact of Lionel Messi joining Major League Soccer (MLS) from a brand, marketing and advertising perspective. Episode Transcript
Rob and Don discuss their favorite Atlanta sports teams from a branding and marketing perspective. Episode Transcript
Don and Rob discuss the wide variety of brands and companies that call Atlanta home. Episode Transcript
Don and Michael discuss the evolution and importance of SEO and Google's influence in the digital world. Episode Transcript
Don and Zoe discuss their personal experiences with IKEA and what they like about it. Episode Transcript
Don and Rob reminisce about their first days of work and school. Episode Transcript.
Don and Rob have a fun discussion about Aliens and what the Earth could offer them. Episode Transcript.
Rob shares some fun stories about his recent trip to Italy. Episode Transcript.
Don and Rob's thoughts on Twitter's recent rebranding from a brand architecture perspective. Episode transcript.
Don and Cuyler discuss the changes in food styling over the years and Don reminisces about his first gigs as a food photographer. Episode Transcript.
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