Ep. 144 – Behind the Scenes of Designing a Brand
Update: 2025-10-20
Description
In this episode of MOCK the Podcast, Don and Rob take listeners behind the scenes of branding a major tennis event—the Atlanta Cup—sharing how design and energy converge to revive tennis in Atlanta for one unforgettable night. The hosts candidly discuss the creative process, from initial client presentations and exploratory logo concepts to using local Atlanta identity (the peach, the "A") as inspiration, all while balancing bold modern aesthetics with event-specific storytelling. They unpack the nuances of building a unique brand experience, reflect on the challenges of tight deadlines and diverse client reactions, and invite the audience to weigh in on which branding direction should define this high-energy sports spectacle
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