This module covers how you can identify the best target markets for your solution. Cloud adoption, and more importantly, spending on Cloud solutions, varies greatly across company size, verticals and geographies, so you want to make sure that you spend your sales and marketing resources on the best opportunities. The main topics are:Leveraging your existing clients as the first marketUsing SaaS to expand into new market segmentsConsiderations when expanding into international marketsPositioning your solution for the enterprise marketThis module includes two downloadable worksheets:Our "Cloud Spider" to determine the best way to position your solution;A target market worksheet that pulls together all of the elements discussed in the webinar
This module is an overview of the key business model changes you will need to consider as you extend your business into the Cloud with subscription-based pricing. The main topics are:What changes when you move to the Cloud?The key elements of a Cloud business modelStrategic considerations Comparing Cloud and On-Premise Models
Adding IP to your business model will involve organizational changes. The scope of those changes will depend, in large part, on how important this is for you. Is it more opportunistic, a nice way to generate some extra revenues when opportunities come knocking? Or is it a strategic redirection, one that you see becoming an essential part of your business? Looking at it from these two perspectives the following topics are covered:Product developmentMarketingSalesCustomer support.
This is the first of two modules that are designed for project services and managed services partners, companies that do not have repeatable IP as part of their current business model. The Cloud can make it easier for many of you to market and sell repeatable IP, with less investment than was required for on-premise IP. The topics include:The importance of recurring revenuesIncreasing the value of your businessDeveloping repeatable IPLow-cost go-to-market strategies
This is the first of two modules that are designed for project services and managed services partners, companies that do not have repeatable IP as part of their current business model. The Cloud can make it easier for many of you to market and sell repeatable IP, with less investment than was required for on-premise IP. The topics include:The importance of recurring revenuesIncreasing the value of your businessDeveloping repeatable IPLow-cost go-to-market strategies
Join us on May 27 to learn about how the cloud is opening up new opportunities to drive profitability and the important role Microsoft partners play in driving implementation/deployment, consumption and active use with our customers. You will also learn how to optimize your cloud business by driving adoption of Microsoft Cloud Services and implementing customer lifetime value strategies and tactics.Be sure to also view Lifetime Customer Value
Join us on May 20 for a session focused on value. We will discuss ideas for driving profitability and developing a strategy that maximizes your valuation. We will also learn about one partner's experience in how they drove shareholder value using the cloud.Be sure to also view Valuation: Ideas for Driving Profitability and Developing a Strategy that Maximizes Your Valuation
Join us on May 13 for our final sessions in the Microsoft Cloud Transition training series where we'll explore compensation plans and provide best practices for staying on track with your cloud plan. Topics include:How to create effective incentive compensation plans for sales and the rest of the organization to safely encourage internal adoption of the cloud business transition strategyHow to track your progress against your chosen cloud business model and make perform course corrections if you have veered away from the plan.
Join us on May 13 for our final sessions in the Microsoft Cloud Transition training series where we'll explore compensation plans and provide best practices for staying on track with your cloud plan. Topics include:How to create effective incentive compensation plans for sales and the rest of the organization to safely encourage internal adoption of the cloud business transition strategyHow to track your progress against your chosen cloud business model and make perform course corrections if you have veered away from the plan.
Join us on May 6 for the sessions 6 and 7 in our Microsoft Cloud transition series to learn about how to plan your transition to your chosen cloud model from a sales and finance perspective. We'll discuss:The key changes required for smooth transition to marketing and selling cloud solutionsThe importance of and guidance on how to successfully implement cross-selling and thought leadership marketing Pricing methodology, invoicing, accounts receivable policy and packaging best practices for your chosen cloud business model
Join us on May 6 for the sessions 6 and 7 in our Microsoft Cloud transition series to learn about how to plan your transition to your chosen cloud model from a sales and finance perspective. We'll discuss:The key changes required for smooth transition to marketing and selling cloud solutionsThe importance of and guidance on how to successfully implement cross-selling and thought leadership marketing Pricing methodology, invoicing, accounts receivable policy and packaging best practices for your chosen cloud business model
This module is part 5 of the Microsoft Cloud Transition series enables the decision-maker to consider the transition to the cloud. In this session, we will focus on what the service executive will want to review when implementing the Cloud Business strategy. These are, in order, how your chosen strategy impacts your service factory, the impact on your present technology stack, and the new business onboarding process. Also learn about marketing and selling cloud solutions in your chosen end customer size range.
This module is part 5 of the Microsoft Cloud Transition series enables the decision-maker to consider the transition to the cloud. In this session, we will focus on what the service executive will want to review when implementing the Cloud Business strategy. These are, in order, how your chosen strategy impacts your service factory, the impact on your present technology stack, and the new business onboarding process. Also learn about marketing and selling cloud solutions in your chosen end customer size range.
This module is part 5 of the Microsoft Cloud Transition series enables the decision-maker to consider the transition to the cloud. In this session, we will focus on what the service executive will want to review when implementing the Cloud Business strategy. These are, in order, how your chosen strategy impacts your service factory, the impact on your present technology stack, and the new business onboarding process. Also learn about marketing and selling cloud solutions in your chosen end customer size range.
Part 4 of the Microsoft Cloud transition series will touch upon how to plan for your transition across all aspects of your business. The sessions for the next five weeks will encompass 360 degrees of your business. In this session, we will cover two traits that are generally considered Strategic or company-wide. These are foundational traits that influence your entire operation.
Part 4 of the Microsoft Cloud transition series will touch upon how to plan for your transition across all aspects of your business. The sessions for the next five weeks will encompass 360 degrees of your business. In this session, we will cover two traits that are generally considered Strategic or company-wide. These are foundational traits that influence your entire operation.
Part 3 of the Microsoft Cloud Transition series discusses how your return on investment (ROI) may vary, depending on your chosen cloud business model (discussed in the April 1 session, "Current Business Model") and your current business model (discussed in the April 8 session, "Cloud Business Options") and several other factors. This module can help you understand what to expect, in terms of specific risk and return, and can help decision-makers evaluate their choices.
Part 3 of the Microsoft Cloud Transition series discusses how your return on investment (ROI) may vary, depending on your chosen cloud business model (discussed in the April 1 session, "Current Business Model") and your current business model (discussed in the April 8 session, "Cloud Business Options") and several other factors. This module can help you understand what to expect, in terms of specific risk and return, and can help decision-makers evaluate their choices.
In Part 2 of the Microsoft Cloud Transition series, see how the path to your chosen cloud business model (resell vendor-branded cloud, resell white label cloud, or build and sell cloud solutions) can vary, depending on your business model. The three typical partner models include a business that primarily focuses on product resale (such as value-added reseller or reseller), time and materials services-centric (like break fix or professional services), or managed services. Find out which model you are using, and get ready for the April 15 session on comparing return on investment and picking an option.
In Part 2 of the Microsoft Cloud Transition series, see how the path to your chosen cloud business model (resell vendor-branded cloud, resell white label cloud, or build and sell cloud solutions) can vary, depending on your business model. The three typical partner models include a business that primarily focuses on product resale (such as value-added reseller or reseller), time and materials services-centric (like break fix or professional services), or managed services. Find out which model you are using, and get ready for the April 15 session on comparing return on investment and picking an option.