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The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
270 Episodes
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The interview with Alex Persky-Stern, CEO of Waymark, explores the company's AI-powered video production platform, which simplifies ad creation for media companies and advertisers. Waymark automates video generation by pulling assets from business websites, leveraging AI to create motion graphics, voiceovers, and scripting, while integrating with Shutterstock for additional content. The platform primarily serves TV, streaming, and ad tech industries, enabling efficient video ad creation for mid-market and local advertisers. Persky-Stern highlights Waymark’s shift towards automated, large-scale video generation and its expansion into ad tech. The company follows a SaaS-based pricing model and sees platforms, not advertisers, as the key stakeholders in AI-powered ad creation. Addressing concerns about AI limitations, he emphasizes Waymark’s focus on real business assets rather than purely AI-generated visuals. Looking ahead, he foresees the rise of automated, data-optimized video content as a major industry shift.
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Lotame acquired by Publicis
Lockr acquired by Viant
Blis acquired by T-Mobile
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Cheq.ai is a cybersecurity company that specializes in protecting marketers from various forms of fraud, data manipulation, and bot-driven attacks. Their platform helps businesses detect and block fake users, prevent click fraud in digital advertising, and ensure marketing analytics remain accurate by filtering out non-human traffic. Cheq.ai also addresses broader security risks, such as preventing unauthorized data collection by third-party marketing tools. Their solutions cater primarily to enterprises but also offer self-serve options for small businesses, helping them reduce wasted ad spend and improve decision-making by mitigating fraudulent activities.
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Telly is giving away free TVs. Seriously. We find out how exactly they can make enough money on ads to support this.
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Ross Benes has been a senior analyst at eMarketer for over seven years. He shares some stats, and some color on how the stats are created. Plus Juggalos!
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We have a frank conversation with Krzysztof Franaszek of Adalytics about the finding of ad-supported child sexual content and how the government got involved. We also ask him about his unconventional methods and the controversies around how his company does business.
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Ron Jacobson from Rockerbox joins Ari and Eric to talk about Media Mix Modeling (MMM) and why Google and Meta have embraced it. Plus everything else you care about in measurement. We also discuss the news of the week, including the massive StackAdapt funding round, along with TVScientific's "B" round that included Roku as an investor.
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Overwolf provides developers with an app store for PC games, where third-party creators can build overlays that enhance gameplay with real-time information, tools, and enhancements. These apps function as add-ons to existing games, offering features like real-time strategy guides, in-game analytics, and other utilities that improve user experience. Overwolf monetizes through an advertising model, where independent developers earn revenue via in-app ads while game publishers benefit from increased player engagement without direct monetization. The company operates out of Tel Aviv and has raised significant funding from investors like Andreessen Horowitz and Griffin Gaming Partners.
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Brett Wilson was the founder and CEO of TubeMogul through its sale to Adobe. Now he's the founder of Swift.vc, a fund focused on AI enablement. Eric and Ari talk to Brett about what he's seeing in the market and where there are opportunities. In the news of the week we discuss Nielsen's move to stop selling panel data as a stand-alone service, Facebook's monster earnings, and more.
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AdBridge is a creative technology startup that focuses on enhancing contextual relevance in native advertising. Founded by James O'Connor, the company aims to improve ad memorability by blending editorial content with pre-approved brand messaging through a transitionary language they call "The Bridge." Their initial product targets web-based environments, where ads integrate seamlessly into articles while maintaining clear disclosure as advertisements. AdBridge is in its early stages, with plans to expand beyond its current ad-serving fee model and build publisher partnerships to scale. The company distinguishes itself by prioritizing context within the creative process, aiming to refine its solution and expand into other channels over time.
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Paige Bilins is the SVP of product for Magnite. She joined me at CES in Las Vegas to talk about the future of CTV and what is in store. Eric and Ari talk TikTok getting saved by Trump, Nielsen getting its groove back (or at least its certification), WPP employees rebelling against RTO, and more.
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VidMob is a creative data company that helps marketers optimize their advertising by analyzing the creative elements of ads and linking them to performance metrics. It uses proprietary models to process data from platforms like Meta, Google, TikTok, and Amazon, examining millions of ad creatives frame by frame to identify factors like production style, narrative arc, and audience preferences. The platform enables brands to make data-driven creative decisions, leading to substantial performance improvements. VidMob also integrates AI tools to enhance creative workflows and supports clients through a pay-per-impression pricing model, focusing primarily on large enterprise marketers. Founded in 2014, VidMob operates globally, emphasizing the growing importance of creative data in effective marketing strategies.
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Eric and Ari are joined by digital out of home expert Tim Rowe who helps us dissect the $600 million acquisition of Vistar by T-Mobile. We also discuss the surprise Sincera acquisition by The Trade Desk.
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AD-ID is owned by two non-profits organizations and provides a universal identifier for advertising creatives, akin to a UPC code for ads, enabling standardized tracking and management throughout the advertising ecosystem. Used by over 80% of Fortune 500 companies, AD-ID's system supports transparency, accountability, and cross-platform measurement by encoding essential metadata like brand, product, and format. The platform offers flexible creation methods, including APIs and spreadsheets, and charges based on usage volume to encourage widespread adoption. Despite its utility, challenges remain in achieving full ecosystem compliance, especially with large platforms and ensuring integration into legacy systems. AD-ID also plays a critical role in talent payment tracking through agreements with organizations like SAG-AFTRA, emphasizing its significance in both operational and creative aspects of the advertising industry.
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We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, including Comcast's "Universal Ads".
Sponsored by Start.io, visit at start.io/nofees
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Tercept is a data infrastructure provider specializing in supporting ad tech and media companies by streamlining the collection, processing, and visualization of monetization and marketing-related data. Founded in 2018, the company offers tools and services to integrate, normalize, and manage data from over 400 sources, enabling clients to transform raw data—such as logs from ad servers and third-party platforms—into actionable insights through customizable dashboards and role-based access. Tercept caters to both companies with limited technical resources through fully managed solutions and more sophisticated teams seeking customizable pipelines, positioning itself as a flexible partner for addressing complex data infrastructure challenges.
Recorded: January, 2025
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Ari and Eric review the best and the worst of 2014 and make some predictions about the future.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
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Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
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Jeremy Bloom interviews Aashish from TikTok
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
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The latest on S4 Capital, how AI is shaping the holding companies of the future, and more.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
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