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Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

Update: 2025-01-10

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We have author and professor Sandra Matz talking about her research into the effect of consumer psychology on advertising and marketing. Eric and Ari were at CES this week and they talk about all the exciting CTV news, including Comcast's "Universal Ads".

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

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