Marketing Chat Podcast with Angela Kelly Smith

Being a podcast guest is a powerful way to boost your position as a thought leader in your field, reach a wider audience, get more clients. It also helps boost the SEO of your website and is a great way to develop collaborations, referrals, and friendships.“And all of this happens without doing any selling on the show. It happens through having a conversation during the episode, sharing valuable information with the audience, and being yourself.”In the final episode of the Marketing Chat Podcast, I’m doing a solo episode on why you should be a podcast guest.In this episode, you’ll learn:Why podcast guesting is a such a powerful marketing tool for your businessHow to pick out podcasts to be onHow to approach shows to be on (super important!)How to be an awesome guestWhat to do after the interviewIf you want training on being a stand-out podcast guest, I highly recommend getting in touch with Jason Cercone.Jason’s episode on Podcast LaunchpadEpisodes mentioned:Brand Love: What It Is and How to Use It with Dr. Aaron AhuviaHow to Find Your Brand Personality with Kelly WittmanExpert Tips to Make Awesome Online Presentations with Brenden KumarasamyMake More Sales with Authentic Convos in DMs with Tracy Beavers—

“How do I get my website to rank on page 1 of Google?” That’s the dream, isn’t it?! My guest today, Stephanie Long, has some tips to help make it happen—organically and legitimately.“If you're a newer website, you're gonna have a lower domain [authority] cuz you're just getting started to build all your links. So don't get discouraged.” —Stephanie LongYou’ll encounter some SEO “experts” who claim they can get to the top of page 1 in a matter of weeks. Please beware of these claims. They requires either paid strategies or black hat methods that will get your site demoted by Google.In this episode, you’ll learn:What SEO really is and how the Google algorithm worksTop mistakes people are making in SEOHow to find the best keywords to useFree tools to help you boost your SEOBonus tip: Stephanie and I both scroll several pages deep into Google to look for sites to click on. The vast majority of people don’t do this. Wanna help other sites boost their rank—and find some awesome content that’s not on page 1? Scroll down to pages 4, 5, 6 and start clicking there. Maybe someone will do it for you, too! Connect with StephanieStephanie Marie Marketinghttps://stephaniemariemarketing.comSMMSEOAgency on Instagramhttps://www.instagram.com/smmseoagency/

I adore public speaking. But even I still get nervous. Most people have anxiety around speaking—even if they’ve been doing it a long time. And, for introverts, it’s even worse.Networking, speaking on stage, giving a presentation, or appearing as a guest on a podcast are skills that can be learned. And entrepreneurs have to do these activities to grow our business. My guest today, Prof. Ryan J. Warriner, shares his years of experience in coaching and training high-level executives to be great speakers.In this episode, you’ll learn:The most common mistake people make in communicationWhy speaking anxiety is so prevalent Why it’s crucial to understand your audience’s needs and desiresCommon attributes that great speakers share3 simple tips for overcoming speaking anxietyRyan J Warriner is a Professor of Communication at McMaster University, Executive Trainer & Coach, Professional Speaker, as well as author of the innovative book, “The Effective Presenter: The Winning Formula for Business Communication.” Additionally, he is the host of the Professionally Speaking Podcast, and a recurring author for both “Thrive Global” and “HR Magazine.” Connect with RyanProfessional Presentation Services website@theeffectivepresenter on Instagram“The Effective Presenter” book on AmazonProfessionally Speaking Podcast—

Recognizing business pitfalls is often more difficult than you think. What you feel is hampering your business may not be the real issue holding you back from radical success. My guest, Gail Doby, is here to help you identify your true roadblocks and learn how to alleviate them once and for all.“We choose to be stuck. So, either we get results or we have excuses.” -Gail DobyIn this episode, you’ll learn:How roadblocks can be positive turning points and opportunities What brick wall syndrome is and how to avoid itHow powerful it is to use your literal voice to share your message3 things that will compel your business to incredible success3 top tips for a successful podcastGail Doby is the author of “Business Breakthrough: Your Creative Value Blueprint to Get Paid What You’re Worth.” She has 20 years’ experience running her own design firm (plus degrees in Finance, Banking, and Interior Design).  Gail is obsessed with sharing innovative ways to overcome roadblocks, challenges, and detours that creative entrepreneurs face. Connect with Gail: https://thepearlcollective.com Gail’s Book: Business Breakthrough: Your Creative Value Blueprint to Get Paid What You’re Worth—

It is possible to make sales through social media, and my guest Tracy Beavers is here to show us how to do it. Tracy shares her tips for making sales through authentic conversations in DMs—without being spammy or sales-y.“If you're going to have a business, if you're going to find your ideal clients, you've gotta go out and find 'em…. Most of the time people will like and comment and heart, and then that's all they do, and so we have to move the conversation forward.” —Tracy BeaversAs a business and sales coach, Tracy helps small business owners untangle the parts of their businesses that are no longer working and gets them back on track. She is a public speaker and a published author, has been featured on top business podcasts, and is a regular contributor on one of her hometown’s premier tv shows. She is the creator of her 6-week signature course “Be A Confident Entrepreneur”—designed to MOVE your income needle. In this episode, you’ll learn:The benefits of starting conversations in DMsHow handle rejection in DMsHow to find the right people to reach out to in DMsThe biggest mistakes people make when reaching out by DMTracy’s top tips for reaching out to people in DMs that can lead to salesHow to make DMs easier if you’re an introvertConnect with Tracy:Facebook group: https://www.facebook.com/groups/beaconfidententrepreneur/Website: https://tracybeavers.com Instagram:https://www.instagram.com/tracybeaverscoaching/Facebook:https://www.facebook.com/tracy.l.beaversLet’s connect!Connect with me on Instagram: https://instagram.com/angela.kelly.smith

Giving an awesome presentation online can be so tough because we’re not getting the feedback or the energy we get from an in-person audience. It’s easy to make lots of mistakes that can turn off our viewers. Fortunately, communication expert Brenden Kumarasamy has simple, actionable tips that can help you become an excellent communicator online.“If you communicate 20% better than your competition, you will stand out a hundred percent of the time.”Brenden Kumarasamy is the founder of MasterTalk. He coaches ambitious executives and entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.In this episode, you’ll learn:The key differences between in-person and online presentationThe top mistakes people make when presenting onlineBrenden’s top 3 tips for improving your communication skillsConnect with Brendenhttps://rockstarcommunicator.com https://www.youtube.com/c/MasterTalkshttps://www.mastertalk.caConnect with Kellyhttps://angelakellysmith.comhttps://instagram.com/angela.kelly.smith

Get the most out of your social media strategy with Hannah Acosta, the social media expert and leader of the Ugly Mug Marketing department, who has grown her department by over 340%!“Social media is our opportunity as small business owners and entrepreneurs to actually engage with our prospective customers and our current customers. It's an opportunity to actually have a back-and-forth conversation.”In this episode, you’ll learn:1. What are the benefits of being on social media and why is it essential to have a social media strategy?2. What are the biggest mistakes people make on social media and how can entrepreneurs leverage their presence to generate leads and achieve results?3. What are the best methods for engaging with customers on social media and how can entrepreneurs use the latest Instagram tools to optimize their content?With experience launching over 40 social media campaigns, Hannah is an expert in helping small business owners and entrepreneurs use social media to scale their businesses, generate leads, and achieve results.In my interview with Hannah, she discusses the importance of having a social media strategy and the top mistakes people make on social media. One of the biggest mistakes is not engaging with other people's accounts, which is essential for brand loyalty and to gain followers. Other mistakes include trying to be on too many platforms and not targeting the right customer avatar. Hannah's advice is to pick a few platforms where your target audience is, and be methodical in engaging with them. With the latest Instagram templates, it is easy to create professional looking content with just an iPhone, and taking shortcuts to save time can help small business owners who are wearing multiple hats.You can find Hannah at  Ugly Mug Marketinghttps://www.uglymugmarketing.com/https://www.instagram.com/uglymugmarketing/

You know that becoming a great speaker takes practice. But today’s guest, Sally Zimney, shares some unique tips that will help you start to master your speaking game right away. Sally shares her Moment-Meaning-Move method. She also discusses how to find your signature story.In this episode, you will learn:1. Why speaking is so important for entrepreneurs to promote their businesses2. How to develop a signature story3. How to get over nerves and feel more powerful when speakingIn the intro, I give an example of one of my own “moments” within my entrepreneurial signature story. And I give some in-the-moment tips for being a better speaker.Download Sally’s free resource at https://bemoved.com/ssfListen to Sally’s This Moved Me podcast https://bemoved.com/podcast/Link to episode on website

Entrepreneurs often jump into business for themselves without really knowing what to expect. There are myths we may buy into, such as the myth of the overnight success.Today’s guest, Elizabeth Presher, is the daughter of two entrepreneurs and owns her own agency. In this episode, she shares facts and dispels myths about entrepreneurship, including:1. The myth that successful entrepreneurs are only successful because they're talented, when in reality, grit and determination are often what sets them apart.2. The myth that starting a business is easy, when in reality, it takes a lot of hard work and dedication.3. The myth that overnight success is possible, when in reality, it takes a lot of time, effort, and perseverance to build a successful business.Elizabeth and I also chat about how to burnout, money, and systems. Some key takeaways: Be patient, focus on your zone of genius, and be intentional.Find Elizabeth at https://www.hitedigital.comLink to episode on website—

How much does our online presence affect our business? And how much control do we have over our online reputation? Those are some questions that I discuss with my guest, Bant Breen, of Qnary.In this episode, we chat about:The power of video, LinkedIn, and TwitterHow much things changed for online businesses during the pandemicSome steps for taking some control over your online presence and online reputationFind Bant at qnary.comBant on LinkedIn https://www.linkedin.com/in/bantbreen/Link to episode on website—

Women make mistakes when it comes to investing. Find out what they are! In this episode you will learn: 1. The difference between day-trading and long-term investing. 2. The importance of having a financial advisor who is a good fit for you. 3. The importance of saving for retirement, even if you're not sure when you'll retire."I think that it's like any profession that you have; you have good advisors and bad advisers. You have good doctors and you have bad doctors. And one of the main things is finding that person that you trust."Lisa Krall is the founder of Park Avenue Wealth Management. She has 19 years of experience guiding clients and their financial well being. She assists them in financial planning based on their phase of life so they can get the most from their investments.—Connect with Lisa:https://www.parkavewealth.com/ https://www.linkedin.com/in/wealthadvisorlisakrall/—Highlights:[00:01:00] - Lisa Krall is the founder of Park Avenue Wealth Management. Lisa has 19 years of experience guiding clients and their financial well being. Lisa is also the recipient of the 2021 Westmoreland County Athena Award.[00:01:53] - A lot of women are afraid to get actively involved in making investments because of negative media portrayals of the industry. Many people are reluctant to work with financial advisors because of bad information about them. Finding the right advisor is the most important factor in choosing a financial advisor.[00:04:18] - A lot of people don't know how to find the right financial advisor. Women often think they have to be good at everything. Having money set aside when you do work, even if your spouse is the primary breadwinner, adds to the self worth of the family.[00:10:25] - Some of the biggest mistakes women make in investing are being afraid to do it and not understanding the long-term goals. Women and self-employed people tend to put themselves last. They tend to put everybody else in front of them, whether the kids or a spouse. Women are typically the ones taking time away from work to be the caregiver.[00:14:22] - There is a difference between day-trading and long-term investing. Financial advisers are looking at the big picture and diversified investing. When you start a new job, get those retirement accounts set up right away. The longer you have to invest, the better returns you get on your money. There are plans designed for small-business owners that are inexpensive to run and that you can put away more than you could in other types of accounts. You can get the tax deferral, you can get a tax deduction as the employee and the employer, and you could do a small amount through the course of the year.[00:20:12] - As a woman, it's important to advocate for yourself in the workplace and compare your salary to other people in the area. Life insurance and estate planning are also important for women to consider when making decisions about their investments and life insurance policies.—Check out this episode on the websiteLoved this episode? Please subscribe!—

Jenna Zeng, co-founder of StaffNet, went from owning a local cleaning company to creating a global SaaS business. Not finding exactly what she needed in business-management software, Jenna and her co-founder had software developed just for their cleaning company. After it significantly improved the running of their company, they decided to share it with other business owners and eventually take it fully to market.In this episode, you’ll learn: How beta testing helped Jenna find StaffNet’s ideal customer, unique selling proposition, and nicheHow committing to their niche helped StaffNet increase salesHow developing a relationship with email subscribers has led to great loyalty, more feedback, and a better productFind Jenna at www.staffnet.caStaffNet on LinkedIn https://www.linkedin.com/company/staffnet/about/Link to episode on website—

Too many entrepreneurs—especially solo entrepreneurs—jump into their business without a business plan. Chris Lalomia shares his story of why it is so important to have a business plan when building your business, highlighting key points and lessons learned from his experience in various parts of business building. In this episode, you will learn: 1. The importance of having a business plan when building your business 2. The value of diversity in thought and perspective when it comes to coming up with better solutions 3. The importance of being able to adapt your business plan as your business grows and changes.Chris’ links:www.safaripodcast.comwww.zoo2wild.comwww.thetrustedtoolbox.com—Link to this episode on the website—

Katerina Barron, a trauma-informed life coach who specializes in boundary setting and empowered communication, helps women remember how to trust their intuition and reset their nervous system so they can show up fully as themselves."Intuition arises when we're grounded and we're not in a trauma response."In this episode, you will learn the following:1. Trauma-informed work vs. mainstream coaching2. The difference between fear and intuition3. The importance of boundaries in relationshipsFind Katerina at https://www.instagram.com/katerinabarron/Link to episode on website—

We go into business for ourselves in great part to control our time—to have the ultimate say in when and how much we work. And yet too often work ends up consuming us. We work more. We have less time with our families and friends. And we risk burning out.My guest today, Jason Wojo, reveals how he went from being an overstressed, overworked, and unfulfilled employee to a successful CEO and entrepreneur. In this episode you will learn: 1. The importance of defining success for yourself, rather than adopting someone else's definition, 2. the paradox of entrepreneurs working harder than ever to achieve the freedom they desire, and 3. Jason’s S.E.A.D. method for regaining your time that will allow you to work less while making more money.Find Jason at https://lifeonaire.comJoin the Lifeonaire Facebook group https://www.facebook.com/groups/lifeonaireLink to episode—

Elayna Fernandez, a Latina storyteller and popular blogger, uses her own pain to empower other moms worldwide to transform their trauma and emotional pain into peace, power, and positive growth. In this episode, you will learn: 1. Elayna Fernandez's journey from a difficult childhood to becoming a successful entrepreneur and speaker  2. The importance of mindset in achieving success 3. The transformational power of storytelling.Find Elayna at https://thepositivemom.comThe Positive Mom Facebook Community https://community.thepositivemom.com Link to this episode on website

When working with other cultures, you need to know that the people are not one monolithic group. In this episode, Gabriela Pulido of Scalto discusses how Hispanic people represent many countries and many cultures. She shares ways that American entrepreneurs can improve the ways they work with Hispanics and Latin Americans. Gabriela and I also discuss some key aspects of branding. You will learn: 1. The importance of understanding your audience and tailoring your message to them 2. The power of branding and how it can make a difference in people's lives 3. The importance of having a strategy behind your branding effortsHere's a breakdown of what is covered:[00:01:29] - Gabriela’s background of moving to the United States.[00:05:34] - Selling in Miami vs Venezuela.[00:09:47] - The importance of branding.[00:12:52] - The first thing to do before diving into a logo.[00:14:03] - Working with Hispanic and Latin American clients.[00:23:52] - Mistakes companies make when working with different cultures.[00:28:39] - Outsourcing in Latin America.[00:31:08] - Have entrepreneurs on your team.Find Gabriela at https://www.scalto.com/ Simon Sinek “Start With Why” Link to episode on website—

Are you frustrated with ranking low on Google? Andrew Zihmer has a way to get you straight to the top. In this episode, Andrew and I chat about pay-per-click (PPC) to put you at the top of page 1 of Google, including: 1. Creating a customer avatar, 2. Competing against domain authorities, and 3. The strategic use of keywords.Here’s a breakdown of what is covered:[00:01:23] - Andrew’s background[00:04:39] - Boosting Zihmer Law Firm’s rank on Google[00:08:13] - Creating a customer avatar[00:09:47] - The importance of collecting data and looking at analytics[00:14:11] - The difference between paid growth and organic growth strategies[00:16:49] - Changes in customer behavior[00:19:11] - Designing funnels[00:20:05] - Using PPC to get on top of Google[00:30:00] - Competing against domain authorities[00:34:31] - Strategic use of keywords[00:35:45] - Last few tips[00:40:41] - How to get in touch with AndrewFind Andrew on Instagram https://www.instagram.com/andrew_zihmer/ Link to this episode—

Do you want to be a successful entrepreneur? You've probably been told that you need to work hard, be persistent, and never give up. But what if you're doing all of those things and you're still not seeing the results you want? If you're feeling stuck, in this episode you will learn: 1. Mindset tips for leaders, 2. what it really means to be "all in," 3. how to deal with imposter syndrome.Here's a breakdown of what is covered:[00:00:08] - Introduction and welcome.[00:03:07] - Vikram's entrepreneur journey.[00:11:35] - Being all in.[00:43:20] - Strategies to deal with imposter syndrome.—Find Vikram at https://coach.vikramdeol.com/Find Vikram on Instagram https://www.instagram.com/coachvikramdeol/ Link to this episode on the website

If you want Google to find your website, establish yourself as an authority, and educate your audience, start blogging. In this episode you will learn: 1. Blogging is an important tool for SEO and for establishing yourself as an authority in your field. 2. You can use blogging to educate your audience about your products or services. 3. Blogging can help you sell more products or services by making it easier to communicate with potential customers.Here's a breakdown of what we covered:[00:00:05] - Create fresh content on your website every week.[00:03:08] - Let's meet Alison Ver Halen.[00:04:08] - Blogging vs video vs podcasting.[00:07:43] - Advantages of blogging.[00:14:12] - Establishing yourself as an authority in your field.[00:16:47] - Educate your audience.[00:20:37] - Creating your own Squarespace website.[00:22:57] - How often to blog.[00:27:12] - Topics to blog about.[00:33:02] - What didn't we talk about.[00:36:01] - Length and subsections.[00:38:28] - What does Alison do for her clients.—Find Alison at https://avwritingservices.com Buy Content Marketing Made Easy on AmazonLink to this episode on the website—