How to Get on Top of Google with PPC with Andrew Zihmer
Description
Are you frustrated with ranking low on Google? Andrew Zihmer has a way to get you straight to the top. In this episode, Andrew and I chat about pay-per-click (PPC) to put you at the top of page 1 of Google, including: 1. Creating a customer avatar, 2. Competing against domain authorities, and 3. The strategic use of keywords.
Here’s a breakdown of what is covered:
[00:01:23 ] - Andrew’s background
[00:04:39 ] - Boosting Zihmer Law Firm’s rank on Google
[00:08:13 ] - Creating a customer avatar
[00:09:47 ] - The importance of collecting data and looking at analytics
[00:14:11 ] - The difference between paid growth and organic growth strategies
[00:16:49 ] - Changes in customer behavior
[00:19:11 ] - Designing funnels
[00:20:05 ] - Using PPC to get on top of Google
[00:30:00 ] - Competing against domain authorities
[00:34:31 ] - Strategic use of keywords
[00:35:45 ] - Last few tips
[00:40:41 ] - How to get in touch with Andrew
Find Andrew on Instagram https://www.instagram.com/andrew_zihmer/
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United States
