Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Dots Oyebolu speaks with Eric Montgomery, Founder of The Podcast Haven. Eric shares how he moved from music and voiceover engineering into building a podcast production company. He explains why brands should focus on niche audiences, how company culture shapes a show and why host choice matters. He also reflects on creativity, experimentation and the discipline required to deliver high-quality audio in a crowded podcast market.Key Takeaways:00:00 Introduction.08:59 A focus on the right audience guides how a show develops.13:53 Internal culture strongly shapes the identity of branded shows.16:56 Listeners often form a sense of personal connection with hosts.20:18 Experimenting with new creative approaches supports growth.21:47 Thoughtful use of audio elements reinforces overall identity.29:45 Commitment to quality work requires ongoing discipline.32:10 Long-term effort is essential for building strong professional skills.37:38 Preferences for audio or video formats influence how content is consumed.Resources Mentioned:Eric Montgomeryhttps://www.linkedin.com/in/eric-montgomery-69344a39/The Podcast Haven | LinkedInhttps://www.linkedin.com/company/the-podcast-havenThe Podcast Haven | Websitehttp://www.thepodcasthaven.comClipped Podcasthttps://thepodcasthaven.com/clipped-podcast/Upworkhttps://www.google.com/aclk?sa=L&ai=DChsSEwifnO2W0P6QAxW8ktYIHU5CMCwYACICCAEQABoCdGw&ae=2&aspm=1&co=1&ase=2&gclid=CjwKCAiA8vXIBhAtEiwAf3B-g5_1zq-k4ucBRchwjEBqNwPnMgrWoLl2QjbZ6Jr5bRRm6DeW_dtuehoC0Y0QAvD_BwE&cid=CAASZeRoWHrR_KRW_Fu5FMenlnkTlbi0WnZX8wiGWpa-aJ1iqTn0oVUqkr_7ndOpJJBDfgTFDcLxqvBNHM2nkHAmuccXhNszOiNw4GQGigCd-zHINP4903FbX06wdM8lmezCitgr3JOk&cce=2&category=acrcp_v1_35&sig=AOD64_2_EdJLMpaHdL--ZaG3sNWrYGzs8g&q&nis=4&adurl&ved=2ahUKEwjmrOeW0P6QAxWucvUHHcLoBQcQ0Qx6BAgMEAEApple Podcastshttps://podcasts.apple.com/us/homeInsightful Links:https://www.linkedin.com/pulse/data-driven-power-branded-podcasts-poddster/https://blog.eonetwork.org/2023/11/4-benefits-of-a-branded-podcast-and-why-nows-the-time-to-launch-yours/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing

Today, Mason Cosby, Founder of Scrappy ABM, explains how a strategy-first approach powers account-based programs, why technology should support rather than replace human judgment and how marketers can translate signals into revenue outcomes. Mason reflects on changing B2B buying behavior, the tension between automation and personalization and the importance of clear messaging in crowded markets. He also shows how scrappy teams use lightweight tools and focused playbooks to build engagement, accelerate pipeline and prove marketing impact.Key Takeaways:00:00 Introduction.01:45 Hands-on experimentation can reveal a unique niche and lead to new opportunities.04:54 Strong foundations in people, process and systems enable scalable programs.08:04 Over-reliance on automation and poor targeting can weaken marketing relationships.09:50 Human judgment and tailored communication keep outreach relevant and respectful.13:57 Revenue and pipeline remain the core metrics, even when long B2B sales cycles require patience.15:42 Consistent communication and engagement are key leading indicators for the future pipeline.20:53 Visibility and impressions support long-term brand-building efforts.29:30 Clear messaging reduces confusion and strengthens market positioning.Resources Mentioned:Mason Cosbyhttps://www.linkedin.com/in/masoncosby/Scrappy ABM | LinkedInhttps://www.linkedin.com/company/scrappy-abm/Scrappy ABMhttps://scrappyabm.com/Warmly AIhttps://www.warmly.ai/Apollohttps://www.apollo.io/Propensityhttps://www.propensity.com/HubSpot Starterhttps://www.hubspot.com/pricing/suite/starter?currencyCode=USD&term=annualListen Networkhttps://listennetwork.co/Insightful Links:https://www.tadigital.com/insights/perspectives/how-marketers-can-leverage-marketing-automation-account-based-marketinghttps://researchnxt.com/martech/leveraging-technology-in-account-based-marketing/https://hub.uberflip.com/uberflip-blog-posts/leverage-tech-to-scale-abm-improve-your-abm-strategy-to-deliver-connected-experiencesThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing

Dots Oyebolu speaks with Isaac Rudansky, CEO of AdVenture Media Group. Isaac shares practical ways to build commercially profitable omnichannel ad strategies and why CRO is the fastest path to improving profitability. He explains aligning production value with audience expectations, clarifying messaging and structuring tests that move the needle. He also covers the mindset required to launch and scale, emphasizing persistence, value and channel fit.Key Takeaways:00:00 Introduction.02:36 Improving conversion rate lowers acquisition cost and lifts profitability.05:43 Design should reflect the brand and audience to protect performance.08:51 Clear copy communicates value and advances the decision-making process.11:13 Quick clarity tests validate positioning and reveal missing information.13:00 Differentiated factual copy strengthens credibility and avoids generic claims.20:48 Persistence and consistency are essential during early launch setbacks.24:13 Value offered at a fair price underpins sustainable results.26:09 Competitive markets are not level, so strategy and data matter.Resources Mentioned:Isaac Rudanskyhttps://www.linkedin.com/in/isaacrudansky/AdVenture Media Group | LinkedInhttps://www.linkedin.com/company/adventure-media-group-llc/AdVenture Media | Websitehttp://adventureppc.comInsightful Links:https://www.singlegrain.com/blog/ms/omnichannel-marketing-strategy/https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketinghttps://advertising.amazon.com/en-ca/library/guides/omnichannel-marketingThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Dots Oyebolu talks with Isaac Rudansky, CEO of AdVenture Media Group. Isaac charts his path from artist to agency leader and explains why context still drives effective advertising. He compares contextual with behavioral targeting, outlines why precision promises often fall short, and discusses how teams can measure omnichannel impact when attribution is murky. Isaac closes with practical proxy metrics for lift and a focus on overall marketing efficiency.Key Takeaways:00:00 Introduction.01:24 A creative background can inform the building of a successful agency.02:47 Early hands-on campaigns demonstrate a path to starting a business.05:29 Contextual advertising aligns messages with surrounding content.07:15 Behavioral targeting can be costly and often misreads intent.10:40 Changes to cookies require new approaches to maintain relevancy.11:51 Matching the message to the moment improves engagement.20:07 Brand search lift provides a useful proxy for campaign impact.21:13 Transparency and a marketing efficiency ratio keep teams aligned.Resources Mentioned:Isaac Rudanskyhttps://www.linkedin.com/in/isaacrudansky/AdVenture Media Group | LinkedInhttps://www.linkedin.com/company/adventure-media-group-llc/AdVenture Media Group | Websitehttps://www.adventureppc.com/AdVenture Academyhttps://learning.adventureppc.comInsightful Links:https://www.singlegrain.com/blog/ms/omnichannel-marketing-strategy/https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketinghttps://advertising.amazon.com/en-ca/library/guides/omnichannel-marketingThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Dots Oyebolu talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata. Steffen shares his insights on building a revenue-driven marketing culture and how B2B teams can use data to align marketing activities with business outcomes. He discusses why attribution should focus on impact, the balance between experimentation and scaling, and how lean go-to-market teams can operate efficiently while maintaining creativity.Key Takeaways:00:00 Introduction.04:17 When using a lot of channels, ensure their revenue is being measured.09:02 Ongoing experimentation complements proven tactics to sustain consistent growth.10:55 Conventional analytics tools often miss complex, multi-stakeholder B2B journeys.15:20 Setting clear capacity limits helps go-to-market teams maintain operational quality.18:41 Lean and resourceful marketing practices encourage creativity and improve efficiency.20:12 Every marketing initiative is assessed by its cost and potential to generate positive ROI.26:33 Measuring contribution to revenue is more effective than over-focusing on attribution.Resources Mentioned:Steffen Hedebrandthttps://www.linkedin.com/in/steffenhedebrandt/Dreamdata | LinkedInhttps://www.linkedin.com/company/dreamdata-io/Dreamdata | Websitehttps://dreamdata.io/Insightful Links:https://blog.titan-one.co/revenue-team-alignment-go-to-market-strategyhttps://www.93x.agency/blog/why-marketing-should-own-their-revenue-targetshttps://www.xactlycorp.com/blog/correctly-setup-revenue-attribution-highly-compensated-employeesThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Laura Nguyen, Founder of Solle Solutions, joins host Dots Oyebolu to explore how marketing teams can thrive with limited resources, develop leadership skills and launch products that resonate. Laura covers agency-to-brand career pivots, metrics that matter and why curiosity fuels continuous improvement. This episode provides practical frameworks for elevating team performance and personal growth in dynamic market conditions.Key Takeaways:00:00 Introduction.04:07 Leadership determines brand versus agency speed and adaptability​.07:51 Know yourself to manage consensus and team dynamics​.11:29 Leverage deep customer insights to drive product positioning.​15:06 Go beyond vanity metrics to track consistent engagement​.19:14 Leadership responsibility impacts employees’ daily experiences.​22:12 Self-awareness and communication are essential for effective leadership.​25:56 Authenticity and self-reflection are vital to marketing resilience​.29:01 Employee engagement surveys signal leadership success and team engagement.31:45 Passionate curiosity sustains long-term growth in marketing careers.Resources Mentioned:Laura Nguyenhttps://www.linkedin.com/in/lauran546/Solle Solutions | LinkedInhttps://www.linkedin.com/company/solle-solutions/Solle Solutions | Websitehttps://www.sollesolutions.com/Insightful Links:https://www.social4retail.com/tips-to-boost-the-performance-of-your-marketing-team.htmlhttps://improvado.io/blog/how-improve-team-efficiencyhttps://www.o8.agency/blog/14-tips-for-improving-your-marketing-department-strategieshttps://planful.com/blog/marketing-leadership-4-tactics-to-lead-a-successful-team/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks to Teresa Heath-Wareing, Director of Teresa Heath-Wareing Limited, International TEDx Speaker, and Host of “Your Dream Business Podcast.”Teresa shares practical strategies for building a sustainable business rooted in values, consistency and self-awareness. She explains how marketers and personal brands can avoid burnout by focusing on aligned actions over chasing every trend. Teresa emphasizes the importance of showing up consistently, breaking goals into manageable steps and using tools like AI and freelancers to scale with clarity — not overwhelm.Key Takeaways:00:00 Introduction05:02 Success comes from creating a life and business you actually love.06:20 Avoid tactics that don’t suit your personality — they won’t serve you.11:12 You can’t guarantee the outcome, but you can control your actions.12:30 Set realistic goals, and break them into small, daily steps.17:44 Long-term consistency brings better results than short-term strategy.20:29 Adopt a “scientist” mindset to evaluate results rather than a “judge.”25:04 Small audiences offer marketing advantages large brands can’t match.31:36 Tech and AI are tools, but humans are still essential.44:42 Treat freelance team members as part of your core team.Resources Mentioned:Teresa Heath-Wareinghttps://www.linkedin.com/in/teresaheathwareing/Teresa Heath-Wareing Limited | LinkedInhttps://www.linkedin.com/company/thw-marketing-&-pr/Teresa Heath-Wareing Limited | Websitehttps://teresaheathwareing.com/Insightful Links:https://www.ianbrodie.com/escape-marketing-overwhelm/https://www.linkedin.com/pulse/dont-overwhelm-your-marketing-operations-nancy-lipkin-sipera/https://www.shopify.com/ca/blog/marketing-strategiesThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

On this episode, Dots Oyebolu speaks with Erik Huberman, Founder and CEO of Hawk Media. Erik has built and scaled one of the most recognized marketing consultancies, helping over 4,700 brands generate nearly $3 billion in revenue. Named in Forbes’ “30 Under 30” and Inc.’s “Top 25 Marketing Influencers,” Erik shares how marketers can apply the “Hawk Method” — awareness, nurturing and trust — to drive measurable growth in today’s crowded landscape.Key Takeaways:00:00 Introduction.03:12 Gen Z values individualism and customization above broad generalizations.06:36 Social media fuels unrealistic expectations and comparison culture.09:21 Influencer marketing thrives because people seek third-party validation.12:40 Word of mouth remains the most powerful marketing driver.16:09 The Hawk Method: awareness, nurturing and trust build brands.20:34 Data-driven decisions: “stop using yourself as a case study”.24:02 ROAS metric fails without factoring in purchase cycle length.27:30 AI marketing tools reveal low-hanging fruit and fix problems.30:39 Building lasting business relationships matters more than quick results.Resources Mentioned:Erik Hubermanhttps://www.linkedin.com/in/erikhuberman/Hawk Media | LinkedInhttps://www.linkedin.com/company/hawkemedia/Hawke Media | Websitehttps://www.hawkemedia.com"Forbes’ “30 Under 30”https://www.forbes.com/profile/erik-huberman/Inc.’s “Top 25 Marketing Influencers”https://www.inc.com/dave-kerpen/25-marketing-influencers-who-will-help-you-dominate-2016.htmlInsightful Links:https://www.shopify.com/ca/blog/go-to-market-strategyhttps://shopoteque.com/b/5-key-components-of-a-successful-go-to-market-strategy-for-e-commerce-tipshttps://coschedule.com/marketing-strategy/marketing-strategy-examples/red-bull-marketing-strategy Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Joel Klettke, Founder of Case Study Buddy. Joel shares how marketers can create customer stories that drive growth, build trust and deliver long-term commercial impact. They discuss the pitfalls of AI-generated content, the strategic role of case studies and how to balance customer confidentiality with compelling storytelling. Joel also outlines practical formats that B2B marketers can use to get more mileage from their customer success stories.Key Takeaways:00:00 Introduction.04:33 AI hallucinates and misses the nuance of human relationships.07:39 Customer stories are hard to do well but worth the effort.09:03 Positive response rates tripled when brands used customer proof.12:36 Case studies shouldn’t be pigeonholed into a single format.15:33 Stories can be repurposed as nibble, bite, snack or meal.17:42 Worry less about competitors and more about reaching ideal clients.22:21 Assisted conversions show the unseen influence of customer stories.24:39 The consumer is not an idiot. She’s your mother.27:57 Evergreen stories should be repurposed across the customer journey.Resources Mentioned:Joel Klettkehttps://www.linkedin.com/in/joelklettke/Case Study Buddy | LinkedInhttps://www.linkedin.com/company/case-study-buddy/Case Study Buddy | Websitehttps://www.casestudybuddy.comInsightful Links:https://www.gartner.com/en/digital-markets/insights/customer-success-storieshttps://fastercapital.com/content/Customer-Advocacy--Amplifying-Customer-Success-Stories.htmlhttps://90seconds.com/blog/the-impact-of-customer-stories/https://www.prinhr.co.uk/news-and-views/how-to-use-customer-stories-in-your-marketingThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he talks with Justin Rowe, Chief Marketing Officer of Impactable. Justin shares his journey from launching a LinkedIn side hustle to scaling one of the largest LinkedIn ads agencies in North America. He offers insights on what works on LinkedIn today, how to blend organic and paid strategies, and why demand generation content drives real growth.Key Takeaways:00:00 Introduction. 04:22 Be cautious with LinkedIn’s newest predictive audience features.08:17 Timing and relevancy often determine outreach success.10:55 Offers must stand out in oversaturated inboxes.15:03 Dominate your own LinkedIn network first.17:14 Giving away your playbook builds trust and authority.22:13 Engagement strongly correlates with inbound leads.27:58 LinkedIn users log in ready to be influenced.31:06 YouTube channel builds reach with practical education.Resources Mentioned:Justin Rowehttps://www.linkedin.com/in/justin-rowe-4043339b/Impactable | LinkedInhttps://www.linkedin.com/company/impactableb2b/Impactable | Websitehttps://impactable.com/?utm_source=linkedin&utm_medium=linkedin_company_pageInsightful Links:https://business.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-state-of-b2b-marketing/pdf/the-b2b-benchmark-report-2023-final.pdfhttps://sproutsocial.com/insights/linkedin-statistics/https://blog.hootsuite.com/linkedin-statistics-business/ Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

On this episode, host Dots Oyebolu speaks with Anu Adegbola, Founder and CMO at PPC Live UK. Anu shares her journey in PPC, the story behind PPC Live UK and her perspective on testing, automation and the future of paid search. She explains why community is essential for marketers, how to approach demand and supply in PPC and why strategy must go beyond chasing platforms. Anu also discusses metrics, the role of AI, and the importance of knowing when to shift budgets to avoid diminishing returns.Key Takeaways:00:00 Introduction.05:02 PPC Live UK evolves from a side hustle into a main business.09:21 AI still struggles to replicate empathy and tone of voice.13:04 Digital advertising is expensive and not accessible for all.17:34 Small businesses lack data, so manual approaches remain critical.21:32 Marketers must show up at the right time without repetition.25:16 Frequency capping is essential for sustainable PPC campaigns.29:29 Average order value matters more than conversion count alone.33:00 What gets celebrated gets repeated in marketing and leadership.37:33 PPC hits diminishing returns if spend is not redirected.Resources Mentioned:Anu Adegbolahttps://www.linkedin.com/in/themarketinganu/PPC Live UK | LinkeInhttps://www.linkedin.com/company/ppcliveuk/PPC Live UK | Websitehttps://www.ppc.liveInsightful Links:https://medium.com/@Glenames/programmatic-advertising-101-c92b5f6cd75dhttps://blog.federatedmedia.com/how-supply-demand-can-alter-your-marketing-strategyhttps://searchengineland.com/how-to-incorporate-search-demand-in-your-campaign-optimizations-347798Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

In this episode, Tai Goodwin, Marketing Strategist and CEO at That Marketing Team,* joins Dots Oyebolu to share her journey from teaching to entrepreneurship and the insights she has gained along the way. Known previously as the “Quiz Queen,” Tai explains how interactive tools create deeper engagement, generate qualified leads, and reveal valuable data.Key Takeaways:00:00 Introduction.03:12 Build your email list before launching products and courses.05:28 Use quiz data to qualify and disqualify leads confidently.09:21 Differentiate by delivering value because sales cycles are longer.12:48 Quiz results segment audiences by challenges and demographics effectively.15:39 Grow from inside out by prioritizing quality over quantity.21:00 Two tools, a quiz platform and CRM, run automation.Resources Mentioned:Tai Goodwinhttps://www.linkedin.com/in/taigoodwin/That Marketing Team | LinkedInhttps://www.linkedin.com/company/thatmarketingteam/That Marketing Team | Websitehttps://thatmarketingteam.com/“The Profitable Woman’s Playbook” by Tai Goodwinhttps://www.amazon.com/Profitable-Womans-Playbook-Strategies-Business-ebook/dp/B07MPP1YQ2*Since recording the interview, Tai Goodwin has changed companies and is now the Liberation Coach of The Gospel of YouThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

On today's episode, Dots Oyebolu welcomes Greg Smith, CEO and Founder of buntu.YOU. Greg shares insights from decades in experiential education and client retention, explaining how businesses can create authentic human connections that strengthen customer loyalty. He challenges traditional notions of branding, discusses why retention matters more than service, and shows how marketing with intention drives sustainable profits.Key Takeaways:00:00 Introduction.04:56 Customer retention depends on delivering authentic human experiences.10:35 Intentionality is the foundation for achieving meaningful business results.15:53 Web3H centers on humanity beyond technology and automation.19:18 Branding is about honoring promises, not creating masks.28:35 Human beings crave belonging, connection and significance.30:22 Direct mail is a quiet and powerful channel for marketing.35:08 Overwhelming customers with humanity creates stronger relationships.46:30 Consistency in client retention is strengthened by surprise and delight.50:48 Use data and insights to build confidence and prove success.Resources Mentioned:Greg Smithhttps://www.linkedin.com/in/greg-smith-shwbuntu.YOU | LinkedInhttps://www.linkedin.com/company/buntu-you/Buntu YOU | Websitehttps://buntu.com.au/Insightful Links:https://www.zendesk.com/blog/customer-retention/https://www.vastactioninc.com/blog/the-reinvigorated-appeal-of-handwritten-noteshttps://sendgrid.com/blog/retention-marketing/  Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he sits down with Michelle Raymond, Founder and LinkedIn Trainer of B2B Growth Co, for a refreshingly honest conversation about using LinkedIn to drive sustainable B2B business growth. Michelle shares candid stories from her sales career, explains her practical framework for social selling, and shines a light on how relationship-building, strategy and persistence outperform quick fixes or shortcuts. The discussion spans the realities behind viral content, secrets to building meaningful connections and the true metrics that matter for business impact.Key Takeaways:00:00 Introduction. 01:46 Starting a sales job with zero resources. 05:53 Landing a $2 million client from authentic LinkedIn content.09:15 Why chasing engagement pods and viral templates kills true value.12:54 Social selling defined: Right people, nurtured over time equals win.16:42 The real KPI: quality conversations, not follower count or reach.20:36 Most people on LinkedIn aren’t proactively starting genuine conversations.24:15 Removing bots and fake accounts means better business results.27:00 Do quality work, prioritize niche and avoid shortcut temptations.35:12 Michelle’s GROWTH framework for employee advocacy and lasting habits.Resources Mentioned:Michelle Raymondhttps://www.linkedin.com/in/michellejraymond/B2B Growth Co | LinkedInhttps://www.linkedin.com/company/b2b-growth-co/B2B Growth Co | Websitehttps://b2bgrowthco.com/Insightful Links:https://www.linkedin.com/pulse/37-tips-social-selling-linkedin-muhammad-a-bashar/https://blog.hubspot.com/sales/social-selling-linkedinhttps://www.copilotai.com/blog/what-is-linkedin-social-selling-how-to-win-sales-on-linkedin Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Dots Oyebolu speaks with Nancy Harhut, Co-Founder and Chief Executive Officer of  HBT Marketing. They explore the world of behavioral marketing and how marketers can leverage psychological principles to drive customer acquisition and brand loyalty. The conversation covers practical applications of behavioral science, from influencing stakeholders to crafting compelling narratives that activate multiple areas of the brain.Key Takeaways:0:00 Introduction.04:06 No magic wand exists that makes people take action every time.07:12 Behavioral science principles work across all demographics and environments.12:03 The appeal of the phrase: "Would you be willing to consider this?" 21:57 Customer cynicism grows with ChatGPT and increased information access.25:42 Scarcity drives immediate decisions when interest already exists.29:36 More brain activation improves understanding and memory retention.30:17 “Narrative transport” pulls listeners into the story so they feel what the characters feel.32:30 Once ideas become yours through stories, you're reluctant to give them up.34:30 Focus on lifetime value rather than just immediate acquisition.39:30 Information gap theory: people take action to close gaps between what they know and want to know.Resources Mentioned:Nancy Harhuthttps://www.linkedin.com/in/nancyharhut/HBT Marketing | LinkedInhttps://www.linkedin.com/company/hbt-marketing/HBT Marketing | Websitehttps://www.hbtmktg.com/Insightful Links:https://www.ogilvy.com/ideas/how-increase-your-marketing-effectiveness-behavioral-sciencehttps://terakeet.com/blog/behavioral-marketing/https://kadence.com/how-to-use-consumer-behaviour-to-drive-customer-action-and-loyalty/https://contentmarketinginstitute.com/articles/content-increase-audience-response/https://www.naylor.com/associationadviser/10-free-behavioral-science-secrets/ Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Dots Oyebolu speaks to Nigel Thomas, CEO of Alpha Unbound*. Nigel shares his remarkable evolution from construction cost management to D2C marketing leadership, unpacking financial discipline, agency operations, influencer strategies and the latest in first-party data and digital experiences. They explore attribution, content and the future of customer experience — all tailored for modern marketers navigating a changing digital economy.Key Takeaways:(00:00) Introduction.(06:42) How unrealistic early market conditions shaped D2C growth.(10:12) Why TikTok’s audience behavior differs from Facebook’s.(15:48) The fundamentals focused on today by winning brands.(16:54) First-party data as a competitive advantage.(18:39) Why poor input leads to poor creative output.(22:30) The customer-experience risks of agency silos.(24:21) A $200,000 campaign built from targeted research.(29:18) Gamification’s role in improving website experiences.(35:39) Understanding a lifetime value to CAC ratio.(41:51) Why perfect attribution isn’t possible and what to focus on instead.(52:45) Making agencies care by sharing the why, not just the how.(01:00:51) The cost of not creating personalized customer experiences.Resources Mentioned:David to Goliath | Websitehttps://mentoring.davidtogoliath.com/l/undeniable-business-plannerInsightful Links:https://home.breinify.ai/learn/best-d2c-marketing-strategieshttps://www.feedough.com/d2c-marketing-guide/https://www.smartinsights.com/digital-marketing-strategy/direct-to-consumer-e-commerce-marketing-techniques-for-d2c-brands/*Since recording the interview, Nigel Thomas has changed companies and is now the Founder of David to GoliathThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Dots Oyebolu speaks to Sam Dunning, Sales Director and Co-Owner of Web Choice*, about driving measurable demand using SEO, website performance and strategic content development. Sam shares how B2B companies can unlock bottom-of-funnel results, improve lead quality and build brand equity — all through smarter organic strategies. He also discusses the shift toward zero-click content, his approach to gated versus ungated assets and how to build out content engines that work long after publishing.Key Takeaways:(00:00) Introduction.(06:33) SEO is more than traffic — it strengthens all GTM channels.(12:45) Start with high-intent search terms from in-market buyers.(16:27) Use sales and success teams to identify content themes.(18:48) Zero-volume keywords can still signal strong buying intent.(21:39) Niche terms outperform broad keywords in B2B SEO.(24:00) Review top pages and one-up competitors with richer detail.(26:54) Gated content blocks SEO unless it's highly valuable.(27:18) Focus content on bottom-funnel terms to drive conversions.(31:00) Social proof builds trust and reinforces content performance.(35:03) Podcast guesting is a powerful PR and backlink strategy.Resources Mentioned:Sam Dunninghttps://www.linkedin.com/in/samdunning/Breaking B2B | LinkedInhttps://www.linkedin.com/company/breaking-b2b/Breaking B2B | Websitehttps://www.breakingb2b.com/Web Choice UK | Websitehttps://www.webdesignchoice.co.uk/Insightful Links:https://www.leadfeeder.com/blog/demand-generation-tactics/https://firstpagesage.com/seo-blog/b2b-saas-seo-best-practices-for-2023/https://www.blendb2b.com/blog/the-best-b2b-demand-generation-strategies-for-2023 *Since recording the interview, Sam Dunning has changed companies and is now the Founder of Breaking B2BThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Dots Oyebolu welcomes Ryan Sullivan, Founder and Owner of Podcast Principles, on this episode.Ryan shares his expertise in helping B2B brands leverage podcasts to build audience-focused marketing strategies. He discusses how companies can move beyond short-term KPIs and embrace podcasts as a long-term vehicle for content demand generation. Ryan also highlights the importance of creative freedom, consistency and developing content that reflects culture over corporate trends.Key Takeaways:(04:11) The core value of podcasting remains the same, offering depth and connection beyond surface-level marketing.(05:06) We now live in an era where people may follow your content without ever buying from you.(11:15) Creating demand for your content is more important than tying every effort directly to sales.(18:28) A small audience today is what builds the momentum for a larger audience tomorrow.(23:29) Creative ideas aren’t born in systems or processes but moments of inspiration.(34:29) B2B podcasts need to tap into culture, not just traditional industry formats.(40:02) Great podcast clips require craftsmanship, not automation or shortcuts.(42:54) Organic social media is still the most effective way to build awareness and drive engagement.Resources Mentioned:Ryan Sullivanhttps://www.linkedin.com/in/sullybop/Podcast Principles | LinkedInhttps://www.linkedin.com/company/podcast-principles/Podcast Principles | Websitehttps://www.podcastprinciples.com/Insightful Links:https://jake-jorgovan.com/blog/the-definitive-guide-to-b2b-podcastinghttps://www.lemonpie.fm/resource/kluehttps://www.casted.us/blog/the-next-generation-of-b2b-content-marketing-the-b2b-podcast-maturity-curvehttps://www.thedrum.com/opinion/2023/06/22/4-ways-brands-can-use-podcasting-flex-their-creative-musclesThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Laura Erdem, Sales Leader - Americas of Dreamdata, shares how sales and marketing teams can work together more effectively by focusing on shared business goals rather than forced alignment. Laura highlights the role of revenue attribution in helping marketers understand which activities are driving real impact, while acknowledging the complexity of measuring modern buyer journeys. She also discusses the value of correlation over time when it comes to linking marketing activities to revenue, and why simplifying processes and working closely with RevOps teams can help marketers feel more confident about their contributions to growth.Key Takeaways:(01:22) Sales and marketing alignment is about mutual respect, not friendship.(05:05) Creativity thrives when teams have time and space to experiment.(09:19) Marketing teams should collaborate with RevOps to understand impact.(13:10) MQLs need to connect to SQLs and revenue, not just impressions.(15:11) Attribution is often indirect; correlation over time is key.(18:03) Good data enables marketers to take accountability for revenue.(22:00) Using LinkedIn intentionally supports both sales and marketing goals.(24:46) Startup principles help enterprises achieve faster growth.(27:48) Transformation teams test ideas before full-scale execution.Resources Mentioned:Dreamdata websitehttps://dreamdata.io/Insightful Links:https://www.pecan.ai/blog/attribution-marketing-machine-learning/https://www.linkedin.com/pulse/communicating-marketings-impact-revenue-elevating-role-isaac-asendele/https://martech.org/new-attribution-challenge-understanding-marketing-sales-work-together/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

On this episode, Dave Jackson, Founder of School of Podcasting, joins Dots Oyebolu to unpack the concept of podcast maturity and why many shows fail to gain traction. With nearly two decades of experience, Dave shares practical advice for marketers looking to launch or improve their branded podcasts.From understanding your “why” to maximizing content distribution and measuring engagement, this conversation offers tactical insights for using podcasts as a tool for B2B marketing growth.Key Takeaways:(04:54) Podcasting builds connections, making you someone’s temporary friend. (07:25) Without a clear purpose, most podcasts fail after eight episodes.(08:08) Invest more time understanding your audience than you invest in your gear.(12:57) Use your website as a follow hub, not just “find us wherever you get podcasts.”(13:51) Reviews don’t help the algorithm — they serve as social proof for advertisers.(19:28) Focus on being the most talked-about show, not just the most downloaded.(21:38) Listening to your market’s language helps guide relevant episode content.(27:01) Ask your audience to share your content with clarity and confidence.Resources Mentioned:School of Podcasting websitehttps://schoolofpodcasting.com/Insightful Links:https://www.casted.us/blog/the-next-generation-of-b2b-content-marketing-the-b2b-podcast-maturity-curvehttps://jake-jorgovan.com/blog/how-to-start-and-produce-a-podcasthttps://www.buzzsprout.com/blog/podcast-marketinghttps://www.clariantcreative.com/launch-a-podcast-best-practiceshttps://riverside.fm/blog/podcast-marketingThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds