Join Dots Oyebolu as he talks with Justin Rowe, Chief Marketing Officer of Impactable. Justin shares his journey from launching a LinkedIn side hustle to scaling one of the largest LinkedIn ads agencies in North America. He offers insights on what works on LinkedIn today, how to blend organic and paid strategies, and why demand generation content drives real growth.

Key Takeaways:

00:00 Introduction. 

04:22 Be cautious with LinkedIn’s newest predictive audience features.

08:17 Timing and relevancy often determine outreach success.

10:55 Offers must stand out in oversaturated inboxes.

15:03 Dominate your own LinkedIn network first.

17:14 Giving away your playbook builds trust and authority.

22:13 Engagement strongly correlates with inbound leads.

27:58 LinkedIn users log in ready to be influenced.

31:06 YouTube channel builds reach with practical education.

Resources Mentioned:

Justin Rowe

https://www.linkedin.com/in/justin-rowe-4043339b/

Impactable | LinkedIn

https://www.linkedin.com/company/impactableb2b/

Impactable | Website

https://impactable.com/?utm_source=linkedin&utm_medium=linkedin_company_page

Insightful Links:

https://business.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-state-of-b2b-marketing/pdf/the-b2b-benchmark-report-2023-final.pdf

https://sproutsocial.com/insights/linkedin-statistics/

https://blog.hootsuite.com/linkedin-statistics-business/ 

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