Marketing Mavericks (Audio)

Marketing Mavericks covers the intersection of marketing and tech. Each week, Tonya Hall interviews top marketing professionals to discuss case studies, communication strategies, and brand insights on social media, trends, and analytics. Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.

MM 53: The Podcast Sizzle - Creating good podcast content, getting subscribers, and more.

We talk about podcasting and how to create good content, get more subscribers, and what it means to sell the "sizzle", not the steak. Host: Tonya Hall Guests: Lynette Young, Cliff Ravenscraft, and Paul Colligan Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

04-30
01:03:10

MM 52: Liat Mordechay - 24me Co-Founder and CMO.

We talk to 24me co-founder and CMO Liat Mordechay about 24me's journey from start-up to iTunes top app, managing work-life balance, and more. Host: Tonya Hall Guest: Liat Mordechay Hertanu Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM shutterstock.com offer code MM415

04-23
01:02:54

MM 51: Marketing Your App - How to make your app sticky.

We talk all about marketing your app -- freemium vs premium, why you should listen to your viewers, and how to make your app sticky. Host: Tonya Hall Guest: Ariel Michaeli Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM shutterstock.com offer code MM415

04-16
01:00:23

MM 50: The Art of Tweeting - How to engage on Twitter.

We talk with Joel Comm about how to engage on Twitter, what social networks are right for you, and why real-life networking still works. Host: Tonya Hall Guest: Joel Comm Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code: MM

04-09
52:00

MM 49: Mad Men of Faith - Selling faith through a connected church.

We talk about selling faith through a connected church -- how do you market and measure religion? Host: Tonya Hall Guests: Brian Reich and Fr. James Martin, SJ Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code: MM

04-02
01:03:20

MM 48: Wanderu CEO Polina Raygorodskaya - Ground transportation, targeting millennials, and more.

We talk with Wanderu CEO Polina Raygorodskaya. Host: Tonya Hall Guest: Polina Raygorodskaya Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

03-26
46:33

MM 47: Chute Co-Founder Gregarious Narain - Solving problems with content.

Today we talk to Chute Co-Founder Gregarious Narain about solving problems with content, a wrap-up of SXSW, and the Meerkat phenomenon. Host: Tonya Hall Guest: Gregarious Narain Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code MM

03-19
01:05:39

MM 46: Overstock.com's Stormy Simon - Overstock's influence for social good.

Today we talk to Overstock.com's Stormy Simon about her climb to the top of the company, how they're using influence for social good, and more. Host: Tonya Hall Guest: Stormy Simon Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: harrys.com offer code MM squarespace.com offer code: MM

03-12
59:38

MM 45: Peter Friedman Chairman Founder and CEO Liveworld.com - Being the voice of a brand

We talk to Peter Friedman, the founder and CEO of LiveWorld, about being the voice of a brand, and the CMO's Social Media Handbook. Host: Tonya Hall Guest: Peter Friedman Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: legalzoom.com offer code: MM squarespace.com offer code:MM

03-05
55:26

MM 44: How To Build a Community on Twitter - Building a community before the brand

We talk about the importance of building a community before the brand and building a community on Twitter Host: Tonya Hall Guests: Scott Eddy and Alex de Carvalho Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

02-26
57:04

MM 43: Marketing ROI - Data is the new currency

We talk about our data driven society, marketing ROI, B2B, B2C, and the importance of collaboration. Host: Tonya Hall Guest: Jeff Winsper Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code: MM

02-19
54:50

MM 42: Measuring Influence - What's your Klout score?

We talk about measuring influence, is any PR good PR, and what's your Klout score? Host: Tonya Hall Guests: Olivier Blanchard, David Spark, and Marcus Nelson Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: warbyparker.com/mm squarespace.com offer code:MM naturebox.com/twit

02-13
01:13:24

MM 41: Shiv Singh and Visa - Social Media Marketing

We talk to Shiv Singh about the transformation at Visa and how they use social media in their marketing. Host: Tonya Hall Guest: Shiv Singh Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM legalzoom.com offer code: MM naturebox.com/twit

02-06
01:00:17

MM 40: The Big Game - The Super Bowl, social war rooms, halftime ads.

We talk about the Super Bowl, social war rooms, halftime ads, big data, and more. Host: Tonya Hall Guests: Brian Reich and Don Povia Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show.

01-29
01:06:34

MM 39: The Economy of Social - Measuring Social Engagement

Tonya talks to Tania about measuring social engagement. Host: Tonya Hall Guest: Tania Yuki Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks. Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code: MM

01-22
01:01:41

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